Custom Landing Pages

There are lots of elements that combine to create a good landing page. First and foremost, a great landing page showcases what you have to offer in a way that is relevant to your visitors. Relevance is absolutely crucial here. Your visitors have clicked through from a PPC ad; they want to see content that provides what the ad promised.

Next, a good landing page is designed in such a way as to persuade visitors to take whatever next step you want from them, from downloading an eBook through to making a purchase. User experience must shape every step of the design and development of your page.

How do you get this right? It comes down to your goals. Landing pages need concrete, specific goals. Without this, there’s no way you can create an effective page.

Once you know what your goal is, you need a clear call to action (CTA) button. This is the single most crucial part of a good landing page. Make sure your CTA is specifically linked to your goal. Say you want to use your landing page to capture information about your audience, which you can use for email marketing for a new product. You need your call to action to entice visitors to enter their email address; then you can target people who have visited your page with a lead nurture campaign. Everything else on your landing page, from headline to images and overall layout, needs to lead to your call to action.

Other essential elements of a good landing page are excellent visuals and action-oriented copy. Images are the first thing the user’s eyes get drawn to, so make sure they are high quality, relevant and compelling. Your copy should be crafted to move your visitor forward and show the benefits of your product or offer to them.

Finally, good landing pages always use trust indicators. This could be a trust badge, independent endorsement of your product or service, testimonials, or other social proof. All of these things help build your credibility and garner trust in your brand.

So, how do you know you have a good landing page? You need a benchmark against which to measure success. This could be the number of conversions, or some other figure, based on your goals.

It’s a lot to take in, so you may need a little help. That’s where Online Marketing Gurus comes in. Work with an agency with tons of experience and expertise in creating high-converting landing pages for companies just like yours.

Our reputation as the best agency for custom landing pages comes down to the way we think. We see the big picture – in other words, we know that the ultimate motivation behind custom landing pages is to engineer a full funnel that captures increased conversions and floods of new customers. And that’s exactly what we specialise in.

OMG is the trusted Digital Marketing Agency dedicated to maximising PPC results for our clients and making your dollars go the extra mile. Custom landing pages are the way to do this. Our digital gurus work with you to pinpoint your goals, then create a landing page that is specifically designed to hit them. How do we know what works? Our expertise comes from working with 1,000+ companies across Australia and the world, including small businesses and enterprises alike. Many of our clients see results as impressive as 417% more return from advertising spend.

Sure, anyone with the right tools can build a landing page. There are lots of drag and drop tools and landing page templates out there that make it easy. But a high-converting custom landing page requires a unique set of skills and experience to match your goals, audience and keywords with a design that drives people to action. Get this right and you can see your conversion rates soar.

Here’s the best part – we don’t stop once your campaign is live. We can set up your page with conversion tracking and Google Analytics so we can see how many page visitors have converted, how they interact with your page, how long they stay on the page, and more. Using these insights, we can continue to refine and improve your landing page for even more conversions. This is what you get when you work with the best agency for custom landing pages.

Need proof? Check out our reviews from happy clients and see our case studies to find out how we have turbocharged our results. We’re always happy to talk through our customer success stories – get in touch!

No. We focus on quality and getting revenue results. No shoddy stuff, or shifty business. There are lots of digital marketing agencies that focus on being cheap, which in turn gets poor results. We’re not one of them. Our focus is making you successful (do check out our Google reviews), and providing an intense amount of value to your business.