How 1001 Optical Got 562% More Organic Conversions

562%

Increase in organic conversions

314%

Increase in organic conversion rate

59%

Decrease in cost per click for PPC

138%

Increase in total website visitors

The Challenge

Key Problems

Competitors dominating the top spots on Google

Challenging to build and grow multiple pages on Google My Business

Need to drive foot traffic to brick and mortar stores

1001 Optical are leading Australian eyewear specialists with 25 years experience in the industry. With 18+ stores across Sydney and Melbourne, taking care of your eyes in fashion has never been easier.

Their team comprises of experienced and registered optometrists, along with talented retail staff who can help find the right eyewear for you. Best of all, their expansive range of eyewear features iconic brands such as Prada, Tom Ford, Gucci and Ray-Ban.

As a fast-growing company with fierce competitors, 1001 Optical wanted to level up their digital presence. That’s where OMG and MindArc came into the picture.

Our digitals Gurus engineered a strategy that would help catapult 1001 Optical to the top of rankings. With Google domination, turning these rankings into revenue was the plan. Then, we launched customised PPC campaigns and 19 Google My Business pages to drive ready-to-buy foot traffic.

Meanwhile, our trusted partner agency MindArc (specialist Shopify and Magento developers) worked to launch a high performing website for 1001 optical.

The results? 562% more conversions. 314% higher organic conversion rate. 1,161% more clicks from PPC campaigns. And it just keeps getting better.

See how they achieved incredible growth.

Our Approach

For companies with brick and mortar stores, their online presence is surprisingly crucial part of driving real life foot traffic. In fact, building the buzz online can be incredibly beneficial for ensuring everyone that walks in the door is ready to buy. That’s why OMG prioritised channels that could work together to attract and convert 100s more customers across every store.

Technical and onsite SEO to boost search engine visibility

Quality link building to grow website authority for higher rankings

Building and optimising 19 Google My Business pages

Customised PPC campaigns to capture customers FAST

Strategy & Execution

01.

Build the buzz with Google My Business

Google My Business is a crucial platform building your business profile online. By optimising 19 pages on Google My Business for each of 1001 Optical’s local stores, OMG was able to significantly increase foot traffic and website traffic.

02.

Custom SEO to reach the top of rankings

Making revenue impact with SEO is possible with the right strategy. Our SEO consultants implemented both technical and onsite SEO to optimise a website that attracts and converts all of the right customers.

03.

Quality link building for maximum impact

Google sees relevant and trustworthy backlinks as a sign that your website is reputable, meaning it will rank you higher. That’s why OMG invested in ongoing and targeted link building to increase 1001 Optical’s website authority.

04.

Capture customers FAST with PPC

Want results FAST? PPC delivers some of the fastest ROI, simply because this channel excels in connecting with ready-to-buy customers. In particular, customised PPC campaigns targeted people looking for eyewear who lived or worked close to a 1001 Optical store.

05.

First page visibility for explosive results.

In the competitive eyewear industry, the most profitable keywords are also the most competitive. Proven SEO strategies boosted this client’s search engine rankings – resulting in page 1 rankings for tough keywords like ‘dior glasses’, ‘pilot frame glasses’, and ‘optical store’.

A word from our Happy Client.

It has been a learning and rewarding experience with OMG for over a year since we started building our online presence which has surely grown and is continuing to grow. Recommended agency!

1001 Optical

Marvin Christian