Apex-airconditioning

85%

Growth in organic traffic

120%

Growth in organic conversions

524

Keywords ranking for page 1, up from 243

The Challenge

Key Problems

Website and content structure not supporting organic results

Website authority needing a boost to beat the competitors

Tough competition calling for a proactive digital strategy

Apex Airconditioning began in 2003 in the city of Sydney, delivering air conditioning services, repairs and installations. Their ethos of trust backed by industry expertise has helped them grow bigger and better. The team offers “the capability of a large company, [with] the heart of a small business”. This means their customers receive simply the best service.

The team needed a digital presence that grew as their business grew. Search engine visibility simply wasn’t up to scratch, with competitors taking out the top spots.

Apex Airconditioning partnered with OMG to deliver an SEO strategy that cemented the business online. 85% growth in organic traffic. 120% growth in organic conversions.

Best of all, our Gurus got the Apex Airconditioning website ranking in the top 3 for the most crucial keywords: “air conditioning installation sydney” and “air conditioning sydney”. See how they achieved explosive results online.

Our Approach

Skyrocketing an online presence is all about being in the right place at the right time. OMG focused on ensuring Apex Airconditioning appeared where it mattered: in the search engine queries relevant to their unique offerings. A timely and location-specific presence helped to generate loads more qualified traffic, while also delivering 120% more conversions.

Optimising website content and structure

Building website authority with quality backlinks

Strategic competitor analysis to uncover offsite opportunity

Technical and offsite SEO support to boost visibility

Strategy & Execution

01.

Optimising the website for maximum organic results.

An effective SEO strategy optimises your website for maximum organic visibility and for a streamlined user experience. OMG formulated and executed a strategy that would ensure every single page was a profitable investment — delivering traffic, conversions and customers.

02.

Boosting visibility by improving website authority.

To outshine the competition, Apex Airconditioning boosted the authority of their website. Targeted, relevant and high quality backlinks increased the perceived credibility and trustworthiness of their business — therefore, helping them to reach the top of rankings.

03.

Strategic competitor analysis to align with opportunity in the market.

Tough competitors were capturing customers online. OMG uncovered crucial insights on what the competitors were doing. We proposed and executed a strategy to align with the known demand demonstrated in search volume.

We’ve been clients of OMG for almost a year and what a difference it has made! The quality of leads has improved, they always follow through with any questions/suggestions. I must mention Ro-Ann, our remarkable account manager, who has been an absolute pleasure to work with. Her expertise, knowledge, and...

Arthur Murray Arthur Murray Hornsby

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We love working with the guys and girls at OMG. Emily, Dan and Wendy are great to work with both on SEO and PPC. It is good to get their expertise when it comes to movements in the industry and see our business benefit from the work we de with...

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Fujitsu General

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Govinda Pathak Stake

We’ve been working with Online Marketing Gurus for over a year now to help scale our organic performance. We’ve had some great uplifts in visibility and the team is very thorough in not only understanding our business but the wider industry as whole – feeding that back into our strategy....

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Amazing results, great people.

Annabelle Hosking Technology Project Manager at CBRE

Great customer service, they’ve been very loyal to me. A previous provider that I used was charging me almost 4x more.. and getting no results.

Steven Marshall Vet Shop Australia

We’ve been utilising the services of OMG for over 2 years and couldn’t be happier! The level of commitment and insight the team brings to the campaign has been fantastic, and we cannot recommend them enough! Definitely leaders in this space in Australia.

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I have been working with Mez and Andrew since 2013 across multiple retail brands. Measurable results and advice to further grow the business. The team at OMG are personable, honest, reliable and talented – this is attributed to the hard work and success that Mez, Danny and Andrew deliver.

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Great experience working with OMG on our SEO/SEM for 3 years – responsive, helpful, proactive and very pleasant to work with. Highly recommend.

Stephanie Reid Ultraceuticals

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