How Apex Air Conditioning Got 180% More Conversions

85%
Growth in organic traffic
120%
Growth in organic conversions
524
Keywords ranking for page 1, up from 243

CASE STUDY

Apex-airconditioning

About Challenges Our Approach Strategy & Execution Outcomes Key Results
Service

SEO

Industry

Trades

Company Size

Small

Location

Sydney, Australia

About Challenges Our Approach Strategy & Execution Outcomes Key Results

About Apex-airconditioning

Apex Airconditioning began in 2003 in the city of Sydney, delivering air conditioning services, repairs and installations. Their ethos of trust backed by industry expertise has helped them grow bigger and better. The team offers “the capability of a large company, [with] the heart of a small business”. This means their customers receive simply the best service.

Challenges

The team needed a digital presence that grew as their business grew. Search engine visibility simply wasn’t up to scratch, with competitors taking out the top spots.

  • Website and content structure not supporting organic results
  • Website authority needing a boost to beat the competitors
  • Tough competition calling for a proactive digital strategy

Our Approach

Skyrocketing an online presence is all about being in the right place at the right time. OMG focused on ensuring Apex Airconditioning appeared where it mattered: in the search engine queries relevant to their unique offerings. A timely and location-specific presence helped to generate loads more qualified traffic, while also delivering 120% more conversions.

Strategy & Execution

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Optimising the website for maximum organic results.

An effective SEO strategy optimises your website for maximum organic visibility and for a streamlined user experience. OMG formulated and executed a strategy that would ensure every single page was a profitable investment — delivering traffic, conversions and customers.

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Boosting visibility by improving website authority.

To outshine the competition, Apex Airconditioning boosted the authority of their website. Targeted, relevant and high quality backlinks increased the perceived credibility and trustworthiness of their business — therefore, helping them to reach the top of rankings.

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Strategic competitor analysis to align with opportunity in the market.

Tough competitors were capturing customers online. OMG uncovered crucial insights on what the competitors were doing. We proposed and executed a strategy to align with the known demand demonstrated in search volume.

Outcomes

KEY SEO/CONTENT RESULTS WITHIN 12 MONTHS:

  • Increased, organic traffic by 85% YoY
  • Increased, organic conversions by 120% YoY
  • Increased, total keyword indexation by 463%
  • Increased, keywords on page 1 by 116% (from 243 to 524) 

MOVED PRIORITY KEYWORDS INTO THE TOP POSITIONS:

  • “Air conditioning installation Sydney” – Position 1 (SV: 390)
  • “Air conditioning installers Sydney” – Position 1 (SV: 70)
  • “Commercial air conditioning Sydney” – Position 2 (SV: 90)
  • “Air conditioner installation Sydney” – Position 2 (SV: 110)
  • “Air con installation Sydney” – Position 3 (SV: 90)
  • “Air conditioning installers” – Position 4 (SV: 90)
  • “Air con installation” – Position 5 (SV: 170)
  • “Air conditioning Sydney” – Position 6 – (SV: 1,600)

Key Results

85%

Growth in organic traffic

120%

Growth in organic conversions

524

Keywords ranking for page 1, up from 243

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