#1 Social Media
Advertising Agency in
Australia

Paid social ads get your brand front and center on the platforms your audience loves—like Facebook, Instagram, LinkedIn, TikTok, and Pinterest. It’s all about smart targeting, focusing on their interests, demographics, and behaviors. We create ads that speak directly to them, boosting engagement and driving your business goals home.

Social media doesn’t directly impact SEO rankings, but it plays a crucial role in boosting your online visibility and driving organic traffic to your website. By sharing high-quality content across platforms like Facebook, Instagram, LinkedIn, and Twitter, you increase brand exposure and encourage engagement, which can lead to more website visits and backlinks—both key SEO factors.

Additionally, social media helps businesses build authority and credibility, making them more likely to be referenced by other websites. While social signals like likes and shares don’t directly influence Google rankings, the increased visibility and traffic they generate contribute to a stronger overall SEO strategy.

Social media has become a vital customer service tool, offering businesses a direct and efficient way to engage with their customers in real time. Platforms like Facebook, Instagram, Twitter (X), and LinkedIn allow brands to respond to inquiries, address concerns, and provide support quickly, often resolving issues faster than traditional customer service channels.

One of the biggest advantages of using social media for customer service is accessibility. Customers can reach out to businesses 24/7, and brands can offer immediate assistance or direct them to the right resources. Public interactions on social platforms also demonstrate a brand’s responsiveness and commitment to customer satisfaction, which can build trust and loyalty among both existing and potential customers.

Additionally, social media enables businesses to monitor brand mentions and customer sentiment through social listening tools. This allows them to proactively address issues before they escalate and gather valuable feedback to improve products and services. Many brands also use chatbots and automated responses to provide quick answers to common questions, improving efficiency while maintaining a personal touch.

By leveraging social media for customer service, businesses can foster stronger relationships, enhance their reputation, and turn customer interactions into positive experiences that drive long-term brand loyalty.

Social marketing involves using a social platform to connect with your target audience online. Brands can use online social platforms to build brand awareness, drive traffic to their website, generate sales, and increase engagement with new and existing customers.

There are two forms of social marketing: organic social marketing, and paid social advertising.

• Organic social marketing involves reaching your audience through the free means available on the social network. This could include adding an image gallery to your Facebook page, adding a video to your Stories, sharing a blog post on LinkedIn, or adding products to your posts through Shopping.
• Paid social marketing includes any action where you pay to promote your brand on social, and operate on a bidding system. Some of the most popular types of paid social platform ads include branded content, sponsored posts, Sponsored Stories and Sponsored InMails.

You need to have both if you want to create a bulletproof social marketing strategy that feeds into every step of your marketing funnel.

New social channels are springing up every day, but the top social channels have remained relatively unchanged over the years.

If you want to elevate your digital marketing strategy, you need to have a social presence on either Facebook, Instagram or LinkedIn — or a combination of the three. These are hands down the best social channels for marketing and, done right, a powerhouse for engagement, traffic, leads and sales.

So how do you pick the right one? We deep dive into the benefits of all three, as well as explore which type of business works best on each platform.

Benefits of Facebook

• Diverse content formats. Facebook has an almost ENDLESS list of different post and ad formats, which makes it the most versatile platform out there for social marketing. On top of the basic image, video and link posts, you can make Carousels, Instant Experiences, Product Collections — which means there are a ton of ways to increase engagement, traffic and sales from your content.
• It’s one of the world’s biggest social networks. 2.7 billion users actively use Facebook. If you want to reach as many people as possible with your brand, this platform is undeniably the best way to do so.
• Its user base is broad. Facebook’s demographics cover the widest ground of any social network out there. Young, old, and every age in between — everyone can be found here, which makes it easier to target your audience or reach different segments on the same platform.

Which brands should use Facebook?

If you’re not sure which platform to use, this is probably your safest bet as you’re likely to find a large percentage of your target audience on this platform. As a bonus, you can kill two birds with one stone with Facebook Ads, and advertise your business on Facebook AND Instagram.

Benefits of Instagram

• It’s incredibly visual. If you’re selling beautiful products or services, then this is the perfect place to show off your goods. People come on Instagram to browse through engaging videos and images, so you have the best chance of converting them to customers if your products look amazing.
• The audience skews younger and female. While the people on here aren’t as young as TikTok or Snapchat, Instagram’s users are pretty heavily concentrated in the 18-35 year old bracket. More women are also on Instagram compared to men, which makes it ideal if this is your target demographic.
• Instagram Shopping. Instagram Shopping is definitely the best shopping tool of all the mainstream social platforms. If you have this feature enabled, you can add a link to your products on every social site post, which makes it CRAZY easy for your followers to click through and buy any products they like.

Which brands should use Instagram?

Like Facebook, Instagram covers a pretty broad audience. If you have a product or service that looks great, like a restaurant or an eCommerce store, you’d be doing yourself a disservice NOT to use Instagram. This is also the perfect pick if your target audience skews younger or more female.

Benefits of LinkedIn

• It’s a niche platform. LinkedIn was designed with a specific goal in mind: to help professionals network, learn, and find jobs. With over 675 million users, this is single-handedly the world’s largest and most effective platform to reach this audience.
• LinkedIn users are influential. 4 in 5 LinkedIn users drive business choices in their organisation, making it the perfect place to go if you want to increase brand awareness amongst key decision-makers.
• Laser-focused advertising. On top of already being a niche platform, LinkedIn Advertising gives brands access to a ton of powerful advertising features. You can target an audience by job title or industry, upload your existing contacts, or send a message directly to a user’s LinkedIn inbox with Sponsored InMail.

Which brands should use LinkedIn?

If you’re a B2B business looking for leads, LinkedIn was made for you. 62% of B2B marketers say LinkedIn generates leads, which is over two times more than the next-highest social channel. However, LinkedIn advertising is typically more expensive than other platforms, so you NEED to have a sharp strategy in place to get solid returns.

The secret to killer social marketing strategies?

High-quality content.

It doesn’t matter which social platforms you’re using, or who your target audience is.

Content is king.

So how do you create and share the right social content for your followers?

1. Know the platform

Every social channel is different. The most effective content on LinkedIn isn’t the same as Facebook. Likewise, what works on Facebook will probably fall flat on Instagram.

Get to really know the platform BEFORE you create a social page for your business. Take time to observe your target audience, see how they’re posting, what hashtags they’re using, and the types of content they engage with and share (such as videos, images, blog posts, and so on). This will help you get started on the right foot with your social marketing plan.

2. Stick to social content themes

The best brands on social platforms all have this thing in common: they’re consistent with the type of content they post.

For example, Xero does a great job in using LinkedIn to help share company news, advice for small businesses, and customer profiles:

Focus on key content pillars and types of content for your social marketing strategy: for example, share user-generated content, product videos, customer reviews, and a ‘how to’ guide once a week.

Another option is to stick to creating content with a colour theme, like Seafolly:

Try to schedule your posts in advance as well, if possible. This ensures you tick off all the different themes in your content calendar, and can also help you visualise how your posts appear in the feed.

3. Share user-generated content (UGC)

It’s great to have beautiful branded content, but it’s even better when your existing customers do the selling for you. UGC is a fantastic way to add social proof to your brand, while engaging with your current customers by sharing their images.

Starbucks does this incredibly well:

Tip: comment on posts that your users share, even if you don’t share it on your official account. A simple “Thanks for sharing” can make a huge difference in terms of brand sentiment and engagement.

4. Use Stories

Social sites are all about timely and relevant content. Needless to say, FOMO goes a LONG way on networks such as Facebook or Instagram, which is why Stories are a great tool to increase engagement and awareness with people.

Try to use Stories whenever possible in your content strategy. If you’re stuck for ideas, here are a few to help get you started:

• Behind-the-scenes content
• Teaser for new product launches
• Share user-generated content from real people
• Interviews or live streams of events
• Recipes or ‘how to’ guides
• Time-sensitive offers

The icing on the cake is that Stories also appear first on the newsfeed, which can help keep your brand top-of-mind amongst your social platform followers all the time.

Results can vary depending on your goals, industry, and audience. Some campaigns take off in a few weeks, while others might need a bit more tweaking to hit the sweet spot. Either way, our Gurus will keep an eye on everything, optimising to get you the best results as quickly as possible.

Australian businesses have launched several successful social media advertising campaigns that have effectively engaged audiences and achieved remarkable results.

Here are some notable examples:

• Tourism Australia’s “Dundee” Campaign: In 2018, Tourism Australia unveiled a campaign disguised as a movie trailer for a new “Crocodile Dundee” film. The campaign generated significant buzz and showcased Australia’s attractions to a global audience, leveraging the popularity of the Super Bowl to maximize reach.
• Metro Trains Melbourne’s “Dumb Ways to Die”: Launched in 2012, this public safety campaign featured a catchy song and animated characters depicting humorous, fatal accidents. The campaign went viral, amassing millions of views and leading to a reported 20% reduction in near-miss accidents at train stations.
  Dove’s “Real Beauty” Campaign: Dove’s long-standing “Real Beauty” campaign promotes natural beauty and body confidence. In Australia and New Zealand, this initiative has driven double-digit growth, resonating with consumers through authentic and purpose-driven messaging.
• Queensland Health’s “It’s Okay to Poo at Work”: In 2024, Queensland Health launched a humorous social media campaign to normalize workplace bowel movements and address related health issues. The campaign received praise for effectively using humor to reduce stigma and encourage healthier behaviors.
• Gympie Saddleworld’s TikTok Jeans Ad: A local Queensland store gained international attention with a quirky online ad featuring a young man humorously shopping for jeans. The video amassed nearly 2 million views, demonstrating the power of relatable content in reaching a broad audience.

These campaigns highlight the effectiveness of creativity, authenticity, and cultural relevance in Australian social media advertising.

Social media marketing offers businesses the ability to implement an effective, efficient, equitable, and sustainable marketing concept. By targeting the right audience with relevant content, social media marketing becomes effective, driving engagement and conversions. It also allows for efficient use of resources, as you can reach large, targeted audiences with a relatively small investment compared to traditional advertising methods.

Furthermore, social media platforms enable businesses to create a more equitable marketing approach by providing opportunities to engage with diverse communities and reach individuals regardless of their location or background. Lastly, social media marketing supports a sustainable marketing concept by building long-term relationships with customers, creating consistent brand visibility, and focusing on customer satisfaction rather than short-term gains.

We measure success with key performance indicators (KPIs) like click-through rates (CTR), conversion rates, return on ad spend (ROAS), and overall engagement. Our Gurus send regular, detailed reports to keep you updated on these metrics and make sure your campaign hits your business goals.

Social media marketing not only helps businesses expand their reach and engage with customers, but it can also play a role in promoting social good. By using platforms like Facebook, Instagram, and Twitter, businesses can support causes they care about, raise awareness for social issues, and encourage positive change. Whether through partnerships with nonprofits, running awareness campaigns, or supporting sustainable initiatives, social media provides a powerful platform for companies to integrate their values into their marketing strategy.

When done thoughtfully, social media marketing can resonate with audiences, align your brand with meaningful causes, and demonstrate your company’s commitment to social good. This helps build a positive brand reputation while fostering strong connections with socially conscious consumers.

What makes OMG stand out is our team of Gurus who create tailored, data-driven campaigns across all the key platforms. We mix creativity with strategy and keep fine-tuning for the best results. With our deep understanding of each platform and a watchful eye on the ever-changing digital landscape, we ensure you’re always in the loop with clear reports and dedicated account management—so you can feel confident about your ROI.

As with any online promotion and campaign, there are social media advertising costs to consider. The cost depends on things like your budget, campaign length, targeting, and platform. Our Gurus will work with you to set a budget that fits your goals and maximises your ROI. We’ve got scalable options to suit different budgets and business sizes.

Yes, social media advertising can significantly boost sales for your Australian business by increasing brand visibility, driving targeted traffic, and converting potential customers. Platforms like Facebook, Instagram, and TikTok offer precise audience targeting, allowing you to reach specific demographics, interests, and behaviours. This ensures your ads are seen by the right people, leading to higher engagement and conversions.

Social media also provides a cost-effective marketing solution with flexible budgets and detailed performance tracking, enabling businesses to maximise their return on investment. Features like Instagram Shopping and Facebook Marketplace create a seamless shopping experience, allowing customers to purchase directly from ads. Additionally, retargeting ads help re-engage users who have previously visited your website or interacted with your brand, increasing the chances of securing a sale.

Beyond direct sales, social media fosters trust and engagement, helping businesses build credibility and long-term customer loyalty. In today’s digital landscape, investing in social media advertising isn’t just an option—it’s a powerful strategy for driving growth and staying competitive in the Australian market.

A strong social marketing approach is essential for driving meaningful change and influencing behaviour in a way that benefits individuals and communities. Unlike commercial marketing, which focuses on driving sales, social marketing seeks to encourage actions that improve public well-being, whether in health, sustainability, or social causes.

At its core, an effective social marketing campaign follows a structured planning process, ensuring that strategies are designed to be efficient, equitable, and sustainable. This involves using a well-defined marketing mix, which includes the four key pillars of product, price, place, and promotion. These elements help shape messaging, outreach methods, and audience engagement.

A successful social marketing intervention is based on research and audience insights. This is where partnership insight to inform strategies becomes essential—collaborating with stakeholders, government bodies, and community organisations ensures campaigns are grounded in real-world needs. The ability to develop and integrate marketing strategies that align with behavioural science enhances impact and long-term effectiveness.

A well-executed social marketing approach ensures that marketing practice is guided by ethical and evidence-based principles. By incorporating key marketing principles, such as audience segmentation, targeted messaging, and continuous evaluation, campaigns can be effective, efficient, and equitable in driving real-world change.

Whether it’s a public health initiative or an environmental campaign, social marketing plays a crucial role in influencing positive behaviour and delivering lasting societal benefits.

As we touched on earlier, you need to have an organic and paid social marketing strategy if you want to truly unlock the potential of this channel.

While you can technically just rely on organic reach, it’s rough out there. Organic reach is declining fast, and social algorithms can change in a heartbeat — leaving your business performance wildly susceptible to any changes that spring up. Today, you might get a ton of engagement. Tomorrow, none at all.

Plus, even if you’re killing it now, at some point you’ll hit a glass ceiling with your growth. It becomes tougher and tougher to scale and reach new audiences day in, day out.

Done right, paid social takes a lot of the unpredictability out of social marketing, allowing you to charge full speed ahead towards your business goals.

First up, it’s hyper-targeted.

Social ads allow you to hone in and get as granular as you’d like in terms of who you want to target.

Want to reach mums living in South Australia who look like your existing customers on Instagram? Go for it. Looking to present a special offer for professionals at the management and executive level using LinkedIn Inmail? Easy.

As long as there are enough people out there for your ad to get served up to, the WORLD is your oyster in terms of targeting. At the end of the day, this means you can ensure your ads are seen by the right people: the ones that are most likely to buy your products and services.

Paid social ads bring more traffic, more leads and more sales.

Each social platform has different ad formats depending on your goals, from the ability to direct customers to your website using a strong call-to-action to increasing your number of followers or promoting your products through a carousel. It’s the missing link between your social marketing strategy and your broader business strategy.

It’s measurable.

You can literally track EVERYTHING, from the number of visitors who clicked through to your website from an ad to your cost-per-click, reach, and the users that were most likely to engage with your brand. In the right hands, this information is an absolute gold mine. It can be used to optimise your targeting, refine your content and ultimately get incredible ROI.

User-Generated Content (UGC) refers to any content—such as images, videos, reviews, testimonials, or social media posts—that is created by customers, followers, or brand advocates rather than the business itself. It’s an organic and authentic way for people to share their experiences, opinions, and interactions with a brand online.

UGC is a powerful tool for social media campaigns because it builds credibility and trust. Consumers tend to trust recommendations from real people more than traditional advertising. When users share their own content featuring a brand’s products or services, it acts as social proof, demonstrating that the brand is not only relevant but also valued by real customers. This type of content also encourages engagement, as it fosters a sense of community and invites further interaction from other potential customers.

From a marketing perspective, leveraging UGC can significantly boost a brand’s reach and engagement on social platforms. It often leads to higher conversion rates since potential customers see real-world use cases rather than staged advertisements. Additionally, UGC can help reduce content production costs while keeping a brand’s social media presence fresh and dynamic.

Encouraging customers to create and share content can be as simple as running hashtag campaigns, featuring customer reviews, or offering incentives for sharing their experiences. When done right, UGC strengthens brand authenticity, enhances audience connection, and ultimately drives better results in social media campaigns.

We create top-performing social media advertising campaigns by using data-driven strategies, audience insights, and continuous optimisation. Our approach involves crafting compelling ad creatives, precise audience targeting, and A/B testing to maximise engagement and conversions.

When using platforms like Facebook, Instagram, LinkedIn, and TikTok, we ensure your ads reach the right audience at the right time, delivering measurable results and a strong return on investment.

Social media advertising offers various types of social media ads, such as image ads, video ads, carousel ads, and story ads, each designed to engage users in different ways across different social media channels like Facebook, Instagram, LinkedIn, and TikTok. By leveraging these diverse ad formats, businesses can connect with their target audience more effectively.

The benefits of social media advertising are clear: it allows businesses to increase brand awareness, drive engagement, and directly drive traffic to your website. Whether you’re looking to grow your audience, promote new products, or drive sales, social media ads can be tailored to meet specific business goals and help you reach customers where they spend most of their time online.

Social media management firms specialize in handling the online presence of businesses across various social platforms like Facebook, Instagram, Twitter, LinkedIn, and others. Their primary role is to create, manage, and optimize a brand’s social media profiles to build engagement, increase followers, and drive business results. By leveraging expert knowledge of social media trends, algorithms, and audience behavior, these firms help businesses develop a strategy that aligns with their goals.

A key function of social media management firms is content creation. They design engaging and relevant posts, graphics, videos, and other multimedia that resonate with the target audience. This content not only showcases the brand’s voice and values but also encourages customer interaction through likes, comments, and shares. By maintaining a consistent and visually appealing online presence, these firms help businesses create an identity that is instantly recognizable to their audience.

Social media management firms also focus on community engagement. They respond to comments, messages, and interactions on behalf of the brand, ensuring that customers feel heard and valued. This two-way communication fosters trust and strengthens relationships with current customers while attracting new ones. In addition, these firms often monitor mentions of the brand across social media to track feedback and manage reputation.

Another important service offered by social media management firms is social media advertising. They run targeted ad campaigns designed to reach specific demographics, increase visibility, and drive traffic to a business’s website or physical location. These campaigns can be highly customizable, allowing businesses to reach potential customers based on factors like age, location, interests, and online behavior.

Analytics and performance tracking is also a crucial aspect of social media management. Firms use various tools to track engagement metrics, including likes, shares, comments, and click-through rates. By analyzing this data, they can fine-tune social media strategies to ensure they are delivering the best possible results. Regular performance reports help businesses understand the effectiveness of their social media efforts and make informed decisions about future campaigns.

Additionally, social media management firms often handle crisis management on social platforms, responding to negative comments or reviews promptly and professionally to mitigate damage to a brand’s reputation. Their expertise in handling both positive and negative feedback ensures that the brand maintains a strong, professional image online.

Ultimately, social media management firms act as a dedicated team that helps businesses navigate the complexities of social media. By handling everything from strategy development to content creation, engagement, and analysis, they enable businesses to maintain an active and effective online presence while freeing up internal resources to focus on other aspects of operations.

Australian businesses invest heavily in social media advertising because it offers precise audience targeting, cost-effective marketing, and strong engagement rates. With a highly digital-savvy population, platforms like Facebook, Instagram, LinkedIn, and TikTok provide direct access to consumers.

Key reasons for this investment include:

• High Digital Adoption – Australians spend significant time online, making social media a primary touchpoint for brands.
• Targeted Advertising – Advanced data analytics allow businesses to reach specific demographics, interests, and behaviours.
• Cost-Effective Reach – Compared to traditional advertising, social media offers better ROI with flexible budgets.
• Customer Engagement – Brands can interact directly with customers, building trust and loyalty.
• E-Commerce Integration – Social platforms seamlessly integrate with online shopping, driving conversions.
• Competitive Edge – With many businesses leveraging social media, those who don’t risk falling behind.

For Australian businesses, social media isn’t just a marketing tool—it’s a crucial strategy for growth in an increasingly digital economy.

1. Set the right goals

One of the biggest reasons that marketers feel lost on social sites isn’t targeting, content, or even ad spend.

It begins LONG before that.

It’s because their objectives don’t match the end-game.

Coming up with a killer social marketing strategy means having your goals in place before you make the game plan — and ensuring they tie in to your broader business goals.

Let’s take an example.

Say you’re a local restaurant that’s looking to scale. To grow your business, you need to find new customers and bring them in to sample your food. However, if you’re constantly posting content on social to the same followers, chances are you’re not reaching new people that will come in and dine with you.

Take a good hard look at your business goals, and consider where your social marketing strategy fits into the broader puzzle.

It could be:

• Improving loyalty with your existing customers through engagement and repeat purchases
• Driving more qualified web traffic to your website
• Increasing brand awareness and reach with new followers
• Delivering a first-class customer experience with news and updates

Once you’re crystal clear about your social marketing goals, the rest becomes much, MUCH easier.

2. Pick the right social platforms

The right social channel makes a HUGE difference. There’s no point investing your time and resources into advertising on Instagram if you’re trying to get white-collar workers to download an eBook. The same goes for posting mouth-watering snaps from your cafe on LinkedIn.

So how do you select the right social networks for your business?

Easy: let the numbers be your guide. Each social platform has a specific user demographic, and a specific set of benefits it offers as a marketing channel. It all comes down to looking at what the platform offers and who its audience is, then matching this up with yours (more on this later).

A final word of advice: if in doubt, focus a single social platform first. It’s far better to do one platform well than to be on every channel and do none well.

3. Establish your KPIs

Like the first step, your KPIs are CRITICAL to social marketing success. An evidence-based social marketing strategy will help your brand tackle its goals with a sense of purpose, while also giving you a benchmark to measure your success.

One of the biggest mistakes brands make is not tracking social site metrics, or tracking only vanity numbers, such as followers or likes.

Dig deeper to uncover the metrics that matter to your business — and we mean REALLY matter. For example:

• How many users are coming through to your website from social platforms
• Engagement (the total number of social interactions divided by the number of impressions your post received)
• Reach and impressions for your posts
• Mentions of your brand on social

4. Keep an eye on the competition

Social is a BUSY space. There are a lot of brands out there vying for the same users, which means you need to know what your competitors are posting, in order to stand out.

Luckily, there are plenty of ways you can stay on top of other brands:

• Follow them on social platforms
• Set up social listening for competitors on your social management platform
• Browse Ad Library to see which ads they’re running
• Run a search for their brand name and hashtag

5. Post and engage with your audience regularly

All social platforms are driven by content.

In fact, it’s built right into the algorithm.

If you’re not posting regularly, you’ll lose your reach and your followers will be less likely to see your content in the future — not to mention your brand will slowly but surely slip to the back of peoples’ minds.

On top of sticking to a consistent posting schedule as part of your social strategy, you should be interacting with your followers. Make sure to respond to comments ASAP, have your customer service team reply to messages, and comment on any images where your brand or product is tagged.

6. Review and optimise

Like any digital marketing channel, there’s no one-size-fits-all approach. You need to regularly review your performance to understand who your target audience is, which posts work well, when to post, and so on.

Monitoring your performance metrics allows you to be reactive and get the most out of your campaigns in the short term, while ensuring your social marketing outcomes are lining up with your broader business objectives in the long term.

Absolutely! While we love a multi-platform approach for maximum reach, we can customise your campaign to focus on the channels that fit your industry and target audience best. Our Gurus know the ins and outs of all major social platforms and are here to help you choose the right ones.