Social Media Advertising

Get more than just likes. Make massive revenue gains and send your bottom line soaring with an effective lead generation campaign.

Let's talk See a success story

Watch your sales soar by benefiting from the true value social media brings to the table. We’re talking about a social media strategy that generates revenue, not just the ‘smoke and mirrors’ of being ‘popular’. It’s about more than just posting and forgetting.

There are layers to this game, from different assets to the importance of creative and funnels. Yet, most businesses simply focus on ‘vanity’ metrics such as likes and followers. If you want to make real money through social media, you need a strategy that doesn’t just connect with your current customers, but creates new ones, and lots of them.

Why do businesses partner with OMG on high-ROI social campaigns?

The effort you put into social media should translate into actual sales and traceable revenue increases – otherwise why bother? Social media should be making you money, not just costing you time. Our social gurus design and develop campaigns with lead generation and retention in mind. Leveraging consumer data, content strategy and hyper-targeted advertising, we pursue top leads and turn them into loyal customers. Acquisition is a huge factor in boosting your social and business growth. We help you target new customers which directly impacts your ROI. At the same time, our campaigns create additional value and interest for existing clients, who in turn help build up your brand’s social presence.

Social media has become so big and so complex. We get it. If you’re feeling overwhelmed, our gurus will help you navigate the maze and come out the other side a winner.

How will OMG grow a profitable social media campaign for your business?

Win the social media game. That’s the end game. Sell more, make more. That’s why every element of your social media campaign is 100% tailored to your business goals and needs. We analyse your business, identify sticking points and size up your current social media presence against the competition. Next, we dive deep into researching your target demographics, determining when, where and how best to reach them. Armed with these insights, we develop a custom plan all about giving your leads and profits a big-time boost. We create multiple campaigns across the most relevant social media platforms – Facebook, Twitter, Instagram, Youtube, LinkedIn and others.

Need a sharper, cooler social media profile? We refine your business’ profile for effortless appeal, making sure your messaging is on-point. At the same time, direct response ads sent into the ideal channels instantly drives qualified leads and sales to your site. Relevancy is the key to successful sales through social media. We craft unique communications to target different demographics and work current events and trending topics into your campaigns.

What makes our campaigns successful?

You want to know your social media campaign is getting the results you expect. Our campaigns are traceable and transparent. Our custom dashboard lets you view detailed performance stats on all your social media ads in one place. Throughout the campaign, every post and every ad is carefully analysed. We analyse your close competitors' trends too, and work on strategies to get ahead at every opportunity.

Which social media is best for advertising?

Each platform has a different use and different benefits. For example, instagram is better for on-the-spot advertising in square and rectangular formats, Facebook is great for videos and banner ads, and YouTube lends itself to a longer video format. Each platform has different specifications, so chatting to our Gurus can help you understand what best suits to market your products and services.

How much does it cost to advertise on social media?

It’s almost like asking instead, ‘How am I willing to invest in gaining customers through social media?’ The cost will depend totally on your budget for digital advertising, the size of your company and who your target audience is. Our Gurus can make magic happen with even as little as $10 for a social post and still be able to reach audiences. The prices will also vary based on which platform you’re targeting. The cost for social media advertising has a wide range, anywhere from $800+ a month – it really depends on how much you need to and want to invest! Speaking to our Gurus and getting your free digital audit will help you better determine the cost best suited to your needs.

What is paid social advertising?

Paid social advertising is exactly as you could’ve guessed – social media advertising that is paid for or sponsored. It has a different reach to organic (or unpaid) social media advertising as it targets the customers you want to reach and is highly visible.

We have three main metrics for our paid social: cost per action, landing pages and ROAS (return on ad spend). For OMG, there is more focus on conversions, as we know how to get your target customers over the mark and get you the ROI and attention your brand is deserves. There are over 3 BILLION active social media users, which means paid advertising on social has massive reach to up your clicks, revenue and grow your business!

Social Media Marketing Services

Find out where your people hang out with their wallets out and start smashing those sales goals.

Facebook Advertising

Make your mark on the world’s largest social network with a killer profile, savvy posts and ultra-targeted ads.

Learn more

Instagram Advertising

Grow your business with a targeted Instagram advertising plan that focuses on sales, not likes.

Learn more

YouTube Advertising

Reach millions to make millions by launching a YouTube Advertising campaign, engineered to capture click-ready buyers.

Learn more

Because trust is everything

If you’re trusting us to be part of your business, you should know exactly what the game plan is and where your money is going. There’s no trust without transparency, which is why we keep we keep in contact every step of them way and provided detailed reports on performance stats, spend vs sales, targets achieved, current vs projected results and more.

Because marketing shouldn't be a gamble

Shelling out for a digital marketing campaign is a big deal, we get it. Many businesses see it as a gamble. It shouldn’t be. Our aim is for every one of our clients to see a remarkable return on their investment, both in the short and the long term. Your strategies need to be aligned with your goals. Let’s win together.

Because we deliver results, not excuses

We’re straight talkers.There are agencies who bamboozle you with hype, jargon and shiny campaigns that are merely digital facelifts. Not us. We outline the strategic goals and financial results we aim for in real terms, then we go and get them.

Success Stories

From local businesses to enterprise companies, our clients are buzzing about the results they’ve gained through our razor sharp SEO campaigns.

200+ Reviews rated

Universal Home Theatre

Andy - Founder and CEO

Danny, Andrew and Mez, including their entire team, have helped us grow and have increased our traffic 100% year on year.

Noble Loans

Financial services

We’ve witnessed OMG’s tireless effort from day one. Their professionalism is commendable, and most importantly, we’ve achieved the results we wanted from working with OMG.

Dr Ehsan Jadoon

Cosmetic Surgeon, Medaesthetics

I trusted what they said and that proved to be the right choice. They’re the top of their game, down-to-earth, friendly and genuine.

Andrew S.

Founder and MD at Integriti Bathrooms

They showed me data directly related to my industry, info that was relevant to my leads, what area we should focus on, and a strategy that is needed to achieve my goals. This wasn't what any other digital company provided.

Marcel H.

Marketing Director, Doors Plus

They have a proven track record and an honest approach. 10/10. A clear, concise strategy got our traffic and conversions up—results with an honest, straightforward team.

Leonard C.

Managing Director, Sydney Shade Sails

After my first meeting, I just knew they would do a good job. They had done their homework on my website and had things planned—I was there for the ride and to sign the check. They knew where they were taking me, like a confident taxi driver they knew the fastest routes without breaking the rules. They’re smart professionals—what you need around you in business.

Lauren J.

Marketing Director, Zenith Payments

Since starting to work with OMG, our team has quadrupled in size, and due to the extreme growth in leads, our business has grown by 64%. They might be digital specialists, however, I call them ‘carers’; they genuinely care about their clients personally and professionally.

Adam Celestino

The Burdekin Rooms

Extremely professional and knowledgeable in all dealings. They made me feel confident in my decision. One highlight was going into their office after about 3 months of dealing with OMG and being show how much money we had been saving and how much more traffic we were generating through our website.

View all google reviews

Frequently asked questions

To help you make the most-informed decision, here are common questions customers ask us. More questions? Scroll down, fill out the form, and just ask.

What is social media advertising?

Social media advertising is a digital marketing tactic where you pay for ads to target users on social media platforms, like Facebook, LinkedIn, Twitter or Instagram.

Social networks let you tap into their user information to serve highly targeted and relevant advertisements. When targeted correctly, social media advertising can deliver brilliant conversions and sales with a stunningly low cost per acquisition.

The different types of social media platforms on which you can serve ads include Facebook, LinkedIn, Twitter, Instagram, Snapchat, Pinterest, Google+, YouTube, and more.

Different social media platforms have their own advertising tools and features to help their advertisers get the best from their ad budget. So, whether you use Instagram ads, Facebook Ads or video ads on YouTube, you can effectively pinpoint your audience, create ads and measure your campaign’s performance.

What are the advantages of social media advertising for my business?

Advertising on social is a must if you want to reach your target market in the place where they spend their time. Why is social media advertising an excellent tactic for a healthy ROI? Because billions of people use social media. Social media stats for 2019 show there are 3.2 billion social media users globally – that’s about 42% of the current population (Emarsys, 2019). Facebook alone has a massive 2.32 billion active monthly users, and Instagram boasts a super-engaged 1 billion active users.

With a targeted strategy, you can grow your sales, nurture loyal customers, build brand awareness, and target new and returning customers for even more conversions.

One of the most impressive things about social media advertising is that there is almost no limit to your ability to scale. If you want to reach 100,000 people in one day, social advertising makes it happen. No need to wait for them to search your targeted keywords, like with paid search. And no need for them to find your content in the first place. Social media advertising is immediate – you can start generating clicks and conversions from day one.

This is a big selling point for eCommerce sites and small businesses who don’t have the budgets of larger enterprises. Social media advertising lets you immediately and consistently reach new customers. Research shows that social networks are the most significant source of inspiration for B2C purchases – 37% of consumers find purchase inspiration through social media (PwC 2018).

That’s the thing about social media ads – they let you target hyper-specific audiences. Think about all the information people divulge to Facebook and Instagram. That’s information advertisers can use to reach potential customers who are likely to want the products and services they offer. Facebook even has a powerful Custom Audiences feature which lets you target specific ads based on customer lists, website visitors, app users, and lookalikes.

How do I hire the best social media marketing company?

It can be scary to go from purely organic social strategy to spending real money on social media advertising. That’s why it’s important to find a social media marketing company you trust to maximise your ROI and reach your best audience.

Start by looking for a digital marketing company who will give you a unique social advertising plan tailored to YOUR needs and goals, leveraging both organic and paid efforts. There are countless opportunities for businesses to reach out to their audience through social media advertising – a one-size-fits-all approach will not cut it. For example, while 97% of social advertisers choose Facebook as their most used and most useful social media platform, the vast majority are in browsing mode.

So, any agency you consider working with should take time to get to know you, your goals, your audience and your broader marketing strategies BEFORE they commit to a plan.

Just as important, the best social media marketing companies will be able to tell you how they will measure results. There shouldn’t be any guesswork. Measuring your results and using actual data is the only way to get a sustainable ROI. Be wary of any agency that doesn't talk about real, measurable metrics, like conversions and sales. You should never be questioning what's going on with your advertising campaigns and what value they are bringing – an honest, results-driven agency will make sure of that.

If you don’t do your research into the right agency, you can get burned. There are thousands of “experts” who are ready to take your money, but paid social advertising by a proven, experienced team is the only way to get great results without wasting your budget.

Why is OMG the best Social Media Advertising and marketing company?

Want to work with a social media marketing team that knows how to get the best return for your advertising investment? OMG has got it covered. We always start by understanding your business objectives. This not only makes sure we have a big picture of where you want to be, but it also ensures we choose the right social network to advertise on, whether that’s Facebook advertising, Twitter advertising or a combination of several platforms. With so many advertising options on offer, it pays to get it right from the start. Then we can craft the right messages and target the audiences that are most likely to be interested in what you have to offer.

Our Gurus take the time to understand exactly who you’re trying to reach so we can take maximum advantage of the incredible targeting options on social platforms. This ensures we deliver the best bang for your advertising buck.

We never set and forget. One of the great advantages of social ads is instant feedback. We can gauge the effectiveness of your social media ads in moments and delve deep into analytics on ads manager to see we can improve. Testing is one of our best strategies. We use A/B testing to see how one ad performs against another and whether one click-through rate is higher than another. This helps us refine your strategy to improve audience targeting and increase engagement for your ad campaigns.

Ready to talk about your social media strategy? Talk to our team.