Social Media Advertising

Get more than just likes. Make massive revenue gains and send your bottom line soaring with an effective lead generation campaign.

Social strategy that focuses on likes AND sales

Watch your sales soar by benefiting from the true value social media brings to the table. We’re talking about a social media strategy that generates revenue, not just the ‘smoke and mirrors’ of being ‘popular’. It’s about more than just posting and forgetting.

There are layers to this game, from different assets to the importance of creative and funnels. Yet, most businesses simply focus on ‘vanity’ metrics such as likes and followers. If you want to make real money through social media, you need a strategy that doesn’t just connect with your current customers, but creates new ones, and lots of them.

Digital done well by an expert team
Drive sales with ultra-effective communication
Generate a steady stream of leads that smash out revenue in no time thanks to social media - an incredibly powerful sales tool. We introduce, savvy, sales-driven communications to your social media campaign. This will win over audiences and effectively motivate enquiries, visits and purchases.
Tap into hungry new markets

Expand your client base by showcasing your business across multiple social media platforms. Create ultra-targeted campaigns based on age, gender, location, interests, liked posts and pages and more. Leverage this valuable data to shape your social media content and messaging, enticing the type of customers who become loyal followers and repeat purchasers.

Generate buzz with relevant & timely campaigns

Catch people’s attention and create instant sales opportunities with timely campaigns based on what’s happening and what’s trending. Get the internet talking. Publish shareable content that spreads like wildfire, burning your brand into the minds of new audiences and convincing them to spend their hard-earned cash with you.

Become a sales sensation on social media.
Generate thousands of quality new leads by engaging the right audience, in the right place, at the right time.
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The effort you put into social media should translate into actual sales and traceable revenue increases – otherwise why bother? Social media should be making you money, not just costing you time. Our social gurus design and develop campaigns with lead generation and retention in mind. Leveraging consumer data, content strategy and hyper-targeted advertising, we pursue top leads and turn them into loyal customers. At the same time, our campaigns create additional value and interest for existing clients, who in turn help build up your brand’s social presence.

Social media has become so big and so complex. We get it. If you’re feeling overwhelmed, our gurus will help you navigate the maze and come out the other side a winner.

Win the social media game. That’s the end game. Sell more, make more. That’s why every element of your social media campaign is 100% tailored to your business goals and needs. We analyse your business, identify sticking points and size up your current social media presence against the competition. Next, we dive deep into researching your target demographics, determining when, where and how best to reach them. Armed with these insights, we develop a custom plan all about giving your leads and profits a big-time boost. We create multiple campaigns across the most relevant social media platforms – Facebook, Twitter, Instagram, Youtube, LinkedIn and others.

Need a sharper, cooler social media profile? We refine your business’ profile for effortless appeal, making sure your messaging is on-point. At the same time, direct response ads sent into the ideal channels instantly drives qualified leads and sales to your site. Relevancy is the key to successful sales through social media. We craft unique communications to target different demographics and work current events and trending topics into your campaigns.

You want to know your social media campaign is getting the results you expect. Our campaigns are traceable and transparent. Our custom dashboard lets you view detailed performance stats on all your social media ads in one place. Throughout the campaign, every post and every ad is carefully analysed. We analyse your close competitor’s campaigns too and work on strategies to get ahead at every opportunity.
Social Media Marketing Services

Find out where your people hang out with their wallets out and start smashing those sales goals.

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Why OMG?
A lot of digital marketing agencies talk the talk, but we’re more interested in getting stuff done. Our focus is on high performance campaigns with results you can see for yourself, boosting your bottom line and helping your business achieve insane success. That’s it. No filler, all killer.  
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Because trust is everything

If you’re trusting us to be part of your business, you should know exactly what the game plan is and where your money is going. There’s no trust without transparency, which is why we keep we keep in contact every step of them way and provided detailed reports on performance stats, spend vs sales, targets achieved, current vs projected results and more.

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Because marketing shouldn't be a gamble

Shelling out for a digital marketing campaign is a big deal, we get it. Many businesses see it as a gamble. It shouldn’t be. Our aim is for every one of our clients to see a remarkable return on their investment, both in the short and the long term. Your strategies need to be aligned with your goals. Let’s win together.

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Because we deliver results, not excuses

We’re straight talkers.There are agencies who bamboozle you with hype, jargon and shiny campaigns that are merely digital facelifts. Not us. We outline the strategic goals and financial results we aim for in real terms, then we go and get them.

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Success Stories

From local businesses to enterprise companies, our clients are buzzing about the results they’ve gained through our razor sharp SEO campaigns.

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Frequently asked questions

To help you make the most-informed decision, here are common questions customers ask us. More questions? Scroll down, fill out the form, and just ask.

Social media advertising is a digital marketing tactic where you pay for ads to target users on social media platforms, like Facebook, LinkedIn, Twitter or Instagram.

Social networks let you tap into their user information to serve highly targeted and relevant advertisements. When targeted correctly, social media advertising can deliver brilliant conversions and sales with a stunningly low cost per acquisition.

The different types of social media platforms on which you can serve ads include Facebook, LinkedIn, Twitter, Instagram, Snapchat, Pinterest, Google+, YouTube, and more.

Different social media platforms have their own advertising tools and features to help their advertisers get the best from their ad budget. So, whether you use Instagram ads, Facebook Ads or video ads on YouTube, you can effectively pinpoint your audience, create ads and measure your campaign’s performance.
Advertising on social is a must if you want to reach your target market in the place where they spend their time. Why is social media advertising an excellent tactic for a healthy ROI? Because billions of people use social media. Social media stats for 2019 show there are 3.2 billion social media users globally – that’s about 42% of the current population (Emarsys, 2019). Facebook alone has a massive 2.32 billion active monthly users, and Instagram boasts a super-engaged 1 billion active users.

With a targeted strategy, you can grow your sales, nurture loyal customers, build brand awareness, and target new and returning customers for even more conversions.

One of the most impressive things about social media advertising is that there is almost no limit to your ability to scale. If you want to reach 100,000 people in one day, social advertising makes it happen. No need to wait for them to search your targeted keywords, like with paid search. And no need for them to find your content in the first place. Social media advertising is immediate – you can start generating clicks and conversions from day one.

This is a big selling point for eCommerce sites and small businesses who don’t have the budgets of larger enterprises. Social media advertising lets you immediately and consistently reach new customers. Research shows that social networks are the most significant source of inspiration for B2C purchases – 37% of consumers find purchase inspiration through social media (PwC 2018).

That’s the thing about social media ads – they let you target hyper-specific audiences. Think about all the information people divulge to Facebook and Instagram. That’s information advertisers can use to reach potential customers who are likely to want the products and services they offer. Facebook even has a powerful Custom Audiences feature which lets you target specific ads based on customer lists, website visitors, app users, and lookalikes.
It can be scary to go from purely organic social strategy to spending real money on social media advertising. That’s why it’s important to find a social media marketing company you trust to maximise your ROI and reach your best audience.

Start by looking for a company who will give you a unique social advertising plan tailored to YOUR needs and goals, leveraging both organic and paid efforts. There are countless opportunities for businesses to reach out to their audience through social media advertising – a one-size-fits-all approach will not cut it. For example, while 97% of social advertisers choose Facebook as their most used and most useful social media platform, the vast majority are in browsing mode.

So, any agency you consider working with should take time to get to know you, your goals, your audience and your broader marketing strategies BEFORE they commit to a plan.

Just as important, the best social media marketing companies will be able to tell you how they will measure results. There shouldn’t be any guesswork. Measuring your results and using actual data is the only way to get a sustainable ROI. Be wary of any agency that doesn't talk about real, measurable metrics, like conversions and sales. You should never be questioning what's going on with your advertising campaigns and what value they are bringing – an honest, results-driven agency will make sure of that.

If you don’t do your research into the right agency, you can get burned. There are thousands of “experts” who are ready to take your money, but paid social advertising by a proven, experienced team is the only way to get great results without wasting your budget.
Want to work with a social media marketing team that knows how to get the best return for your advertising investment? OMG has got it covered. We always start by understanding your business objectives. This not only makes sure we have a big picture of where you want to be, but it also ensures we choose the right social network to advertise on, whether that’s Facebook advertising, Twitter advertising or a combination of several platforms. With so many advertising options on offer, it pays to get it right from the start. Then we can craft the right messages and target the audiences that are most likely to be interested in what you have to offer.

Our Gurus take the time to understand exactly who you’re trying to reach so we can take maximum advantage of the incredible targeting options on social platforms. This ensures we deliver the best bang for your advertising buck.

We never set and forget. One of the great advantages of social ads is instant feedback. We can gauge the effectiveness of your social media ads in moments and delve deep into analytics on ads manager to see we can improve. Testing is one of our best strategies. We use A/B testing to see how one ad performs against another and whether one click-through rate is higher than another. This helps us refine your strategy to improve audience targeting and increase engagement for your ad campaigns.

Ready to talk about your social media strategy? Talk to our team.

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