PPC & SEO
Technology
Large
Australia, New Zealand
About AC3
Founded in 1999, AC3 is a privately owned Australian ICT Managed Services Provider that aims to make technology real by bringing clarity to the cloud and help their customers realise their business objectives. With over 300+ full time employees on hand, AC3 ensure that all of their 700+ commercial customers adopt practices to get the best out of people and their technologies.
Challenges
- Major issues with fundamental on-site areas
- Lack of content affecting expertise, authority and trustworthiness (E-A-T)
- No conversion tracking to monitor PPC performance
Our Approach
We had to work closely with their team to get all the fine points of the migration sorted, whilst ensuring all the traffic and keywords were transferred correctly. Post a very successful migration we have continued to deliver consistent increases in traffic YoY whilst running effective ad-hoc PPC campaigns.
Outcomes
SEO RESULTS ACHIEVED SINCE APRIL 2019:
- Increased, organic visits by 77% YoY
- Increased, organic conversions by 837% YoY
- Increased, domain authority by over 140% in a competitive industry (25 to 61)
- Over 600% growth, overall organic keyword reach
PPC RESULTS INCLUDED:
- Over 90% growth, PPC clicks YoY
- 94% reduction, cost per conversion YoY
- 88% conversion rate, PPC display campaigns
- 93% reduction, cost per click (CPC) YoY
ADDITIONAL SEO WINS:
- Successful site migration from WordPress to Klavio
- Over 40% increase in organic YoY non-branded clicks on SERPS
