AC3

77%

increase in organic visits YoY

837%

increase in organic conversions YoY

90%+

increase in PPC Clicks YoY

94%

reduction in CPC YoY

The Challenge

Key Problems

Major issues with fundamental on-site areas

Lack of content affecting expertise, authority and trustworthiness (E-A-T)

No conversion tracking to monitor PPC performance

Founded in 1999, AC3 is a privately owned Australian ICT Managed Services Provider that aims to make technology real by bringing clarity to the cloud and help their customers realise their business objectives. With over 300+ full time employees on hand, AC3 ensure that all of their 700+ commercial customers adopt practices to get the best out of people and their technologies.

In April 2019, AC3 reached out to Online Marketing Gurus to help migrate their website from WordPress to Klavio, with the idea to maximise their website performance. After onboarding we migrated AC3 from their WordPress based website and old brand name to Klavio using their now established brand name. A challenging project due to Klavio being an intricate custom CMS.

We had to work closely with their team to get all the fine points of the migration sorted, whilst ensuring all the traffic and keywords were transferred correctly. Post a very successful migration we have continued to deliver consistent increases in traffic YoY whilst running effective ad-hoc PPC campaigns.

Strategy & Execution

01.

SEO Results

Increased organic visits by 77% YoY
Increased organic conversions by 837% YoY
Increased domain authority by over 140% in a competitive industry (from 25 to 61)
Over 600% growth in overall organic keyword reach
Over 40% increase in organic YoY non-branded clicks on SERPs

02.

PPC Results

Over 90% growth in PPC clicks YoY
94% reduction in cost per conversion YoY
88% increase conversion rate in PPC display campaigns YoY
93% reduction in CPC YoY

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