PPC
Restaurants and venues
Medium
NSW, Australia
About Burdekin Rooms
The Burdekin Rooms is a unique private hire event space in Sydney. As one of the newest and diverse additions to the local event space, they’re making a splash. They’re located in the heart of central Sydney, above the iconic Burdekin Bar. Whether you’re hosting an intimate gathering or large scale even, you can take your pick of three premium rooms.
Challenges
With the rising costs of online marketing, The Burdekin Rooms was ready to invest in more efficient and more effective campaigns. That’s why they partnered with OMG. Our expert team built hyper-targeted PPC campaigns from the ground up while also performing ongoing optimisation to get the best return for every dollar.
- Rising cost of conversion meant shrinking profit
- Need support to optimize campaigns and generate a better return
- Want to increase website traffic, leads and revenue
- Looking to grow reputation as Sydney’s most unique event space
Our Approach
In a thriving Sydney event space, The Burdekin Rooms were ready to make a splash. To grow their online presence and create tangible digital results, OMG delivered a custom PPC strategy. We created a hyper-targeted campaigns and performed expert optimisation to create the stunning ROI they wanted.
Strategy & Execution
Optimising every ad to maximise the conversion rate.
By combining stunning creative, irresistible copy and granular targeting, OMG boosted conversion rates by 90%. This meant 100s of new customers captured at a far lower cost, resulting in a stunning ROI. The key to converting more people? It’s all about being relevant and timely.
Extracting the best return by lowering cost per conversion.
Effective digital marketing excels in delivering revenue impact, not just likes. That’s why OMG focused our efforts to increase conversions and decrease the cost per conversion — in order to extract the best return for every dollar.
Hyper-targeted campaigns for explosive results.
By getting granular with our targeting, we can attract more qualified clicks at a lower cost.
Outcomes
To note, OMG helped increase:
- OMG boosted conversion rates by 90%
- With 84% more conversions and 54% lower cost per conversion, that resulted in waves more ideal clients discovering their premium venue
- The Burdekin Rooms achieved 100s of clicks from top-performing ads for keywords such as ‘venue sydney’, ‘function room sydney’, and ‘unique venue sydney’
