SEO
Design + Homewares
Small
Queensland
About Betta Blinds
Betta Blinds is a trusted family business that has been transforming homes with stylish and practical window coverings since 1999. They offer a vast selection of custom blinds, awnings, and shades designed to match unique preferences and budget. With a convenient mobile showroom, customers can explore a wide range of options right from the comfort of their homes. Betta Blinds’ commitment to quality ensures windows not only look fantastic but also keep homes cool and inviting all year round.
Betta Blinds’ Challenges
In July 2022, Betta Blinds approached OMG to elevate its online presence and reach a wider audience. Despite their top-notch products and services, they recognised the need for a strategic digital marketing approach to stand out in a competitive industry.
Their primary challenges included securing better search engine rankings for their focus keywords, attracting more organic traffic from potential customers who weren’t explicitly searching for their brand, and expanding their online authority through an increase in referring domains. This meant establishing themselves as a trusted resource and enhancing their brand’s visibility across the digital landscape.
Key Challenges Identified:
- Poor search engine rankings for target keywords
- Limited non-branded organic traffic.
- Insufficient referring domains.
Our Approach
To meet Betta Blinds’ objectives, OMG developed a comprehensive SEO strategy centred on content optimisation and targeted link-building. By enhancing the website’s relevance to its focus keywords, we looked to improve its rankings and attract more organic traffic. The campaign’s primary goal was to achieve the top position for the keyword “awning supplier”.
Strategy & Execution
Keyword Research & Mapping
We conducted exhaustive keyword research to identify and prioritise target categories with the highest potential for quick wins and long-term growth.
Long-tail Keyword Scaling
We focused our efforts on optimising for long-tail keywords, which are more specific and less competitive, to attract highly targeted traffic and drive conversions.
Technical SEO Fixes
We performed a thorough technical audit and implemented fixes to improve site speed, schema markup, and overall website performance enhancements. These fixes ensured search engines could easily crawl and index the site, improving visibility.
Product Page Revamps
We optimised product pages to target a broader range of relevant keywords and implemented internal linking strategies. This improved individual page rankings and increased overall authority.
Targeted Link Acquisition
We implemented a strategic link-building campaign to acquire high-quality backlinks from relevant and authoritative websites., positioning Betta Blinds as a trusted resource in their industry.
Outcomes
Organic Results Within a Year:
- Increased organic traffic by 1,422.03% YoY (from 1,003 to 15,266).
- Increased new users by 938.01% YoY (from 534 to 5,543).
- Increased user retention by 950.63% YoY (from 555 to 5,831).
Ranking Improvements (High Search Volume Keywords):
- ‘Vision blinds’ – from rank #68 to #14 (SV: 3,600)
- ‘Awnings suppliers’ – from rank #29 to #6 (SV: 5,400)
- ‘Zipscreen’ – from rank #34 to #19 (SV: 1,600)
- ‘Wholesale blinds’ – from rank #100 to #9 (SV: 720)
- ‘Awning supplier’ – from rank #10 to #1 (SV: 320)
Ranking Improvements for Other Relevant Keywords:
- ‘Auto lock arm awning’ – from rank #26 to #2
- ‘Auto lock arm awnings’ – from rank #100 to #2
- ‘Wholesale awning manufacturers’ – from rank #20 to #3
- ‘Ziptrak awnings’ – from rank #52 to #10
- ‘Zipscreen awnings’ – from rank #22 to #11
Organic Traffic Results:
- 5% increase in non-branded clicks
- 13% increase in non-branded impressions
