Ian is Fantastic at OMG! He truly goes above and beyond and has all of the knowledge of the Industry. Our ROI Has far exceeded our expectations! I will continue to work with Ian and the team. Thank you
Nicole Hadaway
Owner
PPC SPECIALIST AGENCY
We are Google Premium Partners
We have proven, extensive experience running Google Ads campaigns that are always up to date with the latest Google features. Within 2022 alone, we achieved:
70 Million
We generated more than 70 million clicks for our clients.
$761 Million
We’ve delivered over $761 million in new revenue for our clients.
5.6 Million
Our clients achieved more than 5.6 million conversions with OMG.
4.1 Billion
We delivered powerful, profitable results through 4.1 billion impressions.
With Over 10+ Years experience
We Help Brands Big and Small Reach Their Full Potential.
With 200+ Growth Gurus, 70-80% SMB clients, we’re certified experts in all channels and platforms it’s just part of the reason we’re Australia’s best rated, reviewed and revered marketing agency.
Customised PPC strategies for success
Unlock a surge in sales by targeting those in buying mode through the phenomenal power of Pay-Per-Click (PPC) advertising. With our Adwords management services, we optimise every click to ensure more conversions, crafting hyper-targeted campaigns that focus on those ready to make a purchase, allowing you to spend less and earn significantly more.
Personalised strategy
Target the right customers, at the right time, on the right platform with a meticulously planned and researched PPC campaign. Data drives the way we use keywords, messaging, and strategic timing. We understand your key demographic’s needs, intentions, behaviours, and emotional triggers that lead to decision-making.
Active management
Weed out non-performing keywords, improve your quality score, reduce your cost per click, and raise your revenue. It’s often the case with PPC campaigns, that once an ad gets switched on, it’s left to fend for itself. But if you simply ‘set and forget’, you’re not getting the most out of what PPC has to offer. We continue to monitor, analyse, and adjust your campaign to get results.
Detailed reporting
Know exactly what’s working for you. Measure the bottom-line performance of every paid search campaign. AdWords and other platforms collate stats such as the number of impressions, the number of clicks, and any resulting post-click activity on your site. We compile all this data into custom reports, so you know exactly what’s going on.
Let’s Grow Together
Evidence Driven Systems For Your Optimal Conversion.
This isn’t a learning experience for us. Your campaigns aren’t a test. With over 10 years of testing, learning and experience, we’ve developed our evidence-driven framework that has been used to get over 1000+ business’s results, and is instantly applied to your business – for a faster and stronger outcome.
Our Approach for Your Results
When every click comes at a price, optimising the number of clicks that turn into sales is crucial.
It all Starts here
-
1
Effective Google Ad Management
We tailor our strategies to suit the unique needs of each industry, configuring accounts for agility and future growth. Our approach ensures campaigns are adaptable and future-proof, reflecting the industry’s needs and mirroring your sitemap for effective management. -
2
Actionable Insights
Our structured analysis not only facilitates data analysis but also highlights critical actions to boost your campaign’s performance. We identify the levers to push for your success, providing clarity and transparency in every decision to drive your campaign forward. -
3
Optimisation
Our strategy focuses on fine-tuning for peak performance and simplifying complex processes into actionable insights. We sift through information and analyse accounts meticulously, ensuring every decision is well-informed and impactful. This way, we optimise more efficiently and effectively, ensuring your campaign is always primed for acceleration and efficiency. -
4
Planning & Testing
We blend creativity with meticulous planning and clear optimisation to ensure every campaign is a step ahead. By continuously exploring, hypothesising, testing, and refining, we identify opportunity areas for development and move forward with a test-and-learn approach. This dynamic strategy keeps our approach vibrant and compelling, ensuring your success is built on solid, repeatable foundations with measurable outcomes. -
5
Targeting
We adjust for device, location, and schedule to optimise targeting options and bid strategies across activities, placing your message where your audience is most receptive. Our strategies go beyond the basics, incorporating sophisticated audience and remarketing tactics to keep your brand front and center.
Your Google Ads
Strategy
Our team uses these key insights into create your 6 month strategy. Evaluation includes, but is not limited to:
Account Structure
Our first step is to build a solid foundation for your Google Ads campaign. We meticulously craft your account structure to ensure it’s organised, relevant, and conducive to achieving your business objectives. By segmenting campaigns and ad groups effectively, we optimise targeting and budget allocation for maximum impact..
Keywords
Keywords are the lifeblood of any successful Google Ads campaign. Our team conducts comprehensive research to identify high-performing keywords relevant to your industry and audience. We utilise a combination of broad, phrase, and exact match keywords to capture potential customers at every stage of the buying journey. Through continuous monitoring and analysis, we refine your keyword strategy to drive qualified traffic and increase conversions.
Copywriting
Compelling ad copy is essential for capturing the attention of potential customers and driving clicks. Our team of skilled copywriters crafts persuasive ad copy that resonates with your target audience and compels them to take action. We focus on highlighting your unique selling propositions and value propositions to differentiate your brand and drive results.
Landing Page
A seamless transition from ad to landing page is crucial for maximising conversions. Our experts optimise your landing pages to align with your ad messaging and provide a frictionless user experience. From compelling headlines to persuasive calls-to-action, we ensure every element is optimised to encourage conversions and drive business growth.
Bidding Strategy
Effective bidding strategies are essential for maximising your advertising budget and achieving your campaign goals. Our team employs advanced bidding techniques, including automated bidding strategies and manual adjustments, to optimise your ad spend and maximise ROI. By analysing performance data and adjusting bidding parameters accordingly, we ensure your campaigns are consistently delivering results.
5 star PPC agency
Why PPC with OMG?
Your business grows when your Adwords campaigns gets expert ongoing management. You can’t just set it and forget it.
Through testing, research and reporting, our team ensure your content and keywords continually align with the latest online developments and shifts in user behaviour.
Because trust is everything
If you’re trusting us to be part of your business, you should know exactly what the game plan is and where your money is going. There’s no trust without transparency, which is why we keep in contact every step of the way and provide detailed reports on performance stats, spend vs sales, targets achieved, current vs projected results and more.
Because marketing shouldn’t be a gamble
Shelling out for a digital marketing campaign is a big deal, we get it. Many businesses see it as a gamble. It shouldn’t be. Our aim is for every one of our clients to see a remarkable return on their investment, both in the short and the long term. Your strategies need to be aligned with your goals. Let’s win together.
Because we deliver results, not excuses
We’re straight talkers. There are agencies who bamboozle you with hype, jargon and shiny campaigns that are merely digital facelifts. Not us. We outline the strategic goals and financial results we aim for in real terms, then we go and get them.
Achieving PPC success for our clients
SEO is a long-term game; it takes months for notable results. Beware of overnight promises; genuine SEO companies focus on realistic timeframes and prioritise optimising key areas for increased sales and revenue.
Over $500k generated in 30 days
For a sustainable luxury furniture brand, achieved 42x ROAS and over $500k in sales. Up 172% than previous year, during their biggest sale period of the year.
Cathy XuGroup Paid Search Manager
22% high conversion value YoY
Within 30 days, for a leading natural cosmetic brand, we generated 26% higher ROAS, and 22% increase in conversion value.
Ed JonesHead of Paid Search
400% increase
in leads
For a seasonal campaign, we generated 400% increase in leads for an industry leading heavy duty ute & tray solutions company.
Andrew SuttonPaid Search Consultant
Money keywords ranked using our Evidence Driven Framework
Our sole focus is on digital marketing strategies that translate into serious revenue for your business. While other agencies promise results in the form of clicks and traffic, we’re only interested in the results you really want – the ones you can take to the bank.
| Client | High Search Money Keyword |
Current Ranking |
Original Ranking |
|
|---|---|---|---|---|
 |
#1 ‘roof top tent’ | 1 | 4 | view case study |
 |
P1 ‘Carrera sunglasses’ | 1 | 100 | view case study |
 |
8,100 ‘aluminum canopies’ | 1 | 48 | view case study |
 |
Rank #10 for ‘hsc tutoring’ | 10 | 100 | view case study |
How Can We Help?
Our PPC Services
Maximise value from your paid search with custom campaigns that leverage the ideal platforms for your business.
Google Adwords
Crush your competition. Rake in the sales. Say goodbye to poor performing ads, high CPCs and unqualified leads.
Google Shopping
Smash sales goals in record time with a bulletproof Google Shopping campaign.
Microsoft Ads
Hunt down leads your competitors have overlooked and get higher conversion rates at a lower cost-per-click with a sharpshooting Bing ads campaign.
Remarketing
Unlock the power of strategic remarketing to target those who have shown interest in your brand, delivering personalised content across different platforms to keep your business top-of-mind.
Our dedicated experts are ready & waiting to get started today.
We’ve been able to increase our organic conversions by 345% year on year.
Tegan Thorpe – Cohen Handler
We’ve been able to increase our organic conversions by 345% year on year.
Tegan Thorpe – Cohen Handler
We’ve been able to increase our organic conversions by 345% year on year.
Tegan Thorpe – Cohen Handler
We’ve been able to increase our organic conversions by 345% year on year.
Tegan Thorpe – Cohen Handler
We’ve been able to increase our organic conversions by 345% year on year.
Tegan Thorpe – Cohen Handler
All these Success Stories
started with a Free Audit
Our performance marketing specialists are known as the best at integrated digital campaigns and have won major awards for a reason… RESULTS.
Our dedicated experts are ready & waiting to get started today.
WE ARE THOUGHT LEADERS
We don’t just execute strategies we pioneer innovation.
OMG excels as a digital marketing innovator, consistently pushing boundaries to provide clients with leading-edge strategies in the dynamic digital landscape.
We’ve got Gurus all over the world.
SydneyMelbournePerthGold CoastBrisbaneAdelaideSingaporeDubaiTexasCape TownSerbia
Hi I’m Jazmin, I’m the head Head of Enterprise SEO.
I make sure that our enterprise clients rank high on SERPs to gain some BIG results.
Hi I’m Simon, I’m the Chief Customer Officer.
I take huge pride in making sure that all of our clients are happy and well taken care of.
Hi I’m Hayley, I’m the Head of Data & Analytics.
I am always ahead of the game – keeping all our Gurus up to date on the latest.
What exactly is Gurulytics?
It’s our advanced analytics tool and bedrock of our success. It transforms raw data into actionable strategies, consistently delivering exceptional results for our clients.
Why use PPC?
Drive more leads and sales to your business through a targeted PPC strategy that helps drive results at the right CPAs
Achieve Remarkable ROI & Client Success
Shelling out for a digital marketing campaign is a big deal, we get it. Many businesses see it as a gamble. It shouldn’t be. Our aim is for every one of our clients to see a remarkable return on their investment, both in the short and the long term. Your strategies need to be aligned with your goals. Let’s win together.
Results-OrientedDigital Marketing
We’re straight talkers. There are agencies who bamboozle you with hype, jargon and shiny campaigns that are merely digital facelifts. Not us. We outline the strategic goals and financial results we aim for in real terms, then we go and get them.
Over $500k generated in 30 days
For a sustainable luxury furniture brand, achieved 42x ROAS and over $500k in sales. Up 172% than previous year, during their biggest sale period of the year.
Cathy XuGroup Paid Search Manager
22% high conversion value YoY
Within 30 days, for a leading natural cosmetic brand, we generated 26% higher ROAS, and 22% increase in conversion value.
Ed JonesHead of Paid Search
400% increase in leads
For a seasonal campaign, we generated 400% increase in leads for an industry leading heavy duty ute & tray solutions company.
Andrew SuttonPaid Search Consultant
5 Star PPC Agency
Drive genuine business growth
We delivered a blog-focused content strategy, integrated with a PPC campaign. Over 12 months, here are some awesome results.
Multiply your organic website visitors
Gain maximum exposure on relevant search engine results with a PPC company that never pulls their punches. Watch your business effortlessly overtake the competition on all the search engines and form thriving new revenue streams from masterfully constructed PPC campaigns. We’ve helped Australian businesses achieve an insane 3x increase in leads just by improving their PPC strategy with our services.
Dominate Google search results
Rise to the top of Google’s search results and all the other search engines. Crush the competition with multiple first page search rankings on relevant search terms and local directory listings. Stay ahead of the curve and let a top SEO agency implement innovative and cutting-edge digital marketing strategies to your web pages.
Partner with genuine SEO experts
While some PPC companies employ “smoke and mirrors” tactics to mask their lack of results, OMG operates with complete transparency on where all your money is going. Whether it’s towards technical SEO, link-building, or local SEO, our SEO specialists will keep you in the loop at all times and explain why each process is being done. Our SEO experts promise real results, and we don’t rest until you get what you’ve paid for.
A Global Agency. The Same Goal.
Team Members
200+
Client Revenue
$761m
Client Retention
98%
Why OMG? With Australia’s leading agency – you get an army of the best marketing minds in the country working on your account.
- Nothing cookie cutter – just strategically personalised campaigns crafted to deliver powerful marketing returns.
- No time wasting on BS. We only provide real results through correct practices for short- and long-term growth
- With digital specialists across every channel and stage of the customer journey we supercharge your marketing performance.
- With vast experience across hundreds of industries for both big and small across brands
- Begin with a free audit and strategy session. We pride ourselves on 100% transparency.
Why not another Agency? Worse results, less experience, outdated practices.
- Agencies regularly use cookie cutter strategies that don’t live up to expectations.
- Fake guarantees on activities that don’t hit ROI achieved through dodgy practices that harm you long-term.
- Limited experience & service lines available on teams that work separately.
- Less experience and knowledge of how to navigate different industries and verticals.
- Constant hidden fees & undisclosed information, leading to financial surprises and unexpected costs.
Top Certifications
We Partner with the best
Our trusted partner network of top technology brands and leading agencies helps us deliver the best, seamless experience – time and again.
Top 3% Google Ads Agencies in Australia
Frequently Asked Questions
about PPC
What is PPC advertising?
Pay per click advertising, or PPC advertising, is a method of online advertising where advertisers pay money every time a user clicks on their ad.
PPC ads can show up on search engine results pages, social media feeds, web pages and apps.
The most popular method of PPC advertising is paid search ads. They look like normal search results but show up on the top and bottom of the first page of search engine results when a particular keyword is searched.
So, how do search engines decide which ads get the best position on the results page?
It comes down to an Ad Auction. Advertisers need to bid on the search terms (keywords) they want to display their ads.
Then Google or the other search engine uses your bid together with other criteria, such as the relevance of the ad, to determine which ads are displayed, in which order.
What can PPC do for my business?
That depends on your business. PPC is a powerful digital marketing strategy. One of the most significant benefits is SPEED.
You can put hyper-targeted ads in front of your audience in just a few hours (with right know-how, of course). This is perfect if your business is kicking off and you want to get your brand noticed, or you have a time-sensitive offer that you want to get out there.
Nothing brings in results as quickly as PPC advertising. It’s like flicking a switch!
SEO and social media are brilliant tactics for long-term growth, but PPC marketing can put you on page 1 of Google in less than a day. Sure, it comes at a price, but if you want to drive qualified traffic to your website instantly, PPC is highly effective.
Another brilliant thing about PPC is that you only pay when someone sees your content.
With the right hyper-targeted strategy, this means you can make sure you’re not wasting money on audiences who aren’t interested in your products or services.
What is a good CTR?
Every industry has a different click-through rate benchmark, so it’s worth knowing what you’re shooting for in your sector.
Across industries, the average CTR on Google Ads paid search ads is around 2%. So, anything above 2% can be considered a good CTR.
Why is OMG the best PPC management agency?
There are heaps of reasons we’re the best PPC management agency. But we know you’re busy, so here are the three most important: results, transparency and experience. Let’s talk about the results.
We’re out to get the best return on your PPC investment. That means we create hyper-targeted, cost-effective campaigns that will win more of the website traffic you want (and less of the traffic you don’t).
Our gurus never stop monitoring and fine-tuning your campaign to find ways to squeeze more from your budget.
Unlike many other PPC management agencies, we keep you in the loop every step of the way. Transparency is essential in the way we work: no hidden agenda or secret squirrel tactics.
We’re an open book.We know our way is the best way to get results. How do we know? Experience.
Our gurus have years of experience delivering explosive revenue growth for businesses of all types and sizes. We take our learnings and apply them to your campaign for even more brilliant results.
How much will it cost per click?
It depends. We know that’s frustrating to read, but there’s no easy answer that covers every business. PPC is an auction system that rewards businesses that have high-quality ads. As a general rule, the better your ad campaign, the lower your cost per click. As an example, the average cost per click in Google Ads is from $1 – $2 on the search network.
The most expensive keywords in Google Ads cost upwards of $50 per click. These are highly competitive keywords are in industries that have high customer lifetime values, such as insurance and loans. So, it’s all about balancing your budget with the return on investment.
Don’t worry about your budget getting out of control. PPC advertising gives you a tremendous amount of control over how your budget is spent.
