Ian is Fantastic at OMG! He truly goes above and beyond and has all of the knowledge of the Industry. Our ROI Has far exceeded our expectations! I will continue to work with Ian and the team. Thank you
Nicole Hadaway
Owner
PPC SPECIALIST AGENCY
We are Google Premium Partners
We have proven, extensive experience running Google Ads campaigns that are always up to date with the latest Google features. Within 2022 alone, we achieved:
70 Million
We generated more than 70 million clicks for our clients.
$761 Million
We’ve delivered over $761 million in new revenue for our clients.
5.6 Million
Our clients achieved more than 5.6 million conversions with OMG.
4.1 Billion
We delivered powerful, profitable results through 4.1 billion impressions.
With Over 10+ Years experience
We Help Brands Big and Small Reach Their Full Potential.
With 200+ Growth Gurus, 70-80% SMB clients, we’re certified experts in all channels and platforms. It’s just part of the reason we’re Australia’s best rated, reviewed and revered digital marketing agency.
Customised PPC Strategies for Success
Unlock a surge in sales by targeting customers in buying mode with the phenomenal power of Pay-Per-Click (PPC) advertising. Our AdWords management services optimise every click to boost conversions, crafting hyper-targeted campaigns that focus on those ready to purchase—helping you spend less and earn more.
Personalised Strategy
Target the right customers, at the right time, on the right platform with a meticulously planned and researched PPC campaign. We use data to drive our approach to keywords, messaging, and strategic timing. By understanding your audience’s needs, behaviors, and emotional triggers, we drive decisions that convert into sales.
Active Management
Don’t let your ads fend for themselves. We actively manage your campaigns, weeding out non-performing keywords, boosting your quality score, reducing your cost per click, and driving more revenue. PPC is not a ‘set and forget’ strategy – ongoing monitoring, analysis, and adjustments are key to achieving the best results.
Detailed Reporting
Get clear insights into what’s working. Track the bottom-line performance of every paid search campaign. We provide custom reports that break down key metrics like impressions, clicks, and post-click activity, so you have full visibility into your campaign’s success.
Let’s Grow Together
Evidence-Driven Systems for Optimal Conversion.
This isn’t a trial for us, and your campaigns aren’t experiments. With over 10 years of testing, learning, and refining, we’ve developed an evidence-driven framework that’s delivered results for over 1,000 businesses.
It’s ready to be applied to yours—delivering faster, stronger outcomes.
Our Approach for Your Results
When every click comes at a price, optimising the number of clicks that turn into sales is crucial.
It all Starts here
-
1
Effective Google Ad Management
We tailor our strategies to suit the unique needs of each industry, configuring accounts for agility and future growth. Our approach ensures campaigns are adaptable and future-proof, aligning with your industry’s needs and mirroring your sitemap for efficient management. -
2
Actionable Insights
Our structured analysis not only facilitates data review but also highlights critical actions to boost your campaign’s performance. We identify the key levers for your success, providing clarity and transparency in every decision to drive your campaign forward. -
3
Optimisation
Our strategy focuses on fine-tuning for peak performance and simplifying complex processes into actionable insights. We sift through information and meticulously analyse accounts, ensuring every decision is well-informed and impactful. This enables us to optimise more efficiently, ensuring your campaign is always ready for acceleration and maximum efficiency. -
4
Planning & Testing
We blend creativity with meticulous planning and clear optimisation to ensure every campaign stays ahead. By continuously exploring, hypothesising, testing, and refining, we identify development opportunities and move forward with a test-and-learn approach. This dynamic strategy keeps our campaigns vibrant and compelling, building your success on solid, repeatable foundations with measurable outcomes. -
5
Targeting
We adjust for device, location, and schedule to optimise targeting options and bid strategies across activities, ensuring your message reaches your audience at the most receptive moments. Our strategies go beyond the basics, incorporating sophisticated audience and remarketing tactics to keep your brand front and centre.
Your Google Ads
Strategy
Our team uses key insights to create your 6-month strategy. The evaluation process includes, but is not limited to:
Account Structure
The first step in creating a successful Google Ads campaign is building a solid foundation. We meticulously structure your account to ensure it’s organised, relevant, and aligned with your business goals. By segmenting campaigns and ad groups effectively, we optimise targeting and budget allocation for maximum impact.
Keywords
Keywords are the backbone of any successful Google Ads campaign. Our team conducts thorough research to identify high-performing keywords that resonate with your industry and audience. We use a strategic mix of broad, phrase, and exact match keywords to capture potential customers at every stage of their buying journey. Through continuous monitoring and refinement, we ensure your keyword strategy drives qualified traffic and boosts conversions.
Copywriting
Engaging ad copy is crucial for grabbing attention and driving clicks. Our skilled copywriters craft persuasive ads that speak directly to your target audience and motivate them to take action. By highlighting your unique selling points and value propositions, we differentiate your brand and drive meaningful results.
Landing Pages
A smooth transition from ad to landing page is essential for maximising conversions. We optimise your landing pages to align seamlessly with your ad messaging, creating a frictionless user experience. From compelling headlines to persuasive calls-to-action, we ensure every element is fine-tuned to convert visitors and fuel business growth.
Bidding Strategy
An effective bidding strategy is vital for making the most of your advertising budget. Our team uses advanced bidding techniques, blending automated strategies with manual adjustments to maximise ROI. By analysing performance data and fine-tuning bidding parameters, we keep your campaigns consistently delivering top results.
5 star PPC agency
Why Choose PPC with OMG?
Your business thrives when your AdWords campaigns receive expert, ongoing management. You can’t just set it and forget it.
Through rigorous testing, research, and reporting, our team ensures your content and keywords consistently align with the latest online trends and shifts in user behaviour.
Because trust is everything.
If you’re trusting us with your business, you deserve full transparency. You should know exactly what the game plan is and where your money is going. Trust comes from openness, which is why we keep you informed every step of the way, providing detailed reports on performance, spend vs sales, targets achieved, current vs projected results, and more.
Because marketing shouldn’t be a gamble.
Investing in digital marketing is a big decision—we get that. For many businesses, it feels like a gamble. But it shouldn’t be. Our goal is for every client to see a tangible return on their investment, both in the short and long term. We tailor strategies to meet your goals. Let’s succeed together.
Because we deliver results, not excuses.
We believe in straight talk. Some agencies rely on hype, jargon, and flashy campaigns that offer little more than a digital facelift. That’s not our style. We focus on clear strategic goals and measurable financial outcomes—and we deliver on them. No excuses.
Achieving PPC Success for Our Clients
PPC can deliver results faster than SEO, but success comes from a well-executed strategy, not shortcuts. By focusing on optimising campaigns and targeting high-intent audiences, we help businesses drive more leads, sales, and revenue. Beware of agencies offering instant results without a sound strategy—true PPC success lies in ongoing optimisation and data-driven decisions.
Over $500k Generated in 30 Days
For a sustainable luxury furniture brand, we delivered a 42x ROAS and over $500k in sales, representing a 172% year-on-year increase during their biggest sale period.
Cathy XuGroup Paid Search Manager
22% Increase in Conversion Value YoY
In just 30 days, we generated a 26% higher ROAS and a 22% increase in conversion value for a leading natural cosmetics brand.
Ed JonesHead of Paid Search
400% Increase in Leads
For a seasonal campaign, we achieved a 400% increase in leads for a leading heavy-duty ute and tray solutions company.
Andrew SuttonPaid Search Consultant
Money keywords ranked using our Evidence Driven Framework
Our sole focus is on digital marketing strategies that translate into serious revenue for your business. While other agencies promise results in the form of clicks and traffic, we’re only interested in the results you really want – the ones you can take to the bank.
| Client | High Search Money Keyword |
Current Ranking |
Original Ranking |
|
|---|---|---|---|---|
 |
P1 ‘Carrera sunglasses’ | 1 | 100 | view case study |
 |
#6 ‘womens knitwear Australia’ | 6 | 46 | view case study |
 |
#1 ‘roof top tent’ | 1 | 4 | view case study |
 |
8,100 ‘aluminum canopies’ | 1 | 48 | view case study |
How Can We Help?
Our PPC Services
Maximise your return on investment from paid search with tailored campaigns that utilise the best platforms for your business.
Google Adwords
Outperform your competition and boost sales with high-performing ads. Say goodbye to wasted spend on ineffective ads, high CPCs, and unqualified leads.
Google Shopping
Achieve your sales goals in record time with a robust Google Shopping campaign designed for success.
Microsoft Ads
Capture leads your competitors have overlooked and enjoy higher conversion rates at a lower cost-per-click with a precision-targeted Bing Ads campaign.
Remarketing
Harness the power of strategic remarketing to engage potential customers who have shown interest in your brand. Deliver personalised content across multiple platforms to keep your business top-of-mind.
Our dedicated experts are ready & waiting to get started today.
We’ve been able to increase our organic conversions by 345% year on year.
Tegan Thorpe – Cohen Handler
We’ve been able to increase our organic conversions by 345% year on year.
Tegan Thorpe – Cohen Handler
We’ve been able to increase our organic conversions by 345% year on year.
Tegan Thorpe – Cohen Handler
We’ve been able to increase our organic conversions by 345% year on year.
Tegan Thorpe – Cohen Handler
We’ve been able to increase our organic conversions by 345% year on year.
Tegan Thorpe – Cohen Handler
All these Success Stories
started with a Free Audit
Our performance marketing specialists are known as the best at integrated digital campaigns and have won major awards for a reason… RESULTS.
Our dedicated experts are ready & waiting to get started today.
WE ARE THOUGHT LEADERS
We don’t just execute strategies we pioneer innovation.
OMG excels as a digital marketing innovator, consistently pushing boundaries to provide clients with leading-edge strategies in the dynamic digital landscape.
We’ve got Gurus all over the world.
SydneyMelbournePerthGold CoastBrisbaneAdelaideSingaporeDubaiTexasCape TownSerbia
Hi I’m Jazmin, I’m the head Head of Enterprise SEO.
I make sure that our enterprise clients rank high on SERPs to gain some BIG results.
Hi I’m Simon, I’m the Chief Customer Officer.
I take huge pride in making sure that all of our clients are happy and well taken care of.
Hi I’m Hayley, I’m the Head of Data & Analytics.
I am always ahead of the game – keeping all our Gurus up to date on the latest.
What exactly is Gurulytics?
It’s our advanced analytics tool and bedrock of our success. It transforms raw data into actionable strategies, consistently delivering exceptional results for our clients.
Why Use PPC?
Drive more leads and sales with a targeted PPC strategy that delivers results at optimal CPAs.
Achieve Remarkable ROI & Client Success
Investing in a digital marketing campaign is a big decision, and we understand that many businesses see it as a risk. But it doesn’t have to be. Our goal is to deliver a remarkable return on investment for every client, both short and long term. With strategies aligned to your business goals, let’s win together.
Results-Oriented Digital Marketing
We cut through the jargon. While some agencies rely on flashy but hollow campaigns, we focus on real results. We clearly outline your strategic goals and the financial outcomes we aim for—and then we deliver.
1. 400% Increase in Leads
For a seasonal campaign, we generated a 400% increase in leads for an industry-leading heavy-duty ute and tray solutions company.
Andrew Sutton – Paid Search Consultant
2. 22% Higher Conversion Value YoY
Within 30 days, we delivered a 26% higher ROAS and a 22% increase in conversion value for a leading natural cosmetics brand.
Ed Jones – Head of Paid Search
3. Over $500k Generated in 30 Days
For a sustainable luxury furniture brand, we achieved a 42x ROAS and over $500k in sales—up 172% from the previous year, during their biggest sale of the year.
Cathy Xu – Group Paid Search Manager
Over $500k generated in 30 days
For a sustainable luxury furniture brand, achieved 42x ROAS and over $500k in sales. Up 172% than previous year, during their biggest sale period of the year.
Cathy XuGroup Paid Search Manager
22% high conversion value YoY
Within 30 days, for a leading natural cosmetic brand, we generated 26% higher ROAS, and 22% increase in conversion value.
Ed JonesHead of Paid Search
400% increase in leads
For a seasonal campaign, we generated 400% increase in leads for an industry leading heavy duty ute & tray solutions company.
Andrew SuttonPaid Search Consultant
5 Star PPC Agency
Drive Real Business Growth.
We deliver a blog-focused content strategy integrated with PPC campaigns. Over 12 months, here are the standout results:
Boost Your Organic Traffic.
Maximise your visibility with a PPC company that means business. Our expertly crafted campaigns help you surpass competitors on search engines and create new revenue streams. We’ve helped Australian businesses triple their leads simply by refining their PPC strategy.
Dominate Google Search.
Claim top spots on Google and other search engines. With multiple first-page rankings and local directory listings, you’ll leave competitors behind. Let our leading SEO agency drive innovative strategies that keep your business ahead.
Partner with True SEO Experts.
Unlike PPC companies that use “smoke and mirrors,” OMG offers complete transparency. From technical SEO to link building and local SEO, our specialists keep you informed at every step. We deliver real, measurable results—guaranteed.
A Global Agency. The Same Goal.
Team Members
200+
Client Revenue
$761m
Client Retention
98%
Why Choose OMG?
When you partner with Australia’s leading digital marketing agency, you’re backed by a team of the brightest marketing minds in the country.
- No cookie-cutter strategies—just personalised campaigns designed to drive powerful, measurable results.
- No time wasted on BS. We focus on real, sustainable growth with best-practice methods.
- Specialists across every digital channel and stage of the customer journey, all working to maximise your marketing performance.
- Proven success across hundreds of industries, for brands big and small.
- Start with a free audit and strategy session. We’re committed to 100% transparency—no surprises, just results.
Why Not Another Agency?
Worse results, outdated strategies, and a lack of transparency.
- Agencies often rely on generic strategies that fall short.
- Misleading guarantees with shady practices that can harm your long-term growth.
- Limited expertise and disconnected teams, with fewer service offerings.
- Less knowledge and experience navigating diverse industries.
- Hidden fees and unexpected costs, making for an unpleasant surprise.
Top Certifications
We Partner with the best
Our trusted partner network of top technology brands and leading agencies helps us deliver the best, seamless experience – time and again.
Top 3% Google Ads Agencies in Australia
Frequently Asked Questions
about PPC
What is PPC advertising?
Pay-per-click advertising, or PPC, is a way of online advertising where advertisers pay every time someone clicks on their ad.
PPC ads can show up on search engine results pages, social media feeds, web pages, and apps.
The most popular type of PPC advertising is paid search ads. They look like regular search results but appear at the top and bottom of the first page when a specific keyword is searched.
So, how do search engines decide which ads get the best spots on the results page?
It all comes down to an ad auction. Advertisers need to bid on the search terms (keywords) they want to use for their ads.
Then Google or the other search engine uses your bid, along with other factors like the ad’s relevance, to figure out which ads get displayed and in what order.
What can PPC do for my business?
That really depends on your business. PPC is a powerful digital marketing strategy, and one of the biggest benefits is speed.
You can get hyper-targeted ads in front of your audience in just a few hours (with the right know-how, of course). This is perfect if your business is just starting out and you want to get your brand noticed, or if you have a time-sensitive offer you want to promote.
Nothing brings in results as quickly as PPC advertising. It’s like flicking a switch!
SEO and social media are great for long-term growth, but PPC marketing can put you on page one of Google in less than a day. Sure, it comes at a price, but if you want to drive qualified traffic to your website instantly, PPC is super effective.
Another awesome thing about PPC is that you only pay when someone clicks on your ad.
With the right hyper-targeted strategy, you can ensure you’re not wasting money on audiences who aren’t interested in your products or services.
What is a good CTR?
Every industry has different click-through rate benchmarks, so it’s worth knowing what you’re aiming for in your sector.
Across the board, the average CTR for Google Ads paid search ads is around 2%. So, anything above 2% can be considered a good CTR.
Why is OMG the best PPC management agency?
There are heaps of reasons we’re the best PPC management agency. But we know you’re busy, so here are the three most important: results, transparency, and experience. Let’s talk about the results.
We’re all about getting you the best return on your PPC investment. That means we create hyper-targeted, cost-effective campaigns that attract more of the website traffic you want (and less of the traffic you don’t).
Our gurus never stop monitoring and fine-tuning your campaign to find ways to maximise your budget.Unlike many other PPC management agencies, we keep you in the loop every step of the way. Transparency is key to how we work: no hidden agendas or secret squirrel tactics.
We’re an open book. We know our way is the best way to get results. How do we know? Experience.
Our gurus have years of experience delivering explosive revenue growth for businesses of all sizes. We take our learnings and apply them to your campaign for even more awesome results.
How much will it cost per click?
It depends. We know that’s frustrating to hear, but there’s no simple answer that covers every business. PPC operates as an auction system that rewards businesses with high-quality ads. As a general rule, the better your ad campaign, the lower your cost per click. For example, the average cost per click in Google Ads is between $1 and $2 on the search network.
The most expensive keywords in Google Ads can cost over $50 per click. These are highly competitive keywords in industries with high customer lifetime values, like insurance and loans. So, it’s all about balancing your budget with the return on investment.
Don’t worry about your budget spiralling out of control. PPC advertising gives you a lot of control over how your budget is spent.
