Laser-focused campaigns that deliver.

Target those in buying mode and you’ll see a massive spike in sales. How? Done right, the power of Pay-Per-Click (PPC) advertising can be phenomenal. And that power can be all yours. Yes, PPC platforms like Google Adwords can immediately drive a huge increase in traffic to your website.

When every click comes at a price, optimising the number of clicks that turn into sales is crucial. Our Adwords management services are fine-tuned for profit and performance, so you spend less and earn more. A lot more. We craft meaningful, hyper-targeted campaigns that zero in on those that are ready to buy.

Mez Homayunfard
Co-founder & Head of Partnerships
Mez Homayunfard
Hardcore strategy

Hardcore strategy

Target the right customers, at the right time, on the right platform with a meticulously planned and researched PPC campaign. Data drives the way we use keywords, messaging and strategic timing. We understand your key demographic’s needs, intentions, behaviours and emotional triggers that lead to decision making.

On-the-ball management

On-the-ball management

Weed out non-performing keywords, improve your quality score, reduce your cost per click and raise your revenue. It’s often the case with PPC campaigns, that once an ad gets switched on, it’s left to fend for itself. But if you simply ‘set and forget’, you’re not getting the most out of what PPC has to offer. We continue to monitor, analyse and adjust your campaign to get results.

Crystal-clear reporting

Crystal-clear reporting

Know exactly what’s working for you. Measure the bottom-line performance of every paid search campaign. AdWords and other platforms collate stats such as number of impressions, number of clicks and any resulting post-click activity on your site. We compile all this data into custom reports, so you know exactly what’s going on.

Mez Homayunfard
Co-founder & Head of Partnerships
Mez Homayunfard
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What our Sydney based clients have to say.

We work with great companies of all sizes and we’ve helped big name brands grow even bigger.
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Why OMG?

Your business grows when your Adwords campaigns gets expert ongoing management. You can’t just set it and forget it. Through testing, research and reporting, our team ensure your content and keywords continually align with the latest online developments and shifts in user behaviour.

Because trust is everything
If you’re trusting us to be part of your business, you should know exactly what the game plan is and where your money is going. There’s no trust without transparency, which is why we keep in contact every step of the way and provide detailed reports on performance stats, spend vs sales, targets achieved, current vs projected results and more.
Because marketing shouldn't be a gamble
Shelling out for a digital marketing campaign is a big deal, we get it. Many businesses see it as a gamble. It shouldn’t be. Our aim is for every one of our clients to see a remarkable return on their investment, both in the short and the long term. Your strategies need to be aligned with your goals. Let’s win together.
Because we deliver results, not excuses
We’re straight talkers. There are agencies who bamboozle you with hype, jargon and shiny campaigns that are merely digital facelifts. Not us. We outline the strategic goals and financial results we aim for in real terms, then we go and get them.
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Our PPC Services
Maximise value from your paid search with custom campaigns that leverage the ideal platforms for your business.
Crush your competition. Rake in the sales. Say goodbye to poor performing ads, high CPCs and unqualified leads.
Google Adwords
Smash sales goals in record time with a bulletproof Google Shopping campaign.
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Hunt down leads your competitors have overlooked and get higher conversion rates at a lower cost-per-click with a sharpshooting Bing ads campaign.
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Stay top-of-mind and convert site visitors into customers with competitor-crushing remarketing.

Frequently Asked Questions

Curious to learn more? Here are some of the most common questions we hear day to day.

What is PPC advertising?

Pay per click advertising, or PPC advertising, is a method of online advertising where advertisers pay money every time a user clicks on their ad.

PPC ads can show up on search engine results pages, social media feeds, web pages and apps.

The most popular method of PPC advertising is paid search ads. They look like normal search results but show up on the top and bottom of the first page of search engine results when a particular keyword is searched.

So, how do search engines decide which ads get the best position on the results page?

It comes down to an Ad Auction. Advertisers need to bid on the search terms (keywords) they want to display their ads.

Then Google or the other search engine uses your bid together with other criteria, such as the relevance of the ad, to determine which ads are displayed, in which order.

What can PPC do for my business?

That depends on your business. PPC is a powerful digital marketing strategy. One of the most significant benefits is SPEED.

You can put hyper-targeted ads in front of your audience in just a few hours (with right know-how, of course). This is perfect if your business is kicking off and you want to get your brand noticed, or you have a time-sensitive offer that you want to get out there.

Nothing brings in results as quickly as PPC advertising. It’s like flicking a switch!

SEO and social media are brilliant tactics for long-term growth, but PPC marketing can put you on page 1 of Google in less than a day. Sure, it comes at a price, but if you want to drive qualified traffic to your website instantly, PPC is highly effective.

Another brilliant thing about PPC is that you only pay when someone sees your content.

With the right hyper-targeted strategy, this means you can make sure you’re not wasting money on audiences who aren’t interested in your products or services.

What is a good CTR?

Every industry has a different click-through rate benchmark, so it’s worth knowing what you’re shooting for in your sector.

Across industries, the average CTR on Google Ads paid search ads is around 2%. So, anything above 2% can be considered a good CTR.

Why is OMG the best PPC management agency?

There are heaps of reasons we’re the best PPC management agency. But we know you’re busy, so here are the three most important: results, transparency and experience. Let’s talk about the results.

We’re out to get the best return on your PPC investment. That means we create hyper-targeted, cost-effective campaigns that will win more of the website traffic you want (and less of the traffic you don’t).

Our gurus never stop monitoring and fine-tuning your campaign to find ways to squeeze more from your budget.

Unlike many other PPC management agencies, we keep you in the loop every step of the way. Transparency is essential in the way we work: no hidden agenda or secret squirrel tactics.

We’re an open book.We know our way is the best way to get results. How do we know? Experience.

Our gurus have years of experience delivering explosive revenue growth for businesses of all types and sizes. We take our learnings and apply them to your campaign for even more brilliant results.

How much will it cost per click?

It depends. We know that’s frustrating to read, but there’s no easy answer that covers every business. PPC is an auction system that rewards businesses that have high-quality ads. As a general rule, the better your ad campaign, the lower your cost per click. As an example, the average cost per click in Google Ads is from $1 – $2 on the search network.

The most expensive keywords in Google Ads cost upwards of $50 per click. These are highly competitive keywords are in industries that have high customer lifetime values, such as insurance and loans. So, it’s all about balancing your budget with the return on investment.

Don’t worry about your budget getting out of control. PPC advertising gives you a tremendous amount of control over how your budget is spent.

Let’s increase your sales
100% transparency, no excuses, and no dodgy practices. Just serious digital results.

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