Australia's Best PPC AGENCY
We are PPC Services Experts and
Google Premium Partners

We have a proven track record of managing effective Pay-Per-Click (PPC) campaigns that stay ahead of the curve by continuously adapting to the latest features and trends. Our team ensures that every campaign is optimised for performance, leveraging data-driven insights to maximise ROI. From keyword targeting to ad creation and analysis, we stay on top of every aspect to help our clients achieve measurable results and increased conversions. This approach is backed by years of experience and success in delivering impactful PPC strategies.

70 Million
We generated more than 70 million clicks for our clients.

$761 Million
We’ve delivered over $761 million in new revenue for our clients.

5.6 Million
Our clients achieved more than 5.6 million conversions with OMG.

4.1 Billion
We delivered powerful, profitable results through 4.1 billion impressions.




Top Australian Pay Per Click Management Agency
Australian companies of all sizes trust us to manage their PPC Ads
Our team of experienced professionals excels across all major PPC platforms, providing tailored paid search marketing services to businesses of all sizes. Specialising in small to medium-sized businesses, we’ve earned a strong reputation in Australia for delivering high-quality, results-driven campaigns. This expertise has positioned us as a trusted leader in the paid search space, consistently achieving measurable results and earning top reviews from clients across industries.
Customised Pay Per Click Agency Strategies for Success
Unlock a surge in sales by displaying ads and targeting customers in buying mode with the phenomenal power of Pay-Per-Click (PPC) advertising and our expertise in search engine marketing. Our Google Ads management services optimise every click to boost conversions, crafting hyper-targeted campaigns that focus on those ready to purchase—helping you spend less and earn more.
320%

“Simon and the team have really gone above and beyond for us…”
We Explain How PPC Actually Works!

Customized Google Shopping Strategies
A Google Merchant Centre account is crucial for setting up campaigns and optimising product listings. Reach your ideal customers when they’re searching for products like yours through expertly managed Google Shopping campaigns. We use data to refine product feeds, adjust bid on keywords, and target the right audience. By analysing customer behaviour, shopping trends, and purchase intent, we help your products stand out and drive real sales.
Hands-On Campaign Management
Google Shopping ads need ongoing attention to deliver top results. Our hands-on management improves product listings, enhances feed quality, adjusts bids, and eliminates inefficiencies. We focus on boosting ad performance by cutting wasted spend, maximising ROI, and increasing visibility in competitive shopping searches.

Actionable Reporting and Insights
Get a clear view of how your products are performing in the shopping landscape. Our custom reports cover key metrics like impressions, clicks, cost per conversion, and revenue. With full transparency, we deliver insights to show which products are excelling and how we’re boosting your campaign’s results.
Let's Grow Together
Evidence-Driven Approach to PPC for Optimal Conversion.

With over a decade of refining paid search strategies, our proven framework is built on data-driven insights—not guesswork. We’ve successfully managed campaigns for over 1,000 businesses, enhancing visibility across Google Ads and other PPC platforms while optimising for maximum conversions. Our approach is backed by continuous testing and learning, ensuring every campaign is strategically designed to generate real, measurable results.
It’s ready to be applied to yours—delivering faster, stronger outcomes.




Our Pay-Per-Click Advertising Firm Commitment to Your Results
IT ALL STARTS HERE
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Effective Google Ad Management
We customise our PPC strategies to align with the distinct demands of each industry, structuring accounts for flexibility and long-term success. By designing campaigns that adapt to market shifts and business growth, we ensure seamless account management and enhanced ad performance, all while optimising for maximum return on investment.
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Actionable Insights
Our in-depth campaign analysis streamlines data evaluation while pinpointing key opportunities for optimisation. By identifying the most impactful strategies, we ensure transparency and provide clear, actionable insights to enhance your PPC performance and drive measurable results.
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Optimisation
Our approach refines PPC campaigns for optimal efficiency, transforming complex data into clear, actionable insights. We meticulously analyse accounts, filtering key performance indicators to ensure each adjustment drives meaningful improvements. This streamlined process maximises campaign agility and readiness for continuous growth.
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Planning & Testing
We merge creativity with data-driven precision to keep every PPC campaign innovative and high-performing. Through continuous testing, iteration, and refinement, we uncover new growth opportunities while ensuring every decision is backed by insights. Our strategic, test-and-learn approach ensures sustained success, measurable impact, and long-term scalability.
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Targeting
We refine targeting strategies by optimising for device, location, and timing to reach your audience when engagement is highest. Beyond basic bid adjustments, we implement advanced audience segmentation and remarketing techniques, keeping your brand top-of-mind and maximising conversions.
Australia's top 5 star PPC agency
Why choose OMG as your Pay Per Click advertising company?
Because trust is everything.
With our PPC services, we prioritise complete transparency. You’ll always know where your budget is going and how it aligns with the strategy. Our team provides you with detailed reports covering everything from performance and spend to sales and goals achieved. We believe in keeping you informed every step of the way, so you can track real-time results and see how your campaigns are progressing.
Because paid ads shouldn’t be a gamble.
Investing in PPC is an important decision, and we understand the concerns that come with it. Our aim is to guarantee you see a tangible ROI in both the short and long term. By crafting tailored strategies specific to your business goals, we ensure that every ad dollar spent is maximised for success. Let’s work together to optimise your PPC campaigns and achieve measurable results.
Because we deliver results , not excuses.
We prioritise honesty and transparency. Unlike agencies that rely on jargon or flashy promises, we focus on clear, actionable goals and measurable financial results. Our approach is straightforward—no unnecessary fluff. We’re committed to delivering tangible outcomes, ensuring you see the return on investment you expect, without excuses.

PPC and Google Ads for Our Clients Success
PPC campaigns like Google Ads can generate quick results, but lasting success hinges on a well-executed strategy. We focus on optimising campaigns, targeting high-intent audiences, and using data-driven insights to drive leads, sales, and revenue. Beware of agencies promising instant results—true success in Google Ads comes from ongoing optimisation and continuous refinement.
Using PPC Ads to get Important Keywords Ranked and Increasing Conversions Through our Evidence Driven Framework
Client | High Search Money Keyword | Current ranking | Original ranking | |
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#1 ‘Carrera sunglasses’ | 1 | 100 |
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#6 ‘womens knitwear Australia’ | 6 | 46 |
view case study
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#1 ‘roof top tent’ | 1 | 4 |
view case study
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How Can We Help?
Our PPC Services
Maximise your ROI with tailored paid search campaigns that leverage the most effective platforms for your business. Our approach ensures that your advertising dollars work harder, driving targeted traffic and generating high-quality leads.
Our dedicated SEO experts are ready & waiting to get started today.


All these Success Stories started with a Free Audit
Our performance marketing specialists are known as the best at integrated digital campaigns and have won major awards for a reason… RESULTS.
PPC Success Story
How Workscene Used PPC and Social Media to Skyrocket Return on Ad Spend.

By meticulously monitoring search terms and adding irrelevant keywords to negative keyword lists, we ensured the delivery of highly relevant traffic. Additionally, constant tracking of bid strategies led to increased conversions and impression share. As a result, we achieved nearly double the returns in a remarkably short period.


Our dedicated experts are ready & waiting to get started today

Why Use PPC?
Drive more leads and sales with an experienced targeted PPC agency that delivers results at optimal CPAs.
Australia's 5 Star PPC Agency
PPC Driven Business Growth.

Boost Traffic.
Enhance your online presence with a results-oriented PPC strategy tailored to your business goals. By merging the power of SEO and PPC, we help you rise above your competitors and uncover new streams of revenue. Our approach has consistently driven tangible results, enabling Australian businesses to not only boost leads but also improve overall PPC performance. With targeted campaigns and continuous optimization, we ensure that your ads deliver the right message to the right audience, creating sustained growth and higher ROI.

Dominate Google SERPs
Secure top positions in Google and other search engines with our expert PPC management strategies. By securing first-page rankings and local listings, we ensure your business outshines competitors. Our paid ad services focus on innovative, results-driven tactics that keep your brand ahead in search results, helping you gain more visibility, drive targeted traffic, and generate higher-quality leads. Let us optimise your PPC campaigns for consistent growth and increased revenue.
Partner with True PPC Experts.
Unlike other PPC agencies that rely on misleading tactics, we pride ourselves on full transparency. From technical SEO to link building and local strategies, our team keeps you updated throughout the process. We focus on delivering real, measurable outcomes, ensuring your investment leads to guaranteed results. Our commitment to openness and consistent reporting sets us apart, making sure you’re always in the loop and confident in the progress of your campaigns.
Top Certifications
We Partner with the best
Our trusted partner network of top technology brands and leading agencies helps us deliver the best, seamless experience – time and again.








Frequently Asked Questions about PPC
What is PPC ads / Pay Per Click advertising?
Pay-per-click advertising, or PPC, is a way of online advertising where advertisers pay every time someone clicks on their ad.
PPC ads can show up on search engine results pages, social media feeds, web pages, and apps.
The most popular type of PPC advertising is paid search ads. They look like regular search results but appear at the top and bottom of the first page when a specific keyword is searched.
So, how do search engines decide which ads get the best spots on the results page?
It all comes down to an ad auction. Advertisers need to bid on the search terms (keywords) they want to use for their ads.
Then Google or the other search engine uses your bid, along with other factors like the ad’s relevance, to figure out which ads get displayed and in what order.
What is the history of PPC advertising?
Pay-Per-Click (PPC) advertising has evolved significantly since its inception, transforming from a simple bidding system into a highly sophisticated digital marketing strategy powered by automation and AI. The origins of PPC date back to 1996 when a company called Planet Oasis experimented with an early form of pay-for-placement advertising. However, PPC as we know it today was revolutionised in 2000 when Google launched AdWords (now Google Ads), introducing an auction-based model where advertisers bid for ad placements on search engine results pages (SERPs).
Initially, PPC relied on manual keyword selection and bid adjustments, requiring advertisers to constantly refine their campaigns. Over time, advancements in machine learning and automation allowed for smarter bidding strategies, audience targeting, and ad personalisation. The rise of social media platforms like Facebook, LinkedIn, and Instagram further expanded PPC beyond search engines, offering businesses new ways to reach their target audiences. Features like retargeting, demographic-based targeting, and dynamic search ads enhanced the effectiveness of paid campaigns.
Today, PPC advertising is a crucial component of digital marketing, used by Australian businesses to drive traffic, generate leads, and increase sales. AI-driven automation, audience segmentation, and predictive analytics continue to refine PPC strategies, making them more efficient and cost-effective. As technology evolves, PPC will likely become even more personalised, integrating deeper with voice search, AI-driven ad creation, and new advertising formats across emerging digital platforms.
Is Australia Considered A Competitive PPC market?
Australia is undoubtedly a competitive PPC market, with businesses across all industries vying for prime ad placements on Google Ads, Meta Ads, and other paid search platforms.
The high level of digital adoption among Australian consumers means that businesses must bid strategically and optimise their campaigns to maximise ROI. Major cities like Sydney, Melbourne, and Brisbane see intense competition, especially in sectors such as eCommerce, legal, finance, and home services.
The cost-per-click (CPC) in Australia can be high, particularly for high-intent keywords, making expert campaign management crucial. Success in Australia’s PPC landscape requires more than just setting up ads—it involves continuous testing, audience segmentation, and data-driven optimisation to outperform competitors while ensuring ad spend is delivering measurable business results.
How does the Google Display Network enhance PPC marketing services?
The Google Display Network (GDN) is a powerful tool within PPC marketing services, allowing businesses to reach a vast audience across millions of websites, apps, and YouTube. Unlike traditional search ads, which appear in search engine results, GDN ads are visually engaging banners, images, or video ads displayed on relevant websites where potential customers are browsing.
Using Google Display Network, businesses can increase brand visibility, retarget previous website visitors, and attract new audiences through interest-based and demographic targeting. GDN also supports contextual targeting, ensuring ads appear on websites related to specific industries or topics. By leveraging strategic ad placements, compelling visuals, and precise audience segmentation, PPC marketing services can maximise ad reach and drive conversions while maintaining cost efficiency.
Will a PPC management firm save me money of CPC basis?
Yes, a PPC management firm can help you save money on a cost-per-click (CPC) basis while maximising the overall performance of your campaigns. Expert online paid ad specialists use data-driven strategies to refine keyword targeting, optimise ad quality, and improve bidding strategies, which can lead to lower CPCs and higher conversion rates.
By leveraging advanced tools, A/B testing, and competitor analysis, a PPC agency ensures you’re not overspending on ineffective ads or wasting budget on low-performing keywords. Additionally, they help improve your Quality Score—a key factor in Google Ads that influences both CPC and ad placement—allowing your ads to appear in better positions at a lower cost.
While a Pay Per Click ad requires an investment, working with a skilled management firm can help you achieve better results while keeping costs under control.
Why is OMG the best PPC management agency?
There are heaps of reasons we’re the best PPC management agency. But we know you’re busy, so here are the three most important: results, transparency, and experience. Let’s talk about the results.
We’re all about getting you the best return on your PPC investment. That means we create hyper-targeted, cost-effective campaigns that attract more of the website traffic you want (and less of the traffic you don’t).
Our gurus never stop monitoring and fine-tuning your campaign to find ways to maximise your budget.Unlike many other PPC management agencies, we keep you in the loop every step of the way. Transparency is key to how we work: no hidden agendas or secret squirrel tactics.
We’re an open book. We know our way is the best way to get results. How do we know? Experience.
Our gurus have years of experience delivering explosive revenue growth for businesses of all sizes. We take our learnings and apply them to your campaign for even more awesome results.
What are the top PPC advertising tactics and approaches?
The rules of Pay-Per-Click are being rewritten (again), and if you’re still relying on the same old PPC tactics, you might as well be using a rotary phone to contact your leads. (Okay, maybe not that bad, but you get the picture.)
New trends are reshaping how we approach paid CPC ads. To stay ahead, you need to adapt quickly.
We’ve identified five core strategies that are no longer optional but essential for the coming year. Consider this your blueprint for running successful Pay-Per-Click / PPC ads in 2025, designed to move you beyond surface-level adjustments and drive measurable results. Let’s dive right in.
PPC Tactic #1: Let the Machines Do the Heavy Lifting
When it comes to PPC tactics in 2025, Artificial Intelligence (AI) is taking center stage. With powerful digital marketing tools that optimise campaigns automatically, AI is like having a dedicated assistant working around the clock to ensure your ads deliver optimal results.
Here’s how leveraging AI can help your game plan:
AI-Powered Bidding
AI’s most impactful application in PPC is automated bidding. Platforms like Google Ads now leverage sophisticated algorithms that adjust bids in real time to meet specific goals, whether you’re aiming for a target CPA (cost-per-acquisition) or maximise your return on ad spend (ROAS). This takes the guesswork out of your bids and ensures more accurate, efficient spending.
Ad Creation and Optimisation
Beyond ad bidding, AI can assist with lead generation and creating / optimizing multiple ad copies. AI tools generate different versions of your ads, test them across different audiences, and automatically refine them based on performance data. It’s like having a whole team of copywriters and data analysts working tirelessly to ensure your ads always perform at their peak.
This constant refinement means your ads are always fresh, relevant and engaging. No more stale copy or outdated visuals. With tools like Pattern89 and similar platforms, your ads will continuously adapt and improve, ensuring you stay ahead of the curve and capture the attention of your target audience.
You may want to review: What Is Google BARD? A Guide To Googles New AI | What is Gemini? A Guide To Google’s Newest AI | Don’t Get Left Behind: How to Future-Proof Against AI Content
Predictive Targeting
AI also enables predictive targeting by analysing vast amounts of data to identify your ideal customers, predict their behaviour, and tailor your ads accordingly. This means your ads are more likely to reach the right people at the right time, leading to higher engagement and conversions.
However, it doesn’t just place ads in front of the right people– it anticipates their needs, even before they realise it. This is made possible by analysing past behaviour, purchase history, online interactions and more. For example, if a customer browses running shoes on your website, AI might predict their interest in a marathon event and display an ad related to that.
Tools like 6sense and Lattice Engines lead the way in predictive targeting to identify high-potential leads and personalise your PPC tactics. These platforms go beyond basic demographics and delve into intent data, allowing you to target users actively searching for products or services like yours.
PPC Tactic #2: Stop Telling, Start Showing
With online video consumption exploding, video ads have become a critical component of any PPC strategy. But why are video ads so powerful?
Well, for starters, they’re incredibly engaging. In a world of shrinking attention spans, video cuts through the noise and captures attention like no other medium. Whether it’s a funny skit, a heartwarming story or a product demo, video connects with your audience on an emotional level and leaves a lasting impact.
Types of Video Ads to Use
Video ads can be incredibly versatile, appearing in various formats across different platforms.
Here are a few to consider for your 2025 PPC campaign:
- In-stream Ads — These ads play before, during, or after other video content (e.g., YouTube pre-rolls).
- Out-stream Ads — These appear within text content or across web pages, often auto playing as user scrolls.
- Bumper Ads — Short, non-skippable ads (typically under 6 seconds) that deliver concise and impactful messages.
No matter the format, short, snappy and engaging content is key. Viewers have short attention spans, so you must grab their attention quickly and deliver your message effectively.
Where to Run Video Ads
The options are endless. While YouTube remains the undisputed king in video content, don’t overlook other platforms such as Facebook ads, Instagram ads, and TikTok. Additionally, display networks can place your video ads on websites across the internet, expanding your reach.
PPC Tactics #3: Hey, [Your Brand], Optimise for Voice Search
With smart speakers like Alexa and Google Home popping up everywhere and voice assistants like Siri becoming our go-to for quick information, the future of search is hands-free. And for marketers, this means adapting their PPC and even their SEO strategies to align with this growing trend.
How Voice Search Differs
But this isn’t just about hopping on the latest bandwagon — it’s about understanding how people search differently when they speak compared to when they type.
Voice searches tend to be longer and more conversational, often phrased as questions rather than keywords. For example:
- Typed: “Italian restaurant”
- Spoken: “Hey Siri, find me the best Italian restaurant near me that’s open now.”
This shift towards natural language requires a different approach to keyword research and ad copywriting.
How to Optimise for Voice Search
- Focus on Long-Tail Keywords: Use phrases reflecting how people actually speak. Instead of targeting “pizza,” consider “Where can I get a gluten-free pizza delivered near me?”
- Answer Questions: Craft ad copy that directly addresses user queries. For example, if someone asks, “What are the benefits of using a VPN?” your ad should provide a concise and informative answer.
- Use Structured Data: Provide context to search engines and help them understand the content of your website. This increases your chances of appearing in voice search results.
PPC Tactics #4: Get Personal (But Not Creepy)
Gone are the days of one-size-fits-all advertising. In 2025, hyper-personalisation is the key to capturing attention and driving conversions.
Hyper-personalization takes audience segmentation to the next level, leveraging advanced techniques to create laser-focused ad campaigns. It’s tailoring your message and creating an experience that feels custom-made just for them.
Data is your Best Friend
Achieving a high level of personalisation starts with data. First-party data — the information you collect directly from your customers — is a goldmine for understanding their preferences, behaviours and needs. Combine this with lookalike audiences based on your high-value customers to expand your reach to new prospects with similar characteristics.
However, gathering and analysing this data can be a daunting task. Luckily, there’s a plethora of powerful tools out there. Customer Data Platforms (CDPs), such as Segment and Tealium unify customer data from various sources, creating a single view of each customer. This allows you to precisely segment your audience and create highly targeted campaigns.
For building lookalike audiences, Facebook Ads and Google Ads offer robust tools to analyse your existing customer base and identify new prospects with similar traits.
Tailoring the Experience
Once you’ve segmented your audience, it’s time to configure your ads. Dynamic ad personalisation allows you to tailor your ad copy and creative materials based on specific audience segments. This means showing different versions of your ad to different people, depending on their interests, demographics and past interactions with your brand. You can even customise ads based on location, offering targeted deals to users in specific areas.
PPC Tactics #5: Respect the Cookie (While It Lasts)
As you’re probably aware, the reign of the third-party cookie is coming to an end, and users are demanding greater control over their data.
For businesses, this means adapting to a new era of privacy-centric PPC in. Respecting user privacy is no longer just a legal requirement; it’s a strategic imperative. Building trust with your audience is crucial for long-term success, and that means being transparent about how you collect, use and protect their data.
First-Party Data Strategies
Collect data directly from your customers to build valuable insights while respecting their privacy. Use tools like contextual targeting to deliver relevant ads based on the content users are viewing without relying on personal data.
And then there’s Federated Learning of Cohorts (FLoC), Google’s proposed solution for interest-based advertising without relying on individual user tracking. In simple terms, FLoC groups users with similar interests into “cohorts,” allowing advertisers to target these groups without accessing individual-level data.
What can PPC do for my business?
That really depends on your business. PPC is a powerful digital marketing strategy, and one of the biggest benefits is speed.
You can get hyper-targeted ads in front of your audience in just a few hours (with the right know-how, of course). This is perfect if your business is just starting out and you want to get your brand noticed, or if you have a time-sensitive offer you want to promote.
Nothing brings in results as quickly as PPC advertising. It’s like flicking a switch!
SEO and social media are great for long-term growth, but PPC marketing can put you on page one of Google in less than a day. Sure, it comes at a price, but if you want to drive qualified traffic to your website instantly, PPC is super effective.
Another awesome thing about PPC is that you only pay when someone clicks on your ad.
With the right hyper-targeted strategy, you can ensure you’re not wasting money on audiences who aren’t interested in your products or services.
What is CPM and how does it differ from CPC?
CPM (Cost Per Mille) is a digital advertising pricing model where advertisers pay a set fee for every 1,000 impressions their ad receives. It is commonly used in display advertising, video ads, and brand awareness campaigns where the goal is to maximise visibility rather than drive immediate clicks or conversions. CPM is particularly effective for businesses looking to increase brand recognition and reach a broad audience, as advertisers are charged based on how many times their ad is shown, regardless of whether users interact with it.
In contrast, CPC (Cost Per Click) is a performance-based pricing model where advertisers only pay when someone clicks on their ad. This model is widely used in search engine advertising and pay-per-click (PPC) campaigns, where the focus is on driving traffic, generating leads, or making sales. CPC is ideal for businesses looking for direct engagement, as costs are tied to user interaction rather than just impressions.
The key difference between CPM and CPC lies in their objectives: CPM is best for boosting brand awareness and reaching a large audience, while CPC is designed for advertisers who want to drive specific actions. Australian businesses often choose between these models based on their campaign goals—CPM for broad visibility and CPC for measurable conversions and lead generation.
How much will cost per click ads cost me?
It depends. We know that’s frustrating to hear, but there’s no simple answer that covers every business. PPC operates as an auction system that rewards businesses with high-quality ads. As a general rule, the better your ad campaign, the lower your cost per click. For example, the average cost per click in Google Ads is between $1 and $2 on the search network.
The most expensive keywords in Google Ads can cost over $50 per click. These are highly competitive keywords in industries with high customer lifetime values, like insurance and loans. So, it’s all about balancing your budget with the return on investment.
Don’t worry about your budget spiralling out of control. PPC advertising gives you a lot of control over how your budget is spent.