
increase in organic conversions
increase in total website revenue
increase in organic monthly revenue
monthly organic site visits

SEO

Fashion

Australia
About Bespoke Baby
Established in 2015, Australian eCommerce store Bespoke Baby, offers premium baby gifts, nappy cakes, baby toys, essential Mum and newborn baby items. Priding themselves on curating stylish and thoughtful gift boxes, baby hampers and fun nappy cakes, Bespoke Baby has evolved into one of Australia’s leading online retailers for unique baby gifts.
Challenges
Reaching out to Online Marketing Gurus in March 2020, Bespoke Baby wanted to get in front of shoppers with improved Google rankings and visibility. As such, our Gurus implemented an evidence-based SEO and content marketing strategy with our client’s business goals in mind to skyrocket their success.
- Looking to differentiate themselves in the competitive online baby product market
- Low search engine visibility for core product pages
- Had an array of low hanging fruit opportunities
- Unorganised site structure impacting rankings and user experience
Our Approach
SEO success begins with a deep understanding of a client’s website, competitors, and industry. That’s why when Bespoke Baby partnered with OMG, we got to work right away with conducting a Digital Audit, leaving no stone unturned. The Gurus uncovered the low hanging fruit (quick wins), along with all the technical and on-page SEO elements to catalyse sustainable growth. We then created an SEO strategy to take their online presence a leap ahead of their rivals.
- Technical SEO to optimise a high-potential, high-value categories and products
- On-page SEO and content to accelerate rankings, targeted traffic, user experience, and more organic conversions
- Data-driven market and keyword research to unearth the most useful and profitable short to longtail keyword opportunities and gaps
Strategy & Execution
Outcomes
From our consistent efforts, they’re already starting to rank for 283% more keywords. Currently, Bespoke Baby is sitting on page 1 for 200+ competitive profitable terms — such as ‘nappy cake’, ‘baby gifts online’, ‘unique baby gift’ and ‘nursery wall art’.
We also achieved the following:
Organic results within 6 months
- Increased Organic Visits by 191% MoM
- Increased Organic Conversions by 249% MoM
- Increased Organic Revenue by 266% MoM
- Increased Total Site Revenue by 241% MoM
Priority keyword wins since March 2020
- P1 for ‘girl nappy cakes’ – from P16
- P1 for ‘amazing nappy cakes’ – from P18
- P1 for ‘baby boy nappy cakes’ – from P22
- P1 for ‘nappy cakes for girl’ – from P37
- Top 3 keywords increased by 4200% (from 1 to 43)
- Top 4-10 keywords increased by 1940% (from 5 to 102)
GMB results since the start of the campaign
- Website clicks – increased by 1,783% YoY
- Website total views – increased by 1,521% YoY
- Domain rating – increased from 0 to 8 (100%)