How Beauty Point Retirement Resort Grew Organic Revenue By 60%
Beauty Point Retirement Resort is a luxury aged care provider, founded by the local, family-owned construction company Cuzeno Builders and Developers.
60%
growth in organic revenue
2x
keywords ranking in position 1
65%
growth in clicks from paid advertising
Services
Industries
- Healthcare
Challenges
The team at Beauty Point Retirement Resort partnered with OMG to grow their digital presence in a way that would create impact. By boosting their visibility online, we ensured they could reach more of their future residents — seniors looking for the ideal lifestyle along the Georges River.
- Want their paid advertising budget to go further
- Low search engine visibility for the most relevant keywords
- Big name competitors outranking this family-owned business
Our Approach
To help this family-owned business outshine their big name competitors, OMG delivered a customised digital strategy that delivered. Success began with first understanding the gaps in the market and positioning Beauty Point Resort to stand out online. We implemented targeted SEO and PPC efforts to drive relevant website traffic, conversions and customers.
Strategy & Execution
Comprehensive keyword research to align Beauty Point Resort with market opportunity
Focused on keyword and market research. By understanding the lay of the land, OMG then aligned every website page with the most relevant and profitable keywords.
High quality link building boosts website authority to ensure skyrocketing rankings
Google factors the number of websites that link to you as a signal of a trustworthy website.
Technical optimisation to improve overall website performance and speed
The performance and usability of a website are two crucial factors for both Google and everyday users. It could define whether website visitors stay and convert or never find you at all.
Customised PPC campaigns reached ready-to-buy customers with relevant ads
Our expert team built and optimised PPC campaigns to reach the right customers at the right time.
Key Results
- By testing and adapting, we delivered better and better results every time. 65% more clicks at half the cost per click. And the results keep getting better.
- Proven SEO strategies boosted this client’s search engine rankings – resulting in top 3 rankings for the toughest keywords such as ‘luxury retirement homes’, ‘luxury retirement villages’ and ‘retirement resort’.
More Case Studies
-
170%
Archie Rose Distilling Co. is a Sydney-based distillery renowned for its gin, vodka and whisky. Established in 2014, they’re the first independent distillery of craft spirits in Sydney since 1853. Their handcrafted and artisanal approach focuses on the experience. Craft spirit enthusiasts can visit the distillery, sip beverages in an atmospheric bar and tour the…
Archie Rose Distilling Co.
-
+40%
Gift Card Store has been Australia’s leading prepaid gift card provider for over 20 years, since launching the country’s first prepaid cards in 2006, with their Mastercard and Visa gift cards accepted at over 37 million retailers worldwide and their EFTPOS range usable at 950,000+ stores across Australia.
Gift Card Store
-
142%
Calvin Klein is one of the world’s most iconic lifestyle brands, offering on-trend and affordable wardrobe-essentials. Since 1968, they’ve won the hearts of happy customers in 130+ countries. But in the competitive fashion industry, digital is what defines achieving success or going stagnant.
Calvin Klein
Stop Guessing What Your Marketing Should Do Next.
Your free $4,000 strategy session shows where your digital marketing is leaking performance across search, paid media, content and conversion. You leave knowing what to fix first and what a stronger strategy could produce.
