How Beauty Point Retirement Resort Grew Organic Revenue By 60%

60%
Growth in organic revenue
2x
Keywords ranking in position 1
65%
Growth in clicks from paid advertising
25%
Growth in organic traffic

CASE STUDY

Beauty Point Retirement

About Challenges Our Approach Strategy & Execution Outcomes Key Results
Service

PPC & SEO

Industry

Health & Restaurants and venues

Company Size

Small

Location

NSW, Australia

About Challenges Our Approach Strategy & Execution Outcomes Key Results

About Beauty Point Retirement

Beauty Point Retirement Resort is a luxury aged care provider, founded by the local, family-owned construction company Cuzeno Builders and Developers.

Challenges

The team at Beauty Point Retirement Resort partnered with OMG to grow their digital presence in a way that would create impact. By boosting their visibility online, we ensured they could reach more of their future residents — seniors looking for the ideal lifestyle along the Georges River.

  • Low search engine visibility for the most relevant keywords
  • Big name competitors outranking this family-owned business
  • Want their paid advertising budget to go further

Our Approach

To help this family-owned business outshine their big name competitors, OMG delivered a customised digital strategy that delivered. Success began with first understanding the gaps in the market and positioning Beauty Point Resort to stand out online. We implemented targeted SEO and PPC efforts to drive relevant website traffic, conversions and customers.

Strategy & Execution

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Comprehensive keyword research to align Beauty Point Resort with market opportunity

Focused on keyword and market research. By understanding the lay of the land, OMG then aligned every website page with the most relevant and profitable keywords.

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High quality link building boosts website authority to ensure skyrocketing rankings

Google factors the number of websites that link to you as a signal of a trustworthy website.

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Technical optimisation to improve overall website performance and speed

The performance and usability of a website are two crucial factors for both Google and everyday users. It could define whether website visitors stay and convert or never find you at all.

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Customised PPC campaigns reached ready-to-buy customers with relevant ads

Our expert team built and optimised PPC campaigns to reach the right customers at the right time.

Outcomes

  • By testing and adapting, we delivered better and better results every time. 65% more clicks at half the cost per click. And the results keep getting better.
  • Proven SEO strategies boosted this client’s search engine rankings – resulting in top 3 rankings for the toughest keywords such as ‘luxury retirement homes’, ‘luxury retirement villages’ and ‘retirement resort’.

Key Results

60%

Growth in organic revenue

2x

Keywords ranking in position 1

65%

Growth in clicks from paid advertising

25%

Growth in organic traffic

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