How Beme Grew Website Revenue By 67%

137%
Increase in organic search revenue, year on year
20:1
ROAS achieved,
increased from 16:1 ROAS
66%
Growth in organic conversions, year on year
53%
Increase in website revenue, year on year

CASE STUDY

Beme

About Challenges Our Approach Strategy & Execution Outcomes Key Results
Service

PPC, SEO & Social Media

Industry

Ecommerce, Fashion & Retail

Company Size

Medium

Location

Australia

About Challenges Our Approach Strategy & Execution Outcomes Key Results

About Beme

Beme is a passionate Aussie brand providing fun, affordable, and high-quality fashion for plus-sized women. They offer outfits for every occasion, whether it’s casual work wear, comfortable sleepwear, or holiday-ready swim wear. The aim is to create styles that make their customers look and feel great.

Challenges

As a clicks and mortar business, the challenging of growth involved driving ready-to-buy online traffic AND foot traffic. However, competition in fashion was fierce. And Beme’s website was achieving low-rankings and low traffic compared to their big-name competitors.

  • Want to grow sales with an integrated approach
  • Fierce competition in the fashion industry
  • Want to be Australia’s leading plus-sized fashion brand
  • Competitors outranking on most relevant and profitable keywords

Our Approach

Looking for the best way to grow sales? An integrated, multichannel strategy is what delivers the best returns, time and time again. For Beme, the OMG team delivered an SEO and PPC strategy tailored to achieving their business goals.

  • Fully customised PPC strategy with ongoing optimisation and comprehensive reporting

The goal?

  • Strategic link building to increase website authority and search engine visibility
  • Technical SEO and other optimisation to maximise website performance
  • Comprehensive keyword and customer research to align the website with the most profitable and relevant keywords

Strategy & Execution

OMG - Badge - Settings

More organic revenue generated

The secret to search engine success? It all begins by understanding what customers are looking for (via search queries), then positioning your website to answer these specific and high-intent keywords.

OMG - Search Badge

Hyper-targeted PPC campaigns

The secret to reaching new revenue heights? Making every dollar count.

Outcomes

Our Gurus regularly reviewed keyword optimisation, monitored for bid adjustments, launched new campaigns, and switched off low-performing ads to focus budget on the best performers.

  • 137% more organic revenue generated.
  • ROAS increased from 16:1 to 20:1.

Key Results

137%

Increase in organic search revenue, year on year

20:1

ROAS achieved,
increased from 16:1 ROAS

66%

Growth in organic conversions, year on year

53%

Increase in website revenue, year on year

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