Beme

The secret to search engine success? It all begins by understanding what customers are looking for (via search queries), then positioning your website to answer these specific and high-intent keywords. Getting granular means you’ll spend less time optimising for low-profit keywords, and more time focusing on what will deliver sales.

That’s why the first step for us is diving into comprehensive customer and keyword research. We mapped what Beme customers were searching for, then streamlined website content and structure to best rank for these terms. The results? Phenomenal across the board.

On a campaign level, we generated 137% more organic search revenue, year on year. On a granular level, we also boosted their online visibility through higher rankings and skyrocketing traffic. For example, within 12 months from July 2017 to July 2018, we increased the number of rankings by 40% and the number of pageviews by 59%. And it just keeps getting better!

The secret to reaching new revenue heights? Making every dollar count. Hyper-targeted PPC campaigns excel by generating a higher return, often faster than many other channels.

Before we partnered with Beme, their campaigns were ALREADY delivering a considerable return: $16 return for every $1 ad spend. Within a 12 month period, we increase the ROAS (return on ad spend) from 16:1 to 20:1. This included a 22% increase in conversion rate within the same timeframe.

The only way to achieve a consistently high return is through constant optimisation. Our Gurus regularly reviewed keyword optimisation, monitored for bid adjustments, launched new campaigns, and switched off low-performing ads to focus budget on the best performers.

Most of all, we provided comprehensive monthly reporting and regular check-ins to offer Beme transparency on how campaigns were performing.