Top Bing / Microsoft PPC Advertising AGENCY In Australia
How do Microsoft Ads work?
Microsoft Ads, formerly known as Bing Ads, offers a similar ad structure and purpose to Google Ads, allowing businesses to reach customers through search ads. Managing a Microsoft Ads account effectively involves tracking key performance indicators (KPIs) to optimise performance and drive better results. Like Google Ads, Microsoft Ads operates on a pay-per-click (PPC) model, where advertisers bid on relevant keywords. When users search for those keywords on Microsoft’s search engines, such as Bing, Yahoo, or AOL, the ads are displayed based on bid amounts and ad quality. This auction-based system means businesses only pay when their ad is clicked, providing a cost-effective way to attract traffic and boost conversions..

70 Million
We generated more than 70 million clicks for our clients.
$761 Million
We’ve delivered over $761 million in new revenue for our clients.
5.6 Million
Our clients achieved more than 5.6 million conversions with OMG.
4.1 Billion
We delivered powerful, profitable results through 4.1 billion impressions.




Most trusted Australian Microsoft / Bing Pay Per Click Adverting Firm
Empowering Brands of All Sizes to Leverage Bing / Microsoft Ads for Maximum Impact.
With a team of over 200 experienced professionals, including specialists in Microsoft Ads, we work closely with small to medium-sized businesses, making up 70-80% of our client base. Our in-depth knowledge and proven success in managing Bing Ads campaigns have earned us a reputation as one of Australia’s most trusted and highly rated paid advertising agencies, delivering measurable results across all major platforms.
Why You Need
Microsoft Ads
Unlock the potential of Microsoft Ads and reach a unique audience, tapping into opportunities your competitors might be overlooking to enhance your online visibility and maximise your digital marketing success.
Targeting and Customisation
Yes, Microsoft can bring in the leads, but you’ve got to do it right. Simply importing your AdWords account into Microsoft (as some agencies do) won’t take advantage of the advanced customisation and targeting features unique to Bing. A well-crafted Microsoft Advertising strategy, developed in collaboration with a team of experts, is essential for aligning with your business goals and driving campaign performance.
Super-Sharp Campaigns
Our comprehensive approach creates super-sharp, sales-driving campaigns, starting with intensive research into your customers and competitors. Running Bing Ads campaigns can significantly enhance your advertising reach and effectiveness. We then zero in on the keywords that consistently result in sales.
Gather Insights and Data
Tracking your campaign’s bottom-line performance gathers valuable insights on click-to-conversion ratios, spending, demographics, and more.

Skyrocket Return on Ad Spend for Workscene
OMG shifted the focus to non-branded campaigns on Google and introduced TOF, as well as variations of MOF campaigns, including the testing of different forms of creatives.

ROAS for PPC Ads
increase in paid social revenue YoY
ROAS for Smart Shopping PPC Campaign
revenue generated from Social Ads

Tailored Microsoft Ads Strategies for Maximum ROI
Drive a significant boost in sales by reaching customers ready to make a purchase with the power of Microsoft Ads and Pay-Per-Click (PPC) advertising. Our Bing Ads management services focus on optimising every click, creating highly-targeted campaigns that connect with users in buying mode. By honing in on the most valuable prospects, we help you spend smarter, reduce wasted ad spend, and maximise your returns.
Tailored Microsoft Shopping Campaign
Setting up a Microsoft Merchant Centre account is key to launching effective campaigns and optimising your product listings. Connect with the right customers when they’re actively searching for products like yours through expertly designed Microsoft Shopping campaigns. We utilise data to fine-tune product feeds, optimise bids, and target the right audience with precision. By understanding customer behaviour, purchase intent, and shopping patterns, we help your products stand out on Bing and drive significant sales.
Proactive Campaign Management
Your Microsoft Shopping ads require ongoing attention to ensure optimal performance. Our hands-on management includes refining product listings, improving feed quality, adjusting bids, and eliminating inefficiencies. We focus on maximising ad performance by reducing wasted spend, increasing ROI, and boosting visibility across competitive Bing search results. By continually optimising your campaigns, we help drive better results and ensure your products are seen by the right customers at the right time.
Data-Driven Reporting for Microsoft Ads
Gain a clear understanding of how your products are performing within the Microsoft Shopping landscape. Our customised reports highlight key metrics like impressions, clicks, cost per conversion, and revenue generated. With full transparency, we provide actionable insights that allow you to see which products are performing well and how we’re optimising your campaigns to drive better results. These insights help refine strategies, ensuring your Microsoft Ads campaigns continue to perform at their best.
Let’s Grow Together
Evidence-Driven Systems for Optimal Conversion.
This isn’t a trial for us, and your campaigns aren’t experiments. With over 10 years of testing, learning, and refining, we’ve developed an evidence-driven framework that’s delivered results for over 1,000 businesses.
It’s ready to be applied to yours—delivering faster, stronger outcomes.



Our Microsoft Ad Approach for Your ROI
With each click costing money, optimising conversions from clicks to sales is essential for achieving the best return on investment. Our Microsoft advertising strategy focuses on refining every aspect of your campaign to ensure you’re attracting the right clicks—those most likely to result in meaningful sales.

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Effective Microsoft Ads Management
Maximise your advertising campaigns with our strategic Microsoft Ads management. We tailor ad campaigns to resonate on Bing search and beyond, meticulously managing every aspect for maximum visibility and engagement. -
2
Actionable Insights
Leverage our comprehensive data analysis tools to gain valuable insights into your audience’s behaviour and preferences. We continuously monitor and analyse performance metrics to identify trends and opportunities for improvement, refining your Microsoft Ads strategy for better results and higher ROI. -
3
Optimisation
Stay ahead of the competition with our relentless focus on optimisation. Our team continuously fine-tunes your Microsoft Ads campaigns to deliver the best results, employing advanced techniques like bid adjustments and ad scheduling to maximise performance and stretch your advertising dollars further. -
4
Planning & Testing
Effective advertising requires careful planning and meticulous testing. We take a systematic approach to planning your Microsoft Ads campaigns, ensuring each element is carefully crafted to achieve your objectives. Through rigorous A/B testing and experimentation, we refine your ads for maximum impact, driving higher click-through rates and conversions. -
5
Targeting
Reach the right audience at the right time with our precision targeting strategies. Whether targeting specific demographics, locations, or interests, we leverage Microsoft Ads’ robust options to ensure your ads are seen by those most likely to convert. By refining your targeting, we help minimize wasted ad spend and maximize advertising effectiveness.
Your Microsoft Ads
Strategy
Our team leverages key insights to develop a tailored 6-month strategy for your Microsoft Ads campaigns, ensuring maximum impact and measurable results. Utilizing the Microsoft Search Network can further enhance your campaigns by offering lower cost-per-click rates and increased return on investment, while effectively engaging target audiences who are less exposed to aggressive sales tactics. Here’s how we create a winning foundation:

Account Structure
A well-organized account is the cornerstone of a successful Microsoft Ads campaign. We meticulously structure your account to align with your business goals, organizing campaigns and ad groups for precise targeting and efficient budget allocation. This ensures every element of your account is optimized for performance and scalability.
Targeted Keywords
Keywords are the foundation of a strong Microsoft Ads strategy. We conduct in-depth research to identify high-performing keywords that connect with your target audience and industry. By employing a balanced mix of broad, phrase, and exact match keywords, we ensure your ads reach potential customers at every stage of their journey. Continuous refinement keeps your keyword strategy driving qualified traffic and conversions.
Compelling Ad Copy
Great ads start with great copy. Our experienced copywriters craft persuasive, attention-grabbing ads that resonate with your audience and drive action. Highlighting your unique selling points, we ensure your brand stands out on Microsoft’s platform and motivates users to engage with your business.
Optimized Landing Pages
A seamless connection between your ad and landing page is critical for maximizing conversions. We create and optimize landing pages to align perfectly with your ad messaging, delivering a user experience that encourages visitors to take action. From clear headlines to strong calls-to-action, every element is designed to fuel growth.
Bidding Strategy
An effective bidding strategy is essential for making the most of your Microsoft Ads budget. Our team uses advanced techniques, blending automated tools with manual adjustments to maximize ROI. By analyzing performance data and refining bids, we ensure your campaigns remain competitive and cost-effective.
5 star PPC agency
Why Choose OMG as Your Microsoft Ads Agency?
Your business thrives when your Microsoft Ads campaigns are managed by experts who know how to deliver results.
At OMG, we ensure your paid Microsoft campaigns are optimized for ongoing success—because effective advertising isn’t something you “set and forget.” Partnering with a Bing Ads agency can further enhance your digital advertising strategies, offering cost-effective solutions and lower competition, especially in B2B sectors and international markets. Here’s why businesses trust us:
Because Transparency Matters
When you trust us with your Microsoft Ads campaigns, you deserve complete visibility. We keep you informed with detailed reports that show exactly where your budget is going and the results it’s driving. From performance metrics to sales data, you’ll always have a clear understanding of your campaign’s impact.
Because Marketing Shouldn’t Be a Gamble
Investing in Microsoft Ads is a big decision, but it doesn’t have to feel risky. Our tailored strategies ensure every ad and every dollar work toward your goals. Whether you’re looking for immediate leads or long-term growth, we’re committed to delivering a return on your investment.
Because Results Speak Louder Than Promises
At OMG, we focus on real outcomes—not empty promises or flashy buzzwords. We create campaigns with clear goals and measurable success metrics, ensuring your ads drive meaningful business growth. With us, you’ll see the difference between hype and results.
Getting Money keywords ranked using our Evidence Driven Optimisation Framework For Clients In Australia
We dedicate ourselves to online search engine optimisation that generate significant revenue for your business. While other agencies may boast about increasing clicks and website traffic, our commitment is to the SEO results that matter most to you—the ones that contribute to your financial success.
Client | High Search Money Keyword |
Current Ranking |
Original Ranking |
|
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#1 ‘Sugar free kombucha’ | 1 | 9 | view case study |
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#1 ‘mens polo shirts’ | 1 | 9 | view case study |
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#1 ‘roof top tent’ | 1 | 4 | view case study |


We’ve been able to increase our organic conversions by 345% year on year.



We’ve been able to increase our organic conversions by 345% year on year.



We’ve been able to increase our organic conversions by 345% year on year.



We’ve been able to increase our organic conversions by 345% year on year.



We’ve been able to increase our organic conversions by 345% year on year.


All these Success Stories
started with a Free Audit
Our performance marketing specialists are known as the best at integrated digital campaigns and have won major awards for a reason… RESULTS.
Our dedicated experts are ready & waiting to get started today.


Australia’s Trusted Paid Microsoft Advertising Agency
We Don’t Just Manage Bing / Microsoft Ads, We Drive Innovation.
OMG: An Innovative Australian Microsoft Ads Agency, Constantly Pushing the Limits to Deliver Advanced, Results-Driven Strategies That Help Our Clients Thrive in the Ever-Changing Digital Landscape.
What exactly is Gurulytics?
It’s our advanced analytics tool and bedrock of our success. It transforms raw data into actionable strategies, consistently delivering exceptional results for our clients.
Top 5 Star Australian Microsoft Ad Agency
Drive Real Business Growth with Microsoft Ads
Unlock new opportunities for your business with expertly managed Microsoft Ads campaigns. By leveraging the unique features of the Microsoft Ads platform, we help you achieve measurable growth and stand out in competitive markets.
Expand Your Reach with Microsoft Ads
Maximize your visibility across Bing, Yahoo, and other partner networks with tailored campaigns designed to drive qualified traffic. Our strategies focus on refining your targeting and optimizing ad performance, ensuring your business outshines competitors while creating new streams of revenue.
Dominate Bing Search.
Claim top spots on Bing and other search engines. With multiple first-page rankings and local directory listings, you’ll leave competitors behind. Let our leading Microsoft Ads agency drive innovative strategies that keep your business ahead.
Partner with Microsoft Ads Experts
Unlike agencies that rely on generic tactics, we bring transparency and expertise to every Microsoft Ads campaign. From keyword research to ad optimization and reporting, we keep you informed and involved, ensuring your campaigns are aligned with your goals and deliver measurable ROI.
Top Certifications
We Partner with the best
Our trusted partner network of top technology brands and leading agencies helps us deliver the best, seamless experience – time and again.







