Best Microsoft Ads
Agency in Australia

Microsoft can be a profitable place to run pay-per-click ads for your brand. While Google Ads undeniably has a bigger audience, here’s something many people don’t realise: more than 136 million people search on the Microsoft Network. Most importantly, Microsoft Ads reach 63 million searchers who Google Ads don’t reach. That’s a massive number of potential customers you could be reaching with Microsoft Ads.

An impressive 5.4 billion monthly searches are conducted on the Microsoft Network, giving it 34% of the desktop search market share globally. Because Microsoft Ads display on the Microsoft, Yahoo, and AOL search engines, you gain significantly more reach and search volume than you might first think. In fact, according to market shares, the Microsoft Network is the second-largest search platform.

And there’s more. The type of searchers using Microsoft can differ from those using Google – statistically, Microsoft allows you to reach an older and more educated audience.

Another reason to use Microsoft Ads is that you can get more bang for your buck. From various studies online (from advertisers on Microsoft in the United States and Australia), there’s a strong case for Microsoft Ads resulting in a lower cost per click and cost per acquisition for many advertisers, making it a highly attractive option for those on a tight budget. This is usually because Microsoft has far less competition, meaning clicks are cheaper, and advertisers get more for their budget. Also, because there are fewer advertisers running Microsoft Ads, your ads can cost less AND you can still achieve higher ad positions than you’re likely to attain on Google Ads.

That said, it’s important to note that CPCs and CPAs differ across different industries and product types.

The bottom line? Microsoft Ads is perfect for complementing your PPC strategy alongside Google Ads, helping you fill the gaps in your digital presence. With Microsoft Ads AND Google Ads, you can expand your reach into new territories and generate an impressive ROI.

Yes, it can be beneficial to also advertise on Microsoft Ads, even if you’re already running campaigns on Google. While Google Ads dominates the search engine market, Microsoft Ads offers unique opportunities that can complement your existing strategy. For one, it helps you reach a different audience, as Microsoft’s search network, including Bing, Yahoo, and AOL, attracts users who may not be active on Google. This broadens your reach and allows you to target a segment of the population that might otherwise be missed.

Additionally, Microsoft Ads generally offer a lower average cost-per-click (CPC) due to less competition compared to Google Ads, making it a more cost-effective option. This can be particularly useful if you’re looking to maximise your ad spend while still reaching a qualified audience. The platform also offers better targeting options through Microsoft’s Audience Network, allowing you to reach users across various websites and apps they use.

Lastly, with fewer advertisers competing on Microsoft Ads, you may find less crowded auction environments, which can increase the visibility of your ads and lead to more favourable results. By diversifying your advertising strategy across both Google and Microsoft Ads, you can ensure you capture more potential customers, improve your overall marketing performance, and make the most of your advertising budget.

While Google is the dominant search engine in Australia, Microsoft’s search engine, Bing, still holds a notable share of the market. According to recent statistics, Bing accounts for around 5-7% of search engine usage in Australia, with Microsoft’s search network (which includes Bing, Yahoo, and AOL) reaching millions of Australian users.

Many Australians use Microsoft-powered search engines, often through default settings on devices like Windows PCs, which can automatically use Bing. Additionally, with Microsoft Ads reaching users across a range of platforms beyond Bing, such as the Microsoft Audience Network, advertisers can still tap into valuable, engaged audiences even if they’re not primarily using Bing as their search engine.

So, while Google may be the go-to search engine for most Australians, Bing and Microsoft’s broader advertising network still represent a worthwhile opportunity for reaching a segment of online user

Our clients tell us we’re the best agency for Microsoft Ads for many reasons. One of the biggest reasons is that we draw on a wealth of experience to craft razor-sharp strategies for long-term success. When you work with OMG, it’s all about the ROI.
Focusing on your return on investment from the start is a sure-fire way to maximise your search advertising dollars. We start by digging deep into the numbers to find the opportunities your competitors have overlooked. Then we use this information to craft a data-driven strategy for your PPC ads that will propel higher conversion rates at a lower cost per click. Everything we do with Microsoft Ads is based on real figures, real performance targets, and real returns on your investment. We’ve done it for companies of all types and sizes all over the world – and we can do the same for you.

Another reason people tell us we’re the best agency for Microsoft Ads is our honest, transparent approach. We see ourselves as an extension of your team, which means we are focused on achieving your goals. No smoke and mirrors – it’s 100% honesty all the way.

Find out why OMG is the trusted expert for Microsoft Ads and PPC advertising management – head over to our case studies to see how we’ve achieved revenue-shifting results for companies just like yours. Better yet, talk to us, and we’ll tell you ourselves!

Microsoft Advertising is a powerful platform that helps businesses promote their products or services by placing targeted ads on search engines like Bing, Yahoo, and AOL. With Microsoft Advertising, businesses can reach potential customers at the exact moment they are searching for relevant products or services, ensuring high intent traffic and increased visibility.

By leveraging advanced targeting options such as demographic, geographic, and device targeting, businesses can create highly tailored ad campaigns that align with their audience’s needs. Microsoft Advertising also offers tools for budget management, bidding strategies, and performance tracking, helping businesses optimise their ads for better ROI. Whether you’re promoting physical products or services or digital offerings, Microsoft Advertising provides a valuable platform to drive traffic, boost sales, and increase brand awareness.

Yes, Bing Ads and Microsoft Ads refer to the same advertising platform. Originally known as Bing Ads, the platform was rebranded to Microsoft Ads in 2019 to reflect its broader reach across Microsoft’s search ecosystem, including Bing, Yahoo, AOL, and various partner sites. The rebranding aimed to showcase the platform’s expanded capabilities, allowing advertisers to connect with a wider audience through Microsoft’s search technologies.

Microsoft Advertising operates through AdCenter, the platform where advertisers manage and optimise their pay-per-click (PPC) campaigns. AdCenter provides tools for keyword bidding, audience targeting, budget control, and performance tracking, similar to Google Ads. It offers advanced features like LinkedIn profile targeting, AI-driven recommendations, and various ad formats, including text and shopping ads.

While the name has changed, the platform’s core functionalities remain the same. Whether you refer to it as Bing Ads, Microsoft Ads, or AdCenter, it remains a powerful tool for businesses looking to reach potential customers across the Microsoft Search Network.

Microsoft Ads provides businesses with a valuable opportunity to reach a wider audience, particularly those using Microsoft Edge and the Bing search engine. With millions of users relying on Microsoft Edge as their default browser, advertising on Microsoft Ads allows businesses to connect with high-intent searchers who may not be reached through Google Ads alone.

Additionally, Microsoft Ads often have lower competition and cost-per-click rates, making them a cost-effective option for driving targeted traffic and conversions. By integrating Microsoft Ads into your digital marketing strategy, you can expand your reach and tap into a unique audience segment that actively engages with Bing and Microsoft Edge.

As with any pay-per-click campaign, you need a rock-solid strategy before you start advertising on Microsoft. You already know Microsoft Ads can be a lucrative way to increase visibility and conversions, but it takes planning to ensure you get the most from your PPC dollars.

First, don’t be tempted to simply import your Google Ads account into the Microsoft advertising platform and expect it to work its magic. Some agencies do this, but it’s a lazy approach and will not take advantage of the advanced customisation and targeting options that Microsoft offers.

Instead, work with a Microsoft Ads agency that approaches your campaigns using data-based insights and proven tactics. At OMG, we use a comprehensive approach to create refined, sales-driving campaigns. It starts with intensive research into your business goals, target audience, and competitors. This reveals the keywords that consistently result in sales so that we can create a laser-sharp bidding strategy for your paid search ads.

You cannot run a profitable Microsoft Ads campaign without tracking it every step of the way. Only by measuring its performance can you refine your ads, targeting, and bidding for even more success over time. This means monitoring your click-through rates, average cost per click, conversion rates, and more.

It won’t take you long to realise that, like any search engine marketing, Microsoft Ads management is time-consuming, especially if you aren’t a PPC specialist. That’s where OMG can help. Call us to find out how we can help you craft profitable Microsoft Ads campaigns.