Top Bing / Microsoft PPC Advertising AGENCY In Australia

How do Microsoft Ads work?

Microsoft Ads, formerly known as Bing Ads, offers a similar ad structure and purpose to Google Ads, allowing businesses to reach customers through search ads. Managing a Microsoft Ads account effectively involves tracking key performance indicators (KPIs) to optimise performance and drive better results. Like Google Ads, Microsoft Ads operates on a pay-per-click (PPC) model, where advertisers bid on relevant keywords. When users search for those keywords on Microsoft’s search engines, such as Bing, Yahoo, or AOL, the ads are displayed based on bid amounts and ad quality. This auction-based system means businesses only pay when their ad is clicked, providing a cost-effective way to attract traffic and boost conversions..

Omg   Number 1 Rated Agency In Australia
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70 Million

We generated more than 70 million clicks for our clients.

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$761 Million

We’ve delivered over $761 million in new revenue for our clients.

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5.6 Million

Our clients achieved more than 5.6 million conversions with OMG.

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4.1 Billion

We delivered powerful, profitable results through 4.1 billion impressions.

Omg   Event   Founders
Omg   Event   Andrew Raso
Omg   Event   Founders
Omg   Event   Mez Homayunfard

Most trusted Australian Microsoft / Bing Pay Per Click Adverting Firm

Empowering Brands of All Sizes to Leverage Bing / Microsoft Ads for Maximum Impact.

With a team of over 200 experienced professionals, including specialists in Microsoft Ads, we work closely with small to medium-sized businesses, making up 70-80% of our client base. Our in-depth knowledge and proven success in managing Bing Ads campaigns have earned us a reputation as one of Australia’s most trusted and highly rated paid advertising agencies, delivering measurable results across all major platforms.

Why You Need
Microsoft Ads

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Targeting and Customisation

Yes, Microsoft can bring in the leads, but you’ve got to do it right. Simply importing your AdWords account into Microsoft (as some agencies do) won’t take advantage of the advanced customisation and targeting features unique to Bing. A well-crafted Microsoft Advertising strategy, developed in collaboration with a team of experts, is essential for aligning with your business goals and driving campaign performance.

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Super-Sharp Campaigns

Our comprehensive approach creates super-sharp, sales-driving campaigns, starting with intensive research into your customers and competitors. Running Bing Ads campaigns can significantly enhance your advertising reach and effectiveness. We then zero in on the keywords that consistently result in sales.

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Gather Insights and Data

Tracking your campaign’s bottom-line performance gathers valuable insights on click-to-conversion ratios, spending, demographics, and more.

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Skyrocket Return on Ad Spend for Workscene

Omg   Real Results   Workscene Stats
12:1

ROAS for PPC Ads

100%

increase in paid social revenue YoY

47:1

ROAS for Smart Shopping PPC Campaign

$235K+

revenue generated from Social Ads

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Tailored Microsoft Ads Strategies for Maximum ROI

Drive a significant boost in sales by reaching customers ready to make a purchase with the power of Microsoft Ads and Pay-Per-Click (PPC) advertising. Our Bing Ads management services focus on optimising every click, creating highly-targeted campaigns that connect with users in buying mode. By honing in on the most valuable prospects, we help you spend smarter, reduce wasted ad spend, and maximise your returns.

Omg   Client   Tegan Thorpe

320%

Increase in organic revenue.

“Simon and the team have really gone above and beyond for us…”

Tegan Thorpe – Cohen Handler
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Tailored Microsoft Shopping Campaign

Setting up a Microsoft Merchant Centre account is key to launching effective campaigns and optimising your product listings. Connect with the right customers when they’re actively searching for products like yours through expertly designed Microsoft Shopping campaigns. We utilise data to fine-tune product feeds, optimise bids, and target the right audience with precision. By understanding customer behaviour, purchase intent, and shopping patterns, we help your products stand out on Bing and drive significant sales.

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Proactive Campaign Management

Your Microsoft Shopping ads require ongoing attention to ensure optimal performance. Our hands-on management includes refining product listings, improving feed quality, adjusting bids, and eliminating inefficiencies. We focus on maximising ad performance by reducing wasted spend, increasing ROI, and boosting visibility across competitive Bing search results. By continually optimising your campaigns, we help drive better results and ensure your products are seen by the right customers at the right time.

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Data-Driven Reporting for Microsoft Ads

Gain a clear understanding of how your products are performing within the Microsoft Shopping landscape. Our customised reports highlight key metrics like impressions, clicks, cost per conversion, and revenue generated. With full transparency, we provide actionable insights that allow you to see which products are performing well and how we’re optimising your campaigns to drive better results. These insights help refine strategies, ensuring your Microsoft Ads campaigns continue to perform at their best.

We Explain How Microsoft Ads Actually Works!

Let’s Grow Together

Evidence-Driven Systems for Optimal Conversion.

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Our Microsoft Ad Approach for Your ROI

With each click costing money, optimising conversions from clicks to sales is essential for achieving the best return on investment. Our Microsoft advertising strategy focuses on refining every aspect of your campaign to ensure you’re attracting the right clicks—those most likely to result in meaningful sales.

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It all Starts here
  1. 1

    Effective Microsoft Ads Management

    Maximise your advertising campaigns with our strategic Microsoft Ads management. We tailor ad campaigns to resonate on Bing search and beyond, meticulously managing every aspect for maximum visibility and engagement.
  2. 2

    Actionable Insights

    Leverage our comprehensive data analysis tools to gain valuable insights into your audience’s behaviour and preferences. We continuously monitor and analyse performance metrics to identify trends and opportunities for improvement, refining your Microsoft Ads strategy for better results and higher ROI.
  3. 3

    Optimisation

    Stay ahead of the competition with our relentless focus on optimisation. Our team continuously fine-tunes your Microsoft Ads campaigns to deliver the best results, employing advanced techniques like bid adjustments and ad scheduling to maximise performance and stretch your advertising dollars further.
  4. 4

    Planning & Testing

    Effective advertising requires careful planning and meticulous testing. We take a systematic approach to planning your Microsoft Ads campaigns, ensuring each element is carefully crafted to achieve your objectives. Through rigorous A/B testing and experimentation, we refine your ads for maximum impact, driving higher click-through rates and conversions.
  5. 5

    Targeting

    Reach the right audience at the right time with our precision targeting strategies. Whether targeting specific demographics, locations, or interests, we leverage Microsoft Ads’ robust options to ensure your ads are seen by those most likely to convert. By refining your targeting, we help minimize wasted ad spend and maximize advertising effectiveness.

Your Microsoft Ads
Strategy

Omg   Google Ads Strategy

5 star PPC agency

Why Choose OMG as Your Microsoft Ads Agency?

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Because Transparency Matters

When you trust us with your Microsoft Ads campaigns, you deserve complete visibility. We keep you informed with detailed reports that show exactly where your budget is going and the results it’s driving. From performance metrics to sales data, you’ll always have a clear understanding of your campaign’s impact.

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Because Marketing Shouldn’t Be a Gamble

Investing in Microsoft Ads is a big decision, but it doesn’t have to feel risky. Our tailored strategies ensure every ad and every dollar work toward your goals. Whether you’re looking for immediate leads or long-term growth, we’re committed to delivering a return on your investment.

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Because Results Speak Louder Than Promises

At OMG, we focus on real outcomes—not empty promises or flashy buzzwords. We create campaigns with clear goals and measurable success metrics, ensuring your ads drive meaningful business growth. With us, you’ll see the difference between hype and results.

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Achieving Microsoft Ad Success for Our Australian Clients

Microsoft Ads can deliver rapid results, but true success comes from a carefully crafted strategy and consistent optimisation, not shortcuts. By focusing on refining campaigns and targeting high-intent audiences, we help businesses generate more leads, sales, and revenue. Avoid agencies that promise instant results without a solid approach—genuine Microsoft Ads success lies in ongoing campaign refinement, data-driven decisions, and adapting strategies for long-term growth and profitability.

Book a Strategy Session
Omg   Cathy Xu

Over $500k Generated in 30 Days

For a sustainable luxury furniture brand, we delivered a 42x ROAS and over $500k in sales, representing a 172% year-on-year increase during their biggest sale period.

Cathy XuGroup Paid Search Manager
Omg   Ed Jones

22% Increase in Conversion Value YoY

In just 30 days, we generated a 26% higher ROAS and a 22% increase in conversion value for a leading natural cosmetics brand.

Ed JonesHead of Paid Search
Omg   Andrew Sutton

400% Increase in Leads

For a seasonal campaign, we achieved a 400% increase in leads for a leading heavy-duty ute and tray solutions company.

Andrew SuttonPaid Search Consultant

Getting Money keywords ranked using our Evidence Driven Optimisation Framework For Clients In Australia

We dedicate ourselves to online search engine optimisation that generate significant revenue for your business. While other agencies may boast about increasing clicks and website traffic, our commitment is to the SEO results that matter most to you—the ones that contribute to your financial success.

Client High Search
Money Keyword
Current
Ranking
Original
Ranking
#1 ‘Sugar free kombucha’ 1 9
#1 ‘mens polo shirts’ 1 9
#1 ‘roof top tent’ 1 4
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We’ve been able to increase our organic conversions by 345% year on year.

Tegan Thorpe – Cohen Handler
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We’ve been able to increase our organic conversions by 345% year on year.

Tegan Thorpe – Cohen Handler
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We’ve been able to increase our organic conversions by 345% year on year.

Tegan Thorpe – Cohen Handler
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We’ve been able to increase our organic conversions by 345% year on year.

Tegan Thorpe – Cohen Handler
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We’ve been able to increase our organic conversions by 345% year on year.

Tegan Thorpe – Cohen Handler
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All these Success Stories
started with a Free Audit

Our performance marketing specialists are known as the best at integrated digital campaigns and have won major awards for a reason… RESULTS.

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Success Story

Building Authority for T.C Boxes with Integrated Marketing Strategy

Out-of-the-box SEO focus stacked with SEM and Paid Media.
In June 2021, T.C Boxes wanted to increase the number of monthly leads and conversions, ultimately boosting their monthly revenue. They partnered with Online Marketing Gurus for assistance. Our onboarding process identified how an integrated marketing strategy involving a mix of SEO, PPC, and social media was suitable to help T.C Boxes achieve their goals.

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Our dedicated experts are ready & waiting to get started today.

Madisons Felican

Australia’s Trusted Paid Microsoft Advertising Agency

We Don’t Just Manage Bing / Microsoft Ads, We Drive Innovation.

OMG: An Innovative Australian Microsoft Ads Agency, Constantly Pushing the Limits to Deliver Advanced, Results-Driven Strategies That Help Our Clients Thrive in the Ever-Changing Digital Landscape.

Leaders
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Online Marketing Gurus announces its new partnership with StackAdapt

We’ve got Gurus all over the world.

200 Online Digital Marketing and SEO Gurus Icon OMG
SydneyMelbournePerthGold CoastBrisbaneAdelaideSingaporeDubaiTexasCape TownSerbia
Location DefaultOMG - Location - SydneyLocation MelbourneLocation PerthLocation Gold CoastLocation BrisbaneLocation AdelaideLocation SingaporeLocation DubaiLocation TexasLocation Cape TownLocation Serbia
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What exactly is Gurulytics?

It’s our advanced analytics tool and bedrock of our success. It transforms raw data into actionable strategies, consistently delivering exceptional results for our clients.

Top 5 Star Australian Microsoft Ad Agency

Drive Real Business Growth with Microsoft Ads

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Expand Your Reach with Microsoft Ads

Maximize your visibility across Bing, Yahoo, and other partner networks with tailored campaigns designed to drive qualified traffic. Our strategies focus on refining your targeting and optimizing ad performance, ensuring your business outshines competitors while creating new streams of revenue.

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Dominate Bing Search.

Claim top spots on Bing and other search engines. With multiple first-page rankings and local directory listings, you’ll leave competitors behind. Let our leading Microsoft Ads agency drive innovative strategies that keep your business ahead.

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Partner with Microsoft Ads Experts

Unlike agencies that rely on generic tactics, we bring transparency and expertise to every Microsoft Ads campaign. From keyword research to ad optimization and reporting, we keep you informed and involved, ensuring your campaigns are aligned with your goals and deliver measurable ROI.


Top Certifications

We Partner with the best

Our trusted partner network of top technology brands and leading agencies helps us deliver the best, seamless experience – time and again.

Google Partner
Top 3% Google Ads Agencies in Australia
Microsoft Advertising
Clutch
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Shopify Partners
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Frequently Asked Questions about Bing / Microsoft Ads

Why use Microsoft Ads?

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I advertise my Australian business on Google already – should I also use Microsoft Ads?

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Do Australians even use Bing / Microsoft for searching online?

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Why is OMG the best agency for Microsoft Ads?

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How can Microsoft Advertising help promote your products or services?

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Are Bing Ads / Bing AdCenter the Same as Microsoft Advertising / Microsoft Ads?

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Why should businesses consider Microsoft Ads for their digital marketing strategy?

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What is the best way to run a profitable Microsoft ads campaign?

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Propel your Business Today.

Get a free custom strategy session worth over $4000 full of invaluable insights to propel your business to new heights.

Get your $4000 Digital Strategy Audit Free Now

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