PPC, SEO & Social Media
Ecommerce & Restaurants and venues
Medium
Sydney
About Archie Rose Distilling Co.
Archie Rose Distilling Co. is a Sydney-based distillery renowned for its gin, vodka and whisky. Established in 2014, they’re the first independent distillery of craft spirits in Sydney since 1853. Their handcrafted and artisanal approach focuses on the experience. Craft spirit enthusiasts can visit the distillery, sip beverages in an atmospheric bar and tour the facilities — that’s how they’ve built such an enormous cult following already.
Challenges
In April 2017, Archie Rose reached out to OMG to help them maximise their visibility, traffic, and ultimately conversions across SEO, PPC, and Social Media. From this, OMG started with an integrated SEO, PPC, and Social Media marketing strategy to help them achieve their goal.
- High competition in the field of specialty liquor, since it’s dominated by a handful of industry giants.
- Need to translate the seamless and personalised offline experience into the online experience.
Our Approach
Archie Rose is finding success online with a truly multi-channel approach that reached more of their ideal customers. In the right place, at the right time. On the digital front, our custom strategy delivered waves of new customers that keep coming back.
OMG partnered closely with Kindred Story as they crafted evocative storytelling oriented to Archie Rose’s business goals. We also worked with Squad Ink as they delivered truly exceptional and stunning designs that set Archie Rose’s products apart.
The goal?
- Custom SEO strategy to boost online visibility and attract 1,000s of qualified website visitors.
- Hyper-targeted PPC campaigns to reach the most ready-to-buy customers.
- Finetuned Facebook Advertising campaigns that facilitate conversions and align with Archie Rose’s artisanal brand.
- Partnering with other creative agencies to offer our client the full-suite experience.
Strategy & Execution
Comprehensive competitor analysis to uncover key opportunities in the market.
By understanding the competition and their ideal customers, Archie Rose aligned with the opportunity in the market. In particular, this involved targeting the keywords that mattered most.
Streamlining website content and structure for a seamless experience (and better conversions).
Creating explosive organic results begins with making sure your website is up to scratch. OMG optimised the Archie Rose website so that customers and search engines alike will love the experience.
Timely and targeted PPC campaigns reach click-happy customers with products they can’t resist.
The power of PPC platforms allows us to reach ready-to-buy customers with the products they’ll simply love. OMG created and optimised ongoing campaigns to product incredible results. We’re talking 500% growth in paid ROI.
Finetuned Facebook Advertising campaigns to facilitate conversions, not just likes.
On the largest social media platform, OMG delivered explosive results. We tailored every campaign around Archie Rose’s core goals, by helping to grow a community while driving conversion-ready visitors to their website.
Outcomes
Online Marketing Gurus was able to achieve:
- 39.45% increase in Users YoY (10,284 to 14,341)
- 40.74% increase in Sessions YoY (14,335 to 20,175)
- 208% increase in Transactions YoY (574 to 1,769)
- 109% increase in Organic Revenue YoY ($80,791 to $168,867)
- 27% increase in Branded and Non-branded impressions (366K to 463K)
- 16% increase in Branded and Non-branded clicks (12.2K to 14.1K)
- 51% increase in landing page views (10,284 to 15,500)
- 304% increase in Purchases (773 to 3,123)
- 170% increase in revenue ($115,084.70 to $310,960.20)
- 94% increase in ROAS (3.52 to 6.81)
- 55% increase in clicks with a $0.74 CPC
- 72% increase in conversion rate
- 90% increase in Revenue
- 83% increase in ROAS sitting at 18.99
