How Alpha Medical Solutions Used SEO To Supercharge Organic Growth

575%
increase in organic revenue YoY
435%
increase in organic conversions YoY
193%
increase in organic visits YoY

CASE STUDY

Alpha Medical Solutions

About Challenges Our Approach Strategy & Execution Outcomes Key Results
Service

SEO

Industry

Ecommerce, Health & Medical

Company Size

Small

Location

NSW, Australia

About Challenges Our Approach Strategy & Execution Outcomes Key Results

About Alpha Medical Solutions

Established in 2013, Alpha Medical Solutions is a 100% Australian-owned and operated healthcare supplier for all your Medical Supplies including Personal Protective Equipment (PPE), Incontinence Products, Cleaning Supplies and unique and revolutionary products Australia-wide.

Challenges

  • Low domain rating compared to industry competitors
  • The blog site was being treated as a separate domain from the home site
  • Several of the sites category pages contain a low word count and were not optimised for a wide range of keywords
  • Conversion tracking on Google Analytics was not implemented correctly

Our Approach

Through our initial audit of their website , we found a large volume of unoptimised metadata across the site, which is a primary ranking factor and therefore needed to be attended to immediately. We resolved and continue to manage this issue with monthly KWM documents across the site to optimise each category and subcategory. Our approach involved leveraging category, FAQ’s, product & blog content. We implemented relevant schemas across the site, such as “Organization” “LocalBusiness”, and current “Product” schema, and included “MedicalDevice” on relevant products.

Strategy & Execution

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Incredible SEO Results

After identifying competitors within the medical vertical and assessing how Alpha Medical Solutions compares, within 12 months since onboarding we saw unbelievable results through SEO

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Amazing Keyword Wins

Over the span of 12 months, Alpha Medical Solutions has seen many improvements with their keyword rankings.

Outcomes

To note, OMG helped increase:

  • Organic revenue by 575% YoY
  • Organic visits by 193% YoY 
  • Organic conversions by 435% YoY
  • Domain authority in a highly competitive niche by 91% (12 to 23)
  • Organic checkouts by 435% YoY

To note, OMG helped: 

  • Increase the number of keywords in the top 3 positions by 575%
  • Rank #1 for ‘hospital grade hand sanitiser’ (search volume: 1,300)
  • Rank #3 for ‘syringes and needles’ (search volume: 4,400)
  • Rank #4 for ‘medical moisturiser’ & ‘hospital moisturiser’ (baseline 100)
  • Rank #8 for ‘medical supplies’ (search volume: 110,000)

Key Results

575%

increase in organic revenue YoY

435%

increase in organic conversions YoY

193%

increase in organic visits YoY

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