SEO
Ecommerce, Health & Medical
Small
NSW, Australia
About Alpha Medical Solutions
Established in 2013, Alpha Medical Solutions is a 100% Australian-owned and operated healthcare supplier for all your Medical Supplies including Personal Protective Equipment (PPE), Incontinence Products, Cleaning Supplies and unique and revolutionary products Australia-wide.
Challenges
- Low domain rating compared to industry competitors
- The blog site was being treated as a separate domain from the home site
- Several of the sites category pages contain a low word count and were not optimised for a wide range of keywords
- Conversion tracking on Google Analytics was not implemented correctly
Our Approach
Through our initial audit of their website , we found a large volume of unoptimised metadata across the site, which is a primary ranking factor and therefore needed to be attended to immediately. We resolved and continue to manage this issue with monthly KWM documents across the site to optimise each category and subcategory. Our approach involved leveraging category, FAQ’s, product & blog content. We implemented relevant schemas across the site, such as “Organization” “LocalBusiness”, and current “Product” schema, and included “MedicalDevice” on relevant products.
Strategy & Execution
Incredible SEO Results
After identifying competitors within the medical vertical and assessing how Alpha Medical Solutions compares, within 12 months since onboarding we saw unbelievable results through SEO
Amazing Keyword Wins
Over the span of 12 months, Alpha Medical Solutions has seen many improvements with their keyword rankings.
Outcomes
To note, OMG helped increase:
- Organic revenue by 575% YoY
- Organic visits by 193% YoY
- Organic conversions by 435% YoY
- Domain authority in a highly competitive niche by 91% (12 to 23)
- Organic checkouts by 435% YoY
To note, OMG helped:
- Increase the number of keywords in the top 3 positions by 575%
- Rank #1 for ‘hospital grade hand sanitiser’ (search volume: 1,300)
- Rank #3 for ‘syringes and needles’ (search volume: 4,400)
- Rank #4 for ‘medical moisturiser’ & ‘hospital moisturiser’ (baseline 100)
- Rank #8 for ‘medical supplies’ (search volume: 110,000)
