eCommerce SEO

Become a marketplace champion with a specialised eCommerce SEO strategy that boosts traffic AND sales.

Capture Clicks That Count

There’s simply no better method for boosting your brand’s presence and driving organic traffic to your site than SEO. However, clicks on your landing page are one thing, but when it comes to eCommerce, your SEO strategy should be all about those deal-sealing clicks.

Our intelligent eCommerce SEO campaigns allow for ultra-precise targeting and specialisation, connecting you with customers who are actively searching for your product or service. We’ve even helped our small and mid-tier clients beat the global eCommerce giants in the high stakes world of Google rankings.

So what's the point of SEO? We explore why it matters for your business
SEO Solutions that Supercharge Your Online Sales

eCommerce SEO is a specialised art. Things can get pretty complicated in the quest for keyword integration. Whether you have 10 products or 10 thousand, it can be tough. You have to manoeuvre search engines to the right pages without getting lost, or hurting your rankings through duplicate content, broken links and more. More pages, more mess, more problems. Maybe.

Our sales-focused campaigns cover all the bases. Make sure your online store’s SEO is targeted, user-friendly, does all the things the search engines love and nothing that they don’t. We supercharge your site researching keywords that are more likely to result in conversions. Competitive SEO analysis works out new ways to outperform the competition. Optimising your site architecture and building links creates the kind of webstore the search engines love.

Customised SEO Campaigns for Every Major Platform

Tailor-made SEO strategies for every major online shopping platform are our speciality. It takes specific knowledge and experience to know how to extract the best performance out of every platform, and as Magneto, Shopify, BigCommerce and Google Shopping partners, we’ve got it covered. We’ve helped turn hundreds of online stores into highly-tuned search engine superstars.

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Frequently asked questions

To help you make the most-informed decision, here are common questions customers ask us. More questions? Scroll down, fill out the form, and just ask.

Okay, so you’ve built an impressive eCommerce site filled with incredible products. How do you get found by online shoppers? That’s where you need eCommerce SEO. Search engine optimisation has the highest ROI of any eCommerce marketing tactic, yet many online shops are put together without enough consideration of search engines and how to rank. Instead, site owners rely on paid ads and social media. These are great and an essential part of a comprehensive marketing strategy. However, SEO is proven to be the best way to get a sustainable stream of high-converting leads.

Consider this: 85% of people use Google to research products when making their shopping decisions, according to Kenshoo. And according to a report by SEMrush, direct and search traffic account for over 80% of all eCommerce store traffic. So, if you want to get in front of shoppers when they’re looking to buy, you need to improve your visibility on search engines using SEO.
Search engine optimisation (SEO) is the science and art of optimising your website around specific keywords to rank higher in search engine results pages, such as Google or Bing. SEO is made up of lots of different tactics, both on-site and off-site. The most important thing is to create the best possible result for your target keyword.

So how do you do that?

For eCommerce websites, this means doing keyword research to find the types of keywords potential customers are searching, then build a site architecture based on what you find. Then there’s the on-page and technical SEO to ensure search engine bots can crawl your site efficiently.

Write unique product descriptions, optimise images, and provide social proof through reviews. Deliver a seamless user experience via a fast site, better mobile experience and intuitive design. On top of this, provide content, such as blog posts, that gets people sharing and linking to you. Then implement ongoing and strategic link building to boost overall authority and visibility. That’s not too much to ask, right?

Here’s the catch – SEO is a long-term game. You can’t do these things once and expect to rank high on Google for the rest of time. It takes a rock-solid SEO strategy crafted to future proof your digital presence for revenue that keeps rising. That’s where a search agency can help. OMG specialises in eCommerce SEO that drives more leads, conversions and revenue.
When we talk about building an SEO friendly website, we’re talking about your site architecture or site structure. This is how you set up your navigation, category pages, product pages and content.

Your goal when building an SEO friendly website is to get the best, most relevant content in front of your target customers while providing seamless user experience.We could write a book on how to do this properly, but at the end of the day, there are a few golden rules to follow.

First, you need to use keyword research to create highly relevant page URLs and categories. Targeting the right keywords is a huge part of your SEO success. It’s more than simply a list of keywords. Think about the search terms people type into Google and what your ideal customers are looking for at different stages of their journey. This will help you find the short and long tail keywords.

Then, look at the category and page level. The most SEO friendly pages have keywords in the right places, such as meta titles, meta descriptions, product descriptions and alt tags. This is how you ensure Google knows what the page is about, so it can show it to searchers when they type in your keyword.

Your category pages are arguably the most important pages to focus on. The reason is simple: if someone finds your category pages in the search engines results, they have access to all the products within that product category.

All the pages on your site should be accessible in three clicks or less. Use internal linking to give pages authority and therefore a better chance of ranking.Last but not least, fast page speed is a major ranking factor for Google and therefore a top priority for an SEO-friendly website.

This is only a quick list of suggestions for an SEO friendly website. The best advice we can give you is to work with SEO experts who will put together a strategy based on experience and expertise.

OMG can help you create a killer website that improves your search engine rankings. We start by using analytics and tools to measure your site’s search traffic, monitor performance and fix any issues which might be holding back your site’s SEO.
We’re told we are the best eCommerce SEO company because of our evidence-based, results-driven approach. Let’s face it – a lot of eCommerce SEO agencies will talk a big game, but they don’t always make an impact. Our focus is always on delivering high-impact strategies and executing them to deliver revenue-shifting results. We’re talking serious growth and revenue for thousands of business globally.

Take a look at our results. We helped an online store generate 137% more organic revenue through SEO for their fashion business. Plus, we also boosted their online visibility through higher organic search rankings. Here’s another example. We worked with an online surf store to get incredible organic results – skyrocketing their organic traffic by 43% and organic revenue by 105%.

The key to our success? It all begins by doing a deep dive into your business, your market, your competitors, and what your customers are looking for. Then we create a strategy that zones in on the growth opportunities and positions your website to answer specific, high-intent queries and propel your conversion rate. Content marketing, on-site SEO, technical SEO, link building – we cover everything you need for eCommerce SEO success.

Need more proof that we’re the best eCommerce SEO company? Check out our ratings. We’ve racked up 200+ reviews from happy clients rating us at 4.8+/5 on average. We also partner with some of the biggest industry heavyweights, including Google, Shopify, Adroll, HubSpot, BigCommerce and Trustpilot. That’s no mean feat!

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