When we talk about building an SEO friendly website, we’re talking about your site architecture or site structure. This is how you set up your navigation, category pages, product pages and content.
Your goal when building an SEO friendly website is to get the best, most relevant content in front of your target customers while providing seamless user experience.We could write a book on how to do this properly, but at the end of the day, there are a few golden rules to follow.
First, you need to use keyword research to create highly relevant page URLs and categories. Targeting the right keywords is a huge part of your SEO success. It’s more than simply a list of keywords. Think about the search terms people type into Google and what your ideal customers are looking for at different stages of their journey. This will help you find the short and long tail keywords.
Then, look at the category and page level. The most SEO friendly pages have keywords in the right places, such as meta titles, meta descriptions, product descriptions and alt tags. This is how you ensure Google knows what the page is about, so it can show it to searchers when they type in your keyword.
Your category pages are arguably the most important pages to focus on. The reason is simple: if someone finds your category pages in the search engines results, they have access to all the products within that product category.
All the pages on your site should be accessible in three clicks or less. Use internal linking to give pages authority and therefore a better chance of ranking.Last but not least, fast page speed is a major ranking factor for Google and therefore a top priority for an SEO-friendly website.
This is only a quick list of suggestions for an SEO friendly website. The best advice we can give you is to work with SEO experts who will put together a strategy based on experience and expertise.
OMG can help you create a killer website that improves your search engine rankings. We start by using analytics and tools to measure your site’s search traffic, monitor performance and fix any issues which might be holding back your site’s SEO.
