ECOMMERCE SEO

Okay, so you’ve built an impressive eCommerce site filled with incredible products. How do you get found by online shoppers? That’s where you need eCommerce SEO. Search engine optimisation has the highest ROI of any eCommerce marketing tactic, yet many online shops are put together without enough consideration of search engines and how to rank. Instead, site owners rely on paid ads and social media. These are great and an essential part of a comprehensive marketing strategy. However, SEO is proven to be the best way to get a sustainable stream of high-converting leads.

Consider this: 85% of people use Google to research products when making their shopping decisions, according to Kenshoo. And according to a report by SEMrush, direct and search traffic account for over 80% of all eCommerce store traffic. So, if you want to get in front of shoppers when they’re looking to buy, you need to improve your visibility on search engines using SEO.

Search engine optimisation (SEO) is the science and art of optimising your website around specific keywords to rank higher in search engine results pages, such as Google or Bing. SEO is made up of lots of different tactics, both on-site and off-site. The most important thing is to create the best possible result for your target keyword.

So how do you do that?

For eCommerce websites, this means doing keyword research to find the types of keywords potential customers are searching, then build a site architecture based on what you find. Then there’s the on-page and technical SEO to ensure search engine bots can crawl your site efficiently.

Write unique product descriptions, optimise images, and provide social proof through reviews. Deliver a seamless user experience via a fast site, better mobile experience and intuitive design. On top of this, provide content, such as blog posts, that gets people sharing and linking to you. Then implement ongoing and strategic link building to boost overall authority and visibility. That’s not too much to ask, right?

Here’s the catch – SEO is a long-term game. You can’t do these things once and expect to rank high on Google for the rest of time. It takes a rock-solid SEO strategy crafted to future proof your digital presence for revenue that keeps rising. That’s where a search agency can help. OMG specialises in eCommerce SEO that drives more leads, conversions and revenue.

There are tons of tools you can use for eCommerce SEO. At the top of the list is Google Analytics – an absolute must-have for eCommerce SEO success. This will help you track your online traffic, rank higher and deliver incredible insights to help you continually improve your SEO campaign. Alongside Google Analytics, use Google Search Console (previously known as Google Webmaster Tools). This provides a suite of tools to measure your site's website performance in the Google search index and fix issues which might be holding back your eCommerce SEO. Another tool which is handy to find website errors is Screaming Frog. This is free to use and will crawl, analyse and audit your website from an SEO perspective.

Here at OMG, we also use SEMrush and Moz. Both are brilliant for digging into what competitors are doing. They show you the list of target keywords your competitors are using and ranking for, their domain and page authority, and more. Ahrefs is a similar tool letting you research competitors and monitor your niche and user experience. You can use Ahrefs to find out how competitive different short and long tail keywords are and figure out your content gaps compared to your competition. From there, you can optimise the pages on your site by enhancing content and your blog posts accordingly.

The fact is, the number of SEO tools has grown massively in the last few years. You don’t need to use them all – we recommend choosing a few and see how you like them. Most tools offer free trials or basic plans, so you can try them out. Our SEO Gurus use a wide range of tools for eCommerce SEO. And because we use these tools every single day, we know all the features to get the best possible results.

It depends. Are you doing it yourself, hiring in-house SEO consultant or working with an agency? Doing it yourself might seem like the cheapest option, but it could take you a lot longer to get the results you want. In fact, you might never achieve the ROI you’ve been dreaming about. You need to devote a lot of time and resources to SEO and content creation.

Another factor you need to consider is the size of your website. Every product and category page needs to be optimised for search. That means writing unique product descriptions, optimising on-site elements, and more. If you have a 1000+ pages, this is going to cost a lot more than if you only have 30 unique product pages. Added to this is the unique content you’re publishing to your blog. All of this takes time and investment. In fact, content marketing can take up a large chunk of your SEO budget – but it’s well worth the investment.

Then, there’s the matter of positioning. How does your site compare to the competition? How competitive is your industry? What are the organic search terms of your industry? How fast do you want to make it to the top-ranking position? These goals will determine the amount of resources you need to invest in your SEO strategy, and therefore how much it will cost. It takes time to plan, implement and tweak a campaign. Naturally, the lower the budget, the longer the journey to your success.

We know that’s a long list of factors to consider. The good news is our Gurus can help with a free Digital Audit and Strategy Session. We’ll look at your sites architecture and how your information architecture stacks up against competitors. We’ll delve into everything from your SEO content, on-page SEO, meta descriptions to the health of your backlink profile. This will help us develop a plan and budget to guide you.

When we talk about building an SEO friendly website, we’re talking about your site architecture or site structure. This is how you set up your navigation, category pages, product pages and content.

Your goal when building an SEO friendly website is to get the best, most relevant content in front of your target customers while providing seamless user experience.We could write a book on how to do this properly, but at the end of the day, there are a few golden rules to follow.

First, you need to use keyword research to create highly relevant page URLs and categories. Targeting the right keywords is a huge part of your SEO success. It’s more than simply a list of keywords. Think about the search terms people type into Google and what your ideal customers are looking for at different stages of their journey. This will help you find the short and long tail keywords.

Then, look at the category and page level. The most SEO friendly pages have keywords in the right places, such as meta titles, meta descriptions, product descriptions and alt tags. This is how you ensure Google knows what the page is about, so it can show it to searchers when they type in your keyword.

Your category pages are arguably the most important pages to focus on. The reason is simple: if someone finds your category pages in the search engines results, they have access to all the products within that product category.

All the pages on your site should be accessible in three clicks or less. Use internal linking to give pages authority and therefore a better chance of ranking.Last but not least, fast page speed is a major ranking factor for Google and therefore a top priority for an SEO-friendly website.

This is only a quick list of suggestions for an SEO friendly website. The best advice we can give you is to work with SEO experts who will put together a strategy based on experience and expertise.

OMG can help you create a killer website that improves your search engine rankings. We start by using analytics and tools to measure your site’s search traffic, monitor performance and fix any issues which might be holding back your site’s SEO.

We’re told we are the best eCommerce SEO company because of our evidence-based, results-driven approach. Let’s face it – a lot of eCommerce SEO agencies will talk a big game, but they don’t always make an impact. Our focus is always on delivering high-impact strategies and executing them to deliver revenue-shifting results. We’re talking serious growth and revenue for thousands of business globally.

Take a look at our results. We helped an online store generate 137% more organic revenue through SEO for their fashion business. Plus, we also boosted their online visibility through higher organic search rankings. Here’s another example. We worked with an online surf store to get incredible organic results – skyrocketing their organic traffic by 43% and organic revenue by 105%.

The key to our success? It all begins by doing a deep dive into your business, your market, your competitors, and what your customers are looking for. Then we create a strategy that zones in on the growth opportunities and positions your website to answer specific, high-intent queries and propel your conversion rate. Content marketing, on-site SEO, technical SEO, link building – we cover everything you need for eCommerce SEO success.

Need more proof that we’re the best eCommerce SEO company? Check out our ratings. We’ve racked up 400+ reviews from happy clients rating us at 4.9/5 on average. We also partner with some of the biggest industry heavyweights, including Google, Shopify, Adroll, HubSpot, BigCommerce and Trustpilot. That’s no mean feat!

Let’s be real – eCommerce is a hyper-competitive industry. In 2019, eCommerce sales are expected to account for 13.7% of retail sales globally (Stasista). In fact, it’s estimated there will be a staggering 1.92 billion digital buyers worldwide (Stasista). That’s a lot of potential customers that you can capture. In fact, with an estimated global population of 7.7 billion people, that’s about 25% of the world’s population who are shopping online (Stasista). And here’s the thing: a massive 85% of consumers conduct online research before making a purchase online (Stasista). You need to be in the right places (aka Google) if you want to be found.

In order to actually make a serious impact (and fast) you need all engines firing at the same time. Trying a little bit of this and a little bit of that won’t move the needle. Consider this stat – 37.5% of ALL traffic to eCommerce sites comes from search engines (SEMrush) and 23.6% of ecommerce orders are directly tied to organic traffic (Business Insider).SEO is absolutely the most important strategy if you want your website to capture new customers and supercharge sales. But one thing many eCommerce site owners don’t realise is that the best results come when you integrate your SEO efforts with social media and paid ads too. Check it out for yourself in our case studies. Combining both SEO and PPC will boost exposure and domination of search engine results pages.

Another reason people find it hard to promote their eCommerce website is because they are optimising for Google, not for people. That’s one of the biggest mistakes an eCommerce site can make. The result? You wind up with duplicate content and the wrong list of keywords, which are not relevant, building links for the sake of it, and publishing poor content – all of which makes your visitors unhappy. This means shorter visit times, less traffic, fewer sales, lower page views, and lower Google rankings.

So, what’s the best way to give your eCommerce site the fighting chance that it deserves? Craft an eCommerce SEO strategy with proven white hat tactics to get results like skyrocketing conversion rates. Better yet, get OMG to do it for you – it’s our specialty. After working with thousands of eCommerce businesses and online stores like Calvin Klein and Edible Beauty, we've fine-tuned our SEO strategies for success.

Easy – claim your exclusive Digital Audit and Strategy Session with OMG. Usually worth $2,000, this FREE session involves one of our Gurus auditing your current SEO and digital presence. We uncover those core growth opportunities for your eCommerce store and map the way to fast, and targeted results. Get in touch to find out more!