About Weekenda
Weekenda, a renowned leader in holiday home management, specialises in curating exceptional accommodations, all conveniently located within a 2.5-hour drive from Sydney. Their comprehensive services cater to discerning guests in search of premium stays and property owners aiming to optimize their investments.
Challenges
Weekenda reached out to OMG in August 2020 to help them increase bookings and leads as well as increase their keyword indexation.
Campaign Goals
- Increase organic visitors per month
- Increase bookings and leads
- Increase the number of keywords on first page of SERPs
Strategy & Execution
As such, OMG created an SEO strategy that revolves around content optimisation to improve the site’s relevance to their focus keywords, thereby improving their visibility and overall keyword rankings.
Technical SEO fixes
Fixes such as XML sitemap optimisation, broken links, and 404 redirects to ensure the website is properly functioning and accessible to search engines and users.
Location and category page optimization and expansion
Target a broader range of keywords and internal linking optimization.
Targeted link acquisition
Targeted link acquisition which built greater page authority within a selected category pages.
Google Analytics & Tag Manager setup
Track and establish correct benchmarking data as well as to identify potential underlying issues.
Monthly blog creation
Target relevant search queries to increase overall website visibility.
Creating quality backlinks
Create quality backlinks to help improve organic traffic and keyword indexation over time as we add more keywords and backlinks over time
Backlink audit and analysis
Disavow any low quality backlinks found and prevent any negative impact of these links on the site’s authority.
Outcomes
From August 2020, Weekenda partnered with OMG to deliver an SEO strategy. For the past year, we saw some amazing results such as:
Key Results
increase in organic new users
increase in overall keyword reach
increase in organic goal completions
increase in top 3 keywords
