Success in Property Rentals and Property Management
Weekenda, a renowned leader in holiday home management, specialises in curating exceptional accommodations, all conveniently located within a 2.5-hour drive from Sydney. Their comprehensive services cater to discerning guests in search of premium stays and property owners aiming to optimize their investments.
105%
‘hunter valley homes’
84%
increase in Overall Keyword Reach
134%
Increase in Organic Goal Completions
Services
Industries
- Real Estate
Challenges
Weekenda reached out to OMG in August 2020 to help them increase bookings and leads as well as increase their keyword indexation.
Campaign Goals
- Increase the number of keywords on first page of SERPs
- Increase organic visitors per month
- Increase bookings and leads
Strategy & Execution
Technical SEO fixes
Fixes such as XML sitemap optimisation, broken links, and 404 redirects to ensure the website is properly functioning and accessible to search engines and users.
Location and category page optimization and expansion
Target a broader range of keywords and internal linking optimization.
Targeted link acquisition
Targeted link acquisition which built greater page authority within a selected category pages.
Google Analytics & Tag Manager setup
Track and establish correct benchmarking data as well as to identify potential underlying issues.
Monthly blog creation
Target relevant search queries to increase overall website visibility.
Creating quality backlinks
Create quality backlinks to help improve organic traffic and keyword indexation over time as we add more keywords and backlinks over time.
Backlink audit and analysis
Disavow any low quality backlinks found and prevent any negative impact of these links on the site’s authority.
Key Results
From August 2020, Weekenda partnered with OMG to deliver an SEO strategy. For the past year, we saw some amazing results such as:
- 96.99% increase in Users YoY (10.2K to 20.2K)
- 105.06% increase in New users YoY (9.4K to 19.3K)
- 95.39% increase in Sessions YoY (15K to 29.3K)
- 134.45% increase in Goal Completions YoY (4.5K to 10.7K)
Keyword Reach (MoM):
- 84% increase in total keyword indexation (1233 to 2278)
- 300% increase in keywords in top 3 (18 to 72)
- 147% increase in keywords in #4 to #10 (69 to 171)
Overall Visibility (MoM)
- 109% increase in Branded clicks (1.52K to 3.18K)
- 72% increase in Branded impressions (6.35K to 10.9K)
- 81% increase in Non-branded clicks (4.19K to 7.6K)
- 28% increase in Non-branded impressions (694K to 885K)
Priority Keyword Rankings:
- “holiday property management” – increase from #61 to #2 (SV: 40)
- “Hunter valley accommodation” – increase from #24 to #3 (SV: 27100)
- “hunter valley homes” – increase from #11 to #3 (SV: 260)
- “holiday rentals hunter valley” – increase from #10 to #4 (SV: 110)
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Find Your Biggest SEO Growth Opportunities with OMG
Our SEO services help uncover where your website can improve visibility, attract higher-intent traffic and generate stronger leads. With technical SEO, content, links and transparent reporting working together, OMG builds organic growth that can keep compounding over time.
