How Vet Shop Australia Achieved 80% More Organic Revenue

Since 1999, VetShopAustralia has supported pet owners in Australia and across the world. There’s a reason they’re a well-loved brand. They’re proudly Australian owned and operated, with a team that simply loves animals.

Product reliability, quick delivery and quality customer service are all part of their promise. Licensed, practising veterinary surgeons and animal health professionals check all the pet products sold, to ensure everything is up to scratch.

VetShopAustralia partnered with OMG to superpower their digital presence. A custom SEO and PPC campaign resulted in increased traffic, conversions, and revenue. 150% more organic traffic. 190% more organic conversions. 40% more transactions from PPC. And the results just keep getting better!

• Optimising this large and thriving eCommerce website called for unique expertise.
• Tough competition made ranking for crucial keywords a significant challenge.
• PPC campaigns delivering a low click-through and high cost-per-click, meaning inefficient use of budget

Effective digital marketing makes every dollar count. Customised PPC campaigns delivered better ROI for VetShopAustralia, with 1000% higher click-through-rate compared to previous results. A tailored SEO strategy put VetShopAustralia’s website in the spotlight, meaning more traffic and customers.

To note, OMG helped increase:

• Increased, organic visits by 3,511% YoY
• Increased, organic conversions by 100% YoY
• Increased, organic revenue by 7,088% YoY

To note, OMG helped increase:

• Increased domain authority by 1,300% (1 to 14) within 5 months
• Increased organic non-branded clicks by 4,533% YoY
• Increased overall keyword reach by 119%, while increasing the number of keywords in the top 10 positions by 120%