increase in organic
increase in organic
search volume
increase in conversion
rate for PPC campaigns
increase in number of
transactions from PPC

The Challenge

Key Problems

Optimising this large and thriving eCommerce website called for unique expertise.
Tough competition made ranking for crucial keywords a significant challenge.
PPC campaigns delivering a low click-through and high cost-per-click, meaning inefficient use of budget
Vet Shop Australia Case Study

Since 1999, VetShopAustralia has supported pet owners in Australia and across the world. There’s a reason they’re a well-loved brand. They’re proudly Australian owned and operated, with a team that simply loves animals.

Product reliability, quick delivery and quality customer service are all part of their promise. Licensed, practising veterinary surgeons and animal health professionals check all the pet products sold, to ensure everything is up to scratch.

VetShopAustralia partnered with OMG to superpower their digital presence. A custom SEO and PPC campaign resulted in increased traffic, conversions, and revenue. 150% more organic traffic. 190% more organic conversions. 40% more transactions from PPC. And the results just keep getting better!

Our Approach

Effective digital marketing makes every dollar count. Customised PPC campaigns delivered better ROI for VetShopAustralia, with 1000% higher click-through-rate compared to previous results. A tailored SEO strategy put VetShopAustralia’s website in the spotlight, meaning more traffic and customers.


Website structure and content optimisation to boost performance of a large eCommerce engine


Onsite and offsite SEO to catapult search engine rankings and boost conversions


Strategic technical and offsite SEO based on gap analysis of top competitors

Strategy & Execution

A word from our Happy Client.

Great customer service, they’ve been very loyal to me. A previous provider that I used was charging me almost 4x more.. and getting no results.

Vet Shop Australia
Steven Marshall
Let’s increase your sales
100% transparency, no excuses, and no dodgy practices. Just serious digital results.