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- Vet Shop Australia
increase in organic conversions
increase in organic search volume
increase in conversion rate for PPC campaigns
increase in number of transactions from PPC
PPC & SEO
Ecommerce
Forest Glen QLD
About Vet Shop Australia
Since 1999, VetShopAustralia has supported pet owners in Australia and across the world. There’s a reason they’re a well-loved brand. They’re proudly Australian owned and operated, with a team that simply loves animals.
Challenges
Product reliability, quick delivery and quality customer service are all part of their promise. Licensed, practising veterinary surgeons and animal health professionals check all the pet products sold, to ensure everything is up to scratch.
VetShopAustralia partnered with OMG to superpower their digital presence. A custom SEO and PPC campaign resulted in increased traffic, conversions, and revenue. 150% more organic traffic. 190% more organic conversions. 40% more transactions from PPC. And the results just keep getting better!
- Optimising this large and thriving eCommerce website called for unique expertise.
- Tough competition made ranking for crucial keywords a significant challenge.
- PPC campaigns delivering a low click-through and high cost-per-click, meaning inefficient use of budget
Our Approach
Effective digital marketing makes every dollar count. Customised PPC campaigns delivered better ROI for VetShopAustralia, with 1000% higher click-through-rate compared to previous results. A tailored SEO strategy put VetShopAustralia’s website in the spotlight, meaning more traffic and customers.
Strategy & Execution
Keyword and competitor analysis to align with maximum market opportunity
In competitive eCommerce and pet industries, the most profitable keywords are also the most competitive. Proven SEO strategies boosted this client’s search engine rankings – resulting in first page rankings for tough keywords such as ‘australian pet supplies’, ‘pet shop near me’ and ‘pet shop’.
Strategic technical and offsite SEO to supercharge online visibility
OMG handled the heavy lifting with technical SEO, helping to skyrocket VetShopAustralia’s online visibility. Technical and offsite SEO aimed to create high quality and relevant backlinks, crucial as a ranking factor on Google.
Hyper-targeted and customised campaigns for serious PPC ROI
Delivering serious ROI called for customised PPC campaigns that resonated with the right people. OMG created and optimised ads that captured customers at right place and at the right time. This means qualified traffic finding and converting on the website.
Website structure and content optimisations for a streamlined experience
Optimising this eCommerce engine helped to boost performance and improve experience. OMG focused on streamlining the structure and navigation of the website, while also maintaining the highest quality of content. This means visitors are guided from first touch to final conversion.
Outcomes
To note, OMG helped increase:
- Increased, organic visits by 3,511% YoY
- Increased, organic conversions by 100% YoY
- Increased, organic revenue by 7,088% YoY
To note, OMG helped increase:
- Increased domain authority by 1,300% (1 to 14) within 5 months
- Increased organic non-branded clicks by 4,533% YoY
- Increased overall keyword reach by 119%, while increasing the number of keywords in the top 10 positions by 120%
Key Results
increase in organic conversions
increase in organic search volume
increase in conversion rate for PPC campaigns
increase in number of transactions from PPC
Hear from the Client
“Great customer service, they’ve been very loyal to me. A previous provider that I used was charging me almost 4x more.. and getting no results.”
– Steven Marshall
