How Universal Home Theatre Gained 400% More Leads Through SEO And PPC

2X
more leads within a year
4X
more leads within two years
60%
increase in website traffic within 8 months

CASE STUDY

Universal Home Theatre

About Challenges Our Approach Strategy & Execution Key Results
Service

PPC & SEO

Industry

Ecommerce, Technology & Trades

Company Size

Small

Location

Australia

About Challenges Our Approach Strategy & Execution Key Results

About Universal Home Theatre

Universal Home Theatre offers a range of solutions to its clients. In addition to top-notch TVs, the company provides a range of data solutions. Based in Queensland for several years, the business reached a point where it was ready to expand to Sydney.

Challenges

The challenge? The home sector theatre is a competitive space, even more so in Sydney. With no online marketing strategy in place, we dived in to set the foundation for serious wins.

  • No online marketing strategy
  • Looking to expand in a competitive industry
  • Lack of leads was stalling business growth
  • Limited budget to work with

Our Approach

The challenge? The home sector theatre is a competitive space, even more so in Sydney. With no online marketing strategy in place, we dived in to set the foundation for serious wins.

  • Improving on-page SEO with proven and actionable steps
  • Building the authority of the website with quality backlinks
  • Developing tailored landing pages for unique PPC campaigns

Strategy & Execution

OMG - Badge - SEO

Making SEO and PPC the dream team

Universal Home Theatre’s hyper-effective digital strategy involved a combination of SEO and PPC. This delivered quick wins along with serious long term gains. The results keep getting better!

OMG - Search Badge

Boosting website authority through quality back links

A site with lots of good backlinks will rise up the search rankings, because it’s proven to be trustworthy and shareable. We focused on building quality links and avoiding the junk, meaning better visibility and more visitors!

OMG - Icon Badge - Website

Crafting custom landing pages to boost PPC performance

Building hyper-targeted PPC campaigns is the first step. Next, we crafted custom landing pages to better guide and convert incoming visitors. A clear call to action (CTA) keeps them clicking, from visitor to customer.

Key Results

2X

more leads within a year

4X

more leads within two years

60%

increase in website traffic within 8 months

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