PPC & SEO
Ecommerce, Technology & Trades
Small
Australia
About Universal Home Theatre
Universal Home Theatre offers a range of solutions to its clients. In addition to top-notch TVs, the company provides a range of data solutions. Based in Queensland for several years, the business reached a point where it was ready to expand to Sydney.
Challenges
The challenge? The home sector theatre is a competitive space, even more so in Sydney. With no online marketing strategy in place, we dived in to set the foundation for serious wins.
- No online marketing strategy
- Looking to expand in a competitive industry
- Lack of leads was stalling business growth
- Limited budget to work with
Our Approach
The challenge? The home sector theatre is a competitive space, even more so in Sydney. With no online marketing strategy in place, we dived in to set the foundation for serious wins.
- Improving on-page SEO with proven and actionable steps
- Building the authority of the website with quality backlinks
- Developing tailored landing pages for unique PPC campaigns
Strategy & Execution
Making SEO and PPC the dream team
Universal Home Theatre’s hyper-effective digital strategy involved a combination of SEO and PPC. This delivered quick wins along with serious long term gains. The results keep getting better!
Boosting website authority through quality back links
A site with lots of good backlinks will rise up the search rankings, because it’s proven to be trustworthy and shareable. We focused on building quality links and avoiding the junk, meaning better visibility and more visitors!
Crafting custom landing pages to boost PPC performance
Building hyper-targeted PPC campaigns is the first step. Next, we crafted custom landing pages to better guide and convert incoming visitors. A clear call to action (CTA) keeps them clicking, from visitor to customer.
