How Universal Home Theatre Gained 400% More Leads Through SEO And PPC

More leads within a year

More leads within two years

60%

Increase in website traffic within 8 months

The Challenge

Key Problems

No online marketing strategy

Looking to expand in a competitive industry

Lack of leads was stalling business growth

Limited budget to work with

Universal Home Theatre offers a range of solutions to its clients. In addition to top-notch TVs, the company provides a range of data solutions. Based in Queensland for several years, the business reached a point where it was ready to expand to Sydney.

The challenge? The home sector theatre is a competitive space, even more so in Sydney. With no online marketing strategy in place, we dived in to set the foundation for serious wins.

Our Approach

This Queensland business was looking for big wins, going national. We focused on growing our partnership, through keeping them involved through the whole process. Our strategy was lazer-focused, featuring content that was simple, creative and to the point.

Improving on-page SEO with proven and actionable steps

Building the authority of the website with quality backlinks

Developing tailored landing pages for unique PPC campaigns

Strategy & Execution

01.

Making SEO and PPC the dream team

Universal Home Theatre’s hyper-effective digital strategy involved a combination of SEO and PPC. This delivered quick wins along with serious long term gains. The results keep getting better!

02.

Boosting website authority through quality back links

A site with lots of good backlinks will rise up the search rankings, because it’s proven to be trustworthy and shareable. We focused on building quality links and avoiding the junk, meaning better visibility and more visitors!

03.

Crafting custom landing pages to boost PPC performance

Building hyper-targeted PPC campaigns is the first step. Next, we crafted custom landing pages to better guide and convert incoming visitors. A clear call to action (CTA) keeps them clicking, from visitor to customer.

We’ve been clients of OMG for almost a year and what a difference it has made! The quality of leads has improved, they always follow through with any questions/suggestions. I must mention Ro-Ann, our remarkable account manager, who has been an absolute pleasure to work with. Her expertise, knowledge, and...

Arthur Murray Arthur Murray Hornsby

We have used OMG with multiple businesses and they have always over delivered their results and smashed the KPI’s. Krista and the team is lovely to deal with – highly recommended.

Ali Olmez Jims Cleaning

Andrew and the team were fabulous to work with, provided a great service and delivered results! Highly recommend!

Erin van Tuil Knight Frank

OMG has a professional team of digital marketing and SEO experts. The company provides an excellent service, with great results. Curtis and his team are always on hand to offer advice and support, and I would highly recommend them to anyone looking for help with their digital marketing or SEO.

Zhang Tim UGG Express

We love working with the guys and girls at OMG. Emily, Dan and Wendy are great to work with both on SEO and PPC. It is good to get their expertise when it comes to movements in the industry and see our business benefit from the work we de with...

Ben Crowley Bulk Nutrients

O.M.G. live up to their name! Every person we’ve dealt with has been impressive and motivated to produce quality results. Chantelle Raso is our Account Executive, and an absolute dream to work with! Highly recommend.

Sharetea Sharetea

OMG have evolved to become trusted partners and proactively deliver valuable SEO insights. Can highly recommend Emily and Danny for their professionalism and communication skills.

Maurice Staples/winc

Highly recommend OMG for all aspects of digital marketing. Very professional team who are highly skilled. Open communication throughout the whole experience. Very happy with results received to date.

Cindy Simons TurmeriX

The team at OMG are super lovely to work with and in a short amount of time have been able to deliver above and beyond what we originally expected. Looking forward to our continued partnership!

Fujitsu General

Simon and the team have really gone above and beyond for us. They were instrumental in the successful migration and update of our website so that our SEO transition was flawless.

Cohen Handler

Asia has been amazing at managing Stake’s account at OMG. She understood our requirements early-on and has been key to manage the deployment roadmap. Great work OMG!

Govinda Pathak Stake

We’ve been working with Online Marketing Gurus for over a year now to help scale our organic performance. We’ve had some great uplifts in visibility and the team is very thorough in not only understanding our business but the wider industry as whole – feeding that back into our strategy....

Michelle Cobb Sheridan

Amazing results, great people.

Annabelle Hosking Technology Project Manager at CBRE

Great customer service, they’ve been very loyal to me. A previous provider that I used was charging me almost 4x more.. and getting no results.

Steven Marshall Vet Shop Australia

We’ve been utilising the services of OMG for over 2 years and couldn’t be happier! The level of commitment and insight the team brings to the campaign has been fantastic, and we cannot recommend them enough! Definitely leaders in this space in Australia.

Michael Faro-Tusino Digital and Retail Manager at Artline

I have been working with Mez and Andrew since 2013 across multiple retail brands. Measurable results and advice to further grow the business. The team at OMG are personable, honest, reliable and talented – this is attributed to the hard work and success that Mez, Danny and Andrew deliver.

Karleitia Bodlovic Digital Marketing Head at Tommy Hilfiger

Great experience working with OMG on our SEO/SEM for 3 years – responsive, helpful, proactive and very pleasant to work with. Highly recommend.

Stephanie Reid Ultraceuticals

500+ Real Five Star Reviews

What our Sydney based clients have to say.

We work with great companies of all sizes and we’ve helped big name brands grow even bigger.