How A Skincare Brand Achieved 330% More Conversions

330%

increase in organic conversions

50%

increase in organic search revenue

45:1

ROAS for paid search campaigns

21:1

ROAS across all paid media campaigns

Case Study

Ultraceuticals

About Challenges Our Approach Strategy & Execution Outcomes Key Results Testimonials
OMG Icon Badge SEO Magnifying
Service

PPC & SEO

OMG Icon Badge Cards
Industry

Beauty

Location
Location

Gladesville NSW

About Challenges Our Approach Strategy & Execution Outcomes Key Results Testimonials

About Ultraceuticals

Ultraceuticals is a leading global skincare brand, well known for its cosmeceutical-grade, scientifically proven products. Led by Dr Heber, Ultraceuticals prioritises environmental sustainability as they constantly strive to look for sustainable skincare solutions that offer optimal results for everyone.

Challenges

Australia has one of the harshest and most diverse climates in the world, contributing to a lot of signs of aging, acne, redness & pigmentation. This company is committed to providing products that work to address these common skin ailments.:. This is because they’re on a mission to “empower everyone…around the world with real skincare and life changing results”.

As the brand grew over the years, Ultraceuticals needed to establish their name online. Countless individuals were looking for moisturiser creams, vitamin c serums, sunscreen and more. However, without visibility, customers were clicking on competitors too often.

An authoritative digital presence would mean they could be in the right place at the right time — at the top of search engine rankings. As such, Ultraceuticals partnered with OMG in 2015 to put their company on the digital map – and has since run highly profitable online campaigns over 6 years.

  • Competitive skincare industry made it challenging to rank for crucial keywords
  • Needing to raise awareness, visibility and authority of their brand name
  • Looking to increase organic traffic, conversions and revenue in a sustainable way
  • Outdated content in need of a refresh

Our Approach

Ultraceuticals needed an authoritative digital presence to support their well-respected, multi-million dollar brand. OMG delivered! Our Gurus orchestrated a plan that involved a custom SEO strategy, in combination with a content restructure and a new look PPC journey, allowing the company to get the conversions they were after.

Strategy & Execution

OMG - Badge - SEO

Engage and Delight! – The content overhaul

Given the competitiveness of the skincare industry, quality content was crucial to separate Ultraceuticals from the rest of the pack. Focusing on engaging, timely, unique and interesting copy, the skincare company wanted to inform customers, engage encouragement and build brand awareness.

The intention behind the content overhaul was from an SEO perspective – to increase visibility for relevant topics and targeted keywords, especially broader topics and terms including pigmentation, sun damage and more. The aim? To repurpose said content across other channels including organic social, paid social and many more, all with the purpose of capturing people at the Top of the Funnel (TOFU).

Topics and themes for content aimed at leveraging both industry interest areas, high ranking search terms as well as product and seasonal focus, aiming to tie it in with product launched to allow for indexation.

With this in mind, our Content Gurus focused on attention-grabbing/relatable headlines, images and related assets, internal links to convertible category pages and many more key elements to boost Ultraceuticals visibility, encompassing the complete content overhaul.

Capitalising on new PPC advertising avenues

As previously mentioned, the skincare industry can be quite unforgiving, given its competitive nature. As such, OMG explored possible opportunities that could be capitalised on, for SEM success.

Our PPC Gurus underwent rigorous testing and optimisations to implement campaigns across multiple channels that would give Ultraceuticals the visibility they deserve. Taking into account the company’s budget, current campaigns and campaign goals, the Australian company looked at maximising their Pay-Per-Click through paid search, shopping and display advertising channels.

In just 6 months, Ultraceuticals achieved a 45:1 ROAS through paid search and 5:1 ROAS through shopping, combining to a total of 21:1 ROAS in total for the two paid media channels (display advertising was introduced later).

Group 35602

SEO optimisations to propel online presence

Google updates their algorithms all the time, why shouldn’t your marketing follow suit? Evolving your strategy with data and ongoing optimisations are crucial for your SEO.

Online Marketing Gurus implemented an integrated SEO approach, aimed at strengthening the online presence of Ultraceuticals. Optimisations were implemented and monitored monthly to stay ahead of the competition.

What exactly did we optimise? Our SEO approach looked at optimising product and content pages, aligning the two with the launch schedule of new products where possible, link building to align site targets with priorities, and technical SEO with website fixes.

Did it make a difference? After 2 years, we were able to help Ultraceuticals achieve a 330% increase in organic conversions with a 50% increase in organic search revenue!

Outcomes

To note, OMG helped increase:

  • Increased, organic conversions by 330%
  • Achieved, 550+ keywords in the top 3 positions
  • Increased, non-branded top 3 keyword visibility by 467x
  • Increased, organic search revenue by 85% YoY

To note, OMG helped increase:

  • Achieved, 45:1 ROAS for paid search campaigns
  • Achieved, 21:1 ROAS across all paid media campaigns

Key Results

330%

increase in organic conversions

50%

increase in organic search revenue

45:1

ROAS for paid search campaigns

21:1

ROAS across all paid media campaigns

Hear from the Client

“Great experience working with OMG on our SEO/SEM for 3 years – responsive, helpful, proactive and very pleasant to work with. Highly recommend.”

– Stephanie Reid

Omg Client Logo 1001 Optical

155%

Green arrow up

increase in organic revenue

143%

Green arrow up

increase in organic transactions

PPC

SEO

How This Well-Known Optical Store Used SEO To Catapult Their Keyword Rankings to the Top of Google

77%

Green arrow up

increase in organic visits YoY

837%

Green arrow up

increase in organic conversions YoY

PPC

SEO

How This Secure Cloud Solutions Leader Used SEO and PPC for Huge YoY Business Growth

575%

Green arrow up

increase in organic revenue YoY

435%

Green arrow up

increase in organic conversions YoY

SEO

How Alpha Medical Solutions Used SEO To Supercharge Organic Growth

85%

Green arrow up

Growth in organic traffic

120%

Green arrow up

Growth in organic conversions

SEO

How Apex Air Conditioning Got 180% More Conversions

500%

Green arrow up

growth in return on ad spend (ROAS)

30%

Green arrow up

increase in organic search traffic and revenue

PPC

SEO

Social Media

How Archie Rose Generated 230% More Digital Marketing Revenue

Artelia

130%

Green arrow up

increase in organic traffic YoY

90%

Green arrow up

increase in keywords within positions 4 – 10

PPC

SEO

Social Media

How A Jewellery Store Grew With An SEO, SEM & Social Campaign

37%

Green arrow up

Increase in organic visitors year on year

176%

Green arrow up

Increase in total website visits year on year

PPC

SEO

How Artline Attracted 176% More Website Visitors

110%

Green arrow up

Increase YOY in organic traffic

97%

Green arrow up

Increase in overall rankings for top 2 pages

SEO

How Baku Swimwear Achieved 110% YOY Growth In Organic Traffic

1150%

Green arrow up

increase in organic conversions YoY

267%

Green arrow up

increase in organic traffic YoY

SEO

How Barton Family Lawyers Increased Organic Conversions by 1150% with SEO

Omg Client Logo Bcf

14%

Green arrow up

increase in organic sessions MoM

#1

Green arrow up

Rank for the ‘camping chairs’ keyword

Content

PPC

SEO

SEO Success in Outdoor Equipment

60%

Green arrow up

Growth in organic revenue

2x

Green arrow up

Keywords ranking in position 1

PPC

SEO

How Beauty Point Retirement Resort Grew Organic Revenue By 60%

77%

Green arrow up

increase in organic search revenue YoY

26%

Green arrow up

increase in organic visits YoY

PPC

SEO

How George Koutalas Grew Bedworks' Rankings By 720%

137%

Green arrow up

Increase in organic search revenue, year on year

20:1

Green arrow up

ROAS achieved, increased from 16:1 ROAS

PPC

SEO

Social Media

How Beme Grew Website Revenue By 67%

100%

Green arrow up

increase in organic conversions

9,157%

Green arrow up

increase in total website revenue

SEO

How Bespoke Baby Grew 50X Organic Monthly Revenue in 9 Months

77%

Green arrow up

Increase in organic traffic, year on year

351%

Green arrow up

Increase in organic revenue, year on year

SEO

How Betontools Grew Organic Revenue by 351%

938%

Green arrow up

increase in organic new users

877%

Green arrow up

increase in organic goal completions

SEO

How Betta Blinds Became a Top Awning Supplier in Queensland

207%

Green arrow up

increase in online sales

181%

Green arrow up

increase in mobile users

Web Development and Design

How Bing Lee Redesigned Their Website to Skyrocket Online Sales

31%

Green arrow up

reduction in cost per lead MoM

90%

Green arrow up

increase in leads MoM

Social Media

Here’s How Bravo Blinds Used Paid Social To Increase Leads by 90%

84%

Green arrow up

Increase in conversions from PPC

90%

Green arrow up

Increase in conversion rates

PPC

How The Burdekin Rooms Boosted PPC Conversions By 84%

112%

Green arrow up

increase in organic users YoY

51%

Green arrow up

decrease in bounce rate YoY

PPC

SEO

How Business Telecom Increased Organic Users by 112% YOY

178%

Green arrow up

increase in paid social conversion rate

22:1

Green arrow up

ROI for paid social

Social Media

How Cachia Used a Paid Social Strategy To Skyrocket ROAS During Busy Sales Periods

126%

Green arrow up

increase in Organic Revenue YoY

113%

Green arrow up

increase in Organic Traffic YoY

Content

SEO

How A Cake Delivery Business Used SEO to Score Some Sweet Results

142%

Green arrow up

Increase in organic revenue achieved

52%

Green arrow up

Increase in organic traffic achieved

SEO

Underneath Calvin Klein’s Digital Success with eCommerce SEO

84%

Green arrow up

increase in overall website traffic

375%

Green arrow up

increase in transactions

Web Development and Design

How Capral Aluminium Redesigned Their Website to Increase Overall Website Traffic