TennisGear

Success starts with defining the game plan — which is why a comprehensive website audit is our first priority. The Gurus combed through TennisGear’s online presence, identifying key growth opportunities. Then we proposed exactly what steps to take, in order to reach their growth goals.

As part of their local SEO play, we set to work on TennisGear’s Google My Business profile — first getting it verified, then moving on to optimisation. This would ensure their brick and mortar stores were best positioned to attract busloads of foot-traffic.

On the website front, OMG focused on the short and long term changes that would create the most impact. This included developing a robust content calendar for their blog, dedicated link building to boost domain rating, and implementation of schema markup.

Alongside this activity, we also reviewed page-by-page opportunities, such as advising on potential navigation changes (for a smoother user experience) and bolstering thin category pages with crucial content.

All in all, the results are looking fierce! 744% more organic conversions, 48% more organic visitors, and a wealth of new sales. The best part? It’s just the beginning! We’re thrilled to continue partnering with TennisGear on real revenue results with Digital Marketing.

Ready to make a ‘racquet’ online? TennisGear were raring to go with a hyper-targeted paid campaign. To kick off activity, we honed in on what customers were actually looking for online.

This included mapping competitor activity, researching the most profitable keywords, and evaluating the best targeting. It meant evaluating the demand around ‘tennis racquets’ vs ‘tennis gear’, along with deciding the ideal split between product-centric, brand-centric and generic search terms.

Then, OMG focused on building Google Ads and remarketing campaigns which would drive two key metrics: completed purchases and email subscriptions. As with all things in life and business, good things take time.

Maturing a high-ROI campaign meant running a few months of baseline performance to set the benchmark, followed by a period of rigorous optimisation and testing. OMG’s evidence-based approach means we never set and forget campaigns, which is a common pitfall.

After 8+ months and counting, the results are looking strong! Already we see 58% more revenue from PPC, and it’s still growing better.