How Synergy Scaffolding Achieved 70% More Organic Revenue

70%

More organic revenue

40%

More targeted organic traffic

More keywords ranking page 1

62%

More keywords indexed, meaning better visibility

The Challenge

Key Problems

Lack of search engine visibility meaning low website traffic

Low volume website traffic means not enough online enquiries

The most profitable keywords dominated by the competitors

Synergy Scaffolding & Accessories is a thriving construction company offering scaffolding products and services. Their integrated and reliable methodology streamlines every stage of construction. Smooth running projects with complete compliance and risk minimisation are one of the many reasons they’re so trusted.

To further establish their authority in the space as a market leader, Synergy Scaffolding partnered with Online Marketing Gurus. Our team of Gurus implemented a comprehensive, custom SEO strategy that combined technical optimisation with strategic content evolution. Within 7 months of commencing their campaign, the results were already extraordinary. 40% more organic traffic, 70% more organic revenue, and the results just keep getting better.

Our Approach

The challenge? To solidify Synergy Scaffolding’s digital presence in a way that reflected their status as market leader. OMG delivered a comprehensive SEO strategy that catapulted them to the top of search engine rankings. This resulted in waves of more targeted traffic finding their website that translated into mountains more revenue.

Technical onsite optimisation for better search engine visibility

Streamlining site content and structure for boosted organic results

Targeted link building for solidifying website authority

Strategy & Execution

01.

Local SEO delivered location-specific visibility that translated into revenue.

The key to a successful SEO campaign is first understanding our clients and the industries they operate in. In particular, for companies with location-specific customer bases, local SEO builds the buzz and delivers unique visibility where it counts.

02.

Targeted link building boosted website authority to dominate search engine rankings.

By investing in high quality link building, OMG catapulted Synergy Scaffolding to the top of search engine results. Our targeted strategy ensured they were appearing for the most profitable and relevant keywords.

03.

Streamlining site content and structure improved overall organic results.

Streamlining the website experience is all about optimising for users AND search engines. OMG reviewed overall performance, technical gaps, and content improvements. We then optimised every website page to maximum organic visibility, traffic and conversions.

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We’ve been working with Online Marketing Gurus for over a year now to help scale our organic performance. We’ve had some great uplifts in visibility and the team is very thorough in not only understanding our business but the wider industry as whole – feeding that back into our strategy....

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