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How Synergy Scaffolding Achieved 70% More Organic Revenue

Synergy Scaffolding & Accessories is a thriving construction company offering scaffolding products and services. Their integrated and reliable methodology streamlines every stage of construction. Smooth running projects with complete compliance and risk minimisation are one of the many reasons they’re so trusted.

Synergy Access and Scaffolding SEO case study hero scaffolding and access equipment hire

70%

more organic revenue

40%

more targeted organic traffic

3x

more keywords ranking page 1

Services

Industries

  • Construction

Challenges

To further establish their authority in the space as a market leader, Synergy Scaffolding partnered with Online Marketing Gurus. Our team of Gurus implemented a comprehensive, custom SEO strategy that combined technical optimisation with strategic content evolution. Within 7 months of commencing their campaign, the results were already extraordinary. 40% more organic traffic, 70% more organic revenue, and the results just keep getting better.

  • The most profitable keywords dominated by the competitors
  • Lack of search engine visibility meaning low website traffic
  • Low volume website traffic means not enough online enquiries
Synergy Access and Scaffolding scaffolding hire and access services SEO case study by Online Marketing Gurus

Our Approach

The challenge? To solidify Synergy Scaffolding’s digital presence in a way that reflected their status as market leader. OMG delivered a comprehensive SEO strategy that catapulted them to the top of search engine rankings. This resulted in waves of more targeted traffic finding their website that translated into mountains more revenue.

Strategy & Execution

Local SEO delivered location-specific visibility that translated into revenue.

The key to a successful SEO campaign is first understanding our clients and the industries they operate in.

Targeted link building boosted website authority to dominate search engine rankings.

By investing in high quality link building, OMG catapulted Synergy Scaffolding to the top of search engine results.

Streamlining site content and structure improved overall organic results.

Streamlining the website experience is all about optimising for users AND search engines.

Key Results

In particular, for companies with location-specific customer bases, local SEO builds the buzz and delivers unique visibility where it counts.

Our targeted strategy ensured they were appearing for the most profitable and relevant keywords.

OMG reviewed overall performance, technical gaps, and content improvements. We then optimised every website page to maximum organic visibility, traffic and conversions.

SEO services built around your revenue,
not your rankings.

More Case Studies

  • Underneath Calvin Klein’s Digital Success with eCommerce SEO

    142%

    Increase In Organic Revenue

    Calvin Klein is one of the world’s most iconic lifestyle brands, offering on-trend and affordable wardrobe-essentials. Since 1968, they’ve won the hearts of happy customers in 130+ countries. But in the competitive fashion industry, digital is what defines achieving success or going stagnant.

    Calvin Klein

  • How Intersport Grew Organic Revenue by 33.5% in 6 Months

    33.5%

    increase in Organic Revenue YoY 

    Intersport is one of Australia’s leading sports specialty retailers, offering a wide range of footwear, clothing, and equipment from the world’s biggest brands including Nike, Adidas, ASICS, Puma, and New Balance. With over 85 stores nationwide and a growing online presence, Intersport gives everyday Australians access to premium sports gear whether they shop in-store or…

    Intersport

  • How They Used SEO, PPC & Social Ads To Increase Visibility and Skyrocket Conversions

    320%

    Increase In Organic Coversions

    Cohen Handler is Australia’s leading property buyer’s agency, with offices in Sydney, Brisbane, Melbourne and Perth. Since 2009, their service is designed to make the real estate process simple, fun and rewarding for the buyer, offering an unprecedented service experience with extraordinary results.

    Cohen Handler

Find Your Biggest SEO Growth Opportunities with OMG

Our SEO services help uncover where your website can improve visibility, attract higher-intent traffic and generate stronger leads. With technical SEO, content, links and transparent reporting working together, OMG builds organic growth that can keep compounding over time.

Enterprise SEO team at Online Marketing Gurus Sydney office

Discover the Rankings You Should Already Own.

Book a 15-minute discovery call to talk SEO strategy. Backed by 14 years of experience, 200+ specialists, the Global Agency Awards 2025 #1 SEO Agency, and the best-practice frameworks designed by our Global Head of SEO.

Book your free 15-min SEO call.

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OMG SEO team leaders

What You'll Walk Away With

  • SEO Health DiagnosisWhere Technical, Links and Content are letting you down
  • Keyword Gap InsightsTerms competitors own that you don't, and the revenue at stake
  • AI Search ReadinessAre AI Overviews, ChatGPT and Perplexity citing you?
  • 14 Years of SEO Best PracticeThe TLC Framework, refined across 1,000+ campaigns

Find the Ad Spend That's Leaking From Your Account.

Book a 15-minute discovery call to talk PPC strategy. Backed by 14 years of experience, 200+ specialists, Google Premier Partner status (top 3% globally), and the best-practice playbook designed by Head of Paid David Moorcroft.

Book your free 15-min PPC call.

David and Sophie, PPC team leaders at Online Marketing Gurus

What You'll Walk Away With

  • Account Health DiagnosisWhere Quality Score, structure and signal are letting you down
  • Wasted Spend InsightsWhere your account is leaking budget each month
  • Performance Max Reality CheckWhat PMax is hiding from you · what to take back
  • 14 Years of PPC Best PracticeThe OMG playbook, refined across $200M+ in managed media

Uncover Growth Your Competitors Are Missing

Book a 15-minute discovery call to talk Social Ads strategy. Backed by 14 years of experience and 100+ paid media specialists, you're in good hands with the OMG social team.

Book your free 15-min social call.

Mitch and Sophie, paid social team leaders at Online Marketing Gurus

What You'll Walk Away With

  • ROAS & CAC DiagnosisWhere the money's actually going across Meta, TikTok, LinkedIn
  • Creative Fatigue Reality CheckCTR drops, hook failures, what to retire and replace
  • Server-Side Tracking & SignalCAPI deployment, server-side tracking and improved Meta signals after iOS
  • 14 Years of Paid Social Best PracticeThe framework that grew TC Boxes' social purchases 1,118%

Find Out Why Your Site Is Costing You Customers.

Book a 15-minute discovery call to talk web strategy. Backed by 14 years of experience, 200+ specialists across WordPress, Shopify and custom builds, and the best-practice CRO and UX frameworks designed by Dr Rich Lane and OMG's senior web team.

Book your free 15-min web call.

Dr Rich Lan, CTO, and Jim from the IT team at Online Marketing Gurus, smiling together against a white background.

What You'll Walk Away With

  • Core Web Vitals DiagnosisMobile loading, INP, LCP, what Google is penalising you for
  • Conversion Path InsightsWhere users actually drop off · what's losing revenue
  • Mobile UX Reality Check72% of traffic is mobile, and most sites still fail it
  • 14 Years of Web Best PracticeWordPress and Shopify specialists · CRO-first build framework

Make Sure ChatGPT, Gemini & AI Overviews Cite You.

Book a 15-minute discovery call to talk Generative Engine Optimisation (GEO). Backed by 14 years of search expertise, 200+ specialists, and the best-practice GEO frameworks designed by Jazmine Green and OMG's senior AI search team.

Book your free 15-min GEO call.

OMG SEO team leaders

What You'll Walk Away With

  • AI Visibility DiagnosisHow often you appear in ChatGPT, Perplexity, Gemini and AI Overviews
  • Citation Gap InsightsThe queries where your competitors are cited and you're not
  • Entity & Schema ReadinessHow AI search engines understand your brand today
  • 14 Years of Search Best PracticeNow built for AI Overviews, ChatGPT and Perplexity

Uncover Growth Your Competitors Are Missing

You'll leave with a clear, actionable digital strategy, and a plan you can start implementing straight away.

Your Free Digital Strategy Starts Here

Claim your audit & strategy valued at $4,000

OMG SEO and Paid team leaders

What You'll Walk Away With

  • Growth Gap AnalysisFind the SEO, paid media and conversion gaps limiting your leads or revenue.
  • Competitor InsightsSee what your competitors are doing better, and where you can win.
  • Quick-Win OpportunitiesIdentify practical actions that can improve traffic, leads or sales faster.
  • Growth RoadmapGet a clear plan for what to prioritise next across SEO, Google Ads and paid social.