How Synergy Scaffolding Achieved 70% More Organic Revenue

70%
More organic revenue
3x
More keywords ranking page 1
62%
More keywords indexed, meaning better visibility

CASE STUDY

Synergy Scaffolding

About Challenges Our Approach Strategy & Execution Outcomes Key Results
Service

SEO

Industry

Ecommerce & Trades

Company Size

Medium

About Challenges Our Approach Strategy & Execution Outcomes Key Results

About Synergy Scaffolding

Synergy Scaffolding & Accessories is a thriving construction company offering scaffolding products and services. Their integrated and reliable methodology streamlines every stage of construction. Smooth running projects with complete compliance and risk minimisation are one of the many reasons they’re so trusted.

Challenges

To further establish their authority in the space as a market leader, Synergy Scaffolding partnered with Online Marketing Gurus. Our team of Gurus implemented a comprehensive, custom SEO strategy that combined technical optimisation with strategic content evolution. Within 7 months of commencing their campaign, the results were already extraordinary. 40% more organic traffic, 70% more organic revenue, and the results just keep getting better.

  • Lack of search engine visibility meaning low website traffic
  • Low volume website traffic means not enough online enquiries
  • The most profitable keywords dominated by the competitors

Our Approach

The challenge? To solidify Synergy Scaffolding’s digital presence in a way that reflected their status as market leader. OMG delivered a comprehensive SEO strategy that catapulted them to the top of search engine rankings. This resulted in waves of more targeted traffic finding their website that translated into mountains more revenue.

Strategy & Execution

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Local SEO delivered location-specific visibility that translated into revenue.

The key to a successful SEO campaign is first understanding our clients and the industries they operate in.

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Targeted link building boosted website authority to dominate search engine rankings.

By investing in high quality link building, OMG catapulted Synergy Scaffolding to the top of search engine results.

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Streamlining site content and structure improved overall organic results.

Streamlining the website experience is all about optimising for users AND search engines.

Outcomes

In particular, for companies with location-specific customer bases, local SEO builds the buzz and delivers unique visibility where it counts.

Our targeted strategy ensured they were appearing for the most profitable and relevant keywords.

OMG reviewed overall performance, technical gaps, and content improvements. We then optimised every website page to maximum organic visibility, traffic and conversions.

Key Results

70%

More organic revenue

40%

More targeted organic traffic

3x

More keywords ranking page 1

62%

More keywords indexed, meaning better visibility

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