So Watt Studio

Through our initial audit, the Gurus uncovered several actionable ways to make the So Watt Website do more heavylifting for their marketing. This included setting up goal tracking in Google Analytics, optimising their GMB, addressing 404 errors and quickly updating missing or duplicate meta descriptions.

The data shows us that Google uses 100s of signals to determine a website’s rankings. So tackling these action points early helped us measure results better and best position the website for success.

High-quality and unique content is a crucial ranking factor for a page. Early on, we noticed a key growth opportunity in So Watt Studio’s service pages – several of which featured a low amount of content which didn’t target important keywords. Whatsmore, there weren’t any shop category pages, meaning less chance of ranking for those specific keywords.

That’s why knuckling down on the content front was one of our next steps. We optimised existing pages, and launched new subcategory pages. We also implemented internal linking optimisation from category service pages (i.e. lead generation pages) to their products, and internal linking to products across the site (i.e footer.).

To support So Watt Studio’s long term growth, we assisted in mapping short, medium and long-term goals. One of those goals was to increase non-branded search, which would position the website front and centre for a flood of new high-intent, ready-to-buy customers.

We focused on product page optimisation including product descriptions, product FAQs, and product link building to very niche specific products which are able to rank for competitive terms.

Due to our ongoing efforts, they’re already starting to rank for 435% more keywords. Currently, So Watt are sitting on page 1 for crucial industry terms such as ‘plywood’, ‘plywood furniture’, ‘plywood desk’, and ‘plywood furniture sydney’.

As a team, we evaluated So What Studio’s content on an individual page level – but also on a macro level. The Gurus developed a content strategy to facilitate more intuitive user experiences which would lead to more conversions and revenue.

This included providing advice around which category pages to launch, where to feature more different-priced products, and monitoring conversion paths via Analytics. Within 12 months, we’re already seeing 4175% more organic conversions.