
increase in organic traffic
increase in organic conversions
more search engine rankings
increased monthly revenue online

SEO

Interior Design + Homewares + Improvements

Sydney, Australia
About So Watt Studio
“So Watt Studio” is an industrial design company based in Marrickville, Sydney. Their award-winning work and get-it-done ethos have won them a trusted reputation in the industry.
So Watt was born out of a dream to change the way furniture is made and its lifespan in the Australian home. Founders and Industrial Designers Jonathan and Sophie Biet realised there was a growing appetite for affordable, custom and locally made furniture in Australia. So Watt simplified the process and by making sure custom affordable Australian made furniture is accessible to everyone.
Challenges
As a growing small business, So Watt Studio was looking to make their mark online and generate more consistent revenue streams. That’s why in mid 2019, they decided to partner with Online Marketing Gurus.
Over the past 12 months, the Gurus have jumped onboard to strategise and execute a comprehensive SEO campaign. Plus, we’ve assisted So Watt Studio in launching and ramping up their online store – as a new revenue stream to the business.
- Wanting to level up their online presence in a competitive environment
- Looking to improve search rankings to drive relevant targeted traffic
- Seeking to grow revenue and launch an online store with new product pages
Our Approach
Success always starts with an understanding of what’s worked, and what hasn’t. That’s why when So Watt Studio jumped onboard, we set to work undertaking a comprehensive Digital Audit. The Gurus uncovered the low hanging fruit (quick wins), along with all the elements to engineer long term growth. Then we formulated an SEO strategy to take their organic presence to the next level.
- Technical SEO to optimise a high-performing, high-converting website
- Content strategy and onpage SEO to facilitate a more natural user experience and more organic conversions
- Extensive market and keyword research to uncover the most profitable keyword opportunities
- Robust offsite SEO to fuel consistent, high-quality backlink creation
Strategy & Execution
Outcomes
Due to our ongoing efforts, they’re already starting to rank for 435% more keywords. Currently, So Watt are sitting on page 1 for crucial industry terms such as ‘plywood’, ‘plywood furniture’, ‘plywood desk’, and ‘plywood furniture sydney’. Within 12 months, we’re already seeing 4175% more organic conversions and 1500% more organic traffic.
Key Results
increase in organic traffic
increase in organic conversions
more search engine rankings
increased monthly revenue online
Hear from the Client
“One of the best digital marketing company to work with – organized team, knowledgeable and helpful staff, especially Elodie. Highly recommended.”
– Sophie Bain