How Fashion Retailer Rockmans Achieved Multichannel Growth
Rockmans is an Australian fashion retailer part of the Noni B Group. With 85 years in the business and 300 stores Australia-wide, Rockmans has grown to become an iconic brand for Australian women.
50%
growth in organic traffic
100%
increase in organic revenue
55.2%
increase in revenue from PPC campaigns
Challenges
All of their clothing and accessories are affordable, stylish and high quality — featuring flattering silhouettes and fun prints. Best of all, Rockmans is committed to ethical fashion practices by following the ETI Base code.
Noni B Group partnered with OMG on high impact SEO to drive serious digital results. After 3 solid years of performance, their results are simply stunning. 50% growth in organic traffic, 100% increase in organic revenue, and an explosive 55:1 ROI across the whole campaign. And the results just keep getting better.
- Looking to increase sales and grow in new areas
- Fierce competition in the fashion industry
- Lagging behind competitors regarding search engine visibility
Our Approach
Noni B Group were ready for bigger and better results, so OMG delivered. Our customised SEO strategy ensured every website page was ranking and converting new customers.
Strategy & Execution
Comprehensive keyword and customer research to steer an effective strategy.
By first understanding our client and their customers, OMG was able to tailor the best SEO strategy.
Technical SEO improved website speed, structure and experience.
For today’s companies, your website is one of the most hardest working employees — converting customers 24/7. That’s why it’s so crucial to optimise websites for both users and search engines. As part of our technical SEO strategy, we streamlined the structure of the Rockmans.
Hyper-targeted PPC campaigns captured and converted new customers across every device.
Rockmans were ready to skyrocket their sales. That’s why our expert team customised PPC campaigns to meet these goals. We continually fine tuned the campaigns to provide the best return for every dollar.
Ongoing optimisation of the digital strategy uncovered new growth opportunities around every corner.
Delivering the best results for our clients is our goal. In a fast-changing digital landscape, this means adapting the strategy to meet new opportunities and challenges. Our campaigns never use a set and forget style.
Key Results
To note, OMG helped increase:
- 110% more conversions compared to last year and waves of new customers.
- This included boosting website speed and making it easy to navigate the website.
- 55.82% increase in revenue generated from paid advertising.
- Uncover new opportunities around every corner.
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