How Fashion Retailer Rockmans Achieved Multichannel Growth

50%

Growth in organic traffic

100%

Increase in organic revenue

55.2%

Increase in revenue from PPC campaigns

Keywords ranking in top 3 positions

The Challenge

Key Problems

Fierce competition in the fashion industry

Lagging behind competitors regarding search engine visibility

Looking to increase sales and grow in new areas

Rockmans is an Australian fashion retailer part of the Noni B Group. With 85 years in the business and 300 stores Australia-wide, Rockmans has grown to become an iconic brand for Australian women.

All of their clothing and accessories are affordable, stylish and high quality — featuring flattering silhouettes and fun prints. Best of all, Rockmans is committed to ethical fashion practices by following the ETI Base code.

Noni B Group partnered with OMG on high impact SEO to drive serious digital results. After 3 solid years of performance, their results are simply stunning. 50% growth in organic traffic, 100% increase in organic revenue, and an explosive 55:1 ROI across the whole campaign. And the results just keep getting better.

Our Approach

Noni B Group were ready for bigger and better results, so OMG delivered. Our customised SEO strategy ensured every website page was ranking and converting new customers.

Comprehensive customer research to steer effective keyword strategy

Full technical SEO to improve overall site structure and performance

Consistent optimisation of digital strategy to seek additional growth opportunities

Customised PPC campaigns to capture new customers

Strategy & Execution

01.

Comprehensive keyword and customer research to steer an effective strategy.

By first understanding our client and their customers, OMG was able to tailor the best SEO strategy. This included aligning every website page to unique and relevant keywords that answered the intent of ready-to-buy customers. The result? 110% more conversions compared to last year and waves of new customers.

02.

Technical SEO improved website speed, structure and experience.

For today’s companies, your website is one of the most hardest working employees — converting customers 24/7. That’s why it’s so crucial to optimise websites for both users and search engines. As part of our technical SEO strategy, we streamlined the structure of the Rockmans. This included boosting website speed and making it easy to navigate the website.

03.

Hyper-targeted PPC campaigns captured and converted new customers across every device.

Rockmans were ready to skyrocket their sales. That’s why our expert team customised PPC campaigns to meet these goals. We continually fine tuned the campaigns to provide the best return for every dollar. This resulted in 55.82% increase in revenue generated from paid advertising.

04.

Ongoing optimisation of the digital strategy uncovered new growth opportunities around every corner.

Delivering the best results for our clients is our goal. In a fast-changing digital landscape, this means adapting the strategy to meet new opportunities and challenges. Our campaigns never use a set and forget style. We focus our efforts on continually optimising, which means often we can uncover new opportunities around every corner.

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