Content & SEO
Food & Beverage
Small
Sydney NSW
About Nexba
Beginning in 2010, Drew and his brother-in-law Troy wondered if they could make a natural drink taste just as delicious as homemade iced tea, but without a mountain of sugar and artificial ingredients. Fast forward six years, they had their globally protected natural sweetener blend perfected, becoming Australia’s favourite Naturally Sugar Free Brand in 2021.
Challenges
Wanting to increase organic traffic and revenue, Nexba partnered with Online Marketing Gurus in February 2021 to deliver an SEO strategy. This strategy focused on optimising Nexba’s keyword strategy, and quality of content, along with fixing technical issues that were present as a result of a website migration.
Our Gurus engineered an integrated marketing strategy to maintain and build up competitive SERP results through monthly link building and continual Google health checks. The goal was to improve page rankings and organic traffic, and optimise keyword strategy to increase the amount of qualified leads and organic ROI.
Upon onboarding, together with Nexba, we identified three initial priorities: to maintain top rankings during website migration, to drive traffic to the site through valuable content, and to optimise content on key category pages with keyword-rich copy.
Focusing on these priorities Online Marketing Gurus enabled the sugar-free beverage company to gather more organic traffic through more qualified leads, thereby achieving their long term goal of increasing their organic ROI.
- Keyword rankings took a hit due to a poor site migration
- Technical adjustments were required for performance and user experience benefits
- Lack of schema to improve SERP presence
Our Approach
Our SEO Gurus identified three initial priorities. Firstly, our SEO Gurus were tasked to maintain top ranks during website migration secondly, drive traffic to the site through valuable content and thirdly, to optimise content on key category pages with keyword-rich copy. Focusing on these priorities Online Marketing Gurus enabled the sugar-free beverage company to gather more organic traffic through more qualified leads, thereby achieving their long term goal of increasing their organic ROI.
Strategy & Execution
Optimise Key Pages for Easy SEO Wins with Keywords
Create keyword-rich content to capitalise on low hanging fruit for key category and service pages
Re-Engage TOF Users
Recapture TOF users by revamping the company blog
Amazing AUS results
After a thorough audit of the client’s link profile, competitors, content, and technical, we discovered that we needed to create keyword-rich content to capitalise on low-hanging fruit for key category and service pages and recapture TOF users by revamping the company blog. To note, OMG helped increase:
Fantastic NZ results
Similarly to our Australian SEO strategy, Online Marketing Gurus reconfigured the approach for New Zealand audiences. Aiming to recover lost monthly organic traffic as quickly as possible and generate leads to boost organic visibility, OMG helped increase
Outcomes
To note, OMG helped increase:
- Organic revenue by 256% YoY
- Organic transactions by 170% YoY (from 94 to 254)
- Organic non-branded clicks by 79% YoY (from 5.74K to 9.81K)
- Organic non-branded impressions by 267% YoY (from 313K to 1.15M)
- Organic assisted conversions by 421% YoY (from 84 to 438)
To note, OMG helped increase:
- Increase keywords in positions 1-3 by 200% (from 41 to 123)
- Increase keywords in positions 4-10 by 251% (from 86 to 302)
- Increase the ‘sugar free kombucha’ keyword from p9 to p1 (search volume 1,300)
- Increase the ‘sugar free drinks’ keyword from p47 to p4 (search volume 5,400)
- Increase the ‘natural drinks’ keyword from p47 to p10 (search volume 30)
Key Results
increase in organic revenue YoY
top 3 keywords YoY
Increase in organic transactions by YoY
Organic non-branded clicks
Hear from the Client
