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Net To Pet

How Net To Pet Generated 220% More Organic Traffic



Increase in organic Search Revenue


More organic conversions

12:1 ROI

Generated within 15 months

The challenge

Net To Pet is an Australian online pet store, boasting an extraordinary range of pet accessories and supplies such as beds, clothing, food and more. Their dedication to providing genuine, quality products at affordable prices are exactly what has made them a leading online marketplace for pet supplies. Stocking vet-recommended, leading brands such as Hill’s Science Diet, Royal Canin and Advance, Net To Pet is a well-known favourite when it comes to dog and cat supplies with quite a variety. 

Most of all, Net To Pet is known for their reputability. From pre to post purchase, the customer service team works hard to ensure all customer queries are attended to, ensuring all the products on their site. Plus, their experience means they know how to ensure all the products on their site are accurately labelled. 

While Net To Pet were performing well in search engine results (SERP’s), staying competitive in the realm of large pure-play online pet-care companies meant partnering with a leading digital agency on a remarkable SEO campaign. So, they decided to run a 15 month campaign with us and the results we achieved for them were explosive, with 500% more organic conversions and 200% more organic traffic. 

Key problems

  • Want to maintain a foothold for core terms related to a myriad of key product categories
  • Looking to solidify a presence and gain greater visibility in the online pet food and pet supply sales industry
  • Hyper-competitive industry for the Australian pet-care centre
Case study date 22 August 2019

Our Approach.

The success of a marketing campaign can vary greatly depending on the competitiveness and complexity of the industry. The online pet accessory has seen explosive growth, which means Net To Pet needed a targeted campaign engineered for maintaining competitive advantage.  

OMG delivered on a smart, secure, and scalable SEO campaign that did as such.

  • In-depth market and competitor analysis to discover any potential growth opportunities
  • Technical SEO to maximise performance
  • Consistent optimisation of digital strategy to seek long term success
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Breaking down Net To Pet's winning strategy


Comprehensive market analysis to uncover the most profitable market opportunities

To ensure Net To Pet’s marketing and growth plan was created for superior profitability, we ran an in depth competitor analysis. This allowed us to identify priority improvement areas and opportunities for Net to Pet to become a market leading business.

By benchmarking their performance against other brands, we were able to gain an accurate understanding of where they ranked in comparison to their competition.

To be profitable in the long term and build a successful business - we then leveraged this understanding to create an exemplar SEO campaign built for superior profitability.


Robust SEO strategy to facilitate better search engine rankings

From writing exemplar content rich with keywords to technical tactics, our comprehensive SEO strategy included a series of important steps which aimed to enhance search engine rankings. Our team was passionate about helping establish Net To Pet as a brand leader.

Taking the time to invest in a strong on-page SEO strategy built with techniques proven to work meant that Net To Pet saw phenomenal results, increased organic traffic, and ultimately engineered long-term growth.

And by targeting relevant and profitable keywords, we helped bring more qualified traffic to their website. This approach saw an increase in organic traffic from the previous year by over 220%.


Focused website optimisation for soaring sales

We implemented a suite of well-executed, precise SEO strategies to drive conversions and sales (in other words, the results they actually wanted).

Gaining maximum exposure on the web and skyrocketing to the top of search engine rankings is often determined by the quality of a company’s website. By optimising and refining the technical aspects of Net To Pet’s website, Google was able to crawl and index it better which is essential for enhancing search engine rankings.

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