How an Australian-Based Body-Sculpting Clinic Used SEO To Grow Organic Visibility

28%
increase in organic conversions YoY
66%
increase in organic visits YoY
262%
increase in ‘contact us’ form submissions YoY
250+
keywords in Top 3 positions

CASE STUDY

NDA Client

About Challenges Our Approach Strategy & Execution Outcomes Key Results
Service

SEO

Industry

Ecommerce & Health

Company Size

Small

Location

Australia

About Challenges Our Approach Strategy & Execution Outcomes Key Results

About the Client

Aiming to help men and women achieve their body goals, this Australian-based non-surgical clinic offers a wide range of proven body contouring and facial rejuvenation treatments suited to every customer. With the most advanced medical-grade treatment, these experts are able to help customers achieve the body shape of their dreams.

Challenges

Reaching out to Online Marketing Gurus in February 2022, this client wanted to regain organic traffic, non-branded visibility, online booking conversions and keyword rankings in the B2C body-sculpting industry. 

  • Key issues with linking and form submissions affecting website performance
  • The body sculpting industry is a very competitive vertical
  • Current website navigation was not optimal for conversions
  • Local GMB pack not optimised for each clinic with NAP consistency and UTM tracking


Our Approach

The nature of this industry requires a highly targeted content strategy looking at all three stages of the user journey (TOF, MOF & BOF). A mix of all three stages is integral to transition from the awareness stage to the decision stage. At onboarding, we found that this client’s blog creation had halted for over a year, with only a couple of blogs being produced over the past couple of years.

As such, we created a blog content calendar, including TOF blogs to target relevant keywords within them. Further to this, we targeted hyper-relevant keywords within FAQ-related content. This content was implemented at the bottom of their homepage within accordion menus. 

Additionally, we identified several technical issues within the site. Namely, a large amount of 404 pages from a prior migration from an old URL structure, unoptimised and cannibalising metadata and goal tracking issues within analytics.

Strategy & Execution

OMG - Badge - SEO

Amazing SEO Results

Despite the competitive vertical, our SEO Gurus were able to help the body-sculpting clinic achieve amazing SEO results in such a short period of time.

OMG - Search Badge

Awesome Keyword Wins

Since onboarding this clinic as a client, we’ve seen keywords continue to grow month on month. Being the key to securing more organic growth, our Gurus underwent a meticulous keyword targeting strategy to supercharge their organic visibility.

Outcomes

Online Marketing Gurus was able to help increase:

  • Organic conversions by 28% YoY
  • Organic traffic by 66% YoY
  • Domain rating by 88% YoY (from 8 to 15)
  • Organic non-branded clicks by 42% YoY
  • Conversion rate by 63% MoM

To note, OMG was able to: 

  • Increase overall keyword reach by 133% (from 1,510 to 3,522)
  • Increase keywords in the top 3 increased by 96% (from 130 to 256)
  • Rank #1 for ‘under eye filler’ (search volume: 90,500)
  • Rank #1 for ‘jawline filler’ (search volume: 27,100)
  • Rank #1 for ‘body sculpting’ (search volume: 12,100)
  • Rank #1 for ‘fat reduction’ (search volume: 5,400)

Key Results

28%

increase in organic conversions YoY

66%

increase in organic visits YoY

262%

increase in ‘contact us’ form submissions YoY

250+

keywords in Top 3 positions

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