How Manly Pavilion Increased Organic Traffic By 40%

40%
Increase in organic traffic within 9 months
31%
More organic keywords ranking within 9 months
84%
Increase in referring website pages within 9 months

CASE STUDY

Manly Pavilion

About Challenges Our Approach Strategy & Execution Outcomes Key Results
Service

SEO

Industry

Restaurants and venues

Company Size

Small

About Challenges Our Approach Strategy & Execution Outcomes Key Results

About Manly Pavilion

Manly Pavilion is one of Sydney’s best indoor and outdoor restaurants, housed in a beautiful heritage listed building overlooking the harbour. Located a few minutes walk from Manly Wharf, this food and drink destination has become iconic along Sydney’s shores. Every day, Sydney-siders choose Manly Pavilion for their weddings, corporate events and dining.

Challenges

While Manly Pavilion has cultivated a winning reputation, their online presence hasn’t always delivered. They hadn’t invested in any SEO work in the past and visibility was low. With fierce competitors in the food and events space, standing out online called for a strong digital investment.

That’s why they partnered with OMG. Our friendly Gurus implemented a highly-customised SEO strategy to boost their search engine rankings, while also increasing traffic and inquiries. And within 9 months, the results already speak for themselves. 40% more organic traffic, 31% more organic keywords ranking, and 84% more referring website pages. All within the first 9 months — and it just keeps getting better.

See how they achieved these stunning results below.

  • Fierce competitors were dominating search engine rankings for the most crucial keywords.
  • No previous SEO work done on website, meaning many opportunities to quickly optimise.

Our Approach

OMG were on a mission to build a digital presence as iconic as Manly Pavilion’s industry reputation. Our team of expert Gurus got to work formulating the top to bottom plan for making impact.

This involved auditing their existing website to identify quick fixes and long term wins. For example, we redirected all the 404 pages, set up accurate tracking on Google Analytics and optimised WordPress. With a strong foundation in place, we then implemented the proven strategies for high rankings, traffic and conversions.

Strategy & Execution

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Technical SEO to power a high performing website

Every successful SEO campaign starts with an audit. Our expert team of Gurus pinpointed errors and opportunities for improvement.

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Comprehensive content strategy and content creation

To complement the technical SEO strategy, OMG created a targeted content strategy.

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High quality link building strategy to grow authority and rankings

Every time another authoritative website links to your website (aka a backlink), Google treats this as a “vote” of how trustworthy the website is.

Outcomes

This included fixing 404 errors, optimising their WordPress website, and setting up accurate goal tracking in Google Analytics to allow for visibility. Now with a strong foundation, Manly Pavilion were positioned for success.

This included crafting high quality content to boost the experience and rankings of specific website pages. A key part of this content involved aligning core website pages with relevant and high volume keywords.

That’s why consistently building high quality backlinks is a core way of growing the authority of your website — resulting in a website that keeps rising to the top of rankings.

Key Results

40%

Increase in organic traffic within 9 months

31%

More organic keywords ranking within 9 months

84%

Increase in referring website pages within 9 months

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