PPC
Education
Medium
About LTrent Driving School.
After 50 years in the business, LTrent Driving School know their way around the block. They’ve taught 300,000+ drivers and counting. Thanks to their expert instructors and intuitive teaching method, their students have a 28% chance of passing their test first go.
Challenges
As they continued to grow, they need to build a digital presence that would drive the results they needed — more bookings in more locations. However, a hyper-competitive industry made it tough, resulting in not enough visibility on search engines and across the board.
That’s why LTrent teamed up with Online Marketing Gurus. Our Gurus partnered with them on a multi-channel strategy that drove serious ROI and boosted bookings YOY.
- Competitive industry made it challenging to rank for popular keywords like “driving school”.
- Needing to deliver optimal ROI for digital investment.
- Not enough bookings due to insufficient digital presence for location-specific terms.
- Lacking search engine visibility, resulting in insufficient organic traffic.
Our Approach
To build a thriving digital presence, Online Marketing Gurus implemented a multi-channel strategy. Delivering optimal ROI involved synchronising several channels, including SEO, paid search, content and PR. We also invested heavily into the website, ensuring every page was optimised and ranking.
Strategy & Execution
Enterprise SEO to skyrocket bookings
Taking into account the unique needs of enterprise websites, OMG crafted an SEO strategy to boost traffic AND conversions. This delivered 220% more bookings YOY through the LTrent booking engine.
Digital PR for driving serious SEO wins
To get ahead of the curve, OMG leveraged digital PR that amplified all other digital channels.
Outshining and outranking the competition
The ongoing SEO strategy and website optimisation catapulted LTrent to the top of the rankings.
Boosting visibility with content that converts
Content strategy and optimisation played a key role in driving digital visibility for LTrent.
Outcomes
By doing this, our uniquely evidence-based approach helped Narellan Pools achieve some seriously amazing results. This included a 19% decrease in cost per click and cost per conversion.
Over 2+ years, we helped them rank for 58% more keywords. Plus, we got them onto page 1 for DOUBLE the keywords. This included keywords such as ‘fibreglass pools’, ‘swimming pool’, ‘inground pools’, and ‘plunge pools’. The result? 85% more organic traffic.
