How LTrent Driving School Gained 220% More Bookings YOY

54%

Increase in organic traffic within 3 months

220%

Increase in YOY bookings thanks to SEO

1st

Ranking for ‘Driving Lessons’ & ‘Driving Schools’

627

Keyword rankings, up from 279

The Challenge

Key Problems

Competitive industry made it challenging to rank for popular keywords like "driving school".

Needing to deliver optimal ROI for digital investment.

Not enough bookings due to insufficient digital presence for location-specific terms.

Lacking search engine visibility, resulting in insufficient organic traffic.

After 50 years in the business, LTrent Driving School know their way around the block. They’ve taught 300,000+ drivers and counting. Thanks to their expert instructors and intuitive teaching method, their students have a 28% chance of passing their test first go.

As they continued to grow, they need to build a digital presence that would drive the results they needed — more bookings in more locations. However, a hyper-competitive industry made it tough, resulting in not enough visibility on search engines and across the board.

That’s why LTrent teamed up with Online Marketing Gurus. Our Gurus partnered with them on a multi-channel strategy that drove serious ROI and boosted bookings YOY.

Our Approach

To build a thriving digital presence, Online Marketing Gurus implemented a multi-channel strategy. Delivering optimal ROI involved synchronising several channels, including SEO, paid search, content and PR. We also invested heavily into the website, ensuring every page was optimised and ranking.

Generate targeted organic traffic to drive more bookings

Build cohesive digital strategy that unites SEO, content strategy and PR to drive results

Optimise website for maximum search engine visibility and ROI

Strategy & Execution

01.

Enterprise SEO to skyrocket bookings

Taking into account the unique needs of enterprise websites, OMG crafted an SEO strategy to boost traffic AND conversions. This delivered 220% more bookings YOY through the LTrent booking engine.

02.

Digital PR for driving serious SEO wins

To get ahead of the curve, OMG leveraged digital PR that amplified all other digital channels. Targeted PR campaigns helped drive traffic and rankings for competitive terms such as “driving schools” and “driving lessons”.

03.

Outshining and outranking the competition

The ongoing SEO strategy and website optimisation catapulted LTrent to the top of the rankings. Now they have over 329 rankings in the top 5 spots for the most competitive keywords. This resulted in big traffic and conversion boosts.

04.

Boosting visibility with content that converts

Content strategy and optimisation played a key role in driving digital visibility for LTrent. The OMG Team researched, produced, published and promoted all copy for hyper-effective SEO.