Learn How A Leading Pharmaceutical Company Increased Traffic By 40%

20%

more website traffic

40%

more organic website traffic

Page 1

Rankings for competitive industry terms

Case Study

NDA CLIENT

About Challenges Our Approach Strategy & Execution Outcomesv Key Results
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Service

SEO

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Industry

Finance

About Challenges Our Approach Strategy & Execution Outcomesv Key Results

About NDA Client

A leading International finance company partnered with OMG on SEO. Established almost 20 years ago, this company has become the number one company for surety bonds in the United States. Clients keep coming back because of their low rates, easy process, and exceptional customer service.

Challenges

With competition in the digital marketing landscape turning fierce, the company was struggling to stay on track, vying for a limited number of high-ranking spots. In light of this change, they were looking to expand their SEO strategies and reach their targeted audience online. This is where OMG came in. Our Gurus engineered a comprehensive SEO strategy to help grow their business and get more traffic.

Our Approach

To help the company reach its full potential, we needed to stay ahead of the industry and drive goal-crushing results. Our Gurus did this with a unique blend of customised SEO marketing solutions. Once implemented, we continuously monitored and adjusted their campaign to optimise results in search – that is, using an accountable method designed to capture all market opportunities.

To transform the digital presence of the brand, dominate the Google results page and sustain their rankings, we needed to be fresh, innovative and forward-thinking. By no means was this a one-dimensional strategy.

  • Precise, high ROI SEO campaign which would deliver inspiring results
  • Comprehensive market and competitor analysis
  • Optimising the website for the search engines through keyword research

Strategy & Execution

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Comprehensive competitor analysis to uncover market opportunities which we could capitalize on

With that of a big audience, comes big competition. To overcome this challenge, we implemented a number of data-driven strategies across multiple channels. This included a full-phase competitor and market analysis to capture all opportunities available to them. First and foremost, our Gurus gathered information about their competitors, and the ability to leverage potential marketing techniques to keep them afloat. What this did is set the ground for reliable and transparent results.

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Keyword research and optimisation for sky-high rankings

For the best possible performance in search, we focused on what mattered most. To get more exposure and traffic to the company’s website – that is ranking for what the audience is looking for, we honed in on our keyword research insights. By prioritising both the most competitive short and long tail keywords, we gave the website the biggest strategic advantage. We were able to rank them in position 1 for strong terms such as “surety bonds” which is searched 22,000 times a month.

Outcomes

After 24 months, we went beyond improving their SEO rankings by bringing more qualified leads to their website. 20% more traffic. 40% more organic traffic. First page rankings in hyper competitive spaces across all US states. Real value that set them apart from their competition.

Key Results

20%

more website traffic

40%

more organic website traffic

Page 1

Rankings for competitive industry terms

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increase in organic transactions

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increase in organic revenue YoY

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increase in organic conversions YoY

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Growth in organic traffic

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Growth in organic conversions

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500%

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growth in return on ad spend (ROAS)

30%

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increase in organic search traffic and revenue

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increase in organic traffic YoY

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increase in keywords within positions 4 – 10

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Increase in organic visitors year on year

176%

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Increase in total website visits year on year

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110%

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Increase YOY in organic traffic

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Increase in overall rankings for top 2 pages

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increase in organic conversions YoY

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increase in organic traffic YoY

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Omg Client Logo Bcf

14%

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increase in organic sessions MoM

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Rank for the ‘camping chairs’ keyword

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60%

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Growth in organic revenue

2x

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Keywords ranking in position 1

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How Beauty Point Retirement Resort Grew Organic Revenue By 60%

77%

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increase in organic search revenue YoY

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increase in organic visits YoY

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137%

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Increase in organic search revenue, year on year

20:1

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ROAS achieved, increased from 16:1 ROAS

PPC

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Social Media

How Beme Grew Website Revenue By 67%

100%

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increase in organic conversions

9,157%

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increase in total website revenue

SEO

How Bespoke Baby Grew 50X Organic Monthly Revenue in 9 Months

77%

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Increase in organic traffic, year on year

351%

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Increase in organic revenue, year on year

SEO

How Betontools Grew Organic Revenue by 351%

938%

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increase in organic new users

877%

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increase in organic goal completions

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How Betta Blinds Became a Top Awning Supplier in Queensland

207%

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increase in online sales

181%

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increase in mobile users

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How Bing Lee Redesigned Their Website to Skyrocket Online Sales

31%

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reduction in cost per lead MoM

90%

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increase in leads MoM

Social Media

Here’s How Bravo Blinds Used Paid Social To Increase Leads by 90%

84%

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Increase in conversions from PPC

90%

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Increase in conversion rates

PPC

How The Burdekin Rooms Boosted PPC Conversions By 84%

112%

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increase in organic users YoY

51%

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decrease in bounce rate YoY

PPC

SEO

How Business Telecom Increased Organic Users by 112% YOY

178%

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increase in paid social conversion rate

22:1

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ROI for paid social

Social Media

How Cachia Used a Paid Social Strategy To Skyrocket ROAS During Busy Sales Periods

126%

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increase in Organic Revenue YoY

113%

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increase in Organic Traffic YoY

Content

SEO

How A Cake Delivery Business Used SEO to Score Some Sweet Results

142%

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Increase in organic revenue achieved

52%

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Increase in organic traffic achieved

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Underneath Calvin Klein’s Digital Success with eCommerce SEO

84%

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increase in overall website traffic

375%

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increase in transactions

Web Development and Design

How Capral Aluminium Redesigned Their Website to Increase Overall Website Traffic