Boosting ROI and Sales for Kleva Range with Data-Driven PPC Strategies

Kleva Range offers a diverse array of innovative home and lifestyle products. With a reputation for high-quality items designed to simplify everyday tasks, Kleva Range provides customers with products that deliver practical solutions to common problems. The company sought to boost its online sales and visibility, particularly for its unique products, often new to the Australian market, requiring effective educational content and strategic advertising to compete against larger players.

Key Challenges Identified:

• Low search volume for many of its products, requiring strategic educational content to boost visibility.
• Needed to highlight its unique selling points to outperform their competitors.
• Required a more efficient advertising strategy to scale campaigns without sacrificing return on ad spend (ROAS).

We implemented a data-driven strategy using Google’s PMax and Shopping Ads to target niche products and maximize visibility. Through regular creative testing, campaign optimisation, and dynamic budget management, we identified high-performing ads and scaled them effectively. Seasonal campaigns and competitor analysis helped engage customers at all stages of their journey, resulting in significant growth and sustained ROI.

• Increased investment by 47.6% (from $301,823.93 to $445,505.29)
• Increased revenue by 40.64% (from $3,891,956.82 to $5,473,660.16)
• The Smartplay campaign launched in March 2024 generated over $580k in sales (3 Months)
• Increased clicks by 15.91% (from 572,811 to 663,967)
• Increased CTR by 37.6% (from 1.89% to 2.60%)
• Increased CVR by 37.48% (from 4.33% to 5.95%)