Jim’s Cleaning

277%

increase in organic traffic YoY

2330%

increase in organic goal completions in AUS

95%

increase in non-branded organic clicks in NZ

88%

increase in assisted organic conversions in NZ

The Challenge

Key Problems

Content was in desperate need of an overhaul due to lacking uniqueness and depth

Duplicate pages are being found through location pages

Unnecessary pages were being found in the sitemap.xml file

Broken backlinks were still present, negatively impacting domain authority

Offering cleaning services in Australia and New Zealand from windows to blinds, cars to kitchens, carpets to driveways and from factory floors to office floors Jim’s Cleaning Group is Australia’s leading home and commercial cleaning service. After experiencing recent losses in organic traffic and revenue, Jim’s Cleaning Group partnered with OMG in 2020 to recapture their fortune.

Our main strategy looked at a content overhaul, identifying key category, service and blog pages that were in desperate need of content refreshes in order to capitalise on low-hanging fruits. Combining this with an on-site reconfiguration, our Gurus wanted to revive the organic results the client was seeing prior.

Our SEO Gurus prioritised Jim’s Cleaning Service’s blog in a content-focused, SEO strategy to recapture visibility targets to regain organic traffic and revenue. Wanting to capitalise on low-hanging fruit, OMG built out content to target these specific industry keywords across the Australian and New Zealand websites. Along with technical fixes, this content marketing strategy aimed to grow keyword rankings and domain authority to bolster the client’s organic visibility.

Strategy & Execution

01.

Amazing AUS results

After a thorough audit of the client’s link profile, competitors, content, and technical, we discovered that we needed to create keyword-rich content to capitalise on low-hanging fruit for key category and service pages and recapture TOF users by revamping the company blog. To note, OMG helped increase:

Organic traffic by 107% (from 183,942 to 380,821)
Organic new users by 106% (from 143,386 to 305,342)
Organic users by 105% (from 153,645 to 314,417)
First page keywords by 116% (from 2,308 to 5,006)
Top 3 keywords by 60% (from 881 to 1,413)
Domain authority from 32 to 46
Organic goal completions in AUS by 2330% (from 3,125 to 75,944)

02.

Fantastic NZ results

Similarly to our Australian SEO strategy, Online Marketing Gurus reconfigured the approach for New Zealand audiences. Aiming to recover lost monthly organic traffic as quickly as possible and generate leads to boost organic visibility, OMG helped increase