How Jim’s Cleaning Used an SEO Content Strategy for Organic Growth in Australia and New Zealand

2330%

Organic Goal Completion

277%

increase in organic traffic YoY

95%

increase in non-branded organic clicks in NZ

88%

increase in assisted organic conversions in NZ

Case Study

Jim’s Cleaning

About Challenges Our Approach Strategy & Execution Outcomes Key Results Testimonials
OMG Icon Badge SEO Magnifying
Service

Content & SEO

OMG Icon Badge Cards
Industry

Trades

About Challenges Our Approach Strategy & Execution Outcomes Key Results Testimonials

About Jim’s Cleaning

Offering cleaning services in Australia and New Zealand from windows to blinds, cars to kitchens, carpets to driveways and from factory floors to office floors Jim’s Cleaning Group is Australia’s leading home and commercial cleaning service.

Challenges

Our main strategy looked at a content overhaul, identifying key category, service and blog pages that were in desperate need of content refreshes in order to capitalise on low-hanging fruits. Combining this with an on-site reconfiguration, our Gurus wanted to revive the organic results the client was seeing prior.

  • Content was in desperate need of an overhaul due to lacking uniqueness and depth
  • Duplicate pages are being found through location pages
  • Unnecessary pages were being found in the sitemap.xml file
  • Broken backlinks were still present, negatively impacting domain authority

Our Approach

Our SEO Gurus prioritised Jim’s Cleaning Service’s blog in a content-focused, SEO strategy to recapture visibility targets to regain organic traffic and revenue. Wanting to capitalise on low-hanging fruit, OMG built out content to target these specific industry keywords across the Australian and New Zealand websites. Along with technical fixes, this content marketing strategy aimed to grow keyword rankings and domain authority to bolster the client’s organic visibility.

Strategy & Execution

OMG - Badge - SEO

Optimise Key Pages for Easy SEO Wins with Keywords

Create keyword-rich content to capitalise on low hanging fruit for key category and service pages

Cursor selecting www in browser

Re-Engage TOF Users

Recapture TOF users by revamping the company blog

Group 35602

Amazing AUS results

After a thorough audit of the client’s link profile, competitors, content, and technical, we discovered that we needed to create keyword-rich content to capitalise on low-hanging fruit for key category and service pages and recapture TOF users by revamping the company blog.

Omg Search Badge

Fantastic NZ results

Similarly to our Australian SEO strategy, Online Marketing Gurus reconfigured the approach for New Zealand audiences. Aiming to recover lost monthly organic traffic as quickly as possible and generate leads to boost organic visibility,

Outcomes

To note, OMG helped increase:

  • Organic traffic by 107% (from 183,942 to 380,821)
  • Organic new users by 106% (from 143,386 to 305,342)
  • Organic users by 105% (from 153,645 to 314,417)
  • First page keywords by 116% (from 2,308 to 5,006)
  • Top 3 keywords by 60% (from 881 to 1,413)
  • Domain authority from 32 to 46
  • Organic goal completions in AUS by 2330% (from 3,125 to 75,944)

To note, OMG helped increase:

  • Organic traffic by 193% (from 6,179 to 18,135)
  • Organic new users by 222% (from 4,891 to 15,770)
  • Organic users by 206% (from 5,193 to 15,927)
  • Organic goal completions [phone number clicks] by 375% (from 150 to 713)
  • Organic impressions by 73%

Key Results

2330%

Organic Goal Completion

277%

increase in organic traffic YoY

95%

increase in non-branded organic clicks in NZ

88%

increase in assisted organic conversions in NZ

Hear from the Client

“We have used OMG with multiple businesses and they have always over delivered their results and smashed the KPI’s. Krista and the team is lovely to deal with – highly recommended.”

Ali Olmez – CEO

Omg Client Logo 1001 Optical

155%

Green arrow up

increase in organic revenue

143%

Green arrow up

increase in organic transactions

PPC

SEO

How This Well-Known Optical Store Used SEO To Catapult Their Keyword Rankings to the Top of Google

77%

Green arrow up

increase in organic visits YoY

837%

Green arrow up

increase in organic conversions YoY

PPC

SEO

How This Secure Cloud Solutions Leader Used SEO and PPC for Huge YoY Business Growth

575%

Green arrow up

increase in organic revenue YoY

435%

Green arrow up

increase in organic conversions YoY

SEO

How Alpha Medical Solutions Used SEO To Supercharge Organic Growth

85%

Green arrow up

Growth in organic traffic

120%

Green arrow up

Growth in organic conversions

SEO

How Apex Air Conditioning Got 180% More Conversions

500%

Green arrow up

growth in return on ad spend (ROAS)

30%

Green arrow up

increase in organic search traffic and revenue

PPC

SEO

Social Media

How Archie Rose Generated 230% More Digital Marketing Revenue

Artelia

130%

Green arrow up

increase in organic traffic YoY

90%

Green arrow up

increase in keywords within positions 4 – 10

PPC

SEO

Social Media

How A Jewellery Store Grew With An SEO, SEM & Social Campaign

37%

Green arrow up

Increase in organic visitors year on year

176%

Green arrow up

Increase in total website visits year on year

PPC

SEO

How Artline Attracted 176% More Website Visitors

110%

Green arrow up

Increase YOY in organic traffic

97%

Green arrow up

Increase in overall rankings for top 2 pages

SEO

How Baku Swimwear Achieved 110% YOY Growth In Organic Traffic

1150%

Green arrow up

increase in organic conversions YoY

267%

Green arrow up

increase in organic traffic YoY

SEO

How Barton Family Lawyers Increased Organic Conversions by 1150% with SEO

Omg Client Logo Bcf

14%

Green arrow up

increase in organic sessions MoM

#1

Green arrow up

Rank for the ‘camping chairs’ keyword

Content

PPC

SEO

SEO Success in Outdoor Equipment

60%

Green arrow up

Growth in organic revenue

2x

Green arrow up

Keywords ranking in position 1

PPC

SEO

How Beauty Point Retirement Resort Grew Organic Revenue By 60%

77%

Green arrow up

increase in organic search revenue YoY

26%

Green arrow up

increase in organic visits YoY

PPC

SEO

How George Koutalas Grew Bedworks' Rankings By 720%

137%

Green arrow up

Increase in organic search revenue, year on year

20:1

Green arrow up

ROAS achieved, increased from 16:1 ROAS

PPC

SEO

Social Media

How Beme Grew Website Revenue By 67%

100%

Green arrow up

increase in organic conversions

9,157%

Green arrow up

increase in total website revenue

SEO

How Bespoke Baby Grew 50X Organic Monthly Revenue in 9 Months

77%

Green arrow up

Increase in organic traffic, year on year

351%

Green arrow up

Increase in organic revenue, year on year

SEO

How Betontools Grew Organic Revenue by 351%

938%

Green arrow up

increase in organic new users

877%

Green arrow up

increase in organic goal completions

SEO

How Betta Blinds Became a Top Awning Supplier in Queensland

207%

Green arrow up

increase in online sales

181%

Green arrow up

increase in mobile users

Web Development and Design

How Bing Lee Redesigned Their Website to Skyrocket Online Sales

31%

Green arrow up

reduction in cost per lead MoM

90%

Green arrow up

increase in leads MoM

Social Media

Here’s How Bravo Blinds Used Paid Social To Increase Leads by 90%

84%

Green arrow up

Increase in conversions from PPC

90%

Green arrow up

Increase in conversion rates

PPC

How The Burdekin Rooms Boosted PPC Conversions By 84%

112%

Green arrow up

increase in organic users YoY

51%

Green arrow up

decrease in bounce rate YoY

PPC

SEO

How Business Telecom Increased Organic Users by 112% YOY

178%

Green arrow up

increase in paid social conversion rate

22:1

Green arrow up

ROI for paid social

Social Media

How Cachia Used a Paid Social Strategy To Skyrocket ROAS During Busy Sales Periods

126%

Green arrow up

increase in Organic Revenue YoY

113%

Green arrow up

increase in Organic Traffic YoY

Content

SEO

How A Cake Delivery Business Used SEO to Score Some Sweet Results

142%

Green arrow up

Increase in organic revenue achieved

52%

Green arrow up

Increase in organic traffic achieved

SEO

Underneath Calvin Klein’s Digital Success with eCommerce SEO

84%

Green arrow up

increase in overall website traffic

375%

Green arrow up

increase in transactions

Web Development and Design

How Capral Aluminium Redesigned Their Website to Increase Overall Website Traffic