How Jim’s Cleaning Used an SEO Content Strategy for Organic Growth in Australia and New Zealand

2330%
Organic Goal Completion
277%
increase in organic traffic YoY
95%
increase in non-branded organic clicks in NZ
88%
increase in assisted organic conversions in NZ

CASE STUDY

Jim’s Cleaning

About Challenges Our Approach Strategy & Execution Outcomes Key Results Testimonials
Service

Content & SEO

Industry

Trades

Company Size

Large

About Challenges Our Approach Strategy & Execution Outcomes Key Results Testimonials

About Jim’s Cleaning

Offering cleaning services in Australia and New Zealand from windows to blinds, cars to kitchens, carpets to driveways and from factory floors to office floors Jim’s Cleaning Group is Australia’s leading home and commercial cleaning service.

Challenges

Our main strategy looked at a content overhaul, identifying key category, service and blog pages that were in desperate need of content refreshes in order to capitalise on low-hanging fruits. Combining this with an on-site reconfiguration, our Gurus wanted to revive the organic results the client was seeing prior.

  • Content was in desperate need of an overhaul due to lacking uniqueness and depth
  • Duplicate pages are being found through location pages
  • Unnecessary pages were being found in the sitemap.xml file
  • Broken backlinks were still present, negatively impacting domain authority

Our Approach

Our SEO Gurus prioritised Jim’s Cleaning Service’s blog in a content-focused, SEO strategy to recapture visibility targets to regain organic traffic and revenue. Wanting to capitalise on low-hanging fruit, OMG built out content to target these specific industry keywords across the Australian and New Zealand websites. Along with technical fixes, this content marketing strategy aimed to grow keyword rankings and domain authority to bolster the client’s organic visibility.

Strategy & Execution

OMG - Badge - SEO

Optimise Key Pages for Easy SEO Wins with Keywords

Create keyword-rich content to capitalise on low hanging fruit for key category and service pages

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Re-Engage TOF Users

Recapture TOF users by revamping the company blog

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Amazing AUS results

After a thorough audit of the client’s link profile, competitors, content, and technical, we discovered that we needed to create keyword-rich content to capitalise on low-hanging fruit for key category and service pages and recapture TOF users by revamping the company blog.

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Fantastic NZ results

Similarly to our Australian SEO strategy, Online Marketing Gurus reconfigured the approach for New Zealand audiences. Aiming to recover lost monthly organic traffic as quickly as possible and generate leads to boost organic visibility,

Outcomes

To note, OMG helped increase:

  • Organic traffic by 107% (from 183,942 to 380,821)
  • Organic new users by 106% (from 143,386 to 305,342)
  • Organic users by 105% (from 153,645 to 314,417)
  • First page keywords by 116% (from 2,308 to 5,006)
  • Top 3 keywords by 60% (from 881 to 1,413)
  • Domain authority from 32 to 46
  • Organic goal completions in AUS by 2330% (from 3,125 to 75,944)

To note, OMG helped increase:

  • Organic traffic by 193% (from 6,179 to 18,135)
  • Organic new users by 222% (from 4,891 to 15,770)
  • Organic users by 206% (from 5,193 to 15,927)
  • Organic goal completions [phone number clicks] by 375% (from 150 to 713)
  • Organic impressions by 73%
OMG - Real Results - Jim's Cleaning

Key Results

2330%

Organic Goal Completion

277%

increase in organic traffic YoY

95%

increase in non-branded organic clicks in NZ

88%

increase in assisted organic conversions in NZ

Hear from the Client

OMG - Double Quote

“We have used OMG with multiple businesses and they have always over delivered their results and smashed the KPI’s. Krista and the team is lovely to deal with – highly recommended.”

Ali Olmez – CEO

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