277%
increase in organic traffic YoY
2330%
increase in organic goal completions in AUS
95%
increase in non-branded organic clicks in NZ
88%
increase in assisted organic conversions in NZ

The Challenge

Key Problems

Content was in desperate need of an overhaul due to lacking uniqueness and depth
Duplicate pages are being found through location pages
Unnecessary pages were being found in the sitemap.xml file
Broken backlinks were still present, negatively impacting domain authority

Offering cleaning services in Australia and New Zealand from windows to blinds, cars to kitchens, carpets to driveways and from factory floors to office floors Jim’s Cleaning Group is Australia’s leading home and commercial cleaning service. After experiencing recent losses in organic traffic and revenue, Jim’s Cleaning Group partnered with OMG in 2020 to recapture their fortune.

Our main strategy looked at a content overhaul, identifying key category, service and blog pages that were in desperate need of content refreshes in order to capitalise on low-hanging fruits. Combining this with an on-site reconfiguration, our Gurus wanted to revive the organic results the client was seeing prior. 

Our SEO Gurus prioritised Jim’s Cleaning Service’s blog in a content-focused, SEO strategy to recapture visibility targets to regain organic traffic and revenue. Wanting to capitalise on low-hanging fruit, OMG built out content to target these specific industry keywords across the Australian and New Zealand websites. Along with technical fixes, this content marketing strategy aimed to grow keyword rankings and domain authority to bolster the client’s organic visibility.

Strategy & Execution

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