How Dr Eddy Dona Achieved 75% More Organic Conversions

75%
increase in organic
traffic
75%
increase in organic
conversions
Top 2
rankings for competitive 'breast augmentation' keywords

CASE STUDY

Dr Eddy Dona Plastic Surgeon

About Challenges Our Approach Strategy & Execution Outcomes Key Results Testimonials
Service

SEO

Industry

Health

Company Size

Small

Location

NSW, Australia

About Challenges Our Approach Strategy & Execution Outcomes Key Results Testimonials

About Dr Eddy Dona Plastic Surgeon

Offering cleaning services in Australia and New Zealand from windows to blinds, cars to kitchens, carpets to driveways and from factory floors to office floors Jim’s Cleaning Group is Australia’s leading home and commercial cleaning service.

Challenges

After years in the industry, Dr Eddy Dona experienced a Google penalty that annihilated their organic results and pushed their website to pages 10 and beyond. That’s why Dr Dona partnered with OMG.

  • Google penalty damaging their online visibility.
  • Low rankings delivering low traffic and minimal conversions.
  • Need online presence to match authoritative offline reputation.

Our Approach

In one of the most competitive industries, making digital impact called for the right strategy. OMG delivered a comprehensive plan for SEO and reputation management. Our first priority? Removing the Google Penalty that was crushing their organic results and damaging their reputation. Our expert Gurus then optimised their website from top to toe — delivering a high performing, lead generating machine. This meant Dr Dona could attract and connect with more of his ideal clients.

  • Reputation management measures to remove Google Penalty.
  • Comprehensive keyword research to align website with online opportunity.
  • High quality link building to boost website authority and search engine visibility.

Strategy & Execution

OMG - Badge - SEO

Expert reputation management to lift a Google Penalty.

A Google Penalty can have devastating effects on any business. Low rankings and even lower traffic can make a serious dent on your revenue. That’s why our first priority was to help Dr Dona’s website recover successfully from the Google Penalty — all by using white-hat SEO strategies.

OMG - Icon Badge - Website

Keyword research and website optimisation to boost organic results.

By mapping the market, OMG identified the most profitable and relevant keywords.

OMG - Badge - Tools

First page visibility for explosive results.

In a competitive plastic surgery industry, the most profitable keywords are also the most competitive.

OMG - Search Badge

High quality link building to boost website authority and reputation.

A key part of recovering organic results involved targeted link building.

Outcomes

To note, OMG helped increase:

  • 100s and 1,000s more qualified visitors and 75% more conversions
  • Skyrocketing search engine rankings that continue to attract more of Dr Dona’s ideal clients
  • First page rankings for tough keywords such as ‘breast lift sydney’, breast implants sydney’, ‘breast augmentation sydney’, ‘breast reduction sydney’, ‘nose job’, and ‘tummy tuck sydney’

    Key Results

    75%

    increase in organic
    traffic

    75%

    increase in organic
    conversions

    Top 2

    rankings for competitive ‘breast augmentation’ keywords

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