SEO
Technology
Small
Melbourne, Australia
About Computer Cures
Computer Cures is a Melbourne-based team of computer experts keeping people and businesses connected. They offer extensive services for all homes and businesses, including everything from computer repairs and wifi set up to data recovery and email protection.
Challenges
After years of servicing Melbourne homes and businesses, Computer Cures were ready to invest more heavily in online marketing. The goal? To increase the consistency and volume of enquiries. That’s where Online Marketing Gurus came into the picture. The Gurus teamed up with Paul (Managing Director) and his team to roll out a robust SEO campaign.
- Want to increase the volume and consistency of new customer enquiries.
- Looking to increase search engine visibility in a competitive market.
Our Approach
To create a seriously profitable SEO campaign for Computer Cures, we started with a comprehensive audit of their website, market landscape and competitors. This helped us to understand and identify the quickest growth opportunities (AKA low hanging fruit) and map an evidence-based growth plan.
- Targeted link building to improve website authority for increased search engine visibility.
- Optimisation of website content and structure to increase rankings for specific keywords.
- Technical SEO implementation such as rolling out FAQ schema on key pages.
- Regular competitor analysis to identify quick and long term growth opportunities.
Strategy & Execution
Laser-focused keyword targeting
Ranking for any old keyword won’t always deliver visitors. That’s why getting granular with which keywords targeted is crucial for any campaign.
Identifying new growth opportunities
One crucial focus area for local SEO is Google My Business. Based on year on year results, Computer Cures has achieved a 342% increase in Discovery Searches via Google My Business.
Outcomes
To note, OMG helped increase:
- Increased organic traffic by 327% YoY
- Increased organic conversions by 600%
- Increased organic sessions by +390% YoY
- ‘computer repairs melbourne’ – from rank #33 to #3 – SV: 1,900
- ‘laptop repair melbourne’ – from rank #29 to #3 – SV: 880
- ‘pc repairs melbourne’ – from rank #20 to #3 – SV:260
- ‘business IT support’ – from rank #47 to #3 – SV:880
- Increased keywords in positions 1 – 3 by 258.33% (from 12 to 43)
- Increased keywords in positions 4 – 10 by 195.77% (from 71 to 210)
- Increased overall keyword indexation by 254.30% (from 847 to 3,001)
