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Computer Cures

How Computer Cures Got 6X More SEO Conversions

stat-keyword

600%

Increase in organic conversions, year on year
stat-sales

327%

Increase in organic traffic, year on year
stat-roi

321%

Increase in total keyword rankings, year on year
stat-leads

287%

Increase in top 10 keyword rankings, year on year

The challenge

Computer Cures is a Melbourne-based team of computer experts keeping people and businesses connected. They offer extensive services for all homes and businesses, including everything from computer repairs and wifi set up to data recovery and email protection. 

Their extensive range of services a top-rated for good reason! They offer same-day service with a 30-day money back guarantee. Plus, they've got a 24/7 phone line available — so tech support is always a call away. 

After years of servicing Melbourne homes and businesses, Computer Cures were ready to invest more heavily in online marketing. The goal? To increase the consistency and volume of enquiries. That's where Online Marketing Gurus came into the picture. The Gurus teamed up with Paul (Managing Director) and his team to roll out a robust SEO campaign. 

Since partnering with Online Marketing Gurus, Computer Cures has achieved exciting growth — both in terms of the volume of weekly enquiries they now receive, and in terms of growing their team to service their new customers. We're excited to continue partnering with Paul and the team on incredible growth in 2020 and beyond. 

Key problems

  • Want to increase the volume and consistency of new customer enquiries
  • Looking to increase search engine visibility in a competitive market
Case study date 29 July 2020

Our Approach.

To create a seriously profitable SEO campaign for Computer Cures, we started with a comprehensive audit of their website, market landscape and competitors. This helped us to understand and identify the quickest growth opportunities (AKA low hanging fruit) and map an evidence-based growth plan. 

  • Targeted link building to improve website authority for increased search engine visibility
  • Optimisation of website content and structure to increase rankings for specific keywords
  • Technical SEO implementation such as rolling out FAQ schema on key pages
  • Regular competitor analysis to identify quick and long term growth opportunities
case study mockup tall - flying mac - computer cures
We recently switched over from a smaller SEO company, as our results had plateaued, and were not getting the results we were paying for.

After speaking with Elliot from OMG, it become very clear to me that I was speaking with a team of true experts, as he guided me through the entire process, and what they needed from me, so both our companies where on the same page. At first I was skeptical, and I did a lot of due diligence and research on OMG, even calling some of their existing clients to get more background.

All that I can say, is that everybody only had the best comments to make about the OMG team, and raved about their results. The more questions I asked, the more positive feedback I heard. So we decided to move full steam ahead with OMG, and it turned out to be the best investment decision we have made so far.

The team is responsive, knowledgeable, and hits all their deadlines with implementation work, and all the reports are 100% transparent. So we know what the OMG team have done, each and every month.

The team are also easily accessible to us, and always go the extra mile. After signing up, Matt (our account Manager) flew down from Sydney to come to our office in Melbourne. This impressed me alot, as we are a small business, and shows they actually care about the growth of our business.

The results so far have been phenomenal, with a rapid growth in traffic, clicks, and ultimately leads.

I look forward to a long and fruitful relationship moving forward. And I would like to personally thank Matt and Elliot for all their time spent educating me on the processes and giving me confidence, so I can sleep well at night knowing all our SEO strategies are moving the company forward. Thanks for all your support.
Paul Zdzitowiecki - Managing Director

Breaking down a winning digital strategy.

01

Laser-focused keyword targeting

Ranking for any old keyword won't always deliver visitors visitors. That's why getting granular with which keywords targeted is crucial for any campaign.

We aligned our keyword research with the business goals of Computer Cures, to identify which keyword opportunities would represent the greatest growth opportunities — in other words, delivering engaged traffic and genuine enquiries. In particular, we also focused on how to increase visibility for non-branded keywords.

Since launching our campaign, we've helped Computer Cures achieve page 1 rankings for highly-competitive keywords, including 'laptop repair melbourne', 'mac repairs melbourne', and 'data recovery melbourne'.

02

Identifying new growth opportunities

As part of our ongoing SEO campaign, we focused on several areas to maximise visibility online.

One crucial focus area for local SEO is Google My Business. Based on year on year results, Computer Cures has achieved a 342% increase in Discovery Searches via Google My Business.

Another key area was the implementation of FAQ schema, which enabled the Computer Cures website to appear in more featured snippets in search results — leading to more visibility, clicks and traffic.

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