Want to increase the volume and consistency of new customer enquiries.
Looking to increase search engine visibility in a competitive market.
Computer Cures is a Melbourne-based team of computer experts keeping people and businesses connected. They offer extensive services for all homes and businesses, including everything from computer repairs and wifi set up to data recovery and email protection.
Their extensive range of services a top-rated for good reason! They offer same-day service with a 30-day money back guarantee. Plus, they've got a 24/7 phone line available — so tech support is always a call away.
After years of servicing Melbourne homes and businesses, Computer Cures were ready to invest more heavily in online marketing. The goal? To increase the consistency and volume of enquiries. That's where Online Marketing Gurus came into the picture. The Gurus teamed up with Paul (Managing Director) and his team to roll out a robust SEO campaign.
Since partnering with Online Marketing Gurus, Computer Cures has achieved exciting growth — both in terms of the volume of weekly enquiries they now receive, and in terms of growing their team to service their new customers. We're excited to continue partnering with Paul and the team on incredible growth in 2020 and beyond.
To create a seriously profitable SEO campaign for Computer Cures, we started with a comprehensive audit of their website, market landscape and competitors. This helped us to understand and identify the quickest growth opportunities (AKA low hanging fruit) and map an evidence-based growth plan.
Targeted link building to improve website authority for increased search engine visibility.
Optimisation of website content and structure to increase rankings for specific keywords.
Technical SEO implementation such as rolling out FAQ schema on key pages.
Regular competitor analysis to identify quick and long term growth opportunities.
Strategy & Execution
Ranking for any old keyword won't always deliver visitors. That's why getting granular with which keywords targeted is crucial for any campaign.
We aligned our keyword research with the business goals of Computer Cures, to identify which keyword opportunities would represent the greatest growth opportunities — in other words, delivering engaged traffic and genuine enquiries. In particular, we also focused on how to increase visibility for non-branded keywords.
Since launching our campaign, we've helped Computer Cures achieve page 1 rankings for highly-competitive keywords, including 'laptop repair melbourne', 'mac repairs melbourne', and 'data recovery melbourne'.
As part of our ongoing SEO campaign, we focused on several areas to maximise visibility online.
One crucial focus area for local SEO is Google My Business. Based on year on year results, Computer Cures has achieved a 342% increase in Discovery Searches via Google My Business.
Another key area was the implementation of FAQ schema, which enabled the Computer Cures website to appear in more featured snippets in search results — leading to more visibility, clicks and traffic.