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News & Industry Updates

Search and social platforms ship changes weekly, and most Australian businesses hear about them months late. This section tracks what actually moved: Google core updates, AI Overviews and AI Mode rollouts, Google Ads and Meta setting changes, and shifts in how buyers find brands. Every update comes with our read on the commercial impact and the action to take. Written by the Gurus behind more than 1,000 campaigns and $200M in managed media.

Are Your Search Campaigns Ready for the Google Ads Migration?
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Are Your Search Campaigns Ready for the Google Ads Migration?

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More AI In Search, More Ads In AI & More Choice For Social Users: This Week’s Updates
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More AI In Search, More Ads In AI & More Choice For Social Users: This Week’s Updates

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Meta Just Handed Small Business Owners An AI Assistant. Should You Use It?
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Meta Just Handed Small Business Owners An AI Assistant. Should You Use It?

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The Google Ads Setting Disappearing In September & What To Do About It
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The Google Ads Setting Disappearing In September & What To Do About It

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Two Google Shopping AI Rollouts, a Pinterest Catalog Warning, and a Ranking Shift Around July 24
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Two Google Shopping AI Rollouts, a Pinterest Catalog Warning, and a Ranking Shift Around July 24

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Four Google Updates This Week: AI Labels, a Shopify Deadline, a Travel Beta, and a New AI Overviews Feature
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Four Google Updates This Week: AI Labels, a Shopify Deadline, a Travel Beta, and a New AI Overviews Feature

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Discover Volatility Is The Point Of Google’s February 2026 Core Update
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Discover Volatility Is The Point Of Google’s February 2026 Core Update

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Google AI Overviews Getting More Conversational With AI Mode & Improving Response Quality
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Google AI Overviews Getting More Conversational With AI Mode & Improving Response Quality

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AI Search Evolves With AI Mode, ChatGPT Ads & Instagram Explore Removal
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AI Search Evolves With AI Mode, ChatGPT Ads & Instagram Explore Removal

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AI Mode Direct Offers Ads, UCP & More Digital Marketing Updates
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AI Mode Direct Offers Ads, UCP & More Digital Marketing Updates

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Advice On Investing In GEO & Other Digital Marketing Updates
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Advice On Investing In GEO & Other Digital Marketing Updates

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2026 Starts With AI Messaging, SEO Shifts & Smarter Creator Deals
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2026 Starts With AI Messaging, SEO Shifts & Smarter Creator Deals

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What You'll Walk Away With

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What You'll Walk Away With

  • Account Health DiagnosisWhere Quality Score, structure and signal are letting you down
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  • Performance Max Reality CheckWhat PMax is hiding from you · what to take back
  • 14 Years of PPC Best PracticeThe OMG playbook, refined across $200M+ in managed media

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What You'll Walk Away With

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  • Creative Fatigue Reality CheckCTR drops, hook failures, what to retire and replace
  • Server-Side Tracking & SignalCAPI deployment, server-side tracking and improved Meta signals after iOS
  • 14 Years of Paid Social Best PracticeThe framework that grew TC Boxes' social purchases 1,118%

Find Out Why Your Site Is Costing You Customers.

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What You'll Walk Away With

  • Core Web Vitals DiagnosisMobile loading, INP, LCP, what Google is penalising you for
  • Conversion Path InsightsWhere users actually drop off · what's losing revenue
  • Mobile UX Reality Check72% of traffic is mobile, and most sites still fail it
  • 14 Years of Web Best PracticeWordPress and Shopify specialists · CRO-first build framework

Make Sure ChatGPT, Gemini & AI Overviews Cite You.

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OMG SEO team leaders

What You'll Walk Away With

  • AI Visibility DiagnosisHow often you appear in ChatGPT, Perplexity, Gemini and AI Overviews
  • Citation Gap InsightsThe queries where your competitors are cited and you're not
  • Entity & Schema ReadinessHow AI search engines understand your brand today
  • 14 Years of Search Best PracticeNow built for AI Overviews, ChatGPT and Perplexity

Uncover Growth Your Competitors Are Missing

You'll leave with a clear, actionable digital strategy, and a plan you can start implementing straight away.

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OMG SEO and Paid team leaders

What You'll Walk Away With

  • Growth Gap AnalysisFind the SEO, paid media and conversion gaps limiting your leads or revenue.
  • Competitor InsightsSee what your competitors are doing better, and where you can win.
  • Quick-Win OpportunitiesIdentify practical actions that can improve traffic, leads or sales faster.
  • Growth RoadmapGet a clear plan for what to prioritise next across SEO, Google Ads and paid social.