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News & Industry Updates

Search and social platforms ship changes weekly, and most Australian businesses hear about them months late. This section tracks what actually moved: Google core updates, AI Overviews and AI Mode rollouts, Google Ads and Meta setting changes, and shifts in how buyers find brands. Every update comes with our read on the commercial impact and the action to take. Written by the Gurus behind more than 1,000 campaigns and $200M in managed media.

Platforms Are Betting Big On AI For Holiday Marketing
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Platforms Are Betting Big On AI For Holiday Marketing

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AI To Ramp Up: OpenAI Declares Code Red & Google AI To Merge
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AI To Ramp Up: OpenAI Declares Code Red & Google AI To Merge

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OpenAI Drops Its Shopping Assistant & Google Meets It With New Features
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OpenAI Drops Its Shopping Assistant & Google Meets It With New Features

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AI-Powered Ads Expand With Nano Banana Pro and Google’s First 3-Pack Overview Ads
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AI-Powered Ads Expand With Nano Banana Pro and Google’s First 3-Pack Overview Ads

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Smarter AI Hits ChatGPT, Google Ads & TikTok Together
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Smarter AI Hits ChatGPT, Google Ads & TikTok Together

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From Waze To TikTok: Smarter, Faster, More Creative Platforms
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From Waze To TikTok: Smarter, Faster, More Creative Platforms

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AI Goes Full Funnel: This Week’s Marketing Updates From Google, Meta & ChatGPT
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AI Goes Full Funnel: This Week’s Marketing Updates From Google, Meta & ChatGPT

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The New Creative Stack: OpenAI For Ideas, Meta For Reach, Google For Results
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The New Creative Stack: OpenAI For Ideas, Meta For Reach, Google For Results

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Google Maps & Teens In The Digital Marketing Spotlight
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Google Maps & Teens In The Digital Marketing Spotlight

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From Gemini in Chrome to Sora 2: The Next Phase of Everyday AI
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From Gemini in Chrome to Sora 2: The Next Phase of Everyday AI

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ChatGPT Pulse & Meta Vibes: AI Takes Over Daily Marketing
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ChatGPT Pulse & Meta Vibes: AI Takes Over Daily Marketing

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77% of websites lost keyword visibility
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77% of websites lost keyword visibility

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OMG SEO team leaders

What You'll Walk Away With

  • SEO Health DiagnosisWhere Technical, Links and Content are letting you down
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What You'll Walk Away With

  • Account Health DiagnosisWhere Quality Score, structure and signal are letting you down
  • Wasted Spend InsightsWhere your account is leaking budget each month
  • Performance Max Reality CheckWhat PMax is hiding from you · what to take back
  • 14 Years of PPC Best PracticeThe OMG playbook, refined across $200M+ in managed media

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What You'll Walk Away With

  • ROAS & CAC DiagnosisWhere the money's actually going across Meta, TikTok, LinkedIn
  • Creative Fatigue Reality CheckCTR drops, hook failures, what to retire and replace
  • Server-Side Tracking & SignalCAPI deployment, server-side tracking and improved Meta signals after iOS
  • 14 Years of Paid Social Best PracticeThe framework that grew TC Boxes' social purchases 1,118%

Find Out Why Your Site Is Costing You Customers.

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What You'll Walk Away With

  • Core Web Vitals DiagnosisMobile loading, INP, LCP, what Google is penalising you for
  • Conversion Path InsightsWhere users actually drop off · what's losing revenue
  • Mobile UX Reality Check72% of traffic is mobile, and most sites still fail it
  • 14 Years of Web Best PracticeWordPress and Shopify specialists · CRO-first build framework

Make Sure ChatGPT, Gemini & AI Overviews Cite You.

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OMG SEO team leaders

What You'll Walk Away With

  • AI Visibility DiagnosisHow often you appear in ChatGPT, Perplexity, Gemini and AI Overviews
  • Citation Gap InsightsThe queries where your competitors are cited and you're not
  • Entity & Schema ReadinessHow AI search engines understand your brand today
  • 14 Years of Search Best PracticeNow built for AI Overviews, ChatGPT and Perplexity

Uncover Growth Your Competitors Are Missing

You'll leave with a clear, actionable digital strategy, and a plan you can start implementing straight away.

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OMG SEO and Paid team leaders

What You'll Walk Away With

  • Growth Gap AnalysisFind the SEO, paid media and conversion gaps limiting your leads or revenue.
  • Competitor InsightsSee what your competitors are doing better, and where you can win.
  • Quick-Win OpportunitiesIdentify practical actions that can improve traffic, leads or sales faster.
  • Growth RoadmapGet a clear plan for what to prioritise next across SEO, Google Ads and paid social.