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Andrew Raso

Andrew Raso

Founder & CEO

Andrew Raso is the Founder & Global CEO of Online Marketing Gurus (OMG), one of Australia’s most successful independent digital agencies & a recognised leader in data-driven growth marketing. Featured by Commonwealth Bank for insights on AI in digital marketing. Since founding OMG in 2012 with just $500 & a vision to make world-class digital strategy accessible to every business, Andrew has scaled the company to a global team of more than 200 specialists operating across Australia, the U.S., Singapore and the UAE. Under his leadership, OMG has partnered with over 1,000 brands, including Vodafone, LG, Calvin Klein and Fujitsu, & earned 40+ industry awards for innovation & performance. A respected voice in digital transformation & modern entrepreneurship, Andrew is known for his straight-talking approach on Never Not Building podcast, about leadership, work ethic, a commitment to continuous learning, & an ability to turn insight into sustained commercial growth.

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Digital Marketing Blogs

Evergreen Content – What Is It & How To Create Posts That Rank For Years
  • SEO
8 minutes read

Evergreen Content – What Is It & How To Create Posts That Rank For Years

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Andrew Raso

Last updated on:

Is Long-Form Content Still King? The Ideal Blog Post Length For SEO In 2025
  • SEO
8 minutes read

Is Long-Form Content Still King? The Ideal Blog Post Length For SEO In 2025

Andrew Raso Avatar
Andrew Raso

Last updated on:

HARO Link Building: How To Get High-Quality Backlinks Using Expert Quotes
  • SEO
10 minutes read

HARO Link Building: How To Get High-Quality Backlinks Using Expert Quotes

Andrew Raso Avatar
Andrew Raso

Last updated on:

The Great AI Search Shake-Up: A Simple Guide to What’s Changing
  • AI & GEO
17 minutes read

The Great AI Search Shake-Up: A Simple Guide to What’s Changing

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Andrew Raso

Last updated on:

Magento: A Deep Dive
  • Web Design & CRO
22 minutes read

Magento: A Deep Dive

Andrew Raso Avatar
Andrew Raso

Last updated on:

Optimizing Your WordPress Website for Peak SEO Performance
  • SEO
27 minutes read

Optimizing Your WordPress Website for Peak SEO Performance

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Andrew Raso

Last updated on:

Technical SEO: What You Need To Know
  • SEO
11 minutes read

Technical SEO: What You Need To Know

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Andrew Raso

Last updated on:

The Best Business Page for You: Google, Facebook or LinkedIn?
  • Social Media Marketing
9 minutes read

The Best Business Page for You: Google, Facebook or LinkedIn?

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Andrew Raso

Last updated on:

The PESO Model: Your Simple Guide to Integrated Marketing Success
  • Digital Marketing
9 minutes read

The PESO Model: Your Simple Guide to Integrated Marketing Success

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Andrew Raso

Last updated on:

Online Marketing Gurus Named SEO Agency of the Year at the 2025 Global Agency Awards
  • Digital Marketing
4 minutes read

Online Marketing Gurus Named SEO Agency of the Year at the 2025 Global Agency Awards

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Andrew Raso

Last updated on:

Influencer Marketing Explained: How Brands Are Winning with Creators
  • SEO
40 minutes read

Influencer Marketing Explained: How Brands Are Winning with Creators

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Andrew Raso

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Pinterest: The Rise Of The Visual Search Engine
  • Social Media Marketing
19 minutes read

Pinterest: The Rise Of The Visual Search Engine

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Andrew Raso

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Stop Guessing What Your Marketing Should Do Next.

Your free digital strategy session shows where your digital marketing is leaking performance across search, paid media, content and conversion. You leave knowing what to fix first and what a stronger strategy could produce.

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The Online Marketing Gurus Australian team gathered outside the agency's Crows Nest headquarters in Sydney, smiling and waving at the camera beneath the OMG signage.

Discover the Rankings You Should Already Own.

Book a 15-minute discovery call to talk SEO strategy. Backed by 14 years of experience, 200+ specialists, the Global Agency Awards 2025 #1 SEO Agency, and the best-practice frameworks designed by our Global Head of SEO.

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OMG SEO team leaders

What You'll Walk Away With

  • SEO Health DiagnosisWhere Technical, Links and Content are letting you down
  • Keyword Gap InsightsTerms competitors own that you don't, and the revenue at stake
  • AI Search ReadinessAre AI Overviews, ChatGPT and Perplexity citing you?
  • 14 Years of SEO Best PracticeThe TLC Framework, refined across 1,000+ campaigns

Find the Ad Spend That's Leaking From Your Account.

Book a 15-minute discovery call to talk PPC strategy. Backed by 14 years of experience, 200+ specialists, Google Premier Partner status (top 3% globally), and the best-practice playbook designed by Head of Paid David Moorcroft.

Book your free 15-min PPC call.

David and Sophie, PPC team leaders at Online Marketing Gurus

What You'll Walk Away With

  • Account Health DiagnosisWhere Quality Score, structure and signal are letting you down
  • Wasted Spend InsightsWhere your account is leaking budget each month
  • Performance Max Reality CheckWhat PMax is hiding from you · what to take back
  • 14 Years of PPC Best PracticeThe OMG playbook, refined across $200M+ in managed media

Uncover Growth Your Competitors Are Missing

Book a 15-minute discovery call to talk Social Ads strategy. Backed by 14 years of experience and 100+ paid media specialists, you're in good hands with the OMG social team.

Book your free 15-min social call.

Mitch and Sophie, paid social team leaders at Online Marketing Gurus

What You'll Walk Away With

  • ROAS & CAC DiagnosisWhere the money's actually going across Meta, TikTok, LinkedIn
  • Creative Fatigue Reality CheckCTR drops, hook failures, what to retire and replace
  • Server-Side Tracking & SignalCAPI deployment, server-side tracking and improved Meta signals after iOS
  • 14 Years of Paid Social Best PracticeThe framework that grew TC Boxes' social purchases 1,118%

Find Out Why Your Site Is Costing You Customers.

Book a 15-minute discovery call to talk web strategy. Backed by 14 years of experience, 200+ specialists across WordPress, Shopify and custom builds, and the best-practice CRO and UX frameworks designed by Dr Rich Lane and OMG's senior web team.

Book your free 15-min web call.

Dr Rich Lan, CTO, and Jim from the IT team at Online Marketing Gurus, smiling together against a white background.

What You'll Walk Away With

  • Core Web Vitals DiagnosisMobile loading, INP, LCP, what Google is penalising you for
  • Conversion Path InsightsWhere users actually drop off · what's losing revenue
  • Mobile UX Reality Check72% of traffic is mobile, and most sites still fail it
  • 14 Years of Web Best PracticeWordPress and Shopify specialists · CRO-first build framework

Make Sure ChatGPT, Gemini & AI Overviews Cite You.

Book a 15-minute discovery call to talk Generative Engine Optimisation (GEO). Backed by 14 years of search expertise, 200+ specialists, and the best-practice GEO frameworks designed by Jazmine Green and OMG's senior AI search team.

Book your free 15-min GEO call.

OMG SEO team leaders

What You'll Walk Away With

  • AI Visibility DiagnosisHow often you appear in ChatGPT, Perplexity, Gemini and AI Overviews
  • Citation Gap InsightsThe queries where your competitors are cited and you're not
  • Entity & Schema ReadinessHow AI search engines understand your brand today
  • 14 Years of Search Best PracticeNow built for AI Overviews, ChatGPT and Perplexity

Uncover Growth Your Competitors Are Missing

You'll leave with a clear, actionable digital strategy, and a plan you can start implementing straight away.

Your Free Digital Strategy Starts Here

Claim your audit & strategy valued at $4,000

OMG SEO and Paid team leaders

What You'll Walk Away With

  • Growth Gap Analysis Find the SEO, paid media and conversion gaps limiting your leads or revenue.
  • Competitor Insights See what your competitors are doing better, and where you can win.
  • Quick-Win Opportunities Identify practical actions that can improve traffic, leads or sales faster.
  • Growth Roadmap Get a clear plan for what to prioritise next across SEO, Google Ads and paid social.