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Andrew Raso

Andrew Raso

Founder & CEO

Andrew Raso is the Founder & Global CEO of Online Marketing Gurus (OMG), one of Australia’s most successful independent digital agencies & a recognised leader in data-driven growth marketing. Featured by Commonwealth Bank for insights on AI in digital marketing. Since founding OMG in 2012 with just $500 & a vision to make world-class digital strategy accessible to every business, Andrew has scaled the company to a global team of more than 200 specialists operating across Australia, the U.S., Singapore and the UAE. Under his leadership, OMG has partnered with over 1,000 brands, including Vodafone, LG, Calvin Klein and Fujitsu, & earned 40+ industry awards for innovation & performance. A respected voice in digital transformation & modern entrepreneurship, Andrew is known for his straight-talking approach on Never Not Building podcast, about leadership, work ethic, a commitment to continuous learning, & an ability to turn insight into sustained commercial growth.

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Digital Marketing Blogs

AI To Ramp Up: OpenAI Declares Code Red & Google AI To Merge
  • News & Industry Updates
16 minutes read

AI To Ramp Up: OpenAI Declares Code Red & Google AI To Merge

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Andrew Raso

Last updated on:

Guide To AI Website Builders: What They Are & How They Work
  • AI & GEO
12 minutes read

Guide To AI Website Builders: What They Are & How They Work

Andrew Raso Avatar
Andrew Raso

Last updated on:

OpenAI Drops Its Shopping Assistant & Google Meets It With New Features
  • News & Industry Updates
12 minutes read

OpenAI Drops Its Shopping Assistant & Google Meets It With New Features

Andrew Raso Avatar
Andrew Raso

Last updated on:

AI-Powered Ads Expand With Nano Banana Pro and Google’s First 3-Pack Overview Ads
  • News & Industry Updates
11 minutes read

AI-Powered Ads Expand With Nano Banana Pro and Google’s First 3-Pack Overview Ads

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Andrew Raso

Last updated on:

ChatGPT’s New Shopping Research Tool Guide: How To Optimise Early
  • AI & GEO
7 minutes read

ChatGPT’s New Shopping Research Tool Guide: How To Optimise Early

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Andrew Raso

Last updated on:

Smarter AI Hits ChatGPT, Google Ads & TikTok Together
  • News & Industry Updates
14 minutes read

Smarter AI Hits ChatGPT, Google Ads & TikTok Together

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Andrew Raso

Last updated on:

Generative Engine Optimisation (GEO) vs SEO: What’s Changed?
  • AI & GEO
15 minutes read

Generative Engine Optimisation (GEO) vs SEO: What’s Changed?

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Andrew Raso

Last updated on:

Comprehensive Guide To Google’s Veo 3
  • AI & GEO
15 minutes read

Comprehensive Guide To Google’s Veo 3

Andrew Raso Avatar
Andrew Raso

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Black Friday Digital Marketing Guide
  • Digital Marketing
13 minutes read

Black Friday Digital Marketing Guide

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Andrew Raso

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Launching Generative Engine Optimisation: What Is GEO?
  • AI & GEO
5 minutes read

Launching Generative Engine Optimisation: What Is GEO?

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Andrew Raso

Last updated on:

From Waze To TikTok: Smarter, Faster, More Creative Platforms
  • News & Industry Updates
13 minutes read

From Waze To TikTok: Smarter, Faster, More Creative Platforms

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Andrew Raso

Last updated on:

Shortlisted for Google Partner Awards For El Jannah’s App Growth Campaign
  • Digital Marketing
4 minutes read

Shortlisted for Google Partner Awards For El Jannah’s App Growth Campaign

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Andrew Raso

Last updated on:

Stop Guessing What Your Marketing Should Do Next.

Your free digital strategy session shows where your digital marketing is leaking performance across search, paid media, content and conversion. You leave knowing what to fix first and what a stronger strategy could produce.

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The Online Marketing Gurus Australian team gathered outside the agency's Crows Nest headquarters in Sydney, smiling and waving at the camera beneath the OMG signage.

Discover the Rankings You Should Already Own.

Book a 15-minute discovery call to talk SEO strategy. Backed by 14 years of experience, 200+ specialists, the Global Agency Awards 2025 #1 SEO Agency, and the best-practice frameworks designed by our Global Head of SEO.

Book your free 15-min SEO call.

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OMG SEO team leaders

What You'll Walk Away With

  • SEO Health DiagnosisWhere Technical, Links and Content are letting you down
  • Keyword Gap InsightsTerms competitors own that you don't, and the revenue at stake
  • AI Search ReadinessAre AI Overviews, ChatGPT and Perplexity citing you?
  • 14 Years of SEO Best PracticeThe TLC Framework, refined across 1,000+ campaigns

Find the Ad Spend That's Leaking From Your Account.

Book a 15-minute discovery call to talk PPC strategy. Backed by 14 years of experience, 200+ specialists, Google Premier Partner status (top 3% globally), and the best-practice playbook designed by Head of Paid David Moorcroft.

Book your free 15-min PPC call.

David and Sophie, PPC team leaders at Online Marketing Gurus

What You'll Walk Away With

  • Account Health DiagnosisWhere Quality Score, structure and signal are letting you down
  • Wasted Spend InsightsWhere your account is leaking budget each month
  • Performance Max Reality CheckWhat PMax is hiding from you · what to take back
  • 14 Years of PPC Best PracticeThe OMG playbook, refined across $200M+ in managed media

Uncover Growth Your Competitors Are Missing

Book a 15-minute discovery call to talk Social Ads strategy. Backed by 14 years of experience and 100+ paid media specialists, you're in good hands with the OMG social team.

Book your free 15-min social call.

Mitch and Sophie, paid social team leaders at Online Marketing Gurus

What You'll Walk Away With

  • ROAS & CAC DiagnosisWhere the money's actually going across Meta, TikTok, LinkedIn
  • Creative Fatigue Reality CheckCTR drops, hook failures, what to retire and replace
  • Server-Side Tracking & SignalCAPI deployment, server-side tracking and improved Meta signals after iOS
  • 14 Years of Paid Social Best PracticeThe framework that grew TC Boxes' social purchases 1,118%

Find Out Why Your Site Is Costing You Customers.

Book a 15-minute discovery call to talk web strategy. Backed by 14 years of experience, 200+ specialists across WordPress, Shopify and custom builds, and the best-practice CRO and UX frameworks designed by Dr Rich Lane and OMG's senior web team.

Book your free 15-min web call.

Dr Rich Lan, CTO, and Jim from the IT team at Online Marketing Gurus, smiling together against a white background.

What You'll Walk Away With

  • Core Web Vitals DiagnosisMobile loading, INP, LCP, what Google is penalising you for
  • Conversion Path InsightsWhere users actually drop off · what's losing revenue
  • Mobile UX Reality Check72% of traffic is mobile, and most sites still fail it
  • 14 Years of Web Best PracticeWordPress and Shopify specialists · CRO-first build framework

Make Sure ChatGPT, Gemini & AI Overviews Cite You.

Book a 15-minute discovery call to talk Generative Engine Optimisation (GEO). Backed by 14 years of search expertise, 200+ specialists, and the best-practice GEO frameworks designed by Jazmine Green and OMG's senior AI search team.

Book your free 15-min GEO call.

OMG SEO team leaders

What You'll Walk Away With

  • AI Visibility DiagnosisHow often you appear in ChatGPT, Perplexity, Gemini and AI Overviews
  • Citation Gap InsightsThe queries where your competitors are cited and you're not
  • Entity & Schema ReadinessHow AI search engines understand your brand today
  • 14 Years of Search Best PracticeNow built for AI Overviews, ChatGPT and Perplexity

Uncover Growth Your Competitors Are Missing

You'll leave with a clear, actionable digital strategy, and a plan you can start implementing straight away.

Your Free Digital Strategy Starts Here

Claim your audit & strategy valued at $4,000

OMG SEO and Paid team leaders

What You'll Walk Away With

  • Growth Gap AnalysisFind the SEO, paid media and conversion gaps limiting your leads or revenue.
  • Competitor InsightsSee what your competitors are doing better, and where you can win.
  • Quick-Win OpportunitiesIdentify practical actions that can improve traffic, leads or sales faster.
  • Growth RoadmapGet a clear plan for what to prioritise next across SEO, Google Ads and paid social.