How Cachia Used a Paid Social Strategy To Skyrocket ROAS During Busy Sales Periods

Cachia is a sleep and loungewear company, defined as fun, fresh, affordable, and comfy. Founded in 2017 by media personality Sophie Cachia and entrepreneur Leah Betts, they launched into a Facebook and Instagram Ads campaign with Online Marketing Gurus in October 2021 with the goal to boost Return On Ad Spend (ROAS) during competitive sales seasons.

Cachia needed an authoritative digital presence to support their well-respected brand.

• Rinse and Repeat ad copy method across multiple product lines
• Lack of evergreen ad usage, relying too heavily on seasonal ads
• Significant audience overlap in targeting meaning ads aren’t delivering as efficiently as they could
• Lack of A/B testing on particular ad formats which kept campaign performance stagnant

Our Gurus orchestrated a plan that involved a custom paid social strategy, in combination with refined pixel and GA tracking and shop integrations with Facebook. Furthermore, we set up accurate pixel tracking along with Google Analytics to effectively track customer behaviour and improve campaign performance.

To note, OMG helped increase:

• Increase paid social conversion rate by 178% (from 20.47% to 56.95%)
• Increase paid social revenue by 185% (from $119,321.16 to $340,266.04)
• Increase click-through rates by 56% (from 0.54% to 0.84%)
• Increase ROAS by 175% (from 7.85 to 21.64)
• Decrease cost per purchase by 67% (from $10.98 to $3.66)

To note, OMG helped increase:

• Refined their campaign structure to make sure ads are guiding audiences deeper into their marketing funnel
• Launched attention-grabbing ads to capture more TOF consumers
• Implemented a robust promotional calendar supported by integrated campaigns
• Consistent testing and optimisations from audience testing to ad copy and creative testing across different product lines