Case Studies

Gift Card Store has been Australia’s leading prepaid gift card provider for over 20 years, since launching the country’s first prepaid cards in 2006, with their Mastercard and Visa gift cards accepted at over 37 million retailers worldwide and their EFTPOS range usable at 950,000+ stores across Australia.

Calvin Klein is one of the world’s most iconic lifestyle brands, offering on-trend and affordable wardrobe-essentials. Since 1968, they’ve won the hearts of happy customers in 130+ countries. But in the competitive fashion industry, digital is what defines achieving success or going stagnant.

Between December 2025 and February 2026, Australian solar provider RenewCo Solar partnered with OMG to execute a programmatic digital display campaign focused on generating qualified, cost-efficient leads. With growing consumer interest in renewable energy solutions, the campaign aimed to connect RenewCo Solar with homeowners actively researching solar installations and drive measurable lead outcomes.

During the highly competitive Christmas retail period in Q4 2025, Discount Toy Co, a leading Australian toy retailer, partnered with OMG to drive incremental online sales and maximise return on advertising investment through a data-driven programmatic display campaign. The objective was to capture high-intent holiday shoppers, increase conversion efficiency, and demonstrate measurable incremental revenue.

Between December 2025 and February 2026, Australian brand Yum Yum partnered with OMG to execute a programmatic digital display campaign designed to drive online conversions and support sustained sales momentum across the peak summer retail period.The campaign aimed to increase checkout conversions, improve acquisition efficiency, and demonstrate measurable incremental impact beyond existing customers.

Established in 1957, Bing Lee is one of the largest family-owned electrical and appliance retailers. Bing Lee partnered with OMG to revolutionise the company’s online user experience and digital presence.