SEO SPECIALIST AGENCY
What is Local SEO?
Local SEO is all about location, location, location. It’s a way to get your products and services in front of your target audience in a specific geographic area. It entails all the nuts and bolts of usual SEO – content, on-page optimisation, local keyword research, and local link building.
70 Million
We generated more than 70 million clicks for our clients.
$761 Million
We’ve delivered over $761 million in new revenue for our clients.
5.6 Million
Our clients achieved more than 5.6 million conversions with OMG.
4.1 Billion
We delivered powerful, profitable results through 4.1 billion impressions.
An SEO Agency with Over 10+Years experience in Perth Australia
We Help Brands Big and Small Reach Their Full Potential.
With 200+ Growth Gurus, 70-80% SMB clients, we’re certified experts in all channels and platforms. It’s just part of the reason we’re Perth Australia’s best rated, top reviewed and most revered digital marketing and search engine optimisation agency.
Why your business needs
Local SEO
Harness the power of Local SEO to elevate your business in regional searches and drive real customers through your doors. Our geo-focused strategy ensures you take center stage in your community. Local search engine optimisation is crucial for any local business aiming to enhance its online visibility and attract potential customers.
Unmatched Localized Expertise for Community Dominance
Stand out in your local market with a customized Local SEO campaign from the talented team at OMG. We understand the unique essence of Local SEO—from geographical nuances to the importance of community engagement.
Our digital marketing specialists focus on six key SEO pillars: content creation, on and off-page optimization, keyword research, technical SEO, and link building, all through a Local SEO lens. Our strategies deliver tangible results, transforming your business into a community landmark.
Data-Driven, Community-Centric Local SEO Mastery
Our Local SEO services are rooted in a data-driven approach tailored to your unique community. We leverage detailed analytics to adapt our strategies to the optimization needs of your local area. Local search engine tactics, such as optimizing your Google My Business listing and securing top-tier local citations, have empowered businesses like yours to thrive in the local market. By blending essential local strategies with innovative techniques, our experts implement Local SEO solutions that achieve and sustain superior results, positioning your business as a frontrunner in the local digital marketplace.
Comprehensive, Tailored Local SEO for Market Leadership
OMG is renowned for its Local SEO services, emphasizing a data-driven and customized approach. We prioritize initiatives like optimizing Google My Business listings, conducting thorough local market research, and developing area-specific keyword strategies. Our proven methods have helped thousands of small businesses conquer their local markets by enhancing visibility through search engine optimisation, directory optimisation, social media engagement, and consistent representation across local platforms.
Ongoing Commitment to Local SEO Success
Local SEO is not a set-and-forget strategy; it requires ongoing maintenance and agility. Our digital marketing Gurus are relentless in fostering long-term growth and success for small businesses, establishing brands across various industries as market leaders.
693% increase in Top 3 keywords worldwide
In just 24 months, this Australian fashion brand achieved international success in a highly competitive market with OMG.
Jazmin GreenHead of Enterprise SEO
#1 Position for Underwear
Calvin Klein secured the top spot for its leading product category through organic search with OMG.
Erika DiasSenior Enterprise SEO Consultant
900% increase in Top 3 keywords
In 6 months, this leading tutoring company achieved significant success using OMG’s SEO and PPC strategy.
Ahkeem SealySEO Manager
45x ROAS on Paid Search
A leading skincare brand saw exceptional growth and a stronger online presence within just 6 months.
Ed JonesHead of Paid Search
Signals of Local Intent
Search engines analyze various signals in local content, links, social profiles, and listings to deliver the most relevant local results to users.
Google My Business
Local searches are highly relevant, often focusing on specific towns or cities, as well as factors like product availability, opening hours, and directions.
Local Search Citations
Citations are critical for Local SEO. Ensure your name, address, and phone number (NAP) are consistent across all online listings.
Customer Reviews
Customer reviews are essential for Local SEO. Encourage satisfied customers to leave positive reviews on your Google My Business listing, and consider providing incentives where appropriate.
Quality Link Building
A key ranking factor is the perceived trustworthiness of your website. When reputable sites link to you, it signals credibility to Google, which is vital for improving your rankings.
Keyword Research
Effective SEO connects you with ready-to-buy customers at the top of Google search results. Align each page of your website with the exact phrases users search for daily, maximizing your chances of achieving a #1 ranking.
SEO success for Jim’s Cleaning
We delivered a blog-focused content strategy, integrated with an SEO campaign. Over 12 months, here are some awesome results.
227%
increase in organic traffic YoY
2330%
increase in organic goal completions in AUS
95%
increase in non-branded organic clicks in NZ
32 to 46
increase in domain authority in AUS
How does Local SEO actually work in 2025 and beyond?
With Google’s constant updates and algorithm changes our Gurus constantly cover these 3 key areas
Strategic Expertise and Business Goal Alignment
Our Local SEO services transcend mere keywords and links to achieve top Google rankings. We take a personalized approach, understanding your business’s unique needs to create a tailored SEO campaign that aligns with your marketing objectives.
Evidence-Based and Innovative Methodology
What sets our Local SEO services apart is our commitment to data and research. We don’t just follow market trends; we integrate data-driven insights with innovative strategies, ensuring that every aspect of your Local SEO campaign is supported by robust evidence and industry-leading tools.
Comprehensive and Adaptive Improvement
Each Local SEO campaign crafted by our digital marketing experts begins with an in-depth analysis of your online presence. From market research and keyword mapping to strategic link building, we assess your website’s strengths and identify opportunities for continuous improvement.
Local SEO Optimisation Journey
Embark on a comprehensive SEO journey, starting with market research, keyword mapping, and technical audits in the initial month, followed by ongoing refinement through Technical SEO, Link Building, and Content Development in subsequent months.
Month 1
SEO Foundations
It all Starts here
-
1
Understanding Your Local Market for SEO Success
Our Local SEO services kick off with an extensive exploration of your local market and competitors. By analysing their content and backlink strategies, we identify the most effective tactics employed by thriving local businesses. This insight enables us to develop a bespoke SEO strategy tailored to your specific region, targeting opportunities that resonate with your local audience and drive meaningful results. -
2
Local Keyword Targeting for Growth
We move beyond generic keywords by thoroughly evaluating your website and conducting comprehensive keyword research to identify high-volume, relevant local search terms. This focused approach ensures your website attracts Australia-based customers who are actively searching for the products or services you offer, enhancing your visibility in search engine results. -
3
Technical SEO Audit with a Local Focus
Our approach goes beyond content optimisation to include a detailed technical SEO audit. We identify and resolve technical issues that may be affecting your local rankings, optimise your site for local search queries, ensure mobile responsiveness, and refine your site’s structure to boost local search visibility. This holistic audit ensures your website is fully prepared to perform optimally in local searches. -
4
Local Content Development and Community Engagement
Our Local SEO content strategy is designed to attract and convert local customers into loyal patrons. Our skilled copywriters create SEO-optimised content that addresses the unique needs and interests of your local audience, including blog posts, community-focused pages, and service descriptions tailored for local appeal. We strive to position your website as a trusted local authority and resource, fostering strong community connections and enhancing customer loyalty. -
5
Strategic Local Backlink Acquisition and Online Reputation Management
High-quality local backlinks are crucial for SEO success. We concentrate on acquiring authoritative links from relevant local websites, boosting your domain authority and improving your rankings in local search results. Additionally, we manage your online reputation by monitoring and responding to Google reviews, ensuring your business maintains a positive and credible presence online while adhering to Google’s guidelines.
BESPOKE STRATEGY DEVELOPMENT
Your Personalised Roadmap
Our team of digital experts in Brisbane carefully designs a bespoke roadmap in the first month, paving the way for focused implementation strategies in the subsequent months.
MONTH 2 onwards
Agile Campaign Development
Implementation of your SEO Strategy roadmap
Situational Analysis
Once your Local SEO campaign is launched, our consultants perform a comprehensive situational analysis to monitor your progress. We assess both the successful elements and the areas that require improvement within our current strategy. This detailed evaluation ensures that your business remains on a steady path towards sustained online growth and effectively adapts to any emerging challenges or opportunities in the Australian market.
SERP Landscape Analysis
We conduct an in-depth examination of the SERP features that consistently appear for your targeted keywords. By analysing these elements, we gain crucial insights that inform and refine the remainder of our SEO strategy. This targeted approach enhances your visibility on search engine results pages, ensuring your business stands out amidst the competitive digital landscape across Australia.
Technical Audit
Our team carries out a thorough technical SEO audit of your website, identifying and implementing optimisations that enhance Google’s ability to crawl, understand, and index your content effectively. This audit covers essential aspects such as site speed, mobile responsiveness, and secure connections, ensuring your website is fully optimized for superior search engine performance and an excellent user experience.
Opportunity Analysis
Through extensive keyword research and a meticulous opportunity analysis, we identify new avenues to elevate your online presence. By comparing your current performance with potential growth areas, we uncover strategic opportunities that can drive significant expansion for your business. This analysis ensures that our SEO efforts are aligned with the most promising trends and demands within the Australian market.
On-Page SEO Opportunities
To maximise your website’s effectiveness, we provide tailored recommendations for information architecture enhancements. This may include restructuring site navigation or optimising existing pages to improve overall site organisation and user experience. Our focus is on creating a seamless and intuitive website that appeals to your target audience while performing exceptionally well in search engine rankings.
Off-Page SEO Opportunities
We identify and leverage off-page SEO opportunities by conducting a thorough competitor gap analysis. This allows us to pinpoint areas where your business can outperform competitors, enhancing your website’s authority and boosting its search engine rankings through strategic link building and other off-page tactics. Our local SEO strategies ensure your SEO efforts are targeted and effective, helping you achieve superior visibility and authority online.
Achieving SEO Success for Our Clients
Search engine optimisation is a long-term investment, with significant results typically taking months to achieve. Be cautious of companies that promise instant success; reputable SEO firms focus on realistic timelines and prioritize optimizing key areas to drive increased sales and revenue.
693% increase in Top 3 keywords worldwide
In just 24 months, this Australian fashion brand achieved international success in a highly competitive market with OMG.
Jazmin GreenHead of Enterprise SEO
#1 Position
for Underwear
Calvin Klein secured the top spot for its leading product category through organic search with OMG.
Erika DiasSenior Enterprise SEO Consultant
900% increase in Top 3 keywords
In 6 months, this leading tutoring company achieved significant success using OMG’s SEO and PPC strategy.
Ahkeem SealySEO Manager
45x ROAS
on Paid Search
A leading skincare brand saw exceptional growth and a stronger online presence within just 6 months.
Ed JonesHead of Paid Search
Money keywords ranked using our Evidence Driven Framework
We dedicate ourselves to digital marketing efforts that generate significant revenue for your business. While other agencies may boast about increasing clicks and traffic, our commitment is to the results that matter most to you—the ones that contribute to your financial success.
| Client | High Search Money Keyword |
Current Ranking |
Original Ranking |
|
|---|---|---|---|---|
 |
#1 ‘Sugar free kombucha’ | 1 | 9 | view case study |
 |
#1 ‘Reformer Pilates classes’ | 1 | 3 | view case study |
 |
#1 ‘Carrera sunglasses’ | 1 | 100 | view case study |
 |
#1 ‘chai latte’ | 1 | 27 | view case study |
 |
#1 ‘awning supplier’ | 1 | 10 | view case study |
How Can We Help?
Our SEO Services
Our expert team specialises in all facets of SEO. No matter the industry or size of your business we’ve got the experience and expertise to get you real results.
Local SEO
Expand your local customer base by optimising your website’s Local SEO strategy. Our targeted approach ensures you appear prominently in local search results, attracting more relevant traffic and connecting with customers and local businesses in your area.
Enterprise SEO
Achieve sustainable growth with our comprehensive Enterprise SEO solutions. Designed to reduce your cost per acquisition, enhance your search rankings, increase revenue, and expand your market share, our strategies are tailored to meet the unique needs of large Australian enterprises.
eCommerce SEO
Transform your online store into a market leader with our specialised eCommerce SEO strategies. We focus on significantly boosting both website traffic and sales conversions, ensuring your business stands out in Australia’s competitive digital marketplace.
Lead Generation SEO
Convert your SEO-driven traffic into high-quality leads with our expert Lead Generation SEO strategies. Our approach is designed to deliver substantial revenue growth by targeting and engaging potential customers who are ready to make a purchase.
B2B SEO
Accelerate your B2B growth with our data-driven B2B SEO services. Generate a steady flow of qualified leads in your local community and enhance your revenue streams through local SEO strategies meticulously crafted for the Australian B2B landscape.
Content Strategy SEO
Boost your SEO performance with our specialised Content Strategy SEO. Our expert content strategies are designed to attract a consistent flow of new visitors and convert them into loyal customers through strategic content planning tailored for your business needs.
Content Marketing SEO
Deploy effective Content Marketing SEO initiatives that drive significant growth in traffic, lead generation, and customer acquisition. Our engaging and high-quality content ensures long-term success for your Australian business.
Link Building SEO
Establish your website as a respected authority by securing high-quality backlinks. Our strategic Link Building SEO services are designed to improve your search engine rankings, increase traffic, and drive substantial revenue growth for your Australian business.
Our dedicated experts are ready & waiting to get started today.
We’ve been able to increase our organic conversions by 345% year on year.
Tegan Thorpe – Cohen Handler
We’ve been able to increase our organic conversions by 345% year on year.
Tegan Thorpe – Cohen Handler
We’ve been able to increase our organic conversions by 345% year on year.
Tegan Thorpe – Cohen Handler
We’ve been able to increase our organic conversions by 345% year on year.
Tegan Thorpe – Cohen Handler
We’ve been able to increase our organic conversions by 345% year on year.
Tegan Thorpe – Cohen Handler
All these Success Stories
started with a Free Audit
Our performance marketing specialists are known as the best at integrated digital campaigns and have won major awards for a reason… RESULTS.
Our dedicated experts are ready & waiting to get started today.
WE ARE THOUGHT LEADERS
We don’t just execute strategies we pioneer innovation.
OMG excels as a digital marketing innovator, consistently pushing boundaries to provide clients with leading-edge strategies in the dynamic digital landscape.
We’ve got Gurus all over the world.
SydneyMelbournePerthGold CoastBrisbaneAdelaideSingaporeDubaiTexasCape TownSerbia
What exactly is Gurulytics?
It’s our advanced analytics tool and bedrock of our success. It transforms raw data into actionable strategies, consistently delivering exceptional results for our clients.
5 Star SEO Agency
Drive genuine business growth
We delivered a blog-focused content strategy, integrated with an SEO campaign. Over 12 months, here are some awesome results.
Multiply your organic website traffic
Achieve unparalleled visibility in relevant search engine results with a committed SEO company that delivers honest and impactful results.
Watch your business seamlessly surpass competitors across all search engines and establish thriving new revenue streams through expertly designed SEO campaigns.
We have empowered Australian businesses to triple their leads by refining their SEO strategies with our dedicated services.
Dominate Google search results
Ascend to the top of Google’s search rankings and excel across all major search engines.
Outshine competitors by securing multiple first-page positions for key search terms and enhancing your presence in local directory listings.
Stay ahead with a leading SEO agency that implements innovative and cutting-edge digital marketing strategies tailored to your website.
Partner with authentic SEO experts
Unlike some SEO companies that use deceptive tactics to mask their lack of results, we maintain full transparency regarding your investment.
Whether it’s technical SEO, link building, or local SEO, our SEO specialists keep you informed every step of the way and explain the purpose behind each strategy.
Our SEO professionals are dedicated to delivering genuine results, working tirelessly until you achieve the outcomes you’ve invested in.
A Global Agency. The Same Goal.
Team Members
200+
Client Revenue
$761m
Client Retention
98%
Why Choose OMG?
When you partner with Australia’s leading digital marketing agency, you’re backed by a team of the brightest marketing minds in the country.
- No cookie-cutter strategies—just personalised campaigns designed to drive powerful, measurable results.
- No time wasted on BS. We focus on real, sustainable growth with best-practice methods.
- Specialists across every digital channel and stage of the customer journey, all working to maximise your marketing performance.
- Proven success across hundreds of industries, for brands big and small.
- Start with a free audit and strategy session. We’re committed to 100% transparency—no surprises, just results.
Why Not Another Agency?
Worse results, outdated strategies, and a lack of transparency.
- Agencies often rely on generic strategies that fall short.
- Misleading guarantees with shady practices that can harm your long-term growth.
- Limited expertise and disconnected teams, with fewer service offerings.
- Less knowledge and experience navigating diverse industries.
- Hidden fees and unexpected costs, making for an unpleasant surprise.
Top Certifications
We Partner with the best
Our trusted partner network of top technology brands and leading agencies helps us deliver the best, seamless experience – time and again.
Top 3% Google Ads Agencies in Australia
Frequently Asked Questions about Local SEO
What is Local SEO, and how is it different from regular SEO?
Local SEO is a strategy that optimises your online presence to attract customers from local searches relevant to your location. It involves targeting geo-specific keywords and optimising local listings like Google My Business to ensure your business appears in local search results. This approach differs from regular SEO, which aims to reach a broader, often global audience without focusing on geographic specifics. Local SEO is essential for businesses in the service industry, as it allows them to connect with customers in their vicinity.
How do you optimise my business for Local SEO?
Our Local SEO experts focus on developing several key strategies for businesses looking to invest in this kind of SEO. We ensure your Google My Business profile is complete and accurate, providing essential information like your business name, address, phone number and operating hours. Our team will work to optimise your website content with local keywords relevant to your area and services and build local backlinks from reputable sites within your community to improve your site’s local authority.
Why is Local SEO important for small businesses?
Local SEO is incredibly important for small businesses serving specific geographic areas as it optimises their online presence for local search results. This targeted approach ensures that when nearby customers search for products or services, your business appears prominently, enticing customers to choose you over competitors. This can be a game-changer for small businesses looking to stand out in their local market.
How long does it take to see results from Local SEO efforts?
Results from Local SEO efforts can generally show within a few months, but the exact timeline can vary depending on factors such as the competitiveness of your local market and the current state of your online presence. In areas with high competition, seeing significant movement in local search rankings might take longer. Similarly, the process may take a while if your website requires considerable optimization.
