SEO SPECIALIST AGENCY
What is Lead Generation SEO?
Lead generation is the process of attracting people (leads) and getting their contact information, so you can create a targeted pitch that converts them into buyers. The old style of generating leads relied on cold calls and emails. Not the most efficient method! Enter lead generation SEO, where search engine optimisation plays a crucial role in enhancing B2B lead generation strategies by increasing organic traffic, lead volume, and overall business outcomes.
70 Million
We generated more than 70 million clicks for our clients.
$761 Million
We’ve delivered over $761 million in new revenue for our clients.
5.6 Million
Our clients achieved more than 5.6 million conversions with OMG.
4.1 Billion
We delivered powerful, profitable results through 4.1 billion impressions.
With Over 10+ Years experience
We Help Brands Big and Small Reach Their Full Potential.
With 200+ Growth Gurus, 70-80% SMB clients, we’re certified experts in all channels and platforms. It’s just part of the reason we’re Australia’s best rated, reviewed and revered digital marketing agency.
Why Your Business Needs Tailored Lead Generation SEO
Unlock the full potential of SEO by focusing on lead generation. Go beyond just website visits—drive genuine consumer interest, nurture potential leads, and guide them through the sales funnel for measurable success and significant revenue growth.
Visits vs. Sales: The True Goal of SEO for Business
You’ve invested in SEO, hired an expert, and seen an increase in traffic. But if those visitors aren’t converting into paying customers, has the investment really paid off? Too often, SEO focuses on vanity metrics like traffic rather than meaningful results that justify the cost.
Measurable Results. Real Success.
Revenue growth is the goal. Our SEO gurus focus on strategies that spark genuine interest, cultivate leads, and convert them into customers. No cookie-cutter approach—every business is unique. We conduct in-depth research on conversion-driven keywords, target hot leads, and find the best marketing channels for your business.
Lead generation must be measurable. We track where your leads come from, how they move through sign-up and sales funnels, and monitor their journey over time. If something isn’t working, we adapt our strategy to ensure continuous improvement.
693% increase in Top 3 keywords worldwide
In just 24 months, this Australian fashion brand achieved international success in a highly competitive market with OMG.
Jazmin GreenHead of Enterprise SEO
#1 Position
for Underwear
Calvin Klein secured the top spot for its leading product category through organic search with OMG.
Erika DiasSenior Enterprise SEO Consultant
900% increase in Top 3 keywords
In 6 months, this leading tutoring company achieved significant success using OMG’s SEO and PPC strategy.
Ahkeem SealySEO Manager
45x ROAS on Paid Search
A leading skincare brand saw exceptional growth and a stronger online presence within just 6 months.
Ed JonesHead of Paid Search
Qualified Leads
Lead generation SEO focuses on driving a continuous flow of qualified leads to your business – not just any leads, but those more likely to convert into customers. This makes SEO lead generation one of the highest-impact elements of your marketing strategy.
The Winning Combo
Ignoring lead generation in your SEO strategy is like overlooking customers who walk through your front door. By combining the two, you create a powerful duo that can significantly boost your revenue.
Website Audit
Optimising your website for both SEO and lead generation is essential. Our gurus use their expertise to ensure your site is primed to capture more leads.
Technical SEO for Lead Generation
For effective lead generation, your website’s technical foundation must be solid. Your site operates as a system with numerous components that all need to function seamlessly. A successful lead generation strategy incorporates essential technical optimisations, including structured URLs, canonical tags, fixing broken links, and ensuring fast loading times. These adjustments enhance user experience, helping to capture and retain potential leads.
Leveraging Customer Testimonials
Customer testimonials are a powerful tool in lead generation, establishing trust and credibility. Featuring authentic feedback prominently on your site assures potential clients of your value, positively influencing their decision-making process and driving higher conversion rates.
Conversion Rate Optimisation (CRO)
Conversion rate optimisation is essential to make the most of your website traffic. CRO focuses on analysing visitor behaviour and implementing strategies to improve the percentage of users who complete desired actions, such as signing up or requesting more information. With data-backed CRO tactics, you can continually refine your lead generation funnel for optimal results.
SEO Success for Weekenda
In August 2020, Weekenda partnered with OMG to implement an SEO strategy, and over the past year, we’ve seen remarkable results.
105%
increase in organic new users
84%
increase in overall keyword reach
134%
increase in organic goal completions
300%
increase in top 3 keywords
How does SEO actually work in 2025 and beyond?
With Google’s constant updates and algorithm changes our Gurus constantly cover these 3 key areas
Strategic Expertise and Lead Generation Goal Alignment
Our lead generation services go beyond basic tactics to elevate your visibility and capture high-quality leads. We take a personalised approach, aligning our lead generation strategies with your unique business goals to develop tailored campaigns that drive meaningful connections and conversions
Evidence-Based and Innovative Lead Generation
Our entire lead generation process stands out due to our reliance on data and research. We don’t just follow general marketing trends; instead, we combine data-driven insights with innovative techniques, ensuring every aspect of your lead generation campaign is grounded in evidence and supported by top industry tools, all customised for maximum impact.
Comprehensive and Adaptive Lead Generation Agency
Each lead generation campaign crafted by our specialists begins with an in-depth analysis of your lead generation goals, current online position, and lead generation efforts. From audience research to sales pipeline optimization, our experts identify strengths and areas for continuous improvement, implementing adaptive strategies that keep your business growing.
Lead Generation SEO Journey
Embark on a comprehensive SEO journey, starting with market research, keyword mapping, and technical audits in the initial month, followed by ongoing refinement through Technical SEO, Link Building, and Content Development in subsequent months.
Month 1
SEO Foundations
It all Starts here
-
1
SEO Market Analysis
Within the first two months of our partnership, our Gurus set out to uncover everything they can about your business and competitors.
We also uncover your sector’s most relevant and profitable keyword opportunities to capture high-value traffic. -
2
Keyword Excellence & Strategy
The next step is all about keywords. We put together a premier on-page SEO strategy to maximise your website’s search potential by meticulously matching your website’s pages with the most valuable and relevant keywords to ensure each page is optimised to attract and engage your target audience effectively. -
3
Technical SEO Excellence Audit
Once we’re ready with our keyword research, our experts will move on to the backend of your website. So we can rectify common SEO issues, assess website responsiveness and speed, and also confirm that you’ve got all the technical SEO must-haves. -
4
Content Mastery for SEO
With these newfound SEO insights in our hands, our creative content experts create and optimise content for key pages that tick Google’s box of approval by amplifying your Expertise, Authority and Trustworthiness (E-A-T). -
5
Backlink Excellence & Strategy
Our next step involves producing a comprehensive SEO backlink strategy to elevate your website’s Domain Authority (DA). This means acquiring high-quality, relevant backlinks to boost your site’s credibility and authority to drive improved search engine rankings and visibility.
BESPOKE STRATEGY DEVELOPMENT
Your Personalised Roadmap
Our team of digital experts carefully designs a bespoke roadmap in the first month, paving the way for focused implementation strategies in the subsequent months.
MONTH 2 onwards
Agile Campaign Development
Implementation of your SEO Strategy roadmap
Account-Based Marketing (ABM) Strategy
Our tailored ABM strategies focus on targeting high-value accounts, allowing your business to direct efforts towards qualified prospects, industry leaders, and key decision-makers within organisations. Through personalised outreach and strategic content, we align our efforts with your business objectives to drive meaningful engagements and higher conversion rates.
Outbound Lead Generation
We develop and implement outbound lead generation tactics designed to reach potential clients proactively. From targeted email campaigns to strategic outreach initiatives, our approach is tailored to capture the interest of prospects and convert them into quality leads for your sales team.
Inbound Marketing Strategies
Our inbound marketing strategies attract and nurture leads by providing valuable, relevant content that aligns with their needs and interests. By creating engaging content across multiple channels, we build trust with your audience, drawing them organically into your sales funnel.
B2B Lead Generation Assessment
Our team conducts an in-depth analysis of your B2B lead generation efforts, examining areas like current engagement, conversion metrics, and target market alignment. This assessment allows us to identify gaps and refine our approach to generate higher-quality leads for your business.
Content and Conversion Optimisation
To maximise your website’s lead generation potential, we provide tailored recommendations for content and conversion optimisation. This includes refining landing pages, enhancing calls to action, and structuring content to support your lead generation goals effectively.
Competitor Landscape Evaluation
We conduct a detailed evaluation of the competitive landscape to identify areas where your lead generation efforts can stand out. By understanding your competitors’ approaches, we pinpoint unique opportunities for your business to capture and convert leads more effectively.
Achieving SEO Success for Our Clients
Search engine optimisation is a long-term investment, with significant results typically taking months to achieve. Be cautious of companies that promise instant success; reputable SEO firms focus on realistic timelines and prioritize optimizing key areas to drive increased sales and revenue.
693% increase in Top 3 keywords worldwide
In just 24 months, this Australian fashion brand achieved international success in a highly competitive market with OMG.
Jazmin GreenHead of Enterprise SEO
#1 Position
for Underwear
Calvin Klein secured the top spot for its leading product category through organic search with OMG.
Erika DiasSenior Enterprise SEO Consultant
900% increase in Top 3 keywords
In 6 months, this leading tutoring company achieved significant success using OMG’s SEO and PPC strategy.
Ahkeem SealySEO Manager
45x ROAS
on Paid Search
A leading skincare brand saw exceptional growth and a stronger online presence within just 6 months.
Ed JonesHead of Paid Search
Money keywords ranked using our Evidence Driven Framework
We dedicate ourselves to digital marketing efforts that generate significant revenue for your business. While other agencies may boast about increasing clicks and traffic, our commitment is to the results that matter most to you—the ones that contribute to your financial success.
| Client | High Search Money Keyword |
Current Ranking |
Original Ranking |
|
|---|---|---|---|---|
 |
#1 ‘Sugar free kombucha’ | 1 | 9 | view case study |
 |
#1 ‘Reformer Pilates classes’ | 1 | 3 | view case study |
 |
P1 ‘Carrera sunglasses’ | 1 | 100 | view case study |
 |
#1 ‘chai latte’ | 1 | 27 | view case study |
 |
#1 ‘awning supplier’ | 1 | 10 | view case study |
How Can We Help?
Our SEO Services
Our expert team specialises in all facets of SEO. No matter the industry or size of your business we’ve got the experience and expertise to get you real results.
Local SEO
Get more customers locally, by improving your websites local seo strategy and drive more traffic to your site!
Enterprise SEO
Long-term success lies in enterprise seo campaigns to lower your cost per acqusition, scale your rankings, grow your revenue and increase your market share.
eCommerce SEO
Become a marketplace champion with a specialised eCommerce SEO strategy that boosts traffic AND sales.
Lead Generation SEO
SEO-generated traffic does nothing for your business if it doesn’t convert to leads. A killer SEO strategy is fine-tuned to generate real revenue.
B2B SEO
Generate floods of qualified leads and supercharge revenue. Achieve next-level growth with evidence-based B2B SEO.
Content Strategy SEO
An expert content strategy accelerates your SEO results, attracts waves of new visitors and converts more customers.
Content Marketing SEO
Launch high-impact Content Marketing that delivers soaring growth in traffic, leads and customers for the long term.
Link Building SEO
Become the site that anyone who’s anyone wants to link to. Earn quality links to bolster your rankings, drive traffic and accelerate your revenue.
Our dedicated experts are ready & waiting to get started today.
We’ve been able to increase our organic conversions by 345% year on year.
Tegan Thorpe – Cohen Handler
We’ve been able to increase our organic conversions by 345% year on year.
Tegan Thorpe – Cohen Handler
We’ve been able to increase our organic conversions by 345% year on year.
Tegan Thorpe – Cohen Handler
We’ve been able to increase our organic conversions by 345% year on year.
Tegan Thorpe – Cohen Handler
We’ve been able to increase our organic conversions by 345% year on year.
Tegan Thorpe – Cohen Handler
All these Success Stories
started with a Free Audit
Our performance marketing specialists are known as the best at integrated digital campaigns and have won major awards for a reason… RESULTS.
Our dedicated experts are ready & waiting to get started today.
WE ARE THOUGHT LEADERS
We don’t just execute strategies we pioneer innovation.
OMG excels as a digital marketing innovator, consistently pushing boundaries to provide clients with leading-edge strategies in the dynamic digital landscape.
We’ve got Gurus all over the world.
SydneyMelbournePerthGold CoastBrisbaneAdelaideSingaporeDubaiTexasCape TownSerbia
Hi I’m Jazmin, I’m the head Head of Enterprise SEO.
I make sure that our enterprise clients rank high on SERPs to gain some BIG results.
Hi I’m Simon, I’m the Chief Customer Officer.
I take huge pride in making sure that all of our clients are happy and well taken care of.
Hi I’m Hayley, I’m the Head of Data & Analytics.
I am always ahead of the game – keeping all our Gurus up to date on the latest.
What exactly is Gurulytics?
It’s our advanced analytics tool and bedrock of our success. It transforms raw data into actionable strategies, consistently delivering exceptional results for our clients.
5 Star SEO Agency
Drive genuine business growth
We delivered a blog-focused content strategy, integrated with an SEO campaign. Over 12 months, here are some awesome results.
Multiply your organic website traffic
Maximise your exposure across targeted channels with a lead generation agency committed to driving real results. Watch your business outpace competitors and generate consistent, high-quality leads through expertly crafted outbound and inbound strategies. Our tailored approach has helped Australian businesses achieve remarkable growth, tripling their leads through focused, data-driven lead generation efforts.
Command Attention Across Channels
Take your business to the forefront of search engines and industry-specific platforms. Outshine the competition with first-rate strategies that put your brand in front of relevant prospects. Our innovative lead generation tactics, from account-based marketing to B2B outreach, ensure you stay ahead, capturing and converting leads through cutting-edge digital strategies.
Partner with Transparent Lead Generation Experts
Unlike some lead generation agencies that rely on vague promises, OMG is dedicated to full transparency. Whether we’re focusing on account-based marketing, outbound tactics, or content-driven inbound strategies, our team keeps you informed every step of the way. We’re committed to achieving real results, and we don’t stop until you reach your lead generation goals.
A Global Agency. The Same Goal.
Team Members
200+
Client Revenue
$761m
Client Retention
98%
Why Choose OMG?
When you partner with Australia’s leading digital marketing agency, you’re backed by a team of the brightest marketing minds in the country.
- No cookie-cutter strategies—just personalised campaigns designed to drive powerful, measurable results.
- No time wasted on BS. We focus on real, sustainable growth with best-practice methods.
- Specialists across every digital channel and stage of the customer journey, all working to maximise your marketing performance.
- Proven success across hundreds of industries, for brands big and small.
- Start with a free audit and strategy session. We’re committed to 100% transparency—no surprises, just results.
Why Not Another Agency?
Worse results, outdated strategies, and a lack of transparency.
- Agencies often rely on generic strategies that fall short.
- Misleading guarantees with shady practices that can harm your long-term growth.
- Limited expertise and disconnected teams, with fewer service offerings.
- Less knowledge and experience navigating diverse industries.
- Hidden fees and unexpected costs, making for an unpleasant surprise.
Top Certifications
We Partner with the best
Our trusted partner network of top technology brands and leading agencies helps us deliver the best, seamless experience – time and again.
Top 3% Google Ads Agencies in Australia
Frequently Asked Questions
How does SEO improve my website’s visibility?
SEO boosts your website’s visibility by optimising it to rank higher in search engine results. This involves refining content, structure, and on-page elements to meet search engines’ standards of relevance and authority. By enhancing these factors, your site becomes more attractive to search engines and users searching for keywords related to your products or services.
How long does it take to see results from SEO?
SEO is a long-term strategy, and results generally take three to six months to show. However, timelines vary depending on industry competitiveness and the quality of your SEO efforts. Patience and consistency are key, as SEO gains momentum over time, leading to improved visibility and search rankings.
What are the key elements of a successful SEO strategy?
An effective SEO strategy integrates high-quality content, authoritative backlinks, relevant keywords, and technical optimisation. Together, these elements make your site more visible and appealing to both search engines and potential customers.
Can SEO adapt to search engine algorithm updates?
Absolutely. A well-planned SEO strategy is built to be flexible and adapt to search engine algorithm updates. Our SEO experts stay on top of these changes to ensure your website continues performing well, no matter how algorithms evolve.
