A top-tier Facebook Ads agency should take care of everything needed to help you get the best return on ad spend possible from your advertising budget. We’re talking end-to-end campaign ideation, implementation, Facebook Ads management, and optimisation.
What does that include? We’re glad you asked! For starters, any seasoned Facebook Ads agency understands that sales don’t just magically happen. You have to put in the work at each stage of the customer journey to reap the rewards at the end. That’s why we start by building out a full marketing funnel that covers brand awareness, consideration, and conversion — so we’re hitting all the correct channels with powerful messages that convince your customers to take action. Alongside this funnel mapping, we’ll conduct comprehensive competitor, customer and market research to find new ways of targeting your ideal customers.
Speaking of targeting your customers, a leading Facebook Ad agency should help you develop and finetune your creative so it has maximum impact on the feed. Persuasive copywriting that drives people to take action? Yep. Insanely effective creative that entices visitors to click? You bet. This isn’t a one-and-done either. Your agency should constantly be developing new creative to ensure your audiences don’t get ad fatigue and that you’re optimising your Facebook Ads cost. They should also regularly A/B test every component of your ads to optimise your performance — we’re talking targeting, copy, creative and CTA.
Now let’s move on to tracking. Any Facebook advertising specialists worth their salt should work with you to make sure your goal tracking is on point, so you have the insights needed to measure how your Facebook business page is performing. This is important because if you’re not tracking the right data or using Facebook Pixel, you have no way of knowing whether your ad campaign is actually working as hard as it should for your bottom line. What’s more, a good Facebook marketing company will use this data to finetune your campaigns for performance.
If you work with a Premium Facebook Partner like OMG, you’ll be working with an agency that has a wide-ranging and robust portfolio in which to have tried and tested what strategies work best. They We don’t just settle for what others say is “best practice” — our Gurus use smart tactics, then optimise, optimise, and optimise some more to achieve sustainable growth over time. The benefits don’t stop there either. As a Premium Facebook Partner, we have access to more than just your average digital marketers, including new ad formats, advertising initiatives, and priority tech support.
It’s a lot, which is why not all Facebook Ads agencies aren’t up to the task. Some cut corners or hide campaign performance. Others report on vanity metrics, without delivering impact on your bottom line. But not us. Our Facebook Ads agency is all about the results you can see, and performance you can measure. Contact us today to claim your FREE strategy session, digital audit and 6-month game plan, and discover what sets us apart from the rest.