SOCIAL MEDIA SPECIALIST AGENCY

Grow your business with a
Facebook campaign

By using Facebook’s powerful targeting tools, we will give you data-driven lead generation campaigns. We’ll also give your profile a makeover to feature content that gets traction from new audiences.

OMG - Number 1 Rated Agency in Australia

70 Million

We generated more than 70 million clicks for our clients.

$761 Million

We’ve delivered over $761M in new revenue for our clients.

5.6 Million

Our clients achieved more than 5.6 million conversions with OMG.

4.1 Billion

We delivered powerful, profitable results through 4.1 billion impressions.

OMG - Event - Founders
OMG - Event - Andrew Raso
OMG - Event - Founders
OMG - Event - Mez Homayunfard

With Over 10+ Years experience

We Help Brands Big and Small Reach Their Full Potential.

With 200+ Growth Gurus, 70-80% SMB clients, we’re certified experts in all channels and platforms it’s just part of the reason we’re Australia’s best rated, reviewed and revered marketing agency.

Why your business needs  Facebook Advertising

Most Facebook advertisers focus on farming followers, likes and comments. But if you’re not actually turning over a profit with Facebook, you’re not using its full potential. When you’re investing in Facebook advertising, why settle for anything less than great returns?

What makes a good Facebook ad?

Creating a good Facebook ad depends on what ad format works with current trends, what your company is marketing, and who your audience is. Our Gurus are experts at crafting ads that appeal to your target audience, as we have worked with a range of businesses and business sizes. There’s no right answer for what makes a good Facebook ad – just that it reflects the voice of your business and is visible to your target audience!

Is Facebook advertising effective?

Yes! Whether it’s a carousel ad, a video, lead generation, a right rail ad or a standard ad that pops up in the middle of your customers’ feeds, we will put in the testing and match it with our experience to deliver you a format that will work seamlessly with your business goals – AND get you the results you’re after.

OMG - Felicia Nguyen

Improved ROAS by 31%

Within 6 months, this luxury Australia fashion boutique saw some incredible results. From a 23 x ROAS to an increase in conversion rate by 15%.
Felicia NguyenSenior Paid Social Consultant
OMG - Sophia Chugg

23 x ROAS in paid social ads

This leading one-stop-shop Nurse store, has been working with OMG for 2 years. Within the last 6 months, saw a 57% increase in conversion value.
Sophia ChuggSenior Paid Social Consultant

6 x ROAS & $41.2k made in 3 months

For a seasonal campaign for a bespoke Gin brand, the goal was to 5 x checkouts. In doing so, achieved a 6 x ROAS promoting events & experiences.
Kas RobinsonPaid Social Manager
OMG - Icon Badge - Facebook

Smart targeting generates incredible results

Crank out the maximum return on your social media advertising investment by using Facebook Ads’ incredible targeting capabilities. Tapping into the true power of Facebook requires more than just creating a cool profile with amusing posts. Many businesses aren’t connecting with new audiences because there is just too much content online; organic reach doesn’t cut it any more.

OMG - Badge - Tools

Make use of in-depth targeting tools

To get Facebook to drive actual sales, you need a carefully crafted Facebook Ads campaign. One that makes use of its in-depth targeting tools. By showing only relevant ads to a pinpointed target audience, you can unlock an ROI over four times greater, and massively decrease your cost-per-click.

OMG - Social Media

More than just likes and followers

Harness Facebook advertisements’ powerful data mining tools to paint detailed portraits of the people within your target markets. Every element of your profile and ads are customised to appeal to the most valuable Facebook users. Whether it’s placement, bidding, content or monitoring, our Gurus make sure every action goes towards improving your bottom line and ROI.

Kick sales into overdrive with social media

Unlock the full potential of social media beyond brand awareness—witness a surge in leads and revenue through a seamlessly integrated social media advertising strategy.
Whether on Facebook, Instagram, LinkedIn, or YouTube, our expertise lies in crafting impactful campaigns that not only engage your existing audience but also attract a multitude of new customers. Our Gurus specialise in creating revenue-driven advertising initiatives, focusing on meaningful results such as clicks, leads, and sales rather than mere vanity metrics.

483%

Increase in organic revenue.

“The best agency, best delivery and best service I’ve ever had in my 20 years of working with agencies.”

Lauren Jenkins – Zenith Payments

320%

Increase in organic revenue.

“Simon and the team have really gone above and beyond for us…”

Tegan Thorpe – Cohen Handler
OMG - Client - Thomas Brown

483%

Increase in organic revenue.

“We’ve enjoyed working with OMG over the past year or so..”

Thomas Brown – Hyper Karting

Targeted Ad Experiences for Brand Awareness

Utilise social media to promote your brand across platforms like Facebook, LinkedIn, Instagram, TikTok, and Pinterest, reaching a vast audience. Craft personalised ads that resonate with your audience, leveraging advanced targeting to reach the right people and increase conversion rates, ROI, and business growth.

Data-Driven Impactful Campaigns

Social media advertising directly impacts conversion rates, with platforms like Facebook and LinkedIn offering precise targeting tools. Our team focuses on delivering measurable results through data-driven campaigns, analysing performance data to optimise strategies. We track metrics like clicks, conversions, and customer behavior, ensuring every ad contributes to your business goals.

Integrated Cross-Platform Marketing

OMG integrates your brand story seamlessly across LinkedIn, TikTok, Pinterest, and more, ensuring a consistent and compelling voice wherever your audience is. Our Paid Social Media Advertising expertise tailors ad experiences to each platform’s strengths and demographics, expanding your reach and engaging diverse audience segments.

We Explain How Paid Social Actually Works!

Our Approach for Your Results

Embark on a comprehensive Facebook Ads journey starting with our thorough 7-part audit, providing key insights that shape your personalised 6-month strategy.

  1. 1

    Account structure

    • Is there a clear conversion funnel present? 
    • Does each campaign have a clear objective, with structure ads and ad sets?
    • Is naming consistent? 
  2. 2

    Audiences

    • Are Facebook & Instagram engagement audiences set up?
    • Custom website audiences?
    • Look alike audiences?
  3. 3

    Copywriting

    • Is ad copy compelling, relevant, with a clear CTA?
    • Are there link descriptions present? 
    • Any A/B testing already undertaken? 
  4. 4

    Landing pages

    • Is Facebook Pixel installed?
    • Are Pixel Events tracking?
    • Are landing pages conversion-focused and correctly linked each time?
  5. 5

    Targeting

    • Is there audience duplication? 
    • Are custom audiences and lookalike audiences used?
    • Is there consistent and targeted placements? 
  6. 6

    Creative

    • Is there keyword-level bid management?
    • Are location bid modifiers and mobile bid modifiers set? 
    • Is brand in position #1 and getting 100% impression share? 

5 star SOCIAL MEDIA agency

Social media marketing
you can take to the bank

OMG - Icon Badge - Facebook

Partner with OMG for high-ROI Facebook Advertising

Facebook and Instagram should be more than just time-consuming platforms; they should be generating revenue. Our approach focuses on converting your efforts on these platforms into tangible sales and measurable revenue growth.
As a Facebook Marketing Partner, we excel in designing and executing lead-generating Facebook Ads campaigns. By leveraging consumer data, content strategies, and Facebook’s targeted advertising options, we not only attract leads but also convert them into loyal customers.
Customer acquisition is key to social and business growth, and our campaigns are designed to help you reach new customers, thus improving your ROI. Additionally, our campaigns create value and drive sales from existing clients, further boosting your bottom line.
We prioritize transparency and results, ensuring you know where your budget is allocated and what strategies are yielding the best outcomes.

OMG - Icon Badge - Youtube

Subscribe to non-stop sales with YouTube Advertising

YouTube is the second biggest website in the world. Not a social media marketing platform — a website, full stop. 30 million active daily users stream a billion hours of video every day, making YouTube a gold mine of opportunity. That’s why smart businesses use YouTube Advertising to captivate audiences, drive clicks to their website, and supercharge sales.
But here’s the catch with YouTube: it isn’t TV advertising. It’s content on demand, skippable ads, and short attention spans. Your YouTube social media campaigns need to reach the right audience and cut through the clutter if you’re going to make gains with traffic, leads, and sales.
Enter OMG. We’ll help you tap into the enormous potential of YouTube with targeted social media marketing services that are 100% tailored to your business, your industry, and your audience. Reach people who are interested in what you have to offer. Capture their interest with engaging content. Then compel them to act with an enticing call to action. It’s all part of a targeted YouTube Ads campaign that delivers a massive impact for your business.

OMG - Badge - Comments

Power your pipeline with integrated social media advertising

If you want to generate a steady stream of leads and smash out sales with social media advertising, you need to be where your audience is. That’s why our social gurus are well-versed in the social media landscape and, more importantly, platform-agnostic. We choose the best channel for you based on real data and first-hand experience.
We analyze your business, identify sticking points, and size up your current social media presence against the competition. Next, we conduct extensive market research on your target demographics, determining when, where, and how best to reach them.
Armed with these insights, we develop a custom social media management plan that’s all about giving your leads and profits a big-time boost. We create multiple campaigns across different social media platforms – Facebook, Instagram, YouTube, LinkedIn, and others.
You want to know your social media campaign is getting the results you expect. Our custom dashboard lets you view detailed performance stats on all your social media ads in one place. Rest assured, our gurus also harness this intel to optimize your campaigns at every opportunity.

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Achieving Social success for our clients

SEO is a long-term game; it takes months for notable results. Beware of overnight promises; genuine SEO companies focus on realistic timeframes and prioritise optimising key areas for increased sales and revenue.

Book a Strategy Session
OMG - Felicia Nguyen

Improved ROAS
by 31%

Within 6 months, this luxury Australia fashion boutique saw some incredible results. From a 23 x ROAS to an increase in conversion rate by 15%.

Felicia NguyenSenior Paid Social Consultant
OMG - Sophia Chugg

23 x ROAS in paid social ads

This leading one-stop-shop Nurse store, has been working with OMG for 2 years. Within the last 6 months, saw a 57% increase in conversion value.

Sophia ChuggSenior Paid Social Consultant
OMG - Kas Robinson

6 x ROAS & $41.2k made in 3 months

For a seasonal campaign for a bespoke Gin brand, the goal was to 5 x checkouts. In doing so, achieved a 6 x ROAS promoting events & experiences.

Kas RobinsonPaid Social Manager

Money keywords ranked using our Evidence Driven Framework

Our sole focus is on digital marketing strategies that translate into serious revenue for your business. While other agencies promise results in the form of clicks and traffic, we’re only interested in the results you really want – the ones you can take to the bank.

Client High Search
Money Keyword
Current
Ranking
Original
Ranking
#1 ‘mens polo shirts’ 1 9
#4 ‘holiday rentals hunter valley’ 2 61
#1 ‘roof top tent’ 1 4
92 ‘best buffet in sydney’ 8 100
350,000 ‘womens dresses Sydney’ 4 67

How Can We Help?

Our Social Media Marketing Services

Find out where your people hang out with their wallets out and start smashing those sales goals.

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OMG - Icon Badge - Facebook

Facebook Advertising

Has your business befriended Facebook? Harness the incredible reach of the world’s largest social network to generate loads of quality leads.
OMG - Icon Badge - Instagram

Instagram Advertising

Grow your business with a targeted Instagram advertising plan that focuses on sales, not likes.
OMG - Icon Badge - Pinterest

Pinterest Advertising

Reach customers who are looking for inspiration, and products similar to yours- through enjoyable and aesthetic advertising.
OMG - Icon Badge - Linked In

Linkedin Advertising

Stay top-of-mind and convert site visitors into customers with competitor-crushing remarketing.

Our dedicated experts are ready & waiting to get started today.

Our Social Clients love us

Our sole focus is on digital marketing strategies that translate into serious revenue for your business.

  • Excellent agency to work with and very knowledgeable in their field. Highly recommend using Online Marketing Gurus for all your SEO needs!

    Ami Robertson

    Trades & Events Marketing Manager
  • I have been working with OMG for over a year now, really happy with their service and my SEO results! The team are really friendly and easy to chat too.

    Michael Murdica

  • Always professional, helpful and provide excellent results! Would definitely recommend no matter how big or small your business is.

    Forrest Ladkin

    Founder
  • It’s been amazing working with OMG, Pete especially is easy to work with. We’ve been really happy with our results with OMG. We’ve seen really noticeable year-on-year results through paid, social and organic. The best thing is having that support when we don’t have that expert knowledge.

    Jessica Condon

    Brand & Design Manager
  • OMG has been a great help in making the launch of our advertising campaigns a breeze and have been very engaged in providing suggestions on how we can improve them. Their experience is very clear and it shows in the quality of the service they provide.

    Anuj Paudel

    CTO & Co-Founder
  • It’s great working with Hannah from OMG. She’s really taking the time to understand the business and our online marketing goals and the results are showing!

    Luci Rix

  • We have been working with OMG for over almost a year now and I can say that they have definitely delivered! They are easy to work with and thanks to our acct manager Andrea things get done quickly.

    Bryan Thorpe

    Marketing Director
  • The team at Online Marketing Gurus implemented an SEO Migration project for us as part of the upgrade of our website. They were professional, efficient and most helpful. We would highly recommend!

    Emilie Emond

    Marketing Manager
  • We’ve had a positive experience working with OMG for the past 2 months. They already are Gurus in all things online marketing but what sets them apart is their excellent pre-existing processes and systems which means that we are using all our time to collaborate on initiatives to meet objectives. The team at OMG are knowledgable, attentive and communicative.

    Nishtha Mohil

    Digital and E-commerce Manager
  • Only one word for these guys AMAZING…..they really are Online Marketing Guru’s. It is clear they know their craft but can explain it to a non IT/Tec person like me. Our Account Manager, Asia, is outstanding – in fact everyone in the OMG Team I have met are “black belts”. Adam Kennedy, Chairman X Factor Retail Australia.

    Adam Kennedy

  • Love the team at OMG. They’re experts at setting up well targeted PPC campaigns and have done a great job so far on moving our keyword search rankings up to the first pages. Definitely recommend.

    Sarah Duong

    Wholesale and Ecommerce Manager
  • Very happy with Elodie and the team at OMG! They’re advice and knowledge is always helpful and valuable.

    Team

  • Simon and the team have really gone above and beyond for us. They were instrumental in the successful migration and update of our website so that our SEO transition was flawless.

  • Highly recommend OMG for all aspects of digital marketing. Very professional team who are highly skilled. Open communication throughout the whole experience.

    Very happy with results received to date.

    Cindy Simons

We’ve been able to increase our organic conversions by 345% year on year.

Tegan Thorpe – Cohen Handler

We’ve been able to increase our organic conversions by 345% year on year.

Tegan Thorpe – Cohen Handler

We’ve been able to increase our organic conversions by 345% year on year.

Tegan Thorpe – Cohen Handler

We’ve been able to increase our organic conversions by 345% year on year.

Tegan Thorpe – Cohen Handler

We’ve been able to increase our organic conversions by 345% year on year.

Tegan Thorpe – Cohen Handler

All these Success Stories
started with a Free Audit

Our performance marketing specialists are known as the best at integrated digital campaigns and have won major awards for a reason… RESULTS.

Campos Coffee

Success Story #1

Campos partner with OMG for next level SEO and SEM Results.

Dissatisfied with their ROAS and SEO results, Campos partnered with Online Marketing Gurus to help scale their SEO and SEM efforts in the highly competitive Coffee vertical. Online Marketing Gurus delivered an highly targeted SEO Strategy focusing on Content Quality, Improving technical SEO roadblocks and a comprehensive offsite SEO campaign. The results hit like a strong long black.

OMG - Case Studies - Campos Coffee - Stats
King Living

Success Story #2

How King Living Redesigned Their Website to Supercharge Business Growth

We optimised and grew the content on their category pages, affording these key pages the opportunity to compete for highly relevant keywords and drive more traffic and sales to the site.

OMG - Real Results - King Living
Workscene

Success Story #3

How Workscene Used PPC and Social To Skyrocket Return on Ad Spend

By strictly monitoring search terms, adding irrelevant terms into negative keyword lists to ensure we’re driving highly relevant traffic, along with constant tracking of bid strategies to increase Workscene’s conversions and/or impression share, we have seen almost double the returns in such a short period of time.

OMG - Real Results - Workscene
Elite Office Furniture

Success Story #4

Success For Elite Office Furniture.

Within 6 months we managed to achieve these goals while going above and beyond. Most importantly we increased their organic traffic by 80% within 6 months.

OMG - Real Results - Elite Office Furniture
eNurse

Success Story #5

Social Advertising Strategy for eNurse

OMG’s robust social advertising strategy looked at creating a full funnel approach for their Facebook and Instagram ads to maximise audience targeting and increase conversions whilst earning a high ROAS.

OMG - Real Results - eNurse
ParlourX

Success Story #6

Success in Luxury Fashion Boutique.

OMG looked at optimising the company’s current keyword strategy and quality of content and search by building out a range of new subcategory pages to help increase organic traffic.

OMG - Real Results - Parlour X

Our dedicated experts are ready & waiting to get started today.

WE ARE THOUGHT LEADERS

We don’t just execute strategies we pioneer innovation.

OMG excels as a digital marketing innovator, consistently pushing boundaries to provide clients with leading-edge strategies in the dynamic digital landscape.

Online Marketing Gurus announces its new partnership with StackAdapt
Online Marketing Gurus announces its new partnership with StackAdapt

We’ve got Gurus all over the world.

SydneyMelbournePerthGold CoastBrisbaneAdelaideSingaporeDubaiTexasCape TownSerbia
OMG - Gurulytics Mobile

Meet The Team

OMG - Jazmin Green

Hi I’m Jazmin, I’m the head Head of Enterprise SEO.

I make sure that our enterprise clients rank high on SERPs to gain some BIG results.

OMG - Meet The Team - Simon

Hi I’m Simon, I’m the Chief Customer Officer.

I take huge pride in making sure that all of our clients are happy and well taken care of.

OMG - Hayley Crandell

Hi I’m Hayley, I’m the Head of Data & Analytics.

I am always ahead of the game – keeping all our Gurus up to date on the latest.

What exactly is Gurulytics?

It’s our advanced analytics tool and bedrock of our success. It transforms raw data into actionable strategies, consistently delivering exceptional results for our clients.

5 Star Paid Social Agency

Drive genuine business growth

OMG - Search Badge

Multiply your organic website visitors

Gain maximum exposure on relevant search engine results with a Social agency that never pulls their punches. Watch your business effortlessly overtake the competition on all the search engines and form thriving new revenue streams from masterfully constructed social media campaigns. We’ve helped Australian businesses achieve an insane 3x increase in leads just by improving their social media strategy with our services.

OMG - Badge - Settings

Dominate Google search results

Rise to the top of Google’s search results and all the other search engines. Crush the competition with multiple first page search rankings on relevant search terms and local directory listings. Stay ahead of the curve and let a top SEO agency implement innovative and cutting-edge digital marketing strategies to your web pages.

OMG - Badge - Website

Partner with genuine SEO experts

While some SEO companies employ “smoke and mirrors” tactics to mask their lack of results, OMG operates with complete transparency on where all your money is going. Whether it’s towards technical SEO, link-building, or local SEO, our SEO specialists will keep you in the loop at all times and explain why each process is being done. Our SEO experts promise real results, and we don’t rest until you get what you’ve paid for.

OMG - Global Agency Guru

A Global Agency. The Same Goal.

Team Members

200+

Client Revenue

$761m

Client Retention

98%

Why OMG? With Australia’s leading agency – you get an army of the best marketing minds in the country working on your account.

  • Nothing cookie cutter – just strategically personalised campaigns crafted to deliver powerful marketing returns.
  • No time wasting on BS. We only provide real results through correct practices for short- and long-term growth
  • With digital specialists across every channel and stage of the customer journey we supercharge your marketing performance.
  • With vast experience across hundreds of industries for both big and small across brands
  • Begin with a free audit and strategy session. We pride ourselves on 100% transparency.

Why not another Agency?
Worse results, less experience, outdated practices.

  • Agencies regularly use cookie cutter strategies that don’t live up to expectations.
  • Fake guarantees on activities that don’t hit ROI achieved through dodgy practices that harm you long-term.
  • Limited experience & service lines available on teams that work separately.
  • Less experience and knowledge of how to navigate different industries and verticals.
  • Constant hidden fees & undisclosed information, leading to financial surprises and unexpected costs.
OMG - Global Agency Guru

Top Certifications

We Partner with the best

Our trusted partner network of top technology brands and leading agencies helps us deliver the best, seamless experience – time and again.

Top 3% Google Ads Agencies in Australia

Frequently Asked Questions about Facebook Advertising

What is Facebook Advertising? What can it do for my business?

Facebook advertising is one of the most cost-effective methods of online advertising or offline advertising for that matter.

Rather than relying on your social posts reaching your audience organically (unpaid), you pay to get them in front of your target audience. And with Facebook boasting 2 billion users every month, chances are your audience is on there somewhere!

As with pay per click, Facebook advertising is an auction. When you submit your ad, it goes to an auction to get in front of the right people. The ad that wins and gets shown is the one with the highest total value based on three main factors: bid amount, estimated action rates, ad quality and relevance.

Why do you need Facebook advertising? Bottom line: if you’re not using Facebook advertising, you’re missing a tremendous opportunity to grow your business.

Aside from the colossal number of people who use Facebook, the targeting capabilities of its advertising platform are exceptional. Facebook is one of the most highly targeted forms of advertising.

You can dig deep into behaviours, interests, connections, demographics, age ranges, languages and locations, and even layer them on top of each other to get in front of the right people.

Is Facebook Advertising worth it?

Put it this way: the list of Facebook advertising benefits is mind-blowing. Facebook Ads have the potential to reach over 2.11 billion people or 34.1% of the total global population over the age of 13. No matter who your target audience is, they’re using Facebook. It’s not just your customers, either. There are more than 10 million businesses using Facebook Advertising. In other words, if you’re not using Facebook to reach potential customers, your competitors will be.

Not convinced yet? Consider this: social media influences 71% of consumer buying decisions. That means 7 in 10 people who make a purchase have been swayed in some way by what they’ve seen on platforms like Facebook. Put your products or services out there, and you’ll have a good shot at convincing your target audience to shop with you over the competition.

But as with all digital advertising, it’s not always easy to increase sales and revenue through Facebook ads campaigns unless you have the time and experience. You could easily and rapidly waste thousands of dollars and still not see any return on investment. Because of this, we highly recommend working with a leading Facebook advertising agency, like OMG, to ensure you have a tailored strategy and execution for success.

What’s our secret sauce, you ask? Integrated campaigns. It’s not just enough to invest in Facebook management services. You need to integrate your Facebook campaigns with other channels in a way that makes sense for your customer journey and ensure that all channels are firing when and how they should be. Our Gurus focus is on building out that full sales funnel across all your digital marketing platforms to achieve next-level growth for your business.

What companies advertise on Facebook?

A more relevant question would be – what companies don’t advertise on Facebook? Facebook advertising is one of the most cost-effective methods of both online and offline advertising.

Whether you’re a small business owner who wants to push out a single targeted ad every few months, or you’re after a comprehensive Facebook advertising campaign, you can be assured your needs will be met using OMG as your ad agency. Whether you’re a small company or a large business – advertising will get you the targeted social media users, and in turn, customers, you need.

What results can I expect with Facebook advertising services?

Make no mistake: A Facebook Ad campaign can deliver out-of-this-world results, provided you play your cards right. The platform works best when building out a funnel that increases awareness, captures clicks, and then converts those clicks into sales. Overlook any of these, and your ads won’t reach their full potential. Don’t expect to get by with basic ad copy either. You need eye-catching creative that stands out in the ever-crowded Facebook feed if you want to achieve the best return on ad spend possible from your advertising campaigns.

That’s where having the right Facebook advertising agency makes all the difference. Here at OMG, we don’t do set and forget campaigns. We’re in it for the long run, and committed to getting sustainable long-term results for your business. Our ongoing optimisations squeeze the best return for every dollar over time, so your ad campaigns only get better with age. We also make sure you’re capitalising on peak sales seasons for massive business wins, from Black Friday to Christmas.

Get these right, and the possibilities are limitless. Take, for example, this Australian beauty brand. Starting out from square one with a team of 5 based in Sydney, this team partnered with OMG to drive more meaningful brand visibility, increase sales and grow their customer base. Thanks to a hyper-targeted SEO, Facebook marketing and remarketing campaigns, they’ve achieved a massive 368% increase in organic revenue and 417% return on paid media spend — and even expanded their operations to the US.

Here’s another example of the power of Facebook business ads. An up-and-coming fashion retailer in Rosebery, NSW wanted to grow sales in a fiercely competitive industry and cement themselves as Australia’s leading plus-size fashion brand. They teamed up with OMG to drive ready-to-buy online traffic AND foot traffic with an integrated campaign that spanned SEO, PPC and Social — and we delivered. Since working together, we’ve helped them achieve 20:1 ROAS and 53% increase in website revenue, while also driving foot traffic to their 200+ stockists across the country.

What does a Facebook Ads agency do?

A top-tier Facebook Ads agency should take care of everything needed to help you get the best return on ad spend possible from your advertising budget. We’re talking end-to-end campaign ideation, implementation, Facebook Ads management, and optimisation.

What does that include? We’re glad you asked! For starters, any seasoned Facebook Ads agency understands that sales don’t just magically happen. You have to put in the work at each stage of the customer journey to reap the rewards at the end. That’s why we start by building out a full marketing funnel that covers brand awareness, consideration, and conversion — so we’re hitting all the correct channels with powerful messages that convince your customers to take action. Alongside this funnel mapping, we’ll conduct comprehensive competitor, customer and market research to find new ways of targeting your ideal customers.

Speaking of targeting your customers, a leading Facebook Ad agency should help you develop and finetune your creative so it has maximum impact on the feed. Persuasive copywriting that drives people to take action? Yep. Insanely effective creative that entices visitors to click? You bet. This isn’t a one-and-done either. Your agency should constantly be developing new creative to ensure your audiences don’t get ad fatigue and that you’re optimising your Facebook Ads cost. They should also regularly A/B test every component of your ads to optimise your performance — we’re talking targeting, copy, creative and CTA.

Now let’s move on to tracking. Any Facebook advertising specialists worth their salt should work with you to make sure your goal tracking is on point, so you have the insights needed to measure how your Facebook business page is performing. This is important because if you’re not tracking the right data or using Facebook Pixel, you have no way of knowing whether your ad campaign is actually working as hard as it should for your bottom line. What’s more, a good Facebook marketing company will use this data to finetune your campaigns for performance.

If you work with a Premium Facebook Partner like OMG, you’ll be working with an agency that has a wide-ranging and robust portfolio in which to have tried and tested what strategies work best. They We don’t just settle for what others say is “best practice” — our Gurus use smart tactics, then optimise, optimise, and optimise some more to achieve sustainable growth over time. The benefits don’t stop there either. As a Premium Facebook Partner, we have access to more than just your average digital marketers, including new ad formats, advertising initiatives, and priority tech support.

It’s a lot, which is why not all Facebook Ads agencies aren’t up to the task. Some cut corners or hide campaign performance. Others report on vanity metrics, without delivering impact on your bottom line. But not us. Our Facebook Ads agency is all about the results you can see, and performance you can measure. Contact us today to claim your FREE strategy session, digital audit and 6-month game plan, and discover what sets us apart from the rest.

How much does Facebook advertising cost?

As much or as little as you like! The great thing about Facebook advertising is that you don’t need a huge budget. You can advertise on Facebook for as little as $5 per day, making it an affordable option for small businesses. The CPM (cost per thousand impressions) on Facebook ranges from $5-10. In other words, you can spend less than $10 and reach over one thousand people! That said, it’s not really a question of how much Facebook costs, but how far your budget will go. Go into Facebook advertising with clear goals and a razor-sharp strategy, and you’ll be astounded by the ROI you can achieve.

Why is OMG the best Facebook advertising agency?

We’re the Facebook Advertising agency trusted by Australia’s most innovative businesses and marketing teams. Why? Because, unlike other agencies that talk a big game, we’re all about the end game: achieving revenue-shifting results for our clients.

Of course, we didn’t become a Facebook Partner by accident. We earned it with our stellar track record of delivering revenue impact for thousands of clients over the years. From enterprise-level businesses to local storefronts, eCommerce to B2B, we’ve built high-performing campaigns for brands of all sizes and industries (including yours!). Just look at Artelia, who worked with us to grow their Facebook Ads CTR by 32% in 6 months. Or Edible Beauty, who achieved a whopping 417% return on ad spend from their paid advertising campaigns.

We can’t talk about results without talking about our Gurus. They’re the ones hard at work day in and day out, ensuring that every campaign achieves the level of performance we know our clients deserve. Best of all, our Gurus aren’t just jacks of all trades — they’re also masters. With 150+ Gurus around the world, we’re specialists, not generalists — so we know precisely how to optimise Facebook Ads and get it working with your other marketing campaigns to help you smash your goals. This is where our biggest strength lies: in matching your ambitions with our digital marketing expertise to deliver truly integrated campaign results.

Wondering how your ads are going? You’ll always know with Gurulytics, our purpose-built reporting dashboard that gives you 100% transparency into your campaign performance. As our client, you get instant access to your campaign data, along with key wins and tasks in the pipeline. And rest assured, innovations like this are all the norm when you work with us. Our R&D team are constantly experimenting with new ad formats, platforms, and tools to get our clients serious digital results.

You wanted to know why we’re the best Facebook marketing agency around. We’ve given you plenty of reasons, but the biggest one is this: everything we do, we do to get you sustainable game-changing growth. Want to put us to the test? Claim your FREE digital audit and game plan today, and we’ll show you exactly how your brand can grow, faster with OMG.

We relentlessly test new creative, ad copy, audiences and landing pages to maximise your conversions. Our Facebook ad gurus live, eat and breathe Facebook, giving them direct insight into what works and where the opportunities are. The result? We consistently deliver sustainable game-changing growth for our clients.

How much do marketing agencies charge for Facebook ads?

Different agencies have different options, but most commonly you’ll find one of two models. Either the agency will charge a flat fee based on your total advertising spend, or calculate their fee as a percentage of your total advertising spend.

Here at OMG, we do a flat fee based on the size of spend, which includes all Facebook marketing services from ideation to implementation and optimisation. You’ll know exactly how much you’ll be investing in your Facebook advertising strategies every month, and our Gurus will be able to get the best performance possible from your campaigns.

Keep in mind: we’re not the cheapest, and for good reason. See, the cheapest agency might sound good on paper, but it doesn’t mean that you’re getting the same value out of them. Let’s say you pay $1,000 a month with one agency and only generate one sale, whereas another agency gets you a 50:1 ROAS. The first is cheaper, sure — but the second one is making your Facebook Ads worth more in terms of sales.

With OMG, this is what you’ll get: insane value from your social media marketing. You’ll have access to a team of 150+ Gurus who are masters of Facebook Ads. You’ll get a Facebook marketing strategy that is designed to make you money, while catapulting your social media presence into the stratosphere. You’ll stand out with creative that puts you ahead of the competition. And most of all, you’ll get the knowledge that we’re constantly optimising your campaigns to build unique strategies that reap better rewards year on year.

What’s the difference between Google Ads and Facebook Ads?

Google Ads and Facebook Ads are both insanely powerful platforms for growing reach, revenue and ROI online. However, the best one for your business will depend entirely on your budget, goals and audience.

Let’s start with Google. As the world’s biggest pay-per-click (PPC) advertising platform, Google Ads allows you to put your website at the top of Google search results. And, given that billions of searches are carried out every single day, that’s a ton of potential website traffic to your business website. Google AdWords works on an auction model, where you bid to show up for specific keywords that your target market is using to look for your products and services. If you win the auction, your ad appears in search.

Now let’s look at Facebook. With 2.6 billion users, Facebook is the world’s largest social media platform — and Facebook Ads gives you the ability to put your brand in front of those users. Facebook Ads also works on an auction model; however, you’re not bidding for your own Facebook ads to appear for certain search terms. You’re bidding to appear in front of specific audiences based on their interests and behaviours.

Google’s advertising platform is extremely effective in the later stages of the buying journey. You can target only keywords that you know are likely to generate sales, and capture clicks from ready-to-buy customers. However, it does get costly if you’re building brand awareness or engaging in top-of-funnel activities. Facebook, on the other hand, is a great platform if you want to build a full-funnel campaign that builds awareness, drives clicks and delivers conversions.

At the end of the day, both platforms have the potential to skyrocket your sales — and the best campaigns often use Facebook and Google to achieve out-of-this-world results. Want to know how? Claim your free digital audit today, and we’ll help you kick awareness, leads and sales into overdrive with an integrated digital marketing campaign.

Will Facebook Ads work for my eCommerce business?

Absolutely. According to Paymill, Facebook is responsible for the lion’s share of eCommerce orders from social media. If that wasn’t enough, Hubspot also found that Facebook Ads has the highest ROI amongst all paid traffic sources (including Google Ads).

Facebook Ads is an absolute must if you want to reach your target market online and bring them to your landing pages to make a purchase. But there are a few boxes you need to check off if you want to run high-converting ads that deliver tangible results.

First, don’t just stay inside the targeting box that Facebook gives you. Use custom audience targeting, such as lookalike target audiences or intent-based targeting, to pinpoint prospective customers with laser-sharp precision. Don’t forget about retargeting either. These audiences are already engaged with your Facebook page, which means it’s a lot easier to bring them back to your website and push them further down the marketing funnel. Get this right, and you can bring back more than a quarter of cart abandoners to complete the sales process — simply by reminding them to shop with your brand!

Then there are your loyal customers. These customers are integral to successful campaigns on Faacebook. Why? It costs five times less money to keep your current customers as it does to attract new ones. With Facebook’s platform, it’s easy to reach people in your audience network who have previously shopped with you and encourage them to purchase your new products or refer more business your way.

Finally, don’t be afraid to explore new types of creative for your paid ads. Facebook Ads has a TON of exciting formats that eCommerce brands can take advantage of, including Instant Experience Ads, Collection Ads, Facebook Messenger ads, and Video Ads. With the right creative and spot-on targeting, you’ll be driving floods of customers to your eCommerce site to buy, buy, buy.

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