4.9 stars out of 500+ reviews

#1 Google Ads
Management Agency
in Australia

Crush your competition. Rake in the sales. Say goodbye to poor performing ads, high CPCs and unqualified leads. Get industry dominance with an optimised Google Ads campaign.

PPC SPECIALIST AGENCY

What is Google Ads?

The simple answer is this: Adwords is a powerful way to get customers in the door, and fast. SEO is great for long-term wins, but Adwords gets you faster, high-converting results. How? The secret is in audience targeting. Adwords lets you get in front of the right people at the right time – that is, when they are looking to buy. That’s where the real ROI is.

OMG - Number 1 Rated Agency in Australia

70 Million

We generated more than 70 million clicks for our clients.

$761 Million

We’ve delivered over $761 million in new revenue for our clients.

5.6 Million

Our clients achieved more than 5.6 million conversions with OMG.

4.1 Billion

We delivered powerful, profitable results through 4.1 billion impressions.

With Over 10+ Years experience

We Help Brands Big and Small Reach Their Full Potential.

With 200+ Growth Gurus, 70-80% SMB clients, we’re certified experts in all channels and platforms it’s just part of the reason we’re Australia’s best rated, reviewed and revered marketing agency.

Why your business needs
Google Ads

Maximize your digital impact and propel your business forward with the unparalleled reach and targeting precision of Google Ads – where every click is a strategic step towards achieving your marketing goals.

Buying Intent

People searching for a search engine have buying intent. This means they tend to be in the market for the keywords they are searching for. For example, if someone searches “hairdresser Sydney”, they are probably looking to book an appointment in Sydney soon.

Only Pay Per Click

Here’s the kicker: you only pay when people click on your ad. Compare this to other ads (in digital media, for example) which cost the same price no matter whether or not anybody sees or acts on your ad. Adwords is nothing short of genius for your business.
That’s why Local SEO puts a big focus on directory listings, Google My Business profiles and social media profiles. Your Google My Business location is the number one factor impacting your local search results. No question about it, it must be part of your Local SEO strategy.

Pinpoint your audience

Because you can set the location you want your ad to show for, you can ensure only people in that spot see your ad (in this case, Sydney). In fact, you can narrow your audience by time of day, language, device type and more in your account. This is what makes Adwords so successful.

Campaigns that can scale

Google Ads is highly scalable. Say you create a new campaign that’s converting like crazy. By increasing your PPC budget, you’ll see your leads and profits increase too for your business. Another unique benefit of Google Adwords is that you can test to see what works, and use your learnings across your digital marketing strategy. For example, ff you see that certain messages and ad copy are performing well, you can use that to inform you of on-site content.
This is true for companies local and global. Though in particular for Local SEO, reviews will define your success when it comes to ranking with Google.

Turbocharge your ROI

PPC is a fantastic tactic for new businesses, or if you’re launching a new product. You don’t have to wait long to see results (especially compared to SEO). If you see it works, you can scale up fast to turbocharge your ROI. And you can quickly see which keywords or audiences are worth pursuing SEO and other digital campaigns. Think of all that time and budget you’re saving with your account!
That’s why quality link building is key for every local SEO campaign. Quality and relevance is also crucial for making an impact. Take the heavy lifting out of accelerating your link velocity with our dedicated link building team.

The sword in your toolbelt

We’re not saying you should use PPC and nothing else. Our experience shows that PPC is at its most powerful when used as part of a great digital marketing strategy. Our work with online fashion company Hello Molly shows the incredible results this can bring (spoiler: we delivered 6:1 ROI from Adwords alone!) To unleash the true revenue-shifting benefits of Adwords as part of your online advertising, call in the experts.

Skyrocket Return on Ad Spend for Workscene

OMG shifted the focus to non-branded campaigns on Google and introduced TOF as well as variations of MOF campaigns including testing of different forms of creatives.

View Full Case Study

12:1

ROAS for PPC Ads

100%

increase in paid social revenue YoY

47:1

ROAS for Smart Shopping PPC Campaign

$235K+

revenue generated from Social Ads

Customised PPC strategies for success

Unlock a surge in sales by targeting those in buying mode through the phenomenal power of Pay-Per-Click (PPC) advertising. With our Adwords management services, we optimise every click to ensure more conversions, crafting hyper-targeted campaigns that focus on those ready to make a purchase, allowing you to spend less and earn significantly more.

483%

Increase in organic revenue.

“The best agency, best delivery and best service I’ve ever had in my 20 years of working with agencies.”

Lauren Jenkins – Zenith Payments

320%

Increase in organic revenue.

“Simon and the team have really gone above and beyond for us…”

Tegan Thorpe – Cohen Handler

483%

Increase in organic revenue.

“We’ve enjoyed working with OMG over the past year or so..”

Thomas Brown – Hyper Karting

Personalised strategy

Target the right customers, at the right time, on the right platform with a meticulously planned and researched PPC campaign. Data drives the way we use keywords, messaging, and strategic timing. We understand your key demographic’s needs, intentions, behaviours, and emotional triggers that lead to decision-making.

Active management

Weed out non-performing keywords, improve your quality score, reduce your cost per click, and raise your revenue. It’s often the case with PPC campaigns, that once an ad gets switched on, it’s left to fend for itself. But if you simply ‘set and forget’, you’re not getting the most out of what PPC has to offer. We continue to monitor, analyse, and adjust your campaign to get results.

Detailed reporting

Know exactly what’s working for you. Measure the bottom-line performance of every paid search campaign. AdWords and other platforms collate stats such as the number of impressions, the number of clicks, and any resulting post-click activity on your site. We compile all this data into custom reports, so you know exactly what’s going on.

We Explain How PPC Actually Works!

Let’s Grow Together

Evidence Driven Systems For Your Optimal Conversion.

This isn’t a learning experience for us. Your campaigns aren’t a test. With over 10 years of testing, learning and experience, we’ve developed our evidence-driven framework that has been used to get over 1000+ business’s results, and is instantly applied to your business – for a faster and stronger outcome.

Our Approach for Your Results

When every click comes at a price, optimising the number of clicks that turn into sales is crucial.

It all Starts here

1

Effective Google Ad Management

We tailor our strategies to suit the unique needs of each industry, configuring accounts for agility and future growth. Our approach ensures campaigns are adaptable and future-proof, reflecting the industry’s needs and mirroring your sitemap for effective management.
2

Actionable Insights

Our structured analysis not only facilitates data analysis but also highlights critical actions to boost your campaign’s performance. We identify the levers to push for your success, providing clarity and transparency in every decision to drive your campaign forward.
3

Optimisation

Our strategy focuses on fine-tuning for peak performance and simplifying complex processes into actionable insights. We sift through information and analyse accounts meticulously, ensuring every decision is well-informed and impactful. This way, we optimise more efficiently and effectively, ensuring your campaign is always primed for acceleration and efficiency.
4

Planning & Testing

We blend creativity with meticulous planning and clear optimisation to ensure every campaign is a step ahead. By continuously exploring, hypothesising, testing, and refining, we identify opportunity areas for development and move forward with a test-and-learn approach. This dynamic strategy keeps our approach vibrant and compelling, ensuring your success is built on solid, repeatable foundations with measurable outcomes.
5

Targeting

We adjust for device, location, and schedule to optimise targeting options and bid strategies across activities, placing your message where your audience is most receptive. Our strategies go beyond the basics, incorporating sophisticated audience and remarketing tactics to keep your brand front and center.

Your Google Ads
Strategy 

Our team uses these key insights into create your 6 month strategy. Evaluation includes, but is not limited to:

Account Structure

Our first step is to build a solid foundation for your Google Ads campaign. We meticulously craft your account structure to ensure it’s organised, relevant, and conducive to achieving your business objectives. By segmenting campaigns and ad groups effectively, we optimise targeting and budget allocation for maximum impact..

Keywords

Keywords are the lifeblood of any successful Google Ads campaign. Our team conducts comprehensive research to identify high-performing keywords relevant to your industry and audience. We utilise a combination of broad, phrase, and exact match keywords to capture potential customers at every stage of the buying journey. Through continuous monitoring and analysis, we refine your keyword strategy to drive qualified traffic and increase conversions.

Copywriting

Compelling ad copy is essential for capturing the attention of potential customers and driving clicks. Our team of skilled copywriters crafts persuasive ad copy that resonates with your target audience and compels them to take action. We focus on highlighting your unique selling propositions and value propositions to differentiate your brand and drive results.

Landing Page

A seamless transition from ad to landing page is crucial for maximising conversions. Our experts optimise your landing pages to align with your ad messaging and provide a frictionless user experience. From compelling headlines to persuasive calls-to-action, we ensure every element is optimised to encourage conversions and drive business growth.

Bidding Strategy

Effective bidding strategies are essential for maximising your advertising budget and achieving your campaign goals. Our team employs advanced bidding techniques, including automated bidding strategies and manual adjustments, to optimise your ad spend and maximise ROI. By analysing performance data and adjusting bidding parameters accordingly, we ensure your campaigns are consistently delivering results.

5 star PPC agency

Why PPC with OMG?

Your business grows when your Adwords campaigns gets expert ongoing management. You can’t just set it and forget it.

Through testing, research and reporting, our team ensure your content and keywords continually align with the latest online developments and shifts in user behaviour.

Because trust is everything

If you’re trusting us to be part of your business, you should know exactly what the game plan is and where your money is going. There’s no trust without transparency, which is why we keep in contact every step of the way and provide detailed reports on performance stats, spend vs sales, targets achieved, current vs projected results and more.

Because marketing shouldn’t be a gamble

Shelling out for a digital marketing campaign is a big deal, we get it. Many businesses see it as a gamble. It shouldn’t be. Our aim is for every one of our clients to see a remarkable return on their investment, both in the short and the long term. Your strategies need to be aligned with your goals. Let’s win together.

Because we deliver results, not excuses

We’re straight talkers. There are agencies who bamboozle you with hype, jargon and shiny campaigns that are merely digital facelifts. Not us. We outline the strategic goals and financial results we aim for in real terms, then we go and get them.

Money keywords ranked using our Evidence Driven Framework

Our sole focus is on digital marketing strategies that translate into serious revenue for your business. While other agencies promise results in the form of clicks and traffic, we’re only interested in the results you really want – the ones you can take to the bank.

High Search Money Keyword	Current Ranking	Original Ranking
#1 ‘mens polo shirts’	1	9	view case study
#4 ‘holiday rentals hunter valley’	2	61	view case study
#1 ‘roof top tent’	1	4	view case study
92 ‘best buffet in sydney’	8	100	view case study
350,000 ‘womens dresses Sydney’	4	67	view case study

Our PPC Clients love us

Our sole focus is on digital marketing strategies that translate into serious revenue for your business.

Ian is Fantastic at OMG! He truly goes above and beyond and has all of the knowledge of the Industry. Our ROI Has far exceeded our expectations! I will continue to work with Ian and the team. Thank you

Nicole Hadaway
Owner
We’ve been utilising the services of OMG for over 2 years and couldn’t be happier! The level of commitment and insight the team brings to the campaign has been fantastic, and we cannot recommend them enough! Definitely leaders in this space in Australia.

Michael Faro-Tusino
Digital and Retail Manager
Excellent agency to work with and very knowledgeable in their field. Highly recommend using Online Marketing Gurus for all your SEO needs!

Ami Robertson
Trades & Events Marketing Manager
Extremely professional and knowledgeable in all dealings. They made me feel confident in my decision. One highlight was going into their office after 3 months of dealing with OMG and being shown how much money we’d saved and how much more traffic we were generating through our website.

Adam Celestino
It’s been amazing working with OMG, Pete especially is easy to work with. We’ve been really happy with our results with OMG. We’ve seen really noticeable year-on-year results through paid, social and organic. The best thing is having that support when we don’t have that expert knowledge.

Jessica Condon
Brand & Design Manager
We chose to go with OMG after interviewing 3 different SEO companies and it was one of the best decisions we have ever made for our business. Every company told us it would be 6 months before we saw any results – it has only been 3 months with OMG and there is a tangible increase in our online sales! Hannah and Alex have been a pleasure to work with and explain everything to us in layman’s terms, thanks guys!!!

Sophie Bain
Director
Fantastic company to work with! Our account manager Harriet is so attentive, quick to respond and insightful. It has been a pleasure working with this agency. They have been brilliant at helping us achieve our goals and always provide well thought out solutions. Highly recommend.

Hilary King
Marketing Manager
Online Marketing Gurus has a fantastic team who are passionate about making your business succeed! I finished up my first campaign with them and will be going again In December to maximise Christmas sales! Thanks everyone at OMG

David Lack
Founder
Have had a great experience working with OMG. Our account manager Krista is positive, delivers clear reports and updates and is always ready to help with any of our queries. OMG has been instrumental in helping us grow our SEO from scratch. Would recommend to anyone seeking organic digital growth with an agency who cares.

Rohan Grant
Marketing & Operations Coordinator
Magnificent, professional and efficient from the very first point of contact! Nabil continuously operates above and beyond every expectation, proven to be receptive and trustworthy – he shows exceptional enthusiasm with the knowledge and experience to tailor the right solution for our campaign. We look forward to kicking off this journey together!

Franco Melatti
Marketing & Communication Design Coordinator
Signing on with OMG was the smartest decision I could have made. They’ve taken the stress out and continually improved my returns beyond expectations. A special shout out to both Kiah and Paul for the unwavering belief in my products and for understanding my market.

Jasmin Newman
Director
Angelo at Online Marketing Gurus has been extremely responsive to all of our queries and I think OMG has definitely added value to our business this year.

Shannon Ingram
Director
The team at OMG are a pleasure to work with. Joseph is our point of contact and we couldn’t ask for a more responsive person. We will continue utilizing OMG’s services thanks to the fantastic people and positive results that have followed over the past 12 months.

Niki Loe
Sales Executive
We started working with Online Marketing Gurus after trying to get cut-through with two different “agencies” (ones that talked a big game, but ultimately were just out to grab a bit of cash) over the course of 18 months with PPC and SEO. Within the first three months of getting live with OMG our PPC campaigns were outperforming any of the previous campaigns we had run and the ROI continues to grow. They also gave us confidence that they way in which they went about our SEO strategy was inline with best practice and was executed to a high standard – which the results have most definitely proved.

Ben Hogg
Marketing Manager
We have worked with the talented team at OMG for over 1 year now and can’t express how happy we are with their service, knowledge in the digital space and fantastic communication!

Claud Scar
Tom, Johnny & the team have been managing our SEO & PPC for over 2 years. Good team to work with – professional, responsive & knowledgeable.

Meyry Kwik
Marketing Manager
It’s great working with Hannah from OMG. She’s really taking the time to understand the business and our online marketing goals and the results are showing!

Luci Rix
We are now on our 4th digital provider and whilst some of what we had in the past was good, OMG is by far the best experience we have had. Our results are improving enormously and we are finally getting the traction I always felt we could get. Asia is enthusiastic and responsive and Simon is a great support. Can highly recommend.

Ellen Baron
It’s been a wonderful experience working with Matt. The process has been a smooth one and since the beginning Matt and the team have been completely supportive and always happy to help answer all the questions we may have. Highly recommend Matt and the OMG team for your marketing needs!

Sevilay Karaman
Marketing & Creative
My rankings are on the up and we already have a number of keyphrases on Page 1 of Google. Caroline Jesset who I speak to regularly, always has enough time for me. I have recently started a PPC campaign and the results are AMAZING. It’s been a real pleasure working with Caroline and OMG.

Katherine Ward
Marketing Manager