Ian is Fantastic at OMG! He truly goes above and beyond and has all of the knowledge of the Industry. Our ROI Has far exceeded our expectations! I will continue to work with Ian and the team. Thank you
Nicole Hadaway
Owner
PPC SPECIALIST AGENCY
What is Google Ads?
The simple answer is this: Google Ads is a powerful way to get customers in the door, and fast. SEO is great for long-term wins, but AdWords campaigns allow for the management and optimization of advertising strategies on Google, providing faster, high-converting results. How? The secret is in audience targeting. Adwords lets you get in front of the right people at the right time – that is, when they are looking to buy. That’s where the real ROI is.
70 Million
We generated more than 70 million clicks for our clients.
$761 Million
We’ve delivered over $761 million in new revenue for our clients.
5.6 Million
Our clients achieved more than 5.6 million conversions with OMG.
4.1 Billion
We delivered powerful, profitable results through 4.1 billion impressions.
With Over 10+ Years experience
We Help Brands Big and Small Reach Their Full Potential.
With 200+ Growth Gurus, 70-80% SMB clients, we’re certified experts in all channels and platforms. It’s just part of the reason we’re Australia’s best rated, reviewed and revered digital marketing agency.
A well-managed Google Ads account can provide flexible budgeting options and effective campaign management, leading to significant returns on investment. Our agency can help you set up and optimize your Google Ads account to maximize your advertising potential.
Why your business needs
Google Ads
Maximize your digital impact and propel your business forward with the unparalleled reach and targeting precision of Google Ads –
where every click is a strategic step towards achieving your marketing goals.
It’s crucial to evaluate your business’s suitability to run Google Ads, ensuring that your website and business goals align with this powerful advertising tool.
Our agency is dedicated to assisting you in this process, maximizing your ROI through effective Google Ads management and achieving measurable results for your business.
Buying Intent
People searching for a search engine have buying intent. This means they tend to be in the market for the keywords they are searching for. For example, if someone searches “hairdresser Sydney”, they are probably looking to book an appointment in Sydney soon.
Only Pay Per Click
Here’s the kicker: you only pay when people click on your ad. Paid ads are highly effective in achieving marketing goals, as they ensure you only spend money when there is engagement. Compare this to other ads (in digital media, for example) which cost the same price no matter whether or not anybody sees or acts on your ad. Adwords is nothing short of genius for your business.
That’s why Local SEO puts a big focus on directory listings, Google My Business profiles and social media profiles. Your Google My Business location is the number one factor impacting your local search results. No question about it, it must be part of your Local SEO strategy.
Pinpoint your audience
Because you can set the location you want your ad to show for, you can ensure only people in that spot see your ad (in this case, Sydney). In fact, you can narrow your audience by time of day, language, device type and more in your account. This is what makes Adwords so successful.
Managing your own Google Ads campaign is possible but partnering with a professional Google Ads agency can enhance performance, save time, and ensure accountability, ultimately leading to better returns on investment for businesses.
Campaigns that can scale
Google Ads is highly scalable. Say you create a new campaign that’s converting like crazy. By increasing your PPC budget, you’ll see your leads and profits increase too for your business. Another unique benefit of Google Adwords is that you can test to see what works, and use your learnings across your digital marketing strategy. For example, if you see that certain messages and ad copy are performing well, you can use that to inform you of on-site content.
For ecommerce businesses, Google Shopping can significantly enhance visibility and drive sales by directly connecting businesses with ready-to-buy customers through targeted shopping ads. Integrating product feeds from the Google Merchant Center to various online platforms showcases the effectiveness of Google Shopping strategies.
Turbocharge your ROI
PPC is a fantastic tactic for new businesses, or if you’re launching a new product. You don’t have to wait long to see results (especially compared to SEO). If you see it works, you can scale up fast to turbocharge your ROI. And you can quickly see which keywords or audiences are worth pursuing SEO and other digital campaigns. Think of all that time and budget you’re saving with your account!
That’s why quality link building is key for every local SEO campaign. Quality and relevance is also crucial for making an impact. Take the heavy lifting out of accelerating your link velocity with our dedicated link building team.
The sword in your toolbelt
We’re not saying you should use PPC and nothing else. Our experience shows that PPC is at its most powerful when used as part of a great digital marketing strategy. Our work with online fashion company Hello Molly shows the incredible results this can bring (spoiler: we delivered 6:1 ROI from Adwords alone!) To unleash the true revenue-shifting benefits of Adwords as part of your online advertising, call in the experts.
Skyrocket Return on Ad Spend for Workscene
OMG shifted the focus to non-branded campaigns on Google and introduced TOF, as well as variations of MOF campaigns, including the testing of different forms of creatives.
12:1
ROAS for PPC Ads
100%
increase in paid social revenue YoY
47:1
ROAS for Smart Shopping PPC Campaign
$235K+
revenue generated from Social Ads
Customised PPC Strategies for Success
Unlock a surge in sales by targeting customers in buying mode with the phenomenal power of Pay-Per-Click (PPC) advertising. Our AdWords management services optimise every click to boost conversions, crafting hyper-targeted campaigns that focus on those ready to purchase—helping you spend less and earn more.
Personalized Google Ads Strategy
Reach your ideal customers at the right moment with tailored Google Ads campaigns designed to maximize impact. Our strategies are data-driven, focusing on optimizing keywords, crafting compelling ad copy, and aligning campaigns with user behavior. By understanding your audience’s needs and triggers, we develop campaigns that convert clicks into sales, ensuring your ads resonate with high-intent customers.
Hands-On Campaign Management
Your Google Ads deserve expert attention, not a passive approach. We actively manage every aspect of your campaign, from refining keyword targeting to improving quality scores and reducing costs per click. With continuous monitoring and adjustments, we ensure your campaigns drive consistent growth and revenue—because effective Google Ads are never “set and forget.”
Transparent and Actionable Reporting
Gain full visibility into your campaign’s performance with detailed, easy-to-understand reports. We provide insights into key metrics like impressions, clicks, conversions, and overall ROI. Our custom reports ensure you understand exactly how your advertising investment is driving results and where opportunities for improvement lie.
Let’s Grow Together
Evidence-Driven Systems for Optimal Conversion.
This isn’t a trial for us, and your campaigns aren’t experiments. With over 10 years of testing, learning, and refining, we’ve developed an evidence-driven framework that’s delivered results for over 1,000 businesses.
It’s ready to be applied to yours—delivering faster, stronger outcomes.
Our Approach for Your Results
When every click comes at a price, optimising the number of clicks that turn into sales is crucial.
It all Starts here
-
1
Expert Google Ads Management
We design tailored strategies to meet the unique demands of your industry, configuring Google Ads accounts to be agile and prepared for long-term growth. By aligning campaigns with your business structure and objectives, we ensure seamless management that adapts to market changes and supports your success. -
2
Data-Driven Insights
Our in-depth analysis provides more than just numbers—it uncovers actionable insights that elevate your Google Ads performance. We identify the key factors driving success and provide transparent recommendations to help you achieve your goals with clarity and confidence. -
3
Continuous Optimization
Achieving peak performance requires ongoing refinement. We meticulously analyze account performance, streamline processes, and implement informed adjustments that drive efficiency and results. Our approach ensures your campaigns are always optimized to deliver maximum ROI and ready for growth. -
4
Strategic Planning and Testing
Innovation meets precision in our planning process. We employ a test-and-learn methodology, combining creativity with structured testing to identify opportunities for improvement. This dynamic approach ensures your Google Ads campaigns remain fresh, impactful, and consistently aligned with measurable outcomes.
-
5
Advanced Targeting Strategies
Our targeting approach goes beyond the basics, optimizing for device type, geographic location, and user behavior to ensure your ads reach the right audience at the right time. By leveraging advanced remarketing and audience segmentation tactics, we keep your brand front and center, driving engagement and conversions.
Your Google Ads
Strategy
Our team leverages data-driven insights to craft a comprehensive 6-month Google Ads strategy designed to deliver measurable results. Here’s how we ensure your campaigns are primed for success:
Account Structure
A well-organized account is the foundation of a successful Google Ads campaign. We meticulously structure your account to align with your business objectives, creating relevant campaigns and ad groups that optimize targeting and streamline budget allocation. This strategic organization enhances efficiency and maximizes impact.
Strategic Keyword Research
Keywords are the cornerstone of any Google Ads campaign. Our experts conduct extensive research to identify high-performing keywords tailored to your industry and audience. By employing a mix of broad, phrase, and exact match keywords, we capture potential customers throughout their buying journey. Regular monitoring and refinement ensure your campaigns consistently drive qualified traffic and conversions.
Persuasive Ad Copywriting
Compelling ad copy is essential for standing out in competitive search results. Our skilled copywriters craft attention-grabbing ads that speak directly to your target audience, emphasizing your unique selling points and motivating clicks. With a focus on driving engagement and conversions, our copy helps your brand make an impact.
Landing Page Optimization
A seamless transition from ad to landing page is key to boosting conversions. We align your landing pages with the messaging in your ads, ensuring a cohesive and frictionless user experience. By optimizing headlines, visuals, and calls-to-action, we create landing pages that turn clicks into tangible results.
Smart Bidding Strategies
Maximizing ROI requires a precise approach to bidding. Our team combines advanced automated bidding techniques with manual fine-tuning to ensure your budget is used effectively. By analyzing performance data and adjusting parameters, we keep your campaigns competitive and delivering top results.
5 star PPC agency
Why Choose OMG as Your Google Ads Agency?
Your business thrives when your AdWords campaigns receive expert, ongoing management. You can’t just set it and forget it.
Through rigorous testing, research, and reporting, our team ensures your content and keywords consistently align with the latest online trends and shifts in user behaviour.
Transparency at Every Step
Trust is built on openness. When you choose OMG, you’ll know exactly how your advertising budget is being used. We provide detailed, transparent reporting on performance metrics, spend vs. sales, targets achieved, and future projections. You’re never left in the dark—we’re here to keep you informed and confident in your campaign’s success.
Marketing Without the Risk
We understand that investing in Google Ads is a big decision, and it shouldn’t feel like a gamble. Our tailored strategies are designed to generate measurable results, both in the short term and over the long haul. With a clear focus on your goals, we help you make every dollar count.
Results, Not Excuses
At OMG, we believe in delivering tangible outcomes. While some agencies lean on buzzwords and flashy campaigns, we focus on what matters: strategic goals, actionable insights, and measurable growth. No jargon, no fluff—just real results that help your business succeed.
Achieving PPC Success for Our Clients
PPC can deliver results faster than SEO, but success comes from a well-executed strategy, not shortcuts. By focusing on optimising campaigns and targeting high-intent audiences, we help businesses drive more leads, sales, and revenue. Beware of agencies offering instant results without a sound strategy—true PPC success lies in ongoing optimisation and data-driven decisions.
Over $500k Generated in 30 Days
For a sustainable luxury furniture brand, we delivered a 42x ROAS and over $500k in sales, representing a 172% year-on-year increase during their biggest sale period.
Cathy XuGroup Paid Search Manager
22% Increase in Conversion Value YoY
In just 30 days, we generated a 26% higher ROAS and a 22% increase in conversion value for a leading natural cosmetics brand.
Ed JonesHead of Paid Search
400% Increase in Leads
For a seasonal campaign, we achieved a 400% increase in leads for a leading heavy-duty ute and tray solutions company.
Andrew SuttonPaid Search Consultant
Money keywords ranked using our Evidence Driven Framework
We dedicate ourselves to digital marketing efforts that generate significant revenue for your business. While other agencies may boast about increasing clicks and traffic, our commitment is to the results that matter most to you—the ones that contribute to your financial success.
| Client | High Search Money Keyword |
Current Ranking |
Original Ranking |
|
|---|---|---|---|---|
 |
#1 ‘Sugar free kombucha’ | 1 | 9 | view case study |
 |
#1 ‘Reformer Pilates classes’ | 1 | 3 | view case study |
 |
P1 ‘Carrera sunglasses’ | 1 | 100 | view case study |
 |
#1 ‘chai latte’ | 1 | 27 | view case study |
 |
#1 ‘awning supplier’ | 1 | 10 | view case study |
We’ve been able to increase our organic conversions by 345% year on year.
Tegan Thorpe – Cohen Handler
We’ve been able to increase our organic conversions by 345% year on year.
Tegan Thorpe – Cohen Handler
We’ve been able to increase our organic conversions by 345% year on year.
Tegan Thorpe – Cohen Handler
We’ve been able to increase our organic conversions by 345% year on year.
Tegan Thorpe – Cohen Handler
We’ve been able to increase our organic conversions by 345% year on year.
Tegan Thorpe – Cohen Handler
All these Success Stories
started with a Free Audit
Our performance marketing specialists are known as the best at integrated digital campaigns and have won major awards for a reason… RESULTS.
Our dedicated experts are ready & waiting to get started today.
WE ARE THOUGHT LEADERS
We don’t just execute strategies we pioneer innovation.
OMG excels as a digital marketing innovator, consistently pushing boundaries to provide clients with leading-edge strategies in the dynamic digital landscape.
We’ve got Gurus all over the world.
SydneyMelbournePerthGold CoastBrisbaneAdelaideSingaporeDubaiTexasCape TownSerbia
Hi I’m Jazmin, I’m the head Head of Enterprise SEO.
I make sure that our enterprise clients rank high on SERPs to gain some BIG results.
Hi I’m Simon, I’m the Chief Customer Officer.
I take huge pride in making sure that all of our clients are happy and well taken care of.
Hi I’m Hayley, I’m the Head of Data & Analytics.
I am always ahead of the game – keeping all our Gurus up to date on the latest.
What exactly is Gurulytics?
It’s our advanced analytics tool and bedrock of our success. It transforms raw data into actionable strategies, consistently delivering exceptional results for our clients.
5 Star PPC Agency
Drive Real Business Growth with
OMG’s Google Ads Expertise
We integrate strategic Google Ads campaigns with a results-driven content approach to help your business achieve measurable growth. Here’s how we make it happen:
Maximize Product Visibility
Boost your visibility with a Google Ads agency that understands your goals. Our tailored campaigns are designed to help you outperform competitors in search results, driving high-quality traffic that converts. We’ve helped businesses triple their leads by refining ad strategies and optimizing performance.
Dominate Google Ads Performance
Take control of Google search results with expertly managed Google Ads campaigns. From shopping ads to search ads, we position your business at the top of the results, ensuring maximum visibility and engagement. With data-driven strategies, we leave your competitors behind and unlock new opportunities for growth.
Partner with True Google Ads Specialists
Unlike agencies that rely on vague promises, OMG provides complete transparency and clear reporting. From ad copy to keyword targeting and bid optimization, we keep you informed at every stage. Our team delivers measurable, real-world results that help your business thrive—guaranteed.
A Global Agency. The Same Goal.
Team Members
200+
Client Revenue
$761m
Client Retention
98%
Why Choose OMG?
When you partner with Australia’s leading digital marketing agency, you’re backed by a team of the brightest marketing minds in the country.
- No cookie-cutter strategies—just personalised campaigns designed to drive powerful, measurable results.
- No time wasted on BS. We focus on real, sustainable growth with best-practice methods.
- Specialists across every digital channel and stage of the customer journey, all working to maximise your marketing performance.
- Proven success across hundreds of industries, for brands big and small.
- Start with a free audit and strategy session. We’re committed to 100% transparency—no surprises, just results.
Why Not Another Agency?
Worse results, outdated strategies, and a lack of transparency.
- Agencies often rely on generic strategies that fall short.
- Misleading guarantees with shady practices that can harm your long-term growth.
- Limited expertise and disconnected teams, with fewer service offerings.
- Less knowledge and experience navigating diverse industries.
- Hidden fees and unexpected costs, making for an unpleasant surprise.
Top Certifications
We Partner with the best
Our trusted partner network of top technology brands and leading agencies helps us deliver the best, seamless experience – time and again.
Top 3% Google Ads Agencies in Australia
Frequently Asked Questions
about Google Ads
What is Google Ads?
Google Ads is a powerful online advertising platform that enables businesses to display ads on Google’s search results pages, YouTube, and partner websites. It operates on a pay-per-click (PPC) model, where you only pay when someone clicks on your ad.
Search ads, the most common type, appear at the top or bottom of the search results page when users type in specific keywords. These placements are determined by Google’s ad auction, which evaluates your bid and the relevance of your ad to determine its position.
What can Google Ads do for my business?
Google Ads can transform your marketing by delivering immediate results. With the ability to target specific audiences, locations, and even user intent, it’s perfect for driving qualified traffic to your website.
For businesses just starting out or promoting time-sensitive offers, Google Ads is an unparalleled tool to build visibility and generate leads fast. Unlike organic strategies, Google Ads can place your business at the top of the search results within hours. And the best part? You only pay when someone engages with your ad, ensuring cost efficiency when campaigns are managed strategically.
What is a good click-through rate (CTR) for Google Ads?
A “good” CTR varies by industry, but the average CTR for Google Ads search campaigns hovers around 2%. Achieving a CTR above this benchmark often indicates that your ads are resonating with your target audience. A skilled Google Ads agency can optimize ad copy, targeting, and bidding to push your CTR even higher.
What makes OMG a leading Google Ads agency?
We believe in delivering results with integrity and expertise. Here’s why OMG stands out:
1. Results-Driven Campaigns
We focus on creating hyper-targeted campaigns that maximize your return on investment. Every element—from keywords to landing pages—is designed to attract the right audience and drive conversions.
2. Transparent Communication
We keep you informed at every stage with detailed reports and clear insights into your campaign’s performance. No hidden fees, no guesswork—just honest and open communication.
3. Proven Expertise
With years of experience managing Google Ads for businesses of all sizes, we have the knowledge to turn your campaigns into profit-driving powerhouses.
How much does Google Ads cost per click?
The cost per click (CPC) in Google Ads varies based on your industry, competition, and the quality of your ads. On average, CPCs range from $1 to $2 on the search network, though highly competitive industries like insurance or legal services can exceed $50 per click.
The good news? High-quality ads often result in lower CPCs. Google rewards campaigns that are well-optimized and relevant, meaning that working with an experienced Google Ads agency can help you minimize costs while maximizing results.
Don’t worry about your budget spiralling out of control. PPC advertising gives you a lot of control over how your budget is spent.
What Google Ads Services do you provide?
Google Ads Services
As a leading Google Ads agency, we offer a range of services to help businesses achieve their online marketing goals. Our team of experts has extensive experience in managing Google Ads campaigns, and we’re committed to delivering exceptional results for our clients.
Search Ads
Search ads are a type of text ad that appears on the search engine results page (SERP) when a user searches for a specific keyword or phrase. Our team of experts can help you create and manage search ads that drive traffic to your website, generate leads, and increase sales. We’ll work with you to develop a search ads strategy that aligns with your business goals and target audience.
Display Ads
Display ads are a type of visual ad that appears on websites, apps, and other online platforms. Our team of experts can help you create and manage display ads that build brand awareness, drive traffic, and increase conversions. We’ll work with you to develop a display ads strategy that aligns with your business goals and target audience.
Shopping Ads
Shopping ads are a type of ad that appears on Google and other shopping platforms. Our team of experts can help you create and manage shopping ads that drive traffic, increase conversions, and improve return on ad spend (ROAS). We’ll work with you to develop a shopping ads strategy that aligns with your business goals and target audience.
