Case Studies

Psychwire sells premium, clinically rigorous psychology training globally, and by late 2025 had hit a ceiling. Growth leaned on the reputation of its marquee Australian trainers equity that didn’t carry into North America. It suspected demand in Europe and the Middle East but couldn’t verify it, and wrote off Asia as too thin. With competitors…

Victoria’s Basement had a large product feed of more than 11,000 products and a client preference for bespoke static ads that mirrored weekly EDM and organic social promotions. We proved that an algorithm-led catalog campaign could outperform a high-touch static approach.

Being findable isn’t enough when AI answers set the shortlist. Ona Coffee, a premium specialty brand leaning heavily on paid channels, needed organic search to become a scalable revenue driver on a tight monthly budget. OMG’s GEO and precision SEO strategy made them citable in AI engines and classic search alike.

AI answers now set the shortlist before a shopper reaches a SERP. 1001 Optometry needed to be in them. OMG’s GEO and precision SEO strategy made the brand citable across AI engines and classic search, driving a 399% increase in AI search traffic in four months.

Byron Jerky is a Byron Bay-born beef jerky brand loved for its clean ingredients and its “real beef, real jerky, real chew” promise. Beloved as a local favourite, the brand partnered with OMG to expand nationally without losing the local soul that built its following in the first place.

El Jannah wanted to increase awareness of their mobile app on iOS & Android. This was in part to drive direct sales instead of orders via delivery partners which erodes their margin. The promotion to drive this is that they were giving away 100,000 Whole Charcoal Chickens for free in every store.