Australia’s Top Instagram Advertising SPECIALIST AGENCY

Capture floods of new customers
With Instagram Adevrtisting

Reach and engage your ideal audience with powerful Instagram advertising. With over 800 million active users, Instagram is a key platform for driving brand awareness, engagement, and conversions. Our expert strategies ensure your ads reach the right people at the right time, turning views into real business results.

Omg   Number 1 Rated Agency In Australia
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70 Million

We generated more than 70 million clicks for our clients.

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$761 Million

We’ve delivered over $761 million in new revenue for our clients.

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5.6 Million

Our clients achieved more than 5.6 million conversions with OMG.

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4.1 Billion

We delivered powerful, profitable results through 4.1 billion impressions.

Omg   Event   Founders
Omg   Event   Andrew Raso
Omg   Event   Founders
Omg   Event   Mez Homayunfard

Best Australian Website Design and Development Agency

Top Australian Brands Trust OMG to Build High-Performing Websites

This one as well: Connect with Australia’s top expert site development and creative website design team. With of over 200 creative and tech savvy Gurus and 70-80% of our clients being small to medium-sized businesses, there is nothing we can’t create. This expertise in site dev and design work has earned us the reputation as the most trusted, highly rated and reviewed Australian website agencies.

Why Your Business Needs Instagram Advertising

Reach a vast audience on Instagram and compel them to take action. Successful marketing is all about reaching your customers where they are spending their time. For around 800 million people, that’s on Instagram.

Boost Your Sales with Instagram Advertising Gurus

Most Instagram advertisers focus on generating likes, followers, and comments. But unless you’re achieving real conversions, you’re not tapping into the platform’s full potential. Work with Online Marketing Gurus to create and execute a targeted Instagram ad strategy aimed at generating exceptional returns. Whether you want to focus on forming customer relationships through acquisition or re-engagement, or building awareness, our experience in social media advertising will deliver the results you want.

We’re all about precise campaigns that generate results. Every element of your Instagram ad campaign is designed to create a funnel that turns casual browsers into engaged buyers.

Take Your Social Campaigns to the Next Level

Maximise the impact of your advertising by leveraging Instagram’s unique features, from Stories to Reels, ensuring your message resonates with your audience.

Omg   Felicia Nguyen

Improved ROAS by 31%

Within 6 months, this luxury Australia fashion boutique saw some incredible results. From a 23 x ROAS to an increase in conversion rate by 15%.
Felicia NguyenSenior Paid Social Consultant
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Pinpoint Your Audience and See Your ROI Grow

Maximise the return on your social media advertising investment by leveraging Facebook Ads’ incredible targeting capabilities. Tapping into the true power of Facebook requires more than just creating a cool profile with amusing posts. Many businesses aren’t connecting with new audiences because there is simply too much content online; organic reach doesn’t cut it anymore.

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Engage the right people with the right content

Engagement rates on Instagram are much higher than they are on Facebook. Studies show users are 58 times more likely to engage with branded content on Instagram. This makes the platform extremely attractive if you want to interact with both current and potential customers.

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Skyrocket traffic and conversions

75% of Instagram users take action on ads they see on their feed, and over one-third use it to purchase products. So, when you create effective ads as part of a targeted Instagram advertising strategy, you can increase website traffic and conversions.

Accelerate Sales with Instagram Marketing

Unlock the full potential of social media beyond brand awareness—witness a surge in leads and revenue through a seamlessly integrated social media advertising strategy.
Whether on Facebook, Instagram, LinkedIn, or YouTube, our expertise lies in crafting impactful campaigns that not only engage your existing audience but also attract a multitude of new customers. Our Gurus specialise in creating revenue-driven advertising initiatives, focusing on meaningful results such as clicks, leads, and sales rather than mere vanity metrics.

Omg   Client   Tegan Thorpe

320%

Increase in organic revenue.

“Simon and the team have really gone above and beyond for us…”

Tegan Thorpe – Cohen Handler
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Targeted Ad Experiences for Brand Awareness

Promote your brand across Instagram, Facebook, LinkedIn, TikTok, and Pinterest to reach a broader audience. Our tailored ad strategies use advanced targeting to connect with the right people, boost engagement, and drive higher conversions—maximising ROI and fueling business growth.

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Data-Driven, Impactful Social Campaigns

Social media ads directly influence conversion rates, with platforms like Facebook and LinkedIn providing powerful targeting tools. Our experts craft data-driven campaigns, continuously analysing performance metrics—clicks, conversions, and customer behavior—to refine strategies and ensure every ad drives real business growth.

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Integrated Cross-Platform Marketing

OMG strategically weaves your brand story across LinkedIn, TikTok, Pinterest, and more, maintaining a strong and consistent voice. Our Paid Social Media Advertising specialists customise campaigns for each platform, leveraging their unique strengths to expand your reach and engage the right audience.

We Explain How Paid Social Actually Works!

Our IG Approach for Your Results

Kickstart your Instagram Ads success with our comprehensive 6-part audit, uncovering key insights to shape a customised 6-month strategy. This ensures your campaigns are optimised for maximum engagement, conversions, and long-term business growth across the Australian market.

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    Account Structure

    In evaluating our Facebook Ads account structure, we first assess the presence of a clear conversion funnel. Each campaign should have a well-defined objective, accompanied by structured ads and ad sets that align with our goals. Consistency in naming conventions is crucial to maintain organisation and streamline performance tracking.
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    Audiences

    Next, we focus on audience development. We ensure that engagement audiences for both Facebook and Instagram are properly established, along with custom audiences derived from our website. Additionally, we leverage lookalike audiences to expand our reach to potential customers who mirror our best existing ones.
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    Copywriting

    Effective Facebook ad copy drives engagement by addressing the audience’s problems and positioning our brand as the solution they need. Each ad includes a clear, compelling call to action (CTA) that guides viewers to take the next step. We use A/B testing to refine our messaging, ensuring it resonates and maximises conversions.
  4. 4

    Landing Pages

    Our approach to landing pages focuses on selecting and optimising the highest-converting options. We prioritise linking to best-selling products or pages with proven conversion rates and ensure the offer is as compelling as possible. Where applicable, we recommend bundle pages to increase average order value (AOV). We verify that the Facebook Pixel is accurately tracking user interactions, enabling us to refine targeting and maximise conversion potential.
  5. 5

    Targeting

    Our targeting strategy prioritises reaching new potential customers. We prevent audience overlap to avoid ad spend wastage, ensuring clear segmentation between cold and retargeted groups. By leveraging custom and lookalike audiences, we can precisely hone in on high-potential customers, and consistent, targeted ad placements help maximise our reach and effectiveness.
  6. 6

    Creative

    We analyse our creative strategy to ensure it captures attention and resonates with diverse audience segments. Strong hooks, high-contrast visuals, and varied angles allow us to highlight the customer’s problem and showcase our brand as the solution. We test different ‘why’ statements and angles to uncover new pockets of potential customers and engage various personas effectively. Using a mix of Facebook ad types—including carousel, video, image, collection, and slideshow—we optimise creative diversity to maximise reach and impact.

5 star SOCIAL MEDIA agency

Social Media Marketing
You Can Take to the Bank

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Partner with OMG for High-ROI Facebook Advertising

Facebook shouldn’t just be a time sink—it should drive revenue. We turn your efforts on the platform into measurable sales and growth. As a Facebook Marketing Partner, we specialise in creating lead-generating Facebook Ads campaigns. By using consumer data, targeted strategies, and Facebook’s advanced tools, we attract leads and convert them into loyal customers.
Our focus is on acquiring new customers to grow your business while driving sales from existing clients to maximise ROI. With complete transparency, we show exactly where your budget goes and which strategies deliver the best results.

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Subscribe to Non-Stop Sales with YouTube Advertising

YouTube is the second biggest website in the world. Not a social media marketing platform — a website, full stop. Thirty million active daily users stream a billion hours of video every day, making YouTube a gold mine of opportunity. That’s why smart businesses use YouTube Advertising to captivate audiences, drive clicks to their websites, and supercharge sales.
But here’s the catch with YouTube: it isn’t TV advertising. It’s content on demand, skippable ads, and short attention spans. Your YouTube social media campaigns need to reach the right audience and cut through the clutter if you’re going to make gains with traffic, leads, and sales.
Enter OMG. We’ll help you tap into the enormous potential of YouTube with targeted social media marketing services that are 100% tailored to your business, your industry, and your audience. Reach people who are interested in what you have to offer. Capture their interest with engaging content. Then compel them to act with an enticing call to action. It’s all part of a targeted YouTube Ads campaign that delivers a massive impact for your business.

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Power Your Pipeline with Integrated Social Media Advertising

If you want to generate a steady stream of leads and smash out sales with social media advertising, you need to be where your audience is. That’s why our social gurus are well-versed in the social media landscape and, more importantly, platform-agnostic. We choose the best channel for you based on real data and first-hand experience.
We analyse your business, identify sticking points, and size up your current social media presence against the competition. Next, we conduct extensive market research on your target demographics, determining when, where, and how best to reach them.
Armed with these insights, we develop a custom social media management plan that’s all about giving your leads and profits a big-time boost. We create multiple campaigns across different social media platforms – Facebook, Instagram, YouTube, LinkedIn, and others.
You want to know your social media campaign is getting the results you expect. Our custom dashboard lets you view detailed performance stats on all your social media ads in one place. Rest assured, our gurus also harness this intel to optimise your campaigns at every opportunity.

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Achieving Social Success for Our Clients

Paid social advertising is a powerful strategy for driving immediate results and connecting with targeted audiences. However, success requires expertise and a tailored approach; beware of companies that promise overnight results. Genuine professionals focus on crafting data-driven campaigns that maximise engagement and conversions. By continually optimising performance and leveraging insights, we ensure that every dollar spent delivers measurable ROI, boosting sales and driving sustainable growth for our clients.

Book a Strategy Session
Omg   Felicia Nguyen

Improved ROAS
by 31%

Within 6 months, this luxury Australia fashion boutique saw some incredible results. From a 23 x ROAS to an increase in conversion rate by 15%.

Felicia NguyenSenior Paid Social Consultant
Omg   Sophia Chugg

23 x ROAS in paid social ads

This one-stop nurse store, partnering with OMG for two years, achieved a 57% increase in conversion value in the last 6 months.

Sophia ChuggSenior Paid Social Consultant
Omg   Kas Robinson

6x ROAS and $41.2K Revenue in 3 Months

For a seasonal campaign, this bespoke gin brand exceeded its goals, achieving a 6x ROAS while promoting events and experiences.

Kas RobinsonPaid Social Manager

Getting Money keywords ranked using our Evidence Driven Optimisation and Web Design For Clients In Australia

We dedicate ourselves to online search engine optimisation that generate significant revenue for your business. While other agencies may boast about increasing clicks and website traffic, our commitment is to the SEO results that matter most to you—the ones that contribute to your financial success. But for you to succeed, you first need to develop modern website with designs and features most important to your brand. At OMG, we build site that not only look great but will rank great as well.

Client High Search
Money Keyword
Current
Ranking
Original
Ranking
#1 ‘Sugar free kombucha’ 1 9
#1 ‘mens polo shirts’ 1 9
#1 ‘roof top tent’ 1 4

How Can We Help?

Our Social Media Marketing Services

Find out where your people hang out with their wallets out and start smashing those sales goals.

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Instagram Advertising

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LinkedIn Advertising

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YouTube Advertising

Our dedicated experts are ready & waiting to get started today.

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We’ve been able to increase our organic conversions by 345% year on year.

Tegan Thorpe – Cohen Handler
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We’ve been able to increase our organic conversions by 345% year on year.

Tegan Thorpe – Cohen Handler
OMG - Hyperkarting Video Thumbnail
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We’ve been able to increase our organic conversions by 345% year on year.

Tegan Thorpe – Cohen Handler
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We’ve been able to increase our organic conversions by 345% year on year.

Tegan Thorpe – Cohen Handler
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We’ve been able to increase our organic conversions by 345% year on year.

Tegan Thorpe – Cohen Handler
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All these Success Stories
started with a Free Audit

Our performance marketing specialists are known as the best at integrated digital campaigns and have won major awards for a reason… RESULTS.

eNurse Angle Down Black

Success Story #5

Social Advertising Strategy for eNurse

OMG’s robust social advertising strategy looked at creating a full funnel approach for their Facebook and Instagram ads to maximise audience targeting and increase conversions whilst earning a high ROAS.

Omg   Real Results   Enurse

Our dedicated experts are ready & waiting to get started today.

Madisons Felican

Australia’s Top Website Design and Development LEADERS

We don’t just launch new sites, we pioneer innovation through website development and design.

OMG a creative and capable Australian Website design and development agency, consistently pushing boundaries to provide clients with leading-edge looks and functionalities in the dynamic world of awesome website.

Leaders
Online Marketing Gurus announces its new partnership with StackAdapt
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Online Marketing Gurus announces its new partnership with StackAdapt

We’ve got Gurus all over the world.

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SydneyMelbournePerthGold CoastBrisbaneAdelaideSingaporeDubaiTexasCape TownSerbia
Location DefaultOMG - Location - SydneyLocation MelbourneLocation PerthLocation Gold CoastLocation BrisbaneLocation AdelaideLocation SingaporeLocation DubaiLocation TexasLocation Cape TownLocation Serbia
Omg   Gurulytics Mobile
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What exactly is Gurulytics?

It’s our advanced analytics tool and bedrock of our success. It transforms raw data into actionable strategies, consistently delivering exceptional results for our clients.

5 Star Paid Social Agency

Drive genuine business growth

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Multiply your organic website visitors

Gain maximum exposure on relevant search engine results with a Social agency that never pulls their punches. Watch your business effortlessly overtake the competition on all the search engines and form thriving new revenue streams from masterfully constructed social media campaigns. We’ve helped Australian businesses achieve an insane 3x increase in leads just by improving their social media strategy with our services.

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Dominate Google search results

Rise to the top of Google’s search results and all the other search engines. Crush the competition with multiple first page search rankings on relevant search terms and local directory listings. Stay ahead of the curve and let a top SEO agency implement innovative and cutting-edge digital marketing strategies to your web pages.

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Partner with genuine SEO experts

While some SEO companies employ “smoke and mirrors” tactics to mask their lack of results, OMG operates with complete transparency on where all your money is going. Whether it’s towards technical SEO, link-building, or local SEO, our SEO specialists will keep you in the loop at all times and explain why each process is being done. Our SEO experts promise real results, and we don’t rest until you get what you’ve paid for.


Top Certifications

We Partner with the best

Our trusted partner network of top technology brands and leading agencies helps us deliver the best, seamless experience – time and again.

Google Partner
Top 3% Google Ads Agencies in Australia
Microsoft Advertising
Clutch
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Pinterest
SEMRush
Shopify Partners
Tiktok

Frequently Asked Questions about Instagram Advertising

Is Instagram advertising worth it for my business?

Let’s put it this way – Instagram has some 800 million users. So, if you want to reach and engage your consumers where they are spending time, you need to be advertising on Instagram. Better yet, studies show users are 58x more likely to engage with branded content on Instagram compared to Facebook. And over one-third of Instagram users have used the platform to purchase a product online. With such an enormous base of regular, engaged users who are ready to buy, Instagram is one of the best digital platforms for your advertising spend.

How much does Instagram advertising cost?

The great thing about Instagram advertising is that it can cost as much or as little as your budget allows. You can drive significant results with minimal ad spend, so long as you take full advantage of the impressive targeting capabilities. Need some real numbers to play with? Expect to pay anywhere from $0.20 up to $5 for a click. But our advice is to think about it from an ROI point of view. Because users are 2.5x more likely to click on Instagram ads than ads on any other social media platform, your budget can deliver much more exciting results than other platforms. Work with our Gurus to squeeze the best return from your Instagram advertising budget.

What is OMG the best social media advertising agency?

We’re the social media advertising agency trusted by Australia’s most innovative marketers and businesses. There are heaps of reasons for this, but above all it’s because we are entirely results-driven. We won’t stop until we are generating the maximum return for your social media advertising budget. Nothing less than the best is good enough. How do we do it? We work closely with you to drill down into your goals and your target audience. Then, we use all the tools available to reach your audience with the best, more relevant messaging and creative. Above all, we know the secret to social media advertising success: testing, testing and more testing. We live and breathe your digital data to uncover the insights that will give your campaign the edge and deliver that irresistible ROI.

How long does it take to get started?

How long it takes to roll out your Instagram advertising campaigns depends on whether you’re working solo or with an agency. Launching an Instagram advertising campaign might be simple in theory, but without the help of an experienced agency, it can prove stressful and difficult to get the results you deserve. You need to work out the right audiences, nail your ad creatives and craft a solid targeting approach. And it doesn’t stop once your campaign is live: you need track data and gather insights to continually fine-tune and test new ad creatives, audiences and targeting approaches for even better results. Does your team have the time and experience to achieve this? If not, you’ll wind up wasting more time trying to set things up than doing the fine-tuning and testing needed to deliver real conversions. Work with us and we can get you started within days. We use our proven formula for success to roll out your campaigns quickly and seamlessly. No need to stress about ticking the right boxes – we’ve got it covered. Give us a call to see how we can help your business succeed.

Frequently Asked Questions about Instagram Advertising

Is Instagram advertising worth it for my business?

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How much does Instagram advertising cost?

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What is OMG the best social media advertising agency?

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How long does it take to get started?

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