How Sparesbox Achieved 170% More Organic Revenue

growth in
organic traffic
80:1 ROI
average across the
whole campaigns
keywords rankings in
top 3 positions, up from 36



About Challenges Our Approach Strategy & Execution Outcomes Key Results



Ecommerce & Retail

Company Size


About Challenges Our Approach Strategy & Execution Outcomes Key Results

About Sparesbox

Sparesbox is Australia’s largest retailer of car and 4×4 parts. Since 2014, they’ve grown their community to 60,000+ loyal customers and counting!

Their tech-led approach helps them deliver premium parts direct from the manufacturers. This means they can offer their customers the best price, while providing the best, personalised service. In August 2016, they expanded to offering a mobile mechanic service called “Sparesbox Service” — starting in Sydney and crossing the nation.


As this true-blue Aussie company grew, their digital presence likewise needed to grow. That’s why they partnered with OMG to produce incredible results online. We’re talking 85% more organic traffic and 170% more organic revenue.

Best of all, Sparesbox have achieved a 80:1 ROI on average across their whole campaign with us. See for yourself how they achieved these incredible results.

  • Low search engine visibility meaning competitors were catching customers first
  • Needing to achieve a tangible ROI with their digital investment
  • Not enough website authority to support high search engine rankings

Our Approach

Ready to achieve incredible results online? It all begins with honing in on who your ideal customers and how to reach them in the right place and at the right time. OMG optimised the Sparesbox digital presence to ensure they appeared where it mattered most: at the top of search engine rankings, ready for new customers to find them. This involved executing proven SEO strategies to produce organic results that just keep getting better.

Strategy & Execution

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Keyword and customer research for a hyper-targeted campaign

By first researching the market and understanding their many customers, OMG fine-tuned a digital strategy engineered to deliver.

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Technical and offsite SEO to boost website authority

Website authority is a big factor defining your success online, either helping you climb to the of search engine rankings or falling to obscurity on page 2.

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Website content and structure optimisation to multiply organic results

More traffic. More conversions. All thanks to a website that works. OMG optimised the Sparesbox website content and structure to ensure they appeared for the most relevant and profitable search queries.


In competitive eCommerce and car industries, the most profitable keywords are also the most competitive. Proven SEO strategies boosted this client’s search engine rankings – resulting in first page rankings for tough keywords such as ‘brakes’ and ‘toyota brakes’.

This resulted in more qualified traffic reaching the site and converting into customers.

Key Results


growth in organic traffic


growth in organic revenue

80:1 ROI

average across the whole campaigns


keywords rankings in top 3 positions, up from 36

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