SEO
B2B & Technology
Medium
Switzerland
About pCloud
Since 2013, pCloud has championed a forward-thinking, innovative approach to secure, cloud based storage. With more than 8 million users, there’s a reason why they’re so loved. pCloud saw the solutions from other technology giants and saw a gap — many offerings were too technical and limited, and were not as user-friendly as they could be. That’s why a team of tech minds in Switzerland started pCloud to do better by individuals and businesses alike.
Challenges
pCloud partnered with OMG to boost their rankings, traffic and revenue.
- Cut-throat competition from tech industry giants, such as Google and Microsoft
- Crowded US file sharing industry
- Want to rank for competitive keywords, including ‘file sharing’
- Needing to attract and retain more users globally
Our Approach
Growing pCloud’s international user base began with a rock solid strategy. OMG engineered a 12 month SEO campaign, fine tuned to takeover an already crowded file sharing market. Proven strategies secured top 3 rankings for some of the most competitive keywords.
- Detailed keyword and competitor analysis to align pCloud with opportunity in the market
- Onsite optimisation to boost website rankings, traffic and revenue
Strategy & Execution
Let the numbers do the talking.
By first getting to know our clients, we can deliver and execute a digital strategy that works.
First page visibility for explosive results.
In a competitive tech industry, the most profitable keywords are also the most competitive.
Optimising website and content structure to achieve sky-high rankings where they count where they count.
By analysing Search Console data, we identified untapped potential across multiple category pages. We knew that by optimising metadata to improve CTR we’d see huge wins —just a 1% improvement would lead to 1000s of new visitors.
Outcomes
In 12 months, they saw some serious results! 190% more organic traffic. 300% more organic conversions. And that’s just the beginning. Proven SEO strategies boosted this client’s search engine rankings – resulting in first page rankings for tough keywords such as ‘send files’, ‘transfer files’ and ‘transfer large files’.
