How A Secure Cloud Storage Provider Got 300% More Conversions

190%
increase in organic traffic
300%
increase in organic conversions
8,401
keywords ranked, up from 5,382
P1
ranking for the keyword 'send files'

CASE STUDY

pCloud

About Challenges Our Approach Strategy & Execution Outcomes Key Results
Service

SEO

Industry

B2B & Technology

Company Size

Medium

Location

Switzerland

About Challenges Our Approach Strategy & Execution Outcomes Key Results

About pCloud

Since 2013, pCloud has championed a forward-thinking, innovative approach to secure, cloud based storage. With more than 8 million users, there’s a reason why they’re so loved. pCloud saw the solutions from other technology giants and saw a gap — many offerings were too technical and limited, and were not as user-friendly as they could be. That’s why a team of tech minds in Switzerland started pCloud to do better by individuals and businesses alike.

Challenges

pCloud partnered with OMG to boost their rankings, traffic and revenue.

  • Cut-throat competition from tech industry giants, such as Google and Microsoft
  • Crowded US file sharing industry
  • Want to rank for competitive keywords, including ‘file sharing’
  • Needing to attract and retain more users globally

Our Approach

Growing pCloud’s international user base began with a rock solid strategy. OMG engineered a 12 month SEO campaign, fine tuned to takeover an already crowded file sharing market. Proven strategies secured top 3 rankings for some of the most competitive keywords.

  • Detailed keyword and competitor analysis to align pCloud with opportunity in the market
  • Onsite optimisation to boost website rankings, traffic and revenue

Strategy & Execution

OMG - Badge - Settings

Let the numbers do the talking.

By first getting to know our clients, we can deliver and execute a digital strategy that works.

OMG - Badge - SEO

First page visibility for explosive results.

In a competitive tech industry, the most profitable keywords are also the most competitive.

OMG - Search Badge

Optimising website and content structure to achieve sky-high rankings where they count where they count.

By analysing Search Console data, we identified untapped potential across multiple category pages. We knew that by optimising metadata to improve CTR we’d see huge wins —just a 1% improvement would lead to 1000s of new visitors.

Outcomes

In 12 months, they saw some serious results! 190% more organic traffic. 300% more organic conversions. And that’s just the beginning. Proven SEO strategies boosted this client’s search engine rankings – resulting in first page rankings for tough keywords such as ‘send files’, ‘transfer files’ and ‘transfer large files’.

Key Results

190%

increase in organic traffic

300%

increase in organic conversions

8,401

keywords ranked, up from 5,382

P1

ranking for the keyword ‘send files’

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