Google Shopping Ads SPECIALIST AGENCY

What is Google Shopping?

Google Shopping is a service that helps businesses promote their products through Google’s search results and shopping ads. It allows online retailers to display products, prices, and store information directly on Google, helping shoppers quickly find what they’re looking for. When set up correctly, Google Shopping campaigns can drive high-quality traffic and increase visibility, especially during peak shopping periods.

Omg   Number 1 Rated Agency In Australia
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70 Million

We generated more than 70 million clicks for our clients.

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$761 Million

We’ve delivered over $761 million in new revenue for our clients.

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5.6 Million

Our clients achieved more than 5.6 million conversions with OMG.

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4.1 Billion

We delivered powerful, profitable results through 4.1 billion impressions.

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A Google Shopping Agency with Over 10+Years experience in Australia

We Help AU Brands Harness Google Shopping Ads & Unlock Their Full Potential.

With over 200 expert Growth Gurus and 70-80% of our clients being small to medium-sized businesses, we’re certified specialists across Google’s shopping platform. This expertise has earned us the reputation as one of Australia’s most trusted, highly rated, and top-reviewed Australian based online ad agencies.

Why Your Business Needs
Shopping

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Behind the Scenes

When someone types a search, Google scans its Merchant Centre database to select the products with the most relevant, complete data and the highest quality score. If your feed isn’t optimised, your ads won’t be shown. It’s all part of Google’s mission to always provide searchers with the most relevant, high-quality information.

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Getting the Top Spots

As with Google Ads, Google Shopping is based on a pay-per-click (PPC) process. In other words, you’re bidding for the top spots. You’ll enjoy maximum exposure thanks to our Google Gurus, who know how to harness the full potential of Google’s Shopping network.

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Crafting Campaigns for Better Clicks

We draw on our understanding of the customer journey to create expertly optimised Shopping campaigns. Google search can significantly enhance visibility and sales for products by connecting customers with relevant product listings.Extensive keyword and market research allow us to strategically manage your bids and shopping feed. We work with you to craft creative ads that shoppers can’t help but click. Let the shopping begin.

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Content Marketing

Next, and most importantly, link-building services include content marketing. Great content is the cornerstone of any successful link-building campaign, as it’s what will earn you links.

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Outreach

Link-building services also include outreach. The best SEO agencies will work with you to reach out to relevant sites within your business and industry to gain authoritative links.

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Measurement

The final element of link-building services is measurement. An agency should continuously monitor and measure your links and adapt your strategy as needed.

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Skyrocket Return on Ad Spend for Workscene

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12:1

ROAS for PPC Ads

100%

increase in paid social revenue YoY

47:1

ROAS for Smart Shopping PPC Campaign

$235K+

revenue generated from Social Ads

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Boost Your Sales with Google Shopping Ads

Drive more sales by targeting customers who are actively searching for products like yours with the power of Google Shopping ads. Our expert management services optimise every aspect of your campaigns, ensuring your product listings appear in front of the right buyers at the right time. By focusing on users who are ready to make a purchase, we help you increase conversions while minimising costs, allowing you to get the most out of your advertising spend.

Omg   Client   Tegan Thorpe

320%

Increase in organic revenue.

“Simon and the team have really gone above and beyond for us…”

Tegan Thorpe – Cohen Handler
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Tailored Google Shopping Strategies for Maximum Impact

To get the most out of Google Shopping, a Google Merchant Centre account is key for setting up and refining your campaigns. Our custom strategies help you reach the right customers at the right time, targeting shoppers who are actively searching for products like yours. We use data-driven insights to optimise product feeds, fine-tune bids, and ensure precise audience targeting. By analysing customer behavior and purchase intent, we ensure your products stand out, driving more meaningful sales and maximising the return on your advertising investment.

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Proactive Campaign Management for Google Shopping Ads

Effective Google Shopping campaigns require ongoing attention to maintain peak performance. Our hands-on approach includes continuously refining your product listings, improving feed quality, adjusting bids, and removing inefficiencies. By focusing on optimising your campaigns, we reduce wasted spend, enhance ROI, and boost your visibility in competitive shopping searches, ensuring your ads perform at their best and deliver the results you expect.

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Clear Reporting and Actionable Insights

Gain a clear understanding of how your products are performing in the competitive online eCommerce shopping landscape. Our customised reports focus on key metrics such as impressions, clicks, cost per conversion, and revenue, providing a transparent view of your campaign’s impact. With actionable insights, we help you identify which products are driving success and continuously refine your strategy to improve campaign performance and maximise results.

We Explain How Google Shopping Actually Works!

Let’s Grow Together

Evidence-Driven Systems for Optimal Conversion.

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Our Approach To Google Shopping
for Your Results

Maximising ROI with Every Click – In the world of Google Shopping, every click costs money, making it vital to focus on turning those clicks into sales.
As a leading Google eCommerce agency, we specialise in crafting highly targeted campaigns that connect businesses with the right customers at the right time, ensuring your advertising spend delivers the best possible returns.

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It all Starts here
  1. 1

    Strategic Google Shopping Management

    We customize Google Shopping campaigns to align with the unique demands of your industry and product range. By structuring accounts for scalability and precision, we ensure seamless management of product feeds, bids, and categories. Our approach mirrors your inventory and shopping trends, enabling adaptability and fostering sustainable growth.
  2. 2

    Data-Driven Insights

    Our in-depth analysis of Google Shopping performance surfaces the critical factors that influence your success. We provide actionable insights into metrics such as conversion rates, top-performing products, and audience engagement, giving you full transparency and confidence in every decision.
  3. 3

    Continuous Optimisation

    Through meticulous feed optimisation, bid adjustments, and strategic refinements, we ensure your Google Shopping campaigns achieve maximum impact. By analyzing performance data and market trends, we make informed adjustments that enhance efficiency, increase ROI, and maintain your competitive edge.
  4. 4

    Experimentation and Growth

    We combine innovative thinking with structured planning to push your campaigns forward. Through hypothesis-driven testing and iterative refinements, we uncover new opportunities to grow your sales. This dynamic, test-and-learn approach keeps your campaigns fresh, impactful, and built on repeatable success.
  5. 5

    Advanced Targeting

    Our targeting strategies are tailored to maximize the effectiveness of your Google Shopping campaigns. By optimizing for device type, geographic location, and customer behavior, we ensure your products are showcased at the most opportune moments. We also leverage advanced audience segmentation and remarketing techniques to keep your brand visible and top-of-mind throughout the customer journey.

Your Google Shopping Ads Strategy

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5 star Google Shopping Ads agency

Why Choose Google Shopping Ads with OMG?

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Because Trust Matters

When you trust us with your business, transparency is non-negotiable. We provide full visibility into your Google Shopping campaigns, from budget allocation to sales performance. You’ll receive detailed reports covering spend vs revenue, product performance, key metrics, and future projections. Trust begins with openness, and we’re here to keep you informed every step of the way.

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Marketing Without the Gamble

Investing in Google Shopping doesn’t have to feel like rolling the dice. We tailor every campaign to align with your business goals, ensuring both immediate and long-term returns on your investment. By focusing on strategic planning and measurable outcomes, we eliminate uncertainty and replace it with growth you can rely on.

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Results You Can Count On

At OMG, we focus on delivering measurable results—not flashy distractions. While others may rely on jargon and gimmicks, we concentrate on clear objectives and financial outcomes. Whether it’s increasing your ROAS, scaling product visibility, or boosting conversions, we’re here to deliver results, not excuses.

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Achieving Success with Google Shopping Ads for Our Clients

Google Shopping can deliver faster results compared to organic channels, but true success comes from a well-crafted strategy, not quick fixes. Our approach focuses on optimizing product feeds, bids, and targeting high-intent shoppers to help businesses drive more clicks, sales, and revenue. Beware of agencies promising instant outcomes without a sound foundation—real results with Google Shopping come from continuous feed refinement, smart bidding, and data-driven decisions.

Book a Strategy Session
Omg   Cathy Xu

Over $500k Generated in 30 Days

For a sustainable luxury furniture brand, we delivered a 42x ROAS and over $500k in sales, representing a 172% year-on-year increase during their biggest sale period.

Cathy XuGroup Paid Search Manager
Omg   Ed Jones

22% Increase in Conversion Value YoY

In just 30 days, we generated a 26% higher ROAS and a 22% increase in conversion value for a leading natural cosmetics brand.

Ed JonesHead of Paid Search
Omg   Andrew Sutton

400% Increase in Leads

For a seasonal campaign, we achieved a 400% increase in leads for a leading heavy-duty ute and tray solutions company.

Andrew SuttonPaid Search Consultant

Getting Money keywords ranked using our Evidence Driven Optimisation Framework For Clients In Australia

We dedicate ourselves to online search engine optimisation that generate significant revenue for your business. While other agencies may boast about increasing clicks and website traffic, our commitment is to the SEO results that matter most to you—the ones that contribute to your financial success.

Client High Search
Money Keyword
Current
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Original
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#1 ‘Sugar free kombucha’ 1 9
#1 ‘mens polo shirts’ 1 9
#1 ‘roof top tent’ 1 4

How Can We Help?

Our Google Shopping Ad Services

Maximise your sales potential and achieve your business goals with expertly crafted Google Shopping campaigns tailored to your unique needs. Effective advertising and relevant product data can enhance the visibility and performance of an online store, ultimately turning it into a successful sales machine. Here’s how we help you dominate the online shopping space:

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Google Ads

Badge Tools

Advanced Feed Management

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Microsoft Ads for Shopping

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Remarketing for Shopping Campaigns

Our dedicated experts are ready & waiting to get started today.

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We’ve been able to increase our organic conversions by 345% year on year.

Tegan Thorpe – Cohen Handler
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We’ve been able to increase our organic conversions by 345% year on year.

Tegan Thorpe – Cohen Handler
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We’ve been able to increase our organic conversions by 345% year on year.

Tegan Thorpe – Cohen Handler
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We’ve been able to increase our organic conversions by 345% year on year.

Tegan Thorpe – Cohen Handler
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We’ve been able to increase our organic conversions by 345% year on year.

Tegan Thorpe – Cohen Handler
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All these Success Stories
started with a Free Audit

Our performance marketing specialists are known as the best at integrated digital campaigns and have won major awards for a reason… RESULTS.

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Success Story #2

Out-of-the-Box SEO Integrated with SEM and Paid Media.

In June 2021, T.C Boxes sought to increase their monthly leads and conversions, ultimately boosting revenue. They partnered with Online Marketing Gurus for assistance. Our onboarding process revealed that an integrated marketing strategy—combining SEO, PPC, and social media—was the ideal approach to help T.C Boxes achieve their goals.

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Success Story #3

How Cohen Handler Used SEO, PPC, and Social Ads to Increase Visibility and Skyrocket Conversions.

Upon onboarding Cohen Handler as a client, we identified their primary goal: to increase the number of leads coming in each month. In addition to optimising Cohen Handler’s content, link-building, and keyword targeting strategies, Online Marketing Gurus also leveraged PPC and social ads to reach a wider audience in the Sydney and Brisbane markets. The results speak for themselves.

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Our dedicated experts are ready & waiting to get started today.

Madisons Felican

Your Australia Based Google Shopping Experts

We Don’t Just Manage Google Shopping Campaigns, We Drive Innovation and growth.

OMG: An innovative Australian Google Shopping agency, constantly pushing boundaries to provide clients with advanced, cutting-edge strategies that deliver exceptional results in the ever-evolving online shopping and eCommerce landscape.

Leaders
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We’ve got Gurus all over the world.

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SydneyMelbournePerthGold CoastBrisbaneAdelaideSingaporeDubaiTexasCape TownSerbia
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What exactly is Gurulytics?

It’s our advanced analytics tool and bedrock of our success. It transforms raw data into actionable strategies, consistently delivering exceptional results for our clients.

5 Star Google Shopping Paid Marketing Company

Drive Real Business Growth with Google Shopping Ads

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Boost Product Visibility

Maximise your product reach with a Google Shopping partner that prioritizes results. Our expertly managed campaigns ensure your products outshine competitors in Shopping search results, driving qualified traffic and creating new sales opportunities. We’ve helped businesses triple their conversions simply by refining their Shopping strategy.

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Dominate Google Shopping

Secure top spots in Google Shopping search results and leave competitors behind. Our targeted bidding strategies and optimized product feeds put your products in front of the right customers at the right time, ensuring your business leads the pack in competitive markets.

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Partner with Google Shopping Experts

Unlike agencies that rely on “set it and forget it” approaches, OMG provides complete transparency and ongoing management. From feed optimization to campaign performance tracking, we keep you informed every step of the way. With OMG, you get measurable results that matter—guaranteed.


Top Certifications

We Partner with the best

Our trusted partner network of top technology brands and leading agencies helps us deliver the best, seamless experience – time and again.

Google Partner
Top 3% Google Ads Agencies in Australia
Microsoft Advertising
Clutch
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Frequently Asked Questions about Google Shopping

What can Google Shopping do for my business?

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Do Australian consumers really use Google Shopping to buy things?

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What is Google Australia shopping?

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Why is OMG the best Google Shopping agency?

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Is Google shopping expensive or hard to set up?

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How do I build a Google Shopping campaign?

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Propel your Business Today.

Get a free custom strategy session worth over $4000 full of invaluable insights to propel your business to new heights.

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