Google Shopping Ads SPECIALIST AGENCY
What is Google Shopping?
Google Shopping is a service that helps businesses promote their products through Google’s search results and shopping ads. It allows online retailers to display products, prices, and store information directly on Google, helping shoppers quickly find what they’re looking for. When set up correctly, Google Shopping campaigns can drive high-quality traffic and increase visibility, especially during peak shopping periods.

70 Million
We generated more than 70 million clicks for our clients.
$761 Million
We’ve delivered over $761 million in new revenue for our clients.
5.6 Million
Our clients achieved more than 5.6 million conversions with OMG.
4.1 Billion
We delivered powerful, profitable results through 4.1 billion impressions.




A Google Shopping Agency with Over 10+Years experience in Australia
We Help AU Brands Harness Google Shopping Ads & Unlock Their Full Potential.
With over 200 expert Growth Gurus and 70-80% of our clients being small to medium-sized businesses, we’re certified specialists across Google’s shopping platform. This expertise has earned us the reputation as one of Australia’s most trusted, highly rated, and top-reviewed Australian based online ad agencies.
Why Your Business Needs
Shopping
Maximise your product visibility and capture the attention of potential customers with the unparalleled advantages of Google Shopping, transforming your eCommerce presence into a sales powerhouse.
Behind the Scenes
When someone types a search, Google scans its Merchant Centre database to select the products with the most relevant, complete data and the highest quality score. If your feed isn’t optimised, your ads won’t be shown. It’s all part of Google’s mission to always provide searchers with the most relevant, high-quality information.
Getting the Top Spots
As with Google Ads, Google Shopping is based on a pay-per-click (PPC) process. In other words, you’re bidding for the top spots. You’ll enjoy maximum exposure thanks to our Google Gurus, who know how to harness the full potential of Google’s Shopping network.
Crafting Campaigns for Better Clicks
We draw on our understanding of the customer journey to create expertly optimised Shopping campaigns. Google search can significantly enhance visibility and sales for products by connecting customers with relevant product listings.Extensive keyword and market research allow us to strategically manage your bids and shopping feed. We work with you to craft creative ads that shoppers can’t help but click. Let the shopping begin.
Content Marketing
Next, and most importantly, link-building services include content marketing. Great content is the cornerstone of any successful link-building campaign, as it’s what will earn you links.
Outreach
Link-building services also include outreach. The best SEO agencies will work with you to reach out to relevant sites within your business and industry to gain authoritative links.
Measurement
The final element of link-building services is measurement. An agency should continuously monitor and measure your links and adapt your strategy as needed.

Skyrocket Return on Ad Spend for Workscene
OMG shifted the focus to non-branded campaigns on Google and introduced TOF, as well as variations of MOF campaigns, including the testing of different forms of creatives.

ROAS for PPC Ads
increase in paid social revenue YoY
ROAS for Smart Shopping PPC Campaign
revenue generated from Social Ads

Boost Your Sales with Google Shopping Ads
Drive more sales by targeting customers who are actively searching for products like yours with the power of Google Shopping ads. Our expert management services optimise every aspect of your campaigns, ensuring your product listings appear in front of the right buyers at the right time. By focusing on users who are ready to make a purchase, we help you increase conversions while minimising costs, allowing you to get the most out of your advertising spend.
Tailored Google Shopping Strategies for Maximum Impact
To get the most out of Google Shopping, a Google Merchant Centre account is key for setting up and refining your campaigns. Our custom strategies help you reach the right customers at the right time, targeting shoppers who are actively searching for products like yours. We use data-driven insights to optimise product feeds, fine-tune bids, and ensure precise audience targeting. By analysing customer behavior and purchase intent, we ensure your products stand out, driving more meaningful sales and maximising the return on your advertising investment.
Proactive Campaign Management for Google Shopping Ads
Effective Google Shopping campaigns require ongoing attention to maintain peak performance. Our hands-on approach includes continuously refining your product listings, improving feed quality, adjusting bids, and removing inefficiencies. By focusing on optimising your campaigns, we reduce wasted spend, enhance ROI, and boost your visibility in competitive shopping searches, ensuring your ads perform at their best and deliver the results you expect.
Clear Reporting and Actionable Insights
Gain a clear understanding of how your products are performing in the competitive online eCommerce shopping landscape. Our customised reports focus on key metrics such as impressions, clicks, cost per conversion, and revenue, providing a transparent view of your campaign’s impact. With actionable insights, we help you identify which products are driving success and continuously refine your strategy to improve campaign performance and maximise results.
Let’s Grow Together
Evidence-Driven Systems for Optimal Conversion.
This isn’t a trial for us, and your campaigns aren’t experiments. With over 10 years of testing, learning, and refining, we’ve developed an evidence-driven framework that’s delivered results for over 1,000 businesses.
It’s ready to be applied to yours—delivering faster, stronger outcomes.



Our Approach To Google Shopping
for Your Results
Maximising ROI with Every Click – In the world of Google Shopping, every click costs money, making it vital to focus on turning those clicks into sales.
As a leading Google eCommerce agency, we specialise in crafting highly targeted campaigns that connect businesses with the right customers at the right time, ensuring your advertising spend delivers the best possible returns.

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Strategic Google Shopping Management
We customize Google Shopping campaigns to align with the unique demands of your industry and product range. By structuring accounts for scalability and precision, we ensure seamless management of product feeds, bids, and categories. Our approach mirrors your inventory and shopping trends, enabling adaptability and fostering sustainable growth. -
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Data-Driven Insights
Our in-depth analysis of Google Shopping performance surfaces the critical factors that influence your success. We provide actionable insights into metrics such as conversion rates, top-performing products, and audience engagement, giving you full transparency and confidence in every decision. -
3
Continuous Optimisation
Through meticulous feed optimisation, bid adjustments, and strategic refinements, we ensure your Google Shopping campaigns achieve maximum impact. By analyzing performance data and market trends, we make informed adjustments that enhance efficiency, increase ROI, and maintain your competitive edge. -
4
Experimentation and Growth
We combine innovative thinking with structured planning to push your campaigns forward. Through hypothesis-driven testing and iterative refinements, we uncover new opportunities to grow your sales. This dynamic, test-and-learn approach keeps your campaigns fresh, impactful, and built on repeatable success. -
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Advanced Targeting
Our targeting strategies are tailored to maximize the effectiveness of your Google Shopping campaigns. By optimizing for device type, geographic location, and customer behavior, we ensure your products are showcased at the most opportune moments. We also leverage advanced audience segmentation and remarketing techniques to keep your brand visible and top-of-mind throughout the customer journey.
Your Google Shopping Ads Strategy
Our team develops a tailored 6-month strategy for your Google Shopping campaigns, leveraging key insights to optimize your product visibility and drive sales. The evaluation process includes the following essential components:

Account Structure
A well-organized account structure is the cornerstone of successful shopping campaigns on Google. We structure your account with precision, organizing product groups by category, priority, and relevance to align with your business goals. This strategic segmentation ensures optimized targeting, better budget allocation, and streamlined management for maximum performance.
Product Feed Optimization
The product feed is the heart of Google Shopping. Our team ensures your feed is meticulously optimized with accurate product titles, descriptions, and attributes that match search intent. By fine-tuning categories, GTINs, and custom labels, we enhance your products’ visibility and appeal to the right audience.
Copywriting for Product Listings
Compelling product titles and descriptions are essential for capturing shopper attention. Our skilled copywriters craft clear, concise, and engaging copy that highlights your unique selling points, making your products stand out in a competitive shopping environment. We emphasize key benefits and features to drive clicks and conversions.
Landing Page Optimization
Seamless user experience is critical for turning clicks into purchases. We align your landing pages with the product details featured in your ads, ensuring consistency and relevance. By incorporating persuasive headlines, clear imagery, and strong calls-to-action, we create a frictionless journey that maximizes conversions.
Smart Bidding Strategy
Our bidding strategies are designed to maximize your return on investment. We use advanced techniques like target ROAS and enhanced CPC, combined with manual fine-tuning, to balance cost efficiency with campaign performance. Regular analysis and adjustments ensure your ads stay competitive and deliver the best possible results.
5 star Google Shopping Ads agency
Why Choose Google Shopping Ads with OMG?
Your business thrives when your Google Shopping campaigns are expertly managed with continuous optimization and strategic oversight.
With OMG, we ensure every aspect of your campaign is built to deliver results—because success doesn’t come from a “set it and forget it” approach.
Because Trust Matters
When you trust us with your business, transparency is non-negotiable. We provide full visibility into your Google Shopping campaigns, from budget allocation to sales performance. You’ll receive detailed reports covering spend vs revenue, product performance, key metrics, and future projections. Trust begins with openness, and we’re here to keep you informed every step of the way.
Marketing Without the Gamble
Investing in Google Shopping doesn’t have to feel like rolling the dice. We tailor every campaign to align with your business goals, ensuring both immediate and long-term returns on your investment. By focusing on strategic planning and measurable outcomes, we eliminate uncertainty and replace it with growth you can rely on.
Results You Can Count On
At OMG, we focus on delivering measurable results—not flashy distractions. While others may rely on jargon and gimmicks, we concentrate on clear objectives and financial outcomes. Whether it’s increasing your ROAS, scaling product visibility, or boosting conversions, we’re here to deliver results, not excuses.
Getting Money keywords ranked using our Evidence Driven Optimisation Framework For Clients In Australia
We dedicate ourselves to online search engine optimisation that generate significant revenue for your business. While other agencies may boast about increasing clicks and website traffic, our commitment is to the SEO results that matter most to you—the ones that contribute to your financial success.
Client | High Search Money Keyword |
Current Ranking |
Original Ranking |
|
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#1 ‘Sugar free kombucha’ | 1 | 9 | view case study |
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#1 ‘mens polo shirts’ | 1 | 9 | view case study |
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#1 ‘roof top tent’ | 1 | 4 | view case study |
How Can We Help?
Our Google Shopping Ad Services
Maximise your sales potential and achieve your business goals with expertly crafted Google Shopping campaigns tailored to your unique needs. Effective advertising and relevant product data can enhance the visibility and performance of an online store, ultimately turning it into a successful sales machine. Here’s how we help you dominate the online shopping space:
Our dedicated experts are ready & waiting to get started today.




We’ve been able to increase our organic conversions by 345% year on year.



We’ve been able to increase our organic conversions by 345% year on year.



We’ve been able to increase our organic conversions by 345% year on year.



We’ve been able to increase our organic conversions by 345% year on year.



We’ve been able to increase our organic conversions by 345% year on year.


All these Success Stories
started with a Free Audit
Our performance marketing specialists are known as the best at integrated digital campaigns and have won major awards for a reason… RESULTS.
Our dedicated experts are ready & waiting to get started today.


Your Australia Based Google Shopping Experts
We Don’t Just Manage Google Shopping Campaigns, We Drive Innovation and growth.
OMG: An innovative Australian Google Shopping agency, constantly pushing boundaries to provide clients with advanced, cutting-edge strategies that deliver exceptional results in the ever-evolving online shopping and eCommerce landscape.
What exactly is Gurulytics?
It’s our advanced analytics tool and bedrock of our success. It transforms raw data into actionable strategies, consistently delivering exceptional results for our clients.
5 Star Google Shopping Paid Marketing Company
Drive Real Business Growth with Google Shopping Ads
Our tailored Google Shopping campaigns are designed to accelerate your sales and grow your business.
Over 12 months, our strategies have delivered standout results for eCommerce brands, proving the power of a focused approach to shopping ads.
Boost Product Visibility
Maximise your product reach with a Google Shopping partner that prioritizes results. Our expertly managed campaigns ensure your products outshine competitors in Shopping search results, driving qualified traffic and creating new sales opportunities. We’ve helped businesses triple their conversions simply by refining their Shopping strategy.
Dominate Google Shopping
Secure top spots in Google Shopping search results and leave competitors behind. Our targeted bidding strategies and optimized product feeds put your products in front of the right customers at the right time, ensuring your business leads the pack in competitive markets.
Partner with Google Shopping Experts
Unlike agencies that rely on “set it and forget it” approaches, OMG provides complete transparency and ongoing management. From feed optimization to campaign performance tracking, we keep you informed every step of the way. With OMG, you get measurable results that matter—guaranteed.
Top Certifications
We Partner with the best
Our trusted partner network of top technology brands and leading agencies helps us deliver the best, seamless experience – time and again.







