Ian is Fantastic at OMG! He truly goes above and beyond and has all of the knowledge of the Industry. Our ROI Has far exceeded our expectations! I will continue to work with Ian and the team. Thank you
Nicole Hadaway
Owner
PPC SPECIALIST AGENCY
What is Google Shopping?
Google Shopping is a service that helps businesses promote their products through Google’s search results and shopping ads. It allows online retailers to display products, prices, and store information directly on Google, helping shoppers quickly find what they’re looking for. When set up correctly, Google Shopping campaigns can drive high-quality traffic and increase visibility, especially during peak shopping periods.
70 Million
We generated more than 70 million clicks for our clients.
$761 Million
We’ve delivered over $761 million in new revenue for our clients.
5.6 Million
Our clients achieved more than 5.6 million conversions with OMG.
4.1 Billion
We delivered powerful, profitable results through 4.1 billion impressions.
With Over 10+ Years experience
We Help Brands Big and Small Reach Their Full Potential.
With 200+ Growth Gurus, 70-80% SMB clients, we’re certified experts in all channels and platforms. It’s just part of the reason we’re Australia’s best rated, reviewed and revered digital marketing agency.
Why Your Business Needs
Shopping
Maximise your product visibility and capture the attention of potential customers with the unparalleled advantages of Google Shopping, transforming your eCommerce presence into a sales powerhouse.
Behind the Scenes
When someone types a search, Google scans its Merchant Centre database to select the products with the most relevant, complete data and the highest quality score. If your feed isn’t optimised, your ads won’t be shown. It’s all part of Google’s mission to always provide searchers with the most relevant, high-quality information.
Getting the Top Spots
As with Google Ads, Google Shopping is based on a pay-per-click (PPC) process. In other words, you’re bidding for the top spots. You’ll enjoy maximum exposure thanks to our Google Gurus, who know how to harness the full potential of Google’s Shopping network.
Crafting Campaigns for Better Clicks
We draw on our understanding of the customer journey to create expertly optimised Shopping campaigns. Extensive keyword and market research allow us to strategically manage your bids and shopping feed. We work with you to craft creative ads that shoppers can’t help but click. Let the shopping begin.
Content Marketing
Next, and most importantly, link-building services include content marketing. Great content is the cornerstone of any successful link-building campaign, as it’s what will earn you links.
Outreach
Link-building services also include outreach. The best SEO agencies will work with you to reach out to relevant sites within your business and industry to gain authoritative links.
Measurement
The final element of link-building services is measurement. An agency should continuously monitor and measure your links and adapt your strategy as needed.
Skyrocket Return on Ad Spend for Workscene
OMG shifted the focus to non-branded campaigns on Google and introduced TOF, as well as variations of MOF campaigns, including the testing of different forms of creatives.
12:1
ROAS for PPC Ads
100%
increase in paid social revenue YoY
47:1
ROAS for Smart Shopping PPC Campaign
$235K+
revenue generated from Social Ads
Customised PPC Strategies for Success
Unlock a surge in sales by targeting customers in buying mode with the phenomenal power of Pay-Per-Click (PPC) advertising. Our AdWords management services optimise every click to boost conversions, crafting hyper-targeted campaigns that focus on those ready to purchase—helping you spend less and earn more.
Personalised Strategy
Target the right customers, at the right time, on the right platform with a meticulously planned and researched PPC campaign. We use data to drive our approach to keywords, messaging, and strategic timing. By understanding your audience’s needs, behaviors, and emotional triggers, we drive decisions that convert into sales.
Active Management
Don’t let your ads fend for themselves. We actively manage your campaigns, weeding out non-performing keywords, boosting your quality score, reducing your cost per click, and driving more revenue. PPC is not a ‘set and forget’ strategy – ongoing monitoring, analysis, and adjustments are key to achieving the best results.
Detailed Reporting
Get clear insights into what’s working. Track the bottom-line performance of every paid search campaign. We provide custom reports that break down key metrics like impressions, clicks, and post-click activity, so you have full visibility into your campaign’s success.
Let’s Grow Together
Evidence-Driven Systems for Optimal Conversion.
This isn’t a trial for us, and your campaigns aren’t experiments. With over 10 years of testing, learning, and refining, we’ve developed an evidence-driven framework that’s delivered results for over 1,000 businesses.
It’s ready to be applied to yours—delivering faster, stronger outcomes.
Our Approach for Your Results
When every click comes at a price, optimising the number of clicks that turn into sales is crucial.
It all Starts here
-
1
Effective Google Ad Management
We tailor our strategies to suit the unique needs of each industry, configuring accounts for agility and future growth. Our approach ensures campaigns are adaptable and future-proof, aligning with your industry’s needs and mirroring your sitemap for efficient management. -
2
Actionable Insights
Our structured analysis not only facilitates data review but also highlights critical actions to boost your campaign’s performance. We identify the key levers for your success, providing clarity and transparency in every decision to drive your campaign forward. -
3
Optimisation
Our strategy focuses on fine-tuning for peak performance and simplifying complex processes into actionable insights. We sift through information and meticulously analyse accounts, ensuring every decision is well-informed and impactful. This enables us to optimise more efficiently, ensuring your campaign is always ready for acceleration and maximum efficiency. -
4
Planning & Testing
We blend creativity with meticulous planning and clear optimisation to ensure every campaign stays ahead. By continuously exploring, hypothesising, testing, and refining, we identify development opportunities and move forward with a test-and-learn approach. This dynamic strategy keeps our campaigns vibrant and compelling, building your success on solid, repeatable foundations with measurable outcomes. -
5
Targeting
We adjust for device, location, and schedule to optimise targeting options and bid strategies across activities, ensuring your message reaches your audience at the most receptive moments. Our strategies go beyond the basics, incorporating sophisticated audience and remarketing tactics to keep your brand front and centre.
Your Google Ads
Strategy
Our team uses key insights to create your 6-month strategy. The evaluation process includes, but is not limited to:
Account Structure
The first step in creating a successful Google Ads campaign is building a solid foundation. We meticulously structure your account to ensure it’s organised, relevant, and aligned with your business goals. By segmenting campaigns and ad groups effectively, we optimise targeting and budget allocation for maximum impact.
Keywords
Keywords are the backbone of any successful Google Ads campaign. Our team conducts thorough research to identify high-performing keywords that resonate with your industry and audience. We use a strategic mix of broad, phrase, and exact match keywords to capture potential customers at every stage of their buying journey. Through continuous monitoring and refinement, we ensure your keyword strategy drives qualified traffic and boosts conversions.
Copywriting
Engaging ad copy is crucial for grabbing attention and driving clicks. Our skilled copywriters craft persuasive ads that speak directly to your target audience and motivate them to take action. By highlighting your unique selling points and value propositions, we differentiate your brand and drive meaningful results.
Landing Pages
A smooth transition from ad to landing page is essential for maximising conversions. We optimise your landing pages to align seamlessly with your ad messaging, creating a frictionless user experience. From compelling headlines to persuasive calls-to-action, we ensure every element is fine-tuned to convert visitors and fuel business growth.
Bidding Strategy
An effective bidding strategy is vital for making the most of your advertising budget. Our team uses advanced bidding techniques, blending automated strategies with manual adjustments to maximise ROI. By analysing performance data and fine-tuning bidding parameters, we keep your campaigns consistently delivering top results.
5 star PPC agency
Why Choose PPC with OMG?
Your business thrives when your AdWords campaigns receive expert, ongoing management. You can’t just set it and forget it.
Through rigorous testing, research, and reporting, our team ensures your content and keywords consistently align with the latest online trends and shifts in user behaviour.
Because trust is everything.
If you’re trusting us with your business, you deserve full transparency. You should know exactly what the game plan is and where your money is going. Trust comes from openness, which is why we keep you informed every step of the way, providing detailed reports on performance, spend vs sales, targets achieved, current vs projected results, and more.
Because marketing shouldn’t be a gamble.
Investing in digital marketing is a big decision—we get that. For many businesses, it feels like a gamble. But it shouldn’t be. Our goal is for every client to see a tangible return on their investment, both in the short and long term. We tailor strategies to meet your goals. Let’s succeed together.
Because we deliver results, not excuses.
We believe in straight talk. Some agencies rely on hype, jargon, and flashy campaigns that offer little more than a digital facelift. That’s not our style. We focus on clear strategic goals and measurable financial outcomes—and we deliver on them. No excuses.
Achieving PPC Success for Our Clients
PPC can deliver results faster than SEO, but success comes from a well-executed strategy, not shortcuts. By focusing on optimising campaigns and targeting high-intent audiences, we help businesses drive more leads, sales, and revenue. Beware of agencies offering instant results without a sound strategy—true PPC success lies in ongoing optimisation and data-driven decisions.
Over $500k Generated in 30 Days
For a sustainable luxury furniture brand, we delivered a 42x ROAS and over $500k in sales, representing a 172% year-on-year increase during their biggest sale period.
Cathy XuGroup Paid Search Manager
22% Increase in Conversion Value YoY
In just 30 days, we generated a 26% higher ROAS and a 22% increase in conversion value for a leading natural cosmetics brand.
Ed JonesHead of Paid Search
400% Increase in Leads
For a seasonal campaign, we achieved a 400% increase in leads for a leading heavy-duty ute and tray solutions company.
Andrew SuttonPaid Search Consultant
Money keywords ranked using our Evidence Driven Framework
We dedicate ourselves to digital marketing efforts that generate significant revenue for your business. While other agencies may boast about increasing clicks and traffic, our commitment is to the results that matter most to you—the ones that contribute to your financial success.
| Client | High Search Money Keyword |
Current Ranking |
Original Ranking |
|
|---|---|---|---|---|
 |
#1 ‘Sugar free kombucha’ | 1 | 9 | view case study |
 |
#1 ‘Reformer Pilates classes’ | 1 | 3 | view case study |
 |
P1 ‘Carrera sunglasses’ | 1 | 100 | view case study |
 |
#1 ‘chai latte’ | 1 | 27 | view case study |
 |
#1 ‘awning supplier’ | 1 | 10 | view case study |
How Can We Help?
Our PPC Services
Maximise your return on investment from paid search with tailored campaigns that utilise the best platforms for your business.
Google Adwords
Outperform your competition and boost sales with high-performing ads. Say goodbye to wasted spend on ineffective ads, high CPCs, and unqualified leads.
Google Shopping
Achieve your sales goals in record time with a robust Google Shopping campaign designed for success.
Microsoft Ads
Capture leads your competitors have overlooked and enjoy higher conversion rates at a lower cost-per-click with a precision-targeted Bing Ads campaign.
Remarketing
Harness the power of strategic remarketing to engage potential customers who have shown interest in your brand. Deliver personalised content across multiple platforms to keep your business top-of-mind.
Our dedicated experts are ready & waiting to get started today.
We’ve been able to increase our organic conversions by 345% year on year.
Tegan Thorpe – Cohen Handler
We’ve been able to increase our organic conversions by 345% year on year.
Tegan Thorpe – Cohen Handler
We’ve been able to increase our organic conversions by 345% year on year.
Tegan Thorpe – Cohen Handler
We’ve been able to increase our organic conversions by 345% year on year.
Tegan Thorpe – Cohen Handler
We’ve been able to increase our organic conversions by 345% year on year.
Tegan Thorpe – Cohen Handler
All these Success Stories
started with a Free Audit
Our performance marketing specialists are known as the best at integrated digital campaigns and have won major awards for a reason… RESULTS.
Our dedicated experts are ready & waiting to get started today.
WE ARE THOUGHT LEADERS
We don’t just execute strategies we pioneer innovation.
OMG excels as a digital marketing innovator, consistently pushing boundaries to provide clients with leading-edge strategies in the dynamic digital landscape.
We’ve got Gurus all over the world.
SydneyMelbournePerthGold CoastBrisbaneAdelaideSingaporeDubaiTexasCape TownSerbia
Hi I’m Jazmin, I’m the head Head of Enterprise SEO.
I make sure that our enterprise clients rank high on SERPs to gain some BIG results.
Hi I’m Simon, I’m the Chief Customer Officer.
I take huge pride in making sure that all of our clients are happy and well taken care of.
Hi I’m Hayley, I’m the Head of Data & Analytics.
I am always ahead of the game – keeping all our Gurus up to date on the latest.
What exactly is Gurulytics?
It’s our advanced analytics tool and bedrock of our success. It transforms raw data into actionable strategies, consistently delivering exceptional results for our clients.
5 Star PPC Agency
Drive Real Business Growth.
We deliver a blog-focused content strategy integrated with PPC campaigns. Over 12 months, here are the standout results:
Boost Your Organic Traffic.
Maximise your visibility with a PPC company that means business. Our expertly crafted campaigns help you surpass competitors on search engines and create new revenue streams. We’ve helped Australian businesses triple their leads simply by refining their PPC strategy.
Dominate Google Search.
Claim top spots on Google and other search engines. With multiple first-page rankings and local directory listings, you’ll leave competitors behind. Let our leading SEO agency drive innovative strategies that keep your business ahead.
Partner with True SEO Experts.
Unlike PPC companies that use “smoke and mirrors,” OMG offers complete transparency. From technical SEO to link building and local SEO, our specialists keep you informed at every step. We deliver real, measurable results—guaranteed.
A Global Agency. The Same Goal.
Team Members
200+
Client Revenue
$761m
Client Retention
98%
Why Choose OMG?
When you partner with Australia’s leading digital marketing agency, you’re backed by a team of the brightest marketing minds in the country.
- No cookie-cutter strategies—just personalised campaigns designed to drive powerful, measurable results.
- No time wasted on BS. We focus on real, sustainable growth with best-practice methods.
- Specialists across every digital channel and stage of the customer journey, all working to maximise your marketing performance.
- Proven success across hundreds of industries, for brands big and small.
- Start with a free audit and strategy session. We’re committed to 100% transparency—no surprises, just results.
Why Not Another Agency?
Worse results, outdated strategies, and a lack of transparency.
- Agencies often rely on generic strategies that fall short.
- Misleading guarantees with shady practices that can harm your long-term growth.
- Limited expertise and disconnected teams, with fewer service offerings.
- Less knowledge and experience navigating diverse industries.
- Hidden fees and unexpected costs, making for an unpleasant surprise.
Top Certifications
We Partner with the best
Our trusted partner network of top technology brands and leading agencies helps us deliver the best, seamless experience – time and again.
Top 3% Google Ads Agencies in Australia
Frequently Asked Questions about Google Shopping
What can Google Shopping do for my business?
Let’s put it this way: if you run an eCommerce or retail business, you cannot afford not to be on Google Shopping. End of story. Google Shopping makes your products visible on the largest search engine in the world at the exact moment people are searching for them and are most likely to purchase. It’s a powerful way to grow your sales and bring more “cha-ching” to your digital cash register. This is what online marketing was made for!
How do I build a Google Shopping campaign?
In theory, building a Google Shopping campaign is as simple as configuring Google Ads (formerly AdWords) to connect with the Google Merchant Centre, where your product information resides.
As we said, that’s the theory. In reality, if you want the best ROI from Google Shopping, you need to seamlessly manage three key components: Product Feed, Google Ads Campaign Structure, and Bidding.
Get these three things right, and you can unleash the potential of Google Shopping for your business.
At the core of your campaign’s success is your product feed. Why? Because your bid isn’t the only thing that counts in Google Shopping. Google also rates the quality and completeness of your individual product data. If your product feed isn’t complete or optimised, your Google Shopping campaign is doomed to fail.
Don’t worry – you don’t have to do it alone. Partner with an agency that will optimise your feed to the highest possible level and build a Google Shopping campaign laser-focused on massive sales growth.
Why is OMG the best Google Shopping agency?
We exist to help you get the maximum value from your Google Shopping campaigns. Google Shopping is critical for retail and eCommerce brands, which is why we’re never satisfied until we’ve turned your campaign into a massive profit-generating machine.
With our in-depth knowledge of Google’s tools and targeting capabilities, you can be confident your products will be in the spotlight right at the moment shoppers are looking for them. Best of all, we make the whole process easy.
From product submission to ad creation, strategic bidding, detailed reporting, and relentless performance tweaks, you can trust our gurus to do all the heavy lifting. Sit back and watch the sales come rolling in!
