What is Google Shopping?

Google Shopping is an advertising opportunity provided by Google as part of Google Ads. Think of it as a marketplace.

Anyone who searched for a specific product on Google sees boxes with images, prices, retailer’s name and other details of this very product next to or above the search results list. If the searcher clicks on a Google Shopping ad, they are directed to the advertiser’s web page or eCommerce site.

PPC Director
Behind the scenes

Behind the scenes

When someone types a search, Google scans its Merchant Centre database to select the products with the most relevant, complete data and the highest quality score. If your feed isn’t optimised, your ads won’t be shown. It’s all part of Google’s mission always to give searchers the most relevant, high-quality information.

Getting the top spots

Getting the top spots

As with Google Ads, Google Shopping is based on a pay-per-click (PPC) process. In other words, you’re bidding for the top spots. You’ll enjoy maximum exposure thanks to our Google Gurus who know how to harness the full potential of Google’s Shopping network.

Crafting campaigns for better clicks

Crafting campaigns for better clicks

We draw on our understanding of the customer journey to create expertly optimised Shopping campaigns. Extensive keyword and market research lets us strategically manage your bids and shopping feed. We work with you to craft creative ads that shoppers can’t help but click. Let the shopping begin.

PPC Director
PPC Director
Sell more of your most important products.
Sell more of your most important products.

Are you prepared for unprecedented profits? Good. Because Google Shopping represents a massive profit-turning opportunity for online retailers, with the most relevant products appearing as display ads at the top of Google’s search results. It doesn’t get any more front of mind than that. With our deep knowledge of Google’s tools and targeting capabilities, your products will be up in lights.

We’ll make sure your showcase products, special offers and promotions are managed from start to finish. From product submission to ad creation, through to the bidding process, detailed reporting and ongoing performance tweaks – you’re covered and primed to succeed.

Maximum exposure = record revenues.

Your product’s image, its ratings and more, right at the top of Google’s search result page. Can you see it? Can you visualise the “cha-ching” of that digital cash register going off? Good, because it’s all possible with a top-notch Google Shopping campaign. We’ll show you how to master Google’s Merchant Centre and maximise your reach by uploading your inventory to Google’s massively popular Shopping site. A convenience-loving audience will be able to find the exact product they’re looking for in a single click.

Maximum exposure = record revenues.
Our PPC Subservices

Extract maximum potential out of our PPC Services with custom campaigns leveraging the ideal platforms for your business.

Google Adwords
Crush your competition. Rake in the sales. Say goodbye to poor performing ads, high CPCs and unqualified leads.
Google Adwords
Stay top-of-mind and convert site visitors into customers with competitor-crushing remarketing.
Bing Ads
Hunt down leads your competitors have overlooked and get higher conversion rates at a lower cost-per-click with a sharpshooting Bing ads campaign.
Bing Ads
google logo 500+ Real Five Star Reviews

What our Sydney based clients have to say.

We work with great companies of all sizes and we’ve helped big name brands grow even bigger.
google testimonial reviews speaker pink
Ready to grow faster? Get your free audit!
Real Five Star Reviews
100+ page audit covering SEO, PPC & more
Free 12-month multichannel game plan valued at $4000
Get FREE audit
Turn rankings to revenue with The Ultimate Guide To SEO
This free downloadable ebook dives into:
How to most effectively use SEO to skyrocket sales and gain explosive business growth.
Proven SEO strategies backed by the latest research for the Australian business landscape
Insights from SEO's leading experts, including Kate Toon, Jeff Bullas, Ryuji Uematsu, Karl Blanks and more.
grab your free guide
Related Resources

Complete Guide to Google Ads Keyword Match Types and Analysis

Keywords are the backbone of any Google Ads campaign. Every Google search has some sort of intent behind it — whether it’s commercial, navigational, transactional or informational. When you target the right keywords with the right ad creative, that’s when the magic happens. But before you begin developing your creative, you need to define WHAT keywords […]

Continue reading

Ultimate Guide to Google Display Network in 2022

Ready to unlock new revenue heights with pay per click advertising? Want to elevate your online ads and reach new audiences? There is one incredible side to Google Ads, formerly known as Google Adwords, that can deliver incredible results: Display advertising on the Google Display Network (GDN). When it comes to Google Ads, marketers often focus their energy […]

Continue reading

What is Quality Score?

Quality Score is Google’s rating of the quality and relevancy of your keywords, ads and landing pages. Thousands of advertisers are vying for top rankings in Google for the same keywords. So how does Google decide which ads rank where, in what position and at what cost? That’s where Quality Score comes into play. Quality […]

Continue reading

5 Stages of a Winning Marketing Funnel in 2022 (with Examples)

The secret to a successful and profitable marketing campaign? Understanding the human on the other end and creating a bullet-proof digital marketing strategy that gives them what they need at every stage of their journey. Right there is the reason you need to optimise your marketing funnel. Selling isn’t as simple as sending people to a web […]

Continue reading
View All

Frequently Asked Questions

Curious to learn more? Here are some of the most common questions we hear day to day.

What can Google Shopping do for my business?

Let’s put it this way: if you run an ecommerce or retail business, you cannot afford not to be on Google Shopping. End of story. Google Shopping makes your products visible on the largest search engine in the world, at the exact moment people are searching for them and are most likely to purchase. It’s a super powerful way to grow your sales and bring more “cha-ching” to your digital cash register. This is what online marketing was made for!

How do I build a Google Shopping campaign?

In theory, building a Google Shopping campaign is as simple as configuring Google Ads (formerly AdWords) to talk to the Google Merchant Centre, where your product information lives.

As we said, that’s the theory. In reality, if you want the best ROI from Google Shopping, you need to seamlessly manage three key components: Product Feed, Google Ads Campaign Structure and Bidding.

Get these three things right, and you can unleash the potential of Google Shopping for your business.

At the core of your campaign’s success is your product feed. Why? Because your bid isn’t the only thing that counts in Google Shopping. Google also rates the quality and completeness of your individual product data. If your product feed isn’t complete or optimised, your Google Shopping campaign is doomed to fail.

Don’t worry – you don’t have to do it alone. Partner with an agency that will optimise your feed to the highest possible level and build a Google Shopping campaign laser-focused on massive sales growth.

Hint: that’s us.

Why is OMG the best Google Shopping agency?

We exist to help you get the maximum value from your Google Shopping campaigns. Google Shopping is critical for retail and eCommerce brands, which is why we’re never satisfied until we’ve turned your campaign into a massive profit-generating machine.

With our insanely in-depth knowledge of Google’s tools and targeting capabilities, you can be confident your products will be in the spotlight right at the moment shoppers are looking for them. Best of all, we make the whole process easy.

From product submission to ad creation, strategic bidding, detailed reporting and relentless performance tweaks, you can trust our gurus to do all the heavy lifting. Sit back and watch the sales come rolling in!

Let’s increase your sales
100% transparency, no excuses, and no dodgy practices. Just serious digital results.

Get your proposal
1300 433 071