How Hudson Homes Boosted Organic Traffic By 85%

85%
Growth in organic traffic YOY
1614
Keywords ranking
up from 640
75%
Growth in organic conversions

CASE STUDY

Hudson Homes

About Challenges Our Approach Strategy & Execution Outcomes Key Results
Service

SEO

Industry

Trades

Company Size

Large

Location

NSW, Australia

About Challenges Our Approach Strategy & Execution Outcomes Key Results

About Hudson Homes

Hudson Homes is on a mission to design and build quality homes for a new generation. Their designs and constructions are truly award-winning, having been featured as winners and finalists in several HIA Awards.

Challenges

Hudson Homes partnered with OMG to boost their search engine visibility, traffic and revenue. In other words, an authoritative digital presence for a well-known and well-loved company. In 18 months, OMG team boosted organic traffic by 85% and organic revenue by 310%. And this is just the beginning!

  • Lack of search engine visibility resulting in low organic traffic
  • Being outranked by competitors for key search terms, such as “home design”
  • Website not attracting enough enquiries, meaning more effort and money on paid channels.

Our Approach

Growing a digital presence that delivers results began with considering the long term goals. Hudson Homes wanted to boost rankings, traffic and revenue — while also increasing their online visibility. OMG delivered a custom SEO strategy that optimised their website from the ground up. Detailed analysis of competitors also unlocked key opportunities in the market.

  • Website and content restructuring for optimal performance and a streamlined experience
  • Boosting website authority with targeted and high quality backlinks
  • Improving search engine visibility and conversions through proven SEO strategies

Strategy & Execution

OMG - Badge - SEO

Streamlining website and content for optimal performance and experience

Thorough website audit revealed key opportunities to boost performance as well as user experience. OMG optimised all aspects of Hudson Homes website, resulting in better rankings and increased traffic.

OMG - Icon Badge - Website

Boosting website authority with targeted and high quality backlinks

Hudson Homes skyrocketed to the top of rankings with the help of targeted backlinks, on high profile websites such as homesales.com.au.

OMG - Badge - Tools

Detailed competitors analysis to align with key opportunities in the market

Technical SEO and strategic competitor analysis highlighted key ways for Hudson Homes to stand out.

OMG - Search Badge

Fantastic NZ results

Similarly to our Australian SEO strategy, Online Marketing Gurus reconfigured the approach for New Zealand audiences. Aiming to recover lost monthly organic traffic as quickly as possible and generate leads to boost organic visibility,

Outcomes

To note, OMG helped increase:

  • Better rankings and increased traffic
  • Increased brand awareness and visibility

Key Results

85%

Growth in organic traffic YOY

1614

Keywords ranking
up from 640

75%

Growth in organic conversions

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