Ian is Fantastic at OMG! He truly goes above and beyond and has all of the knowledge of the Industry. Our ROI Has far exceeded our expectations! I will continue to work with Ian and the team. Thank you
Nicole Hadaway
Owner
PPC SPECIALIST AGENCY
What is Remarketing?
Bing Ads, now known as Microsoft Advertising, gives you another chance to reach your potential customers and win them over.
What makes it so powerful is that you are targeting people who have previously shown interest in your brand. Chances are, they weren’t ready to convert the first time they landed on your site, even if they went all the way through to the checkout. Advertising is similar to Google Ads in both ad structure and purpose. Like Google Ads, Bing Ads uses a pay-per-click (PPC) model, which relies on keywords and auctions.
70 Million
We generated more than 70 million clicks for our clients.
$761 Million
We’ve delivered over $761 million in new revenue for our clients.
5.6 Million
Our clients achieved more than 5.6 million conversions with OMG.
4.1 Billion
We delivered powerful, profitable results through 4.1 billion impressions.
With Over 10+ Years experience
We Help Brands Big and Small Reach Their Full Potential.
With 200+ Growth Gurus, 70-80% SMB clients, we’re certified experts in all channels and platforms. It’s just part of the reason we’re Australia’s best rated, reviewed and revered digital marketing agency.
Why Your Business Needs
Remarketing
Unlock the power of precision-targeted advertising and transform lost opportunities into conversions by incorporating our strategic remarketing solutions, designed to keep your brand at the forefront of your audience’s online journey.
Track, Target, Sale
Remarketing allows you to track individual pages on your website. You can see which customers spend time on those pages without converting. Then, get in front of them again and again with targeted, relevant ads they cannot resist! Eventually, they will return to your site and show you the money.
Crafting the Right Approach
Sending the right message is vital, as remarketing can expose the fine line between adding value and ‘stalking’. Our campaigns consist of multiple ads, each crafted to appeal to visitors who have browsed a specific service or product category on your site.
Smart and Savvy Sales Techniques
We engage remarketing best practice principles, such as adding burn pixels and frequency caps, so your audience doesn’t get burnt out on over-advertising. At the same time, you need to be savvy to make the sale; take advantage of one of the most powerful profit earners in the PPC toolbox.
Targeted and Relevant Campaigns for Your Brand
We dig deep to understand where your visitors come from and the places they frequent, allowing us to target the most relevant ad channels for your business.
Skyrocket Return on Ad Spend for Workscene
OMG shifted the focus to non-branded campaigns on Google and introduced TOF, as well as variations of MOF campaigns, including the testing of different forms of creatives.
12:1
ROAS for PPC Ads
100%
increase in paid social revenue YoY
47:1
ROAS for Smart Shopping PPC Campaign
$235K+
revenue generated from Social Ads
Customised PPC Strategies for Success
Unlock a surge in sales by targeting customers in buying mode with the phenomenal power of Pay-Per-Click (PPC) advertising. Our AdWords management services optimise every click to boost conversions, crafting hyper-targeted campaigns that focus on those ready to purchase—helping you spend less and earn more.
Personalised Strategy
Target the right customers, at the right time, on the right platform with a meticulously planned and researched PPC campaign. We use data to drive our approach to keywords, messaging, and strategic timing. By understanding your audience’s needs, behaviors, and emotional triggers, we drive decisions that convert into sales.
Active Management
Don’t let your ads fend for themselves. We actively manage your campaigns, weeding out non-performing keywords, boosting your quality score, reducing your cost per click, and driving more revenue. PPC is not a ‘set and forget’ strategy – ongoing monitoring, analysis, and adjustments are key to achieving the best results.
Detailed Reporting
Get clear insights into what’s working. Track the bottom-line performance of every paid search campaign. We provide custom reports that break down key metrics like impressions, clicks, and post-click activity, so you have full visibility into your campaign’s success.
Let’s Grow Together
Evidence-Driven Systems for Optimal Conversion.
This isn’t a trial for us, and your campaigns aren’t experiments. With over 10 years of testing, learning, and refining, we’ve developed an evidence-driven framework that’s delivered results for over 1,000 businesses.
It’s ready to be applied to yours—delivering faster, stronger outcomes.
Our Approach for Your Results
When every click comes at a price, optimising the number of clicks that turn into sales is crucial.
It all Starts here
-
1
Effective Google Ad Management
We tailor our strategies to suit the unique needs of each industry, configuring accounts for agility and future growth. Our approach ensures campaigns are adaptable and future-proof, aligning with your industry’s needs and mirroring your sitemap for efficient management. -
2
Actionable Insights
Our structured analysis not only facilitates data review but also highlights critical actions to boost your campaign’s performance. We identify the key levers for your success, providing clarity and transparency in every decision to drive your campaign forward. -
3
Optimisation
Our strategy focuses on fine-tuning for peak performance and simplifying complex processes into actionable insights. We sift through information and meticulously analyse accounts, ensuring every decision is well-informed and impactful. This enables us to optimise more efficiently, ensuring your campaign is always ready for acceleration and maximum efficiency. -
4
Planning & Testing
We blend creativity with meticulous planning and clear optimisation to ensure every campaign stays ahead. By continuously exploring, hypothesising, testing, and refining, we identify development opportunities and move forward with a test-and-learn approach. This dynamic strategy keeps our campaigns vibrant and compelling, building your success on solid, repeatable foundations with measurable outcomes. -
5
Targeting
We adjust for device, location, and schedule to optimise targeting options and bid strategies across activities, ensuring your message reaches your audience at the most receptive moments. Our strategies go beyond the basics, incorporating sophisticated audience and remarketing tactics to keep your brand front and centre.
Achieving PPC Success for Our Clients
PPC can deliver results faster than SEO, but success comes from a well-executed strategy, not shortcuts. By focusing on optimising campaigns and targeting high-intent audiences, we help businesses drive more leads, sales, and revenue. Beware of agencies offering instant results without a sound strategy—true PPC success lies in ongoing optimisation and data-driven decisions.
Over $500k Generated in 30 Days
For a sustainable luxury furniture brand, we delivered a 42x ROAS and over $500k in sales, representing a 172% year-on-year increase during their biggest sale period.
Cathy XuGroup Paid Search Manager
22% Increase in Conversion Value YoY
In just 30 days, we generated a 26% higher ROAS and a 22% increase in conversion value for a leading natural cosmetics brand.
Ed JonesHead of Paid Search
400% Increase in Leads
For a seasonal campaign, we achieved a 400% increase in leads for a leading heavy-duty ute and tray solutions company.
Andrew SuttonPaid Search Consultant
Money keywords ranked using our Evidence Driven Framework
We dedicate ourselves to digital marketing efforts that generate significant revenue for your business. While other agencies may boast about increasing clicks and traffic, our commitment is to the results that matter most to you—the ones that contribute to your financial success.
| Client | High Search Money Keyword |
Current Ranking |
Original Ranking |
|
|---|---|---|---|---|
 |
#1 ‘Sugar free kombucha’ | 1 | 9 | view case study |
 |
#1 ‘Reformer Pilates classes’ | 1 | 3 | view case study |
 |
P1 ‘Carrera sunglasses’ | 1 | 100 | view case study |
 |
#1 ‘chai latte’ | 1 | 27 | view case study |
 |
#1 ‘awning supplier’ | 1 | 10 | view case study |
How Can We Help?
Our PPC Services
Maximise your return on investment from paid search with tailored campaigns that utilise the best platforms for your business.
Google Adwords
Outperform your competition and boost sales with high-performing ads. Say goodbye to wasted spend on ineffective ads, high CPCs, and unqualified leads.
Google Shopping
Achieve your sales goals in record time with a robust Google Shopping campaign designed for success.
Microsoft Ads
Capture leads your competitors have overlooked and enjoy higher conversion rates at a lower cost-per-click with a precision-targeted Bing Ads campaign.
Remarketing
Harness the power of strategic remarketing to engage potential customers who have shown interest in your brand. Deliver personalised content across multiple platforms to keep your business top-of-mind.
Our dedicated experts are ready & waiting to get started today.
We’ve been able to increase our organic conversions by 345% year on year.
Tegan Thorpe – Cohen Handler
We’ve been able to increase our organic conversions by 345% year on year.
Tegan Thorpe – Cohen Handler
We’ve been able to increase our organic conversions by 345% year on year.
Tegan Thorpe – Cohen Handler
We’ve been able to increase our organic conversions by 345% year on year.
Tegan Thorpe – Cohen Handler
We’ve been able to increase our organic conversions by 345% year on year.
Tegan Thorpe – Cohen Handler
All these Success Stories
started with a Free Audit
Our performance marketing specialists are known as the best at integrated digital campaigns and have won major awards for a reason… RESULTS.
Our dedicated experts are ready & waiting to get started today.
Our dedicated experts are ready & waiting to get started today.
WE ARE THOUGHT LEADERS
We don’t just execute strategies we pioneer innovation.
OMG excels as a digital marketing innovator, consistently pushing boundaries to provide clients with leading-edge strategies in the dynamic digital landscape.
We’ve got Gurus all over the world.
SydneyMelbournePerthGold CoastBrisbaneAdelaideSingaporeDubaiTexasCape TownSerbia
Hi I’m Jazmin, I’m the head Head of Enterprise SEO.
I make sure that our enterprise clients rank high on SERPs to gain some BIG results.
Hi I’m Simon, I’m the Chief Customer Officer.
I take huge pride in making sure that all of our clients are happy and well taken care of.
Hi I’m Hayley, I’m the Head of Data & Analytics.
I am always ahead of the game – keeping all our Gurus up to date on the latest.
What exactly is Gurulytics?
It’s our advanced analytics tool and bedrock of our success. It transforms raw data into actionable strategies, consistently delivering exceptional results for our clients.
Frequently Asked Questions
about Remarketing
How do remarketing ads work?
Remarketing ads are quite simple. You add some code to specific pages on your website. This “tag” uses browser cookies to add visitors to your remarketing list.
You can customise the code for different pages to create various remarketing groups. For example, you might create a “black dress” remarketing audience for those who visit pages where you sell black dresses. That way, you can show these visitors highly targeted ads that promote black dresses.
The first step in remarketing is determining which pages you want to tag for your campaign. Think about the high-value pages—those that indicate the visitor is genuinely interested in buying. Next, decide on the remarketing ad you want to use. There are many remarketing platforms to choose from, but Google remarketing and Facebook remarketing remain the most popular.
Google allows you to run remarketing ads on the Google Display Network (GDN), YouTube, and the Google Search Network. That’s a massive amount of exposure. The most challenging part of creating a remarketing campaign is crafting the ad. You need to strike a balance between subtle hints and aggressive targeting so people come back and buy.
OMG knows how to bring all these elements together for a revenue-boosting retargeting campaign—talk to us!
What can remarketing do for my business?
Sales, sales, sales! The more ad impressions a prospect sees, the more likely they are to convert. Remarketing ads can dramatically increase clicks and conversions, much more so than other display ads. Why? Because they are more personalised, targeted, and relevant to the user. This means they also have a lower cost per click and a cheaper cost per impression. The result? A much higher return on investment for your online advertising budget.
Is remarketing cheap?
The cost of remarketing depends on the size of your campaign. However, when you consider it in terms of return on investment, remarketing is incredibly cost-effective! Why? Because you’re targeting visitors who already know your brand and what you have to offer. This means they’re much more likely to convert. Work with OMG to take advantage of one of the most powerful revenue earners in the digital marketing toolbox.
Why is OMG the best remarketing and retargeting agency?
We are the remarketing and retargeting gurus. Our entire model is built on prioritising your success and growth, and we’re not satisfied until we achieve it. To succeed, we need to dig deep to understand your target audience, where they come from, and the places they go. Then, we use this information to create a hyper-targeted strategy to convert prospects as they move around the web. Every ad is customised to appeal to your audience. Maximum conversions, here we come!
