PPC SPECIALIST AGENCY

What is Remarketing?

Bing Ads, now known as Remarketing gives you another chance at reaching your potential customers and winning them over. What makes it so powerful is that you are targeting people who have previously shown interest in your brand. Chances are they weren’t ready to convert the first time they landed on your site, even if they got all the way through to the checkout. Advertising, is similar to Google Ads in both ad structure and purpose. Like Google Ads, Bing Ads uses a pay-per-click (PPC) model which relies on keywords and auctions.

OMG - Number 1 Rated Agency in Australia

70 Million

We generated more than 70 million clicks for our clients.

$761 Million

We’ve delivered over $761M in new revenue for our clients.

5.6 Million

Our clients achieved more than 5.6 million conversions with OMG.

4.1 Billion

We delivered powerful, profitable results through 4.1 billion impressions.

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OMG - Event - Andrew Raso
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OMG - Event - Mez Homayunfard

With Over 10+ Years experience

We Help Brands Big and Small Reach Their Full Potential.

With 200+ Growth Gurus, 70-80% SMB clients, we’re certified experts in all channels and platforms it’s just part of the reason we’re Australia’s best rated, reviewed and revered marketing agency.

Why your business needs
Remarketing

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Track, Target, Sale

Remarketing allows you to track individual pages on your website. You can see which customers spend time on those pages without converting. Then, get in front of them again and again with targeted, relevant ads they cannot resist! So, eventually, they return to your site and show you the money.

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Crafting the right approach

Sending the right message is vital, as remarketing can expose the fine line between adding value and ‘stalking’. Our campaigns consist of multiple ads, each one crafted to appeal to visitors who’ve browsed a specific service or product category on your site.

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Smart and savvy sales techniques

We engage remarketing best practice principles like adding burn pixels and frequency caps so your audience doesn’t get burnt out on over-advertising. At the same time you need to be savvy to get the sale; take advantage of one of the most powerful profit-earners in the PPC toolbox.

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Targeted and relevant campaigns for your brand

We dig deep to understand where your visitors come from and the places they frequent, so we target the most relevant ad channels for your business.

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Skyrocket Return on Ad Spend for Workscene

OMG - Real Results - Workscene Stats
12:1

ROAS for PPC Ads

100%

increase in paid social revenue YoY

47:1

ROAS for Smart Shopping PPC Campaign

$235K+

revenue generated from Social Ads

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Customised PPC strategies for success

Unlock a surge in sales by targeting those in buying mode through the phenomenal power of Pay-Per-Click (PPC) advertising. With our Adwords management services, we optimise every click to ensure more conversions, crafting hyper-targeted campaigns that focus on those ready to make a purchase, allowing you to spend less and earn significantly more.

483%

Increase in organic revenue.

“The best agency, best delivery and best service I’ve ever had in my 20 years of working with agencies.”

Lauren Jenkins – Zenith Payments

320%

Increase in organic revenue.

“Simon and the team have really gone above and beyond for us…”

Tegan Thorpe – Cohen Handler
OMG - Client - Thomas Brown

483%

Increase in organic revenue.

“We’ve enjoyed working with OMG over the past year or so..”

Lauren Jenkins – Zenith Payments

Personalised strategy

Target the right customers, at the right time, on the right platform with a meticulously planned and researched PPC campaign. Data drives the way we use keywords, messaging, and strategic timing. We understand your key demographic’s needs, intentions, behaviours, and emotional triggers that lead to decision-making.

Active management

Weed out non-performing keywords, improve your quality score, reduce your cost per click, and raise your revenue. It’s often the case with PPC campaigns, that once an ad gets switched on, it’s left to fend for itself. But if you simply ‘set and forget’, you’re not getting the most out of what PPC has to offer. We continue to monitor, analyse, and adjust your campaign to get results.

Detailed reporting

Know exactly what’s working for you. Measure the bottom-line performance of every paid search campaign. AdWords and other platforms collate stats such as the number of impressions, the number of clicks, and any resulting post-click activity on your site. We compile all this data into custom reports, so you know exactly what’s going on.

We Explain How PPC Actually Works!

Let’s Grow Together

Evidence Driven Systems For Your Optimal Conversion.

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Our Approach for Your Results

When every click comes at a price, optimising the number of clicks that turn into sales is crucial.

It all Starts here
  1. 1

    Effective Google Ad Management

    We tailor our strategies to suit the unique needs of each industry, configuring accounts for agility and future growth. Our approach ensures campaigns are adaptable and future-proof, reflecting the industry’s needs and mirroring your sitemap for effective management.
  2. 2

    Actionable Insights

    Our structured analysis not only facilitates data analysis but also highlights critical actions to boost your campaign’s performance. We identify the levers to push for your success, providing clarity and transparency in every decision to drive your campaign forward.
  3. 3

    Optimisation

    Our strategy focuses on fine-tuning for peak performance and simplifying complex processes into actionable insights. We sift through information and analyse accounts meticulously, ensuring every decision is well-informed and impactful. This way, we optimise more efficiently and effectively, ensuring your campaign is always primed for acceleration and efficiency.
  4. 4

    Planning & Testing

    We blend creativity with meticulous planning and clear optimisation to ensure every campaign is a step ahead. By continuously exploring, hypothesising, testing, and refining, we identify opportunity areas for development and move forward with a test-and-learn approach. This dynamic strategy keeps our approach vibrant and compelling, ensuring your success is built on solid, repeatable foundations with measurable outcomes.
  5. 5

    Targeting

    We adjust for device, location, and schedule to optimise targeting options and bid strategies across activities, placing your message where your audience is most receptive. Our strategies go beyond the basics, incorporating sophisticated audience and remarketing tactics to keep your brand front and center.
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Achieving PPC success for our clients

SEO is a long-term game; it takes months for notable results. Beware of overnight promises; genuine SEO companies focus on realistic timeframes and prioritise optimising key areas for increased sales and revenue.

Book a Strategy Session
OMG - Cathy Xu

Over $500k generated in 30 days

For a sustainable luxury furniture brand, achieved 42x ROAS and over $500k in sales. Up 172% than previous year, during their biggest sale period of the year.

Cathy XuGroup Paid Search Manager
OMG - Ed Jones

22% high conversion value YoY

Within 30 days, for a leading natural cosmetic brand, we generated 26% higher ROAS, and 22% increase in conversion value. 

Ed JonesHead of Paid Search
OMG - Andrew Sutton

400% increase in leads

For a seasonal campaign, we generated 400% increase in leads for an industry leading  heavy duty ute & tray solutions company.

Andrew SuttonPaid Search Consultant

Money keywords ranked using our Evidence Driven Framework

Our sole focus is on digital marketing strategies that translate into serious revenue for your business. While other agencies promise results in the form of clicks and traffic, we’re only interested in the results you really want – the ones you can take to the bank.

Client High Search
Money Keyword
Current
Ranking
Original
Ranking
#1 ‘mens polo shirts’ 1 9
#4 ‘holiday rentals hunter valley’ 2 61
#1 ‘roof top tent’ 1 4
92 ‘best buffet in sydney’ 8 100
350,000 ‘womens dresses Sydney’ 4 67

How Can We Help?

Our PPC Services

Maximise value from your paid search with custom campaigns that leverage the ideal platforms for your business.

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Google Adwords

Crush your competition. Rake in the sales. Say goodbye to poor performing ads, high CPCs and unqualified leads.
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Google Shopping

Smash sales goals in record time with a bulletproof Google Shopping campaign.
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Microsoft Ads

Hunt down leads your competitors have overlooked and get higher conversion rates at a lower cost-per-click with a sharpshooting Bing ads campaign.
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Remarketing

Unlock the power of strategic remarketing to target those who have shown interest in your brand, delivering personalised content across different platforms to keep your business top-of-mind.

Our dedicated experts are ready & waiting to get started today.

Our PPC Clients love us

Our sole focus is on digital marketing strategies that translate into serious revenue for your business.

  • Ian is Fantastic at OMG! He truly goes above and beyond and has all of the knowledge of the Industry. Our ROI Has far exceeded our expectations! I will continue to work with Ian and the team. Thank you

    Nicole Hadaway

    Owner
  • We’ve been utilising the services of OMG for over 2 years and couldn’t be happier! The level of commitment and insight the team brings to the campaign has been fantastic, and we cannot recommend them enough! Definitely leaders in this space in Australia.

    Michael Faro-Tusino

    Digital and Retail Manager
  • Excellent agency to work with and very knowledgeable in their field. Highly recommend using Online Marketing Gurus for all your SEO needs!

    Ami Robertson

    Trades & Events Marketing Manager
  • Extremely professional and knowledgeable in all dealings. They made me feel confident in my decision. One highlight was going into their office after 3 months of dealing with OMG and being shown how much money we’d saved and how much more traffic we were generating through our website.

    Adam Celestino

  • It’s been amazing working with OMG, Pete especially is easy to work with. We’ve been really happy with our results with OMG. We’ve seen really noticeable year-on-year results through paid, social and organic. The best thing is having that support when we don’t have that expert knowledge.

    Jessica Condon

    Brand & Design Manager
  • We chose to go with OMG after interviewing 3 different SEO companies and it was one of the best decisions we have ever made for our business. Every company told us it would be 6 months before we saw any results – it has only been 3 months with OMG and there is a tangible increase in our online sales! Hannah and Alex have been a pleasure to work with and explain everything to us in layman’s terms, thanks guys!!!

    Sophie Bain

    Director
  • Fantastic company to work with! Our account manager Harriet is so attentive, quick to respond and insightful. It has been a pleasure working with this agency. They have been brilliant at helping us achieve our goals and always provide well thought out solutions. Highly recommend.

    Hilary King

    Marketing Manager
  • Online Marketing Gurus has a fantastic team who are passionate about making your business succeed! I finished up my first campaign with them and will be going again In December to maximise Christmas sales! Thanks everyone at OMG

    David Lack

    Founder
  • Have had a great experience working with OMG. Our account manager Krista is positive, delivers clear reports and updates and is always ready to help with any of our queries. OMG has been instrumental in helping us grow our SEO from scratch. Would recommend to anyone seeking organic digital growth with an agency who cares.

    Rohan Grant

    Marketing & Operations Coordinator
  • Magnificent, professional and efficient from the very first point of contact! Nabil continuously operates above and beyond every expectation, proven to be receptive and trustworthy – he shows exceptional enthusiasm with the knowledge and experience to tailor the right solution for our campaign. We look forward to kicking off this journey together!

    Franco Melatti

    Marketing & Communication Design Coordinator
  • Signing on with OMG was the smartest decision I could have made. They’ve taken the stress out and continually improved my returns beyond expectations. A special shout out to both Kiah and Paul for the unwavering belief in my products and for understanding my market.

    Jasmin Newman

    Director
  • Angelo at Online Marketing Gurus has been extremely responsive to all of our queries and I think OMG has definitely added value to our business this year.

    Shannon Ingram

    Director
  • The team at OMG are a pleasure to work with. Joseph is our point of contact and we couldn’t ask for a more responsive person. We will continue utilizing OMG’s services thanks to the fantastic people and positive results that have followed over the past 12 months.

    Niki Loe

    Sales Executive
  • We started working with Online Marketing Gurus after trying to get cut-through with two different “agencies” (ones that talked a big game, but ultimately were just out to grab a bit of cash) over the course of 18 months with PPC and SEO. Within the first three months of getting live with OMG our PPC campaigns were outperforming any of the previous campaigns we had run and the ROI continues to grow. They also gave us confidence that they way in which they went about our SEO strategy was inline with best practice and was executed to a high standard – which the results have most definitely proved.

    Ben Hogg

    Marketing Manager
  • We have worked with the talented team at OMG for over 1 year now and can’t express how happy we are with their service, knowledge in the digital space and fantastic communication!

    Claud Scar

  • Tom, Johnny & the team have been managing our SEO & PPC for over 2 years. Good team to work with – professional, responsive & knowledgeable.

    Meyry Kwik

    Marketing Manager
  • It’s great working with Hannah from OMG. She’s really taking the time to understand the business and our online marketing goals and the results are showing!

    Luci Rix

  • We are now on our 4th digital provider and whilst some of what we had in the past was good, OMG is by far the best experience we have had. Our results are improving enormously and we are finally getting the traction I always felt we could get. Asia is enthusiastic and responsive and Simon is a great support. Can highly recommend.

    Ellen Baron

  • It’s been a wonderful experience working with Matt. The process has been a smooth one and since the beginning Matt and the team have been completely supportive and always happy to help answer all the questions we may have. Highly recommend Matt and the OMG team for your marketing needs!

    Sevilay Karaman

    Marketing & Creative
  • My rankings are on the up and we already have a number of keyphrases on Page 1 of Google. Caroline Jesset who I speak to regularly, always has enough time for me. I have recently started a PPC campaign and the results are AMAZING. It’s been a real pleasure working with Caroline and OMG.

    Katherine Ward

    Marketing Manager

We’ve been able to increase our organic conversions by 345% year on year.

Tegan Thorpe – Cohen Handler

We’ve been able to increase our organic conversions by 345% year on year.

Tegan Thorpe – Cohen Handler

We’ve been able to increase our organic conversions by 345% year on year.

Tegan Thorpe – Cohen Handler

We’ve been able to increase our organic conversions by 345% year on year.

Tegan Thorpe – Cohen Handler

We’ve been able to increase our organic conversions by 345% year on year.

Tegan Thorpe – Cohen Handler

All these Success Stories
started with a Free Audit

Our performance marketing specialists are known as the best at integrated digital campaigns and have won major awards for a reason… RESULTS.

Campos Coffee

Success Story #1

Campos partner with OMG for next level SEO and SEM Results.

Dissatisfied with their ROAS and SEO results, Campos partnered with Online Marketing Gurus to help scale their SEO and SEM efforts in the highly competitive Coffee vertical. Online Marketing Gurus delivered an highly targeted SEO Strategy focusing on Content Quality, Improving technical SEO roadblocks and a comprehensive offsite SEO campaign. The results hit like a strong long black.

OMG - Case Studies - Campos Coffee - Stats
TC Boxes

Success Story #2

Out of the box SEO focus stacked with SEM and Paid Media.

In June 2021, T.C Boxes wanted to increase the number of monthly leads and conversions, ultimately increasing their monthly revenue and as such, partnered with Online Marketing Gurus for assistance. Our onboarding process identified how an integrated marketing strategy involving a mix of SEO, PPC and Social Media was a suitable strategy to help T.C Boxes achieve their goals.

OMG - Case Studies - TC Boxes
Cohen Handler

Success Story #3

How They Used SEO, PPC & Social Ads To Increase Visibility and Skyrocket Conversions

Upon onboarding Cohen Handler as a client, it was established that their main priority was to increase the number of leads coming in on a monthly basis. Besides SEO, and optimisations to Cohen Handler’s Content, Link Building and Keyword Targeting strategies, Online Marketing Gurus also engaged in PPC and Social Ads to reach a wider audience in the Sydney and Brisbane markets. The results speak for themselves.

OMG - Case Studies - Cohen Handler
Dymocks Tutoring

Success Story #4

How Dymocks Tutoring Used SEO & PPC To School the Competition and Build Stronger Brand Visibility

In December 2021, Dymocks Tutoring engaged Online Marketing Gurus to help with their digital marketing efforts. Organically, Dymocks Tutoring wanted to expand their visibility, leads and brand online. On the PPC side, the tutoring company wanted to maximise short-term revenue by focusing on improving brand visibility and drive up conversion potential.

omg-case-study-stats-screen-dymocks OMG - Case Studies - Dymocks
Ultraceuticals

Success Story #5

Cosmeceutical Skincare

improving the awareness & authority of their brand name; and finally, competing within a highly competitive industry making it difficult to improve keyword rankings.

OMG - Real Results - Ultraceuticals
Workscene

Success Story #6

How Workscene Used PPC and Social To Skyrocket Return on Ad Spend

By strictly monitoring search terms, adding irrelevant terms into negative keyword lists to ensure we’re driving highly relevant traffic, along with constant tracking of bid strategies to increase Workscene’s conversions and/or impression share, we have seen almost double the returns in such a short period of time.

OMG - Real Results - Workscene

Our dedicated experts are ready & waiting to get started today.

Our dedicated experts are ready & waiting to get started today.

WE ARE THOUGHT LEADERS

We don’t just execute strategies we pioneer innovation.

OMG excels as a digital marketing innovator, consistently pushing boundaries to provide clients with leading-edge strategies in the dynamic digital landscape.

Online Marketing Gurus announces its new partnership with StackAdapt
Online Marketing Gurus announces its new partnership with StackAdapt

We’ve got Gurus all over the world.

SydneyMelbournePerthGold CoastBrisbaneAdelaideSingaporeDubaiTexasCape TownSerbia
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Meet The Team

OMG - Jazmin Green

Hi I’m Jazmin, I’m the head Head of Enterprise SEO.

I make sure that our enterprise clients rank high on SERPs to gain some BIG results.

OMG - Meet The Team - Simon

Hi I’m Simon, I’m the Chief Customer Officer.

I take huge pride in making sure that all of our clients are happy and well taken care of.

OMG - Hayley Crandell

Hi I’m Hayley, I’m the Head of Data & Analytics.

I am always ahead of the game – keeping all our Gurus up to date on the latest.

What exactly is Gurulytics?

It’s our advanced analytics tool and bedrock of our success. It transforms raw data into actionable strategies, consistently delivering exceptional results for our clients.

Frequently Asked Questions
about Remarketing

How do remarketing ads work?

Remarketing ads are pretty simple. You add some code to the specific pages on your website. This “tag” uses browser cookies to add visitors to your remarketing list.

You can customise the code for different pages to create different remarketing groups. For example, you might create a “black dress” remarketing audience for those who visit website pages where you sell black dresses. That way, you can show these visitors highly targeted ads that promote black dresses.

The first step in remarketing is working out which pages you want to tag for your campaign. Think about the high-value pages. That is, those pages that show you the visitor is really interested in buying. Next, work out the remarketing ad you want to use. There are lots of remarketing platforms to choose from, but Google remarketing and Facebook remarketing remain the most popular.

Google lets you run remarketing ads on the Google Display Network (GDN), YouTube and the Google Search Network. That’s a massive amount of exposure. The most challenging part of creating a remarketing campaign is creating the ad. You need to strike the balance of subtle hints and aggressive targeting, so people come back and buy.

OMG knows how to bring all these elements together for a revenue-busting retargeting campaign – talk to us!

What can remarketing do for my business?

Sales, sales, sales! The more ad impressions a prospect sees, the more likely they are to convert. Remarketing ads can dramatically increase clicks and conversions. Much more so than other display ads. Why? Because they are more personalised, targeted and relevant to the user. This means they also have a lower cost per click and a cheaper cost per impression. The result? A much higher return on investment for your online advertising budget.

Is remarketing cheap?

The cost of remarketing depends on the size of your campaign. But when you consider it in terms of return on investment, remarketing is insanely cost-effective! Why? Because you’re targeting visitors who already know your brand and what you have to offer. This means they’re much more likely to convert. Work with OMG to take advantage of one of the most powerful revenue-earners in the digital marketing toolbox.

Why is OMG the best remarketing and retargeting agency?

We are the remarketing and retargeting gurus. Our whole model is built on putting your success and growth as our #1 priority, and we’re not satisfied until we get there. To achieve success, we need to dig deep to understand your target audience, where they come from and the places they go. Then, we use this to create a hyper-targeted strategy to convert prospects as they move around the web. Every ad is customised to appeal to your audience. Maximum conversions, here we come!